Fact-checking en procesos electorales y campaña permanente. Un análisis comparado entre España y ... more Fact-checking en procesos electorales y campaña permanente. Un análisis comparado entre España y Portugal [Factchecking in electoral processes and permanent campaign. A comparative analysis between Spain and Portugal].
The crisis caused by COVID-19 forced public and private actors to deploy various strategies on so... more The crisis caused by COVID-19 forced public and private actors to deploy various strategies on social media to communicate effectively with their public. This research analyses the institutional communication of the World Health Organization’s Twitter account during the first quarter of 2021, with the aim of shedding light on their strategy and analyzing both its strengths and the areas with room for improvement in a crisis like the one studied. For this purpose, an ethnographic content analysis was run on the tweets published by the institutional account of the WHO and the responses issued by the public. A computer-assisted analysis was undertaken through two software programs (SPSS 27 and NVivo 11), and an online tool, Onodo – that helped us develop a sociogram with the different relationships between the actors involved in the crisis and risk communication of the WHO around the subject of vaccination. The main results show, on the one hand, that vaccination is not the focal point...
IROCAMM-International Review Of Communication And Marketing Mix, 2020
One click away. Towards a proposal of an affective model of media planning Natalia Papí-Gálvez (U... more One click away. Towards a proposal of an affective model of media planning Natalia Papí-Gálvez (University of Alicante. Spain) 7-21 Expansion strategies in transmedia fiction projects: The case of 'The Ministry of Time'
Twitter se ha convertido en un controvertido objeto de debate en varios aspectos de la vida públi... more Twitter se ha convertido en un controvertido objeto de debate en varios aspectos de la vida pública. Sin embargo, antes de plantearnos la educación mediática que eclosiones como la de Twitter requiere de una ciudadanía que ve la oportunidad de sumergirse de nuevo en profundidad en la esfera pública, cabe preguntarse si actores de suma importancia en ella como los políticos entienden bien estas nuevas posibilidades de comunicación con sus gobernados. Esteartículo pretende contribuir al debate entre quienes defienden el potencial de la red de microblogging y quienes constatan, en cambio, que los actores que la utilizan no están exprimiendo tal potencial. Para ello, hemos analizado el uso que de Twitter se hizo por parte de los líderes políticos españoles más significativos durante las Elecciones Europeas de 2014, combinando a tal fin metodologías cuantitativas y cualitativas que permitan un análisis más profundo de sus discursos y su comprensión de la herramienta.Twitter has become a ...
Hollywood has played a decisive role in shaping the recent and short history of its founding coun... more Hollywood has played a decisive role in shaping the recent and short history of its founding country, the United States. This paper aims at exploring the representation of peoples outside the Western standard in Hollywood movies to spot recurrences in portraying Others, especially in vilifying terms. The analysis of plots and characters in American movies in different historical stages reveal not only consistent patterns in the depiction of Otherness, but also an even more interesting need to define and reaffirm the Self through the opposition to changing Others that mainly depend on the historical and political period occurring.
The release of 13 Reasons Why in March 2017 attracted not only audiences worldwide, but also a co... more The release of 13 Reasons Why in March 2017 attracted not only audiences worldwide, but also a considerable amount of academic attention. A good share of the academic production on the series, though, have focused mostly on its effects. For this reason, and in an attempt to approach the debate from complementary angles, this paper aims at examining the motivations expressed by those involved in the creative process of the show and compared them with the actual discourse in the series’ first season. In order to do that, the methodology triangulates between quantitative and qualitative techniques to approach the research problem from equally complementary angles. The results of these analyses confirm that the creators’ motivation go beyond the mere entertainment, but also inconsistencies between the discourses in Beyond the Reasons and 13 Reasons Why’s first season.
La conducta ética y moral de Walter White le ha convertido en uno de los personajes de ficción qu... more La conducta ética y moral de Walter White le ha convertido en uno de los personajes de ficción que ha levantado mayor debate entre críticos, académicos y a nivel popular. En este artículo se indaga si esa fascinación sobre el antihéroe que provoca un posicionamiento moral acerca de su proceder, existe también al otro lado de la cámara. Para ello, se examinan aspectos como la escala y la angulación de los planos, la utilización de movimientos de cámara, los juegos de focos o el empleo significativo de la luz en cuatro momentos narrativos cruciales.
The release of 13 Reasons Why in March 2017 attracted not only audiences worldwide, but also a co... more The release of 13 Reasons Why in March 2017 attracted not only audiences worldwide, but also a considerable amount of academic attention. A good share of the academic production on the series, though, has focused mostly on its effects. For this reason, and in an attempt to approach the debate from complementary angles, this paper aims at examining the motivations expressed by those involved in the creative process of the show and comparing them with the actual discourse in the series' first season. In order to do that, the methodology triangulates between quantitative and qualitative techniques to approach the research problem from equally complementary angles. The results of these analyses confirm that the creators' motivation goes beyond mere entertainment, but also that inconsistencies between the discourses in Beyond the Reasons and 13 Reasons Why's first season have been found. RESUMEN Cuando, en marzo de 2017, Netflix lanzó Por 13 razones, la serie no solo cautivó a una audiencia planetaria, sino también a un buen número de académicos interesados por el fenómeno televisivo en sí. Una buena parte de la producción académica relacionada con la serie se ha centrado desde entonces, sobre todo, en el estudio de sus efectos. Por esta razón, en un intento por abordar el debate desde ópticas complementarias, el presente artículo aspira a examinar de modo comparativo las motivaciones expresadas por los creadores de la serie y el discurso mismo de la primera temporada de la serie. A tal fin, la metodología triangula entre técnicas cuantitativas y cualitativas que abordan el problema de investigación desde ángulos complementarios. Los resultados del análisis confirman, por un lado, que las motivaciones de los creadores trascendían el mero propósito de entretener y, por otro, que los discursos de Por 13 razones y Más allá de las razones, el documental tomado como referencia para examinar las motivaciones de los creadores de la serie, presentan inconsistencias significativas.
Resumen La conducta ética y moral de Walter White le ha convertido en uno de los personajes de fi... more Resumen La conducta ética y moral de Walter White le ha convertido en uno de los personajes de fic-ción que ha levantado mayor debate entre críticos, académicos y a nivel popular. En este ar-tículo se indaga si esa fascinación sobre el antihéroe que provoca un posicionamiento moral acerca de su proceder, existe también al otro lado de la cámara. Para ello, se examinan aspec-tos como la escala y la angulación de los planos, la utilización de movimientos de cámara, los juegos de focos o el empleo significativo de la luz en cuatro momentos narrativos cruciales. Laburpena Walter White, bere jokabide etiko eta morala dela medio, kritikari, akademiko eta herritarren artean eztabaida handiena piztu duten fikziozko pertsonaietako bat da. Artikulu honek aztertzen du ea kameraren beste aldean ere existitzen den antiheroiaren inguruko mirespen hori, zei-nak haren jokaerari buruzko posizionamendu moral bat eragiten baitu. Hainbat alderdi ikertu
Queda prohibida la reproducción total o parcial de esta publicación, incluido el diseño de la maq... more Queda prohibida la reproducción total o parcial de esta publicación, incluido el diseño de la maqueta y cubierta, su inclusión en un sistema informático, su transmisión en cualquier forma o por cualquier medio, ya sea electrónico, mecánico, por fotocopia, registro u otros métodos, sin el permiso por escrito de los titulares del Copyright.
Twitter has become a controversial topic for debate in numerous aspects of the public life. Howev... more Twitter has become a controversial topic for debate in numerous aspects of the public life. However, before asking ourselves what kind of media education booms like Twitter require from a citizenship that can immerse again in the public sphere, we may wonder whether highly important figures in the configuration of this public sphere –politicians, for instance– do understand the new possibilities that technologies enable to enhance the communication with the people they rule. This paper aims at contributing to the debate between those who defend the potential of this microblogging tool, and those who prove with their studies that those actors that are using it are not making the most of this potential. In order to do so, we have analysed how Twitter was used by Spanish political leaders during the European Elections of 2014. Quantitative and qualitative methodologies will be used to fully analyse their discourses.
Journalism has experienced a huge transformation over the last years, mainly, though not only, be... more Journalism has experienced a huge transformation over the last years, mainly, though not only, because of a technological revolution which has exponentially increased the potential of media, which have also to handle other conditioning factors coming from the
political, economic, professional, and social environments. This new scenario raises an
unavoidable question: Is it still feasible performing quality journalism, bearing in mind how some determining factors condition practitioners’ work nowadays? This paper tries to answer the research question from an updated review of McNair’s sociological perspective that analyses the factors conditioning the profession.
Hollywood ha desempeñado un papel decisivo en la configuración de la corta historia del país bajo... more Hollywood ha desempeñado un papel decisivo en la configuración de la corta historia del país bajo cuyo abrigo nació, los Estados Unidos de América. En este artículo se examinan la representación de los pueblos no occidentales en las películas hollywoodienses desde finales de la década de los años sesenta hasta finales de la década de los años noventa; con el fin de detectar recurrencias en los retratos de esos Otros, especialmente cuando se tiende a describirlos en términos peyorativos, lo que demuestra que la tendencia era recurrente y estaba bien asentada en Hollywood mucho antes incluso de los ataques del 11 de septiembre.
“George Clooney: la industria comprometida”. En Sánchez-Escalonilla, Antonio y Rodríguez, Araceli... more “George Clooney: la industria comprometida”. En Sánchez-Escalonilla, Antonio y Rodríguez, Araceli (eds). Hollywood y el ocaso del American Dream, Madrid: Sintesis
Fact-checking en procesos electorales y campaña permanente. Un análisis comparado entre España y ... more Fact-checking en procesos electorales y campaña permanente. Un análisis comparado entre España y Portugal [Factchecking in electoral processes and permanent campaign. A comparative analysis between Spain and Portugal].
The crisis caused by COVID-19 forced public and private actors to deploy various strategies on so... more The crisis caused by COVID-19 forced public and private actors to deploy various strategies on social media to communicate effectively with their public. This research analyses the institutional communication of the World Health Organization’s Twitter account during the first quarter of 2021, with the aim of shedding light on their strategy and analyzing both its strengths and the areas with room for improvement in a crisis like the one studied. For this purpose, an ethnographic content analysis was run on the tweets published by the institutional account of the WHO and the responses issued by the public. A computer-assisted analysis was undertaken through two software programs (SPSS 27 and NVivo 11), and an online tool, Onodo – that helped us develop a sociogram with the different relationships between the actors involved in the crisis and risk communication of the WHO around the subject of vaccination. The main results show, on the one hand, that vaccination is not the focal point...
IROCAMM-International Review Of Communication And Marketing Mix, 2020
One click away. Towards a proposal of an affective model of media planning Natalia Papí-Gálvez (U... more One click away. Towards a proposal of an affective model of media planning Natalia Papí-Gálvez (University of Alicante. Spain) 7-21 Expansion strategies in transmedia fiction projects: The case of 'The Ministry of Time'
Twitter se ha convertido en un controvertido objeto de debate en varios aspectos de la vida públi... more Twitter se ha convertido en un controvertido objeto de debate en varios aspectos de la vida pública. Sin embargo, antes de plantearnos la educación mediática que eclosiones como la de Twitter requiere de una ciudadanía que ve la oportunidad de sumergirse de nuevo en profundidad en la esfera pública, cabe preguntarse si actores de suma importancia en ella como los políticos entienden bien estas nuevas posibilidades de comunicación con sus gobernados. Esteartículo pretende contribuir al debate entre quienes defienden el potencial de la red de microblogging y quienes constatan, en cambio, que los actores que la utilizan no están exprimiendo tal potencial. Para ello, hemos analizado el uso que de Twitter se hizo por parte de los líderes políticos españoles más significativos durante las Elecciones Europeas de 2014, combinando a tal fin metodologías cuantitativas y cualitativas que permitan un análisis más profundo de sus discursos y su comprensión de la herramienta.Twitter has become a ...
Hollywood has played a decisive role in shaping the recent and short history of its founding coun... more Hollywood has played a decisive role in shaping the recent and short history of its founding country, the United States. This paper aims at exploring the representation of peoples outside the Western standard in Hollywood movies to spot recurrences in portraying Others, especially in vilifying terms. The analysis of plots and characters in American movies in different historical stages reveal not only consistent patterns in the depiction of Otherness, but also an even more interesting need to define and reaffirm the Self through the opposition to changing Others that mainly depend on the historical and political period occurring.
The release of 13 Reasons Why in March 2017 attracted not only audiences worldwide, but also a co... more The release of 13 Reasons Why in March 2017 attracted not only audiences worldwide, but also a considerable amount of academic attention. A good share of the academic production on the series, though, have focused mostly on its effects. For this reason, and in an attempt to approach the debate from complementary angles, this paper aims at examining the motivations expressed by those involved in the creative process of the show and compared them with the actual discourse in the series’ first season. In order to do that, the methodology triangulates between quantitative and qualitative techniques to approach the research problem from equally complementary angles. The results of these analyses confirm that the creators’ motivation go beyond the mere entertainment, but also inconsistencies between the discourses in Beyond the Reasons and 13 Reasons Why’s first season.
La conducta ética y moral de Walter White le ha convertido en uno de los personajes de ficción qu... more La conducta ética y moral de Walter White le ha convertido en uno de los personajes de ficción que ha levantado mayor debate entre críticos, académicos y a nivel popular. En este artículo se indaga si esa fascinación sobre el antihéroe que provoca un posicionamiento moral acerca de su proceder, existe también al otro lado de la cámara. Para ello, se examinan aspectos como la escala y la angulación de los planos, la utilización de movimientos de cámara, los juegos de focos o el empleo significativo de la luz en cuatro momentos narrativos cruciales.
The release of 13 Reasons Why in March 2017 attracted not only audiences worldwide, but also a co... more The release of 13 Reasons Why in March 2017 attracted not only audiences worldwide, but also a considerable amount of academic attention. A good share of the academic production on the series, though, has focused mostly on its effects. For this reason, and in an attempt to approach the debate from complementary angles, this paper aims at examining the motivations expressed by those involved in the creative process of the show and comparing them with the actual discourse in the series' first season. In order to do that, the methodology triangulates between quantitative and qualitative techniques to approach the research problem from equally complementary angles. The results of these analyses confirm that the creators' motivation goes beyond mere entertainment, but also that inconsistencies between the discourses in Beyond the Reasons and 13 Reasons Why's first season have been found. RESUMEN Cuando, en marzo de 2017, Netflix lanzó Por 13 razones, la serie no solo cautivó a una audiencia planetaria, sino también a un buen número de académicos interesados por el fenómeno televisivo en sí. Una buena parte de la producción académica relacionada con la serie se ha centrado desde entonces, sobre todo, en el estudio de sus efectos. Por esta razón, en un intento por abordar el debate desde ópticas complementarias, el presente artículo aspira a examinar de modo comparativo las motivaciones expresadas por los creadores de la serie y el discurso mismo de la primera temporada de la serie. A tal fin, la metodología triangula entre técnicas cuantitativas y cualitativas que abordan el problema de investigación desde ángulos complementarios. Los resultados del análisis confirman, por un lado, que las motivaciones de los creadores trascendían el mero propósito de entretener y, por otro, que los discursos de Por 13 razones y Más allá de las razones, el documental tomado como referencia para examinar las motivaciones de los creadores de la serie, presentan inconsistencias significativas.
Resumen La conducta ética y moral de Walter White le ha convertido en uno de los personajes de fi... more Resumen La conducta ética y moral de Walter White le ha convertido en uno de los personajes de fic-ción que ha levantado mayor debate entre críticos, académicos y a nivel popular. En este ar-tículo se indaga si esa fascinación sobre el antihéroe que provoca un posicionamiento moral acerca de su proceder, existe también al otro lado de la cámara. Para ello, se examinan aspec-tos como la escala y la angulación de los planos, la utilización de movimientos de cámara, los juegos de focos o el empleo significativo de la luz en cuatro momentos narrativos cruciales. Laburpena Walter White, bere jokabide etiko eta morala dela medio, kritikari, akademiko eta herritarren artean eztabaida handiena piztu duten fikziozko pertsonaietako bat da. Artikulu honek aztertzen du ea kameraren beste aldean ere existitzen den antiheroiaren inguruko mirespen hori, zei-nak haren jokaerari buruzko posizionamendu moral bat eragiten baitu. Hainbat alderdi ikertu
Queda prohibida la reproducción total o parcial de esta publicación, incluido el diseño de la maq... more Queda prohibida la reproducción total o parcial de esta publicación, incluido el diseño de la maqueta y cubierta, su inclusión en un sistema informático, su transmisión en cualquier forma o por cualquier medio, ya sea electrónico, mecánico, por fotocopia, registro u otros métodos, sin el permiso por escrito de los titulares del Copyright.
Twitter has become a controversial topic for debate in numerous aspects of the public life. Howev... more Twitter has become a controversial topic for debate in numerous aspects of the public life. However, before asking ourselves what kind of media education booms like Twitter require from a citizenship that can immerse again in the public sphere, we may wonder whether highly important figures in the configuration of this public sphere –politicians, for instance– do understand the new possibilities that technologies enable to enhance the communication with the people they rule. This paper aims at contributing to the debate between those who defend the potential of this microblogging tool, and those who prove with their studies that those actors that are using it are not making the most of this potential. In order to do so, we have analysed how Twitter was used by Spanish political leaders during the European Elections of 2014. Quantitative and qualitative methodologies will be used to fully analyse their discourses.
Journalism has experienced a huge transformation over the last years, mainly, though not only, be... more Journalism has experienced a huge transformation over the last years, mainly, though not only, because of a technological revolution which has exponentially increased the potential of media, which have also to handle other conditioning factors coming from the
political, economic, professional, and social environments. This new scenario raises an
unavoidable question: Is it still feasible performing quality journalism, bearing in mind how some determining factors condition practitioners’ work nowadays? This paper tries to answer the research question from an updated review of McNair’s sociological perspective that analyses the factors conditioning the profession.
Hollywood ha desempeñado un papel decisivo en la configuración de la corta historia del país bajo... more Hollywood ha desempeñado un papel decisivo en la configuración de la corta historia del país bajo cuyo abrigo nació, los Estados Unidos de América. En este artículo se examinan la representación de los pueblos no occidentales en las películas hollywoodienses desde finales de la década de los años sesenta hasta finales de la década de los años noventa; con el fin de detectar recurrencias en los retratos de esos Otros, especialmente cuando se tiende a describirlos en términos peyorativos, lo que demuestra que la tendencia era recurrente y estaba bien asentada en Hollywood mucho antes incluso de los ataques del 11 de septiembre.
“George Clooney: la industria comprometida”. En Sánchez-Escalonilla, Antonio y Rodríguez, Araceli... more “George Clooney: la industria comprometida”. En Sánchez-Escalonilla, Antonio y Rodríguez, Araceli (eds). Hollywood y el ocaso del American Dream, Madrid: Sintesis
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Papers by Roberto Gelado
booms like Twitter require from a citizenship that can immerse again in the
public sphere, we may wonder whether highly important figures in the configuration of this public sphere –politicians, for instance– do understand the new possibilities that technologies enable to enhance the communication with the people they rule. This paper aims at contributing to the debate between those who defend the potential of this microblogging tool, and those who prove with their studies that those actors that are using it are not making the most of this potential. In order to do so, we have analysed how Twitter was used by Spanish political leaders during the European Elections of 2014. Quantitative and qualitative methodologies will be used to fully analyse their discourses.
political, economic, professional, and social environments. This new scenario raises an
unavoidable question: Is it still feasible performing quality journalism, bearing in mind how some determining factors condition practitioners’ work nowadays? This paper tries to answer the research question from an updated review of McNair’s sociological perspective that analyses the factors conditioning the profession.
Books by Roberto Gelado
booms like Twitter require from a citizenship that can immerse again in the
public sphere, we may wonder whether highly important figures in the configuration of this public sphere –politicians, for instance– do understand the new possibilities that technologies enable to enhance the communication with the people they rule. This paper aims at contributing to the debate between those who defend the potential of this microblogging tool, and those who prove with their studies that those actors that are using it are not making the most of this potential. In order to do so, we have analysed how Twitter was used by Spanish political leaders during the European Elections of 2014. Quantitative and qualitative methodologies will be used to fully analyse their discourses.
political, economic, professional, and social environments. This new scenario raises an
unavoidable question: Is it still feasible performing quality journalism, bearing in mind how some determining factors condition practitioners’ work nowadays? This paper tries to answer the research question from an updated review of McNair’s sociological perspective that analyses the factors conditioning the profession.