Ever since Johannes Gutenberg’s times, typography has shaped the visual appearance of the written... more Ever since Johannes Gutenberg’s times, typography has shaped the visual appearance of the written word in western cultures. Gutenberg’s invention gave birth to a development that has changed the appearance of the written message considerably compared to scriptographically manufactured texts. Texts that have been carefully typographically designed still serve as examples both to emulate and also to aim for in desktop publishing. Therefore, the typographical tradition is of essence even in the era of the computer and has resulted in a dichotomy of typographic design (non-professional vs. professional typographic). Hence, all texts that are intended to be translated form part of a bi- or even multi-coded textual network and exist, in one way or another, as typographically designed texts. Equally, a translation project starts as an unfinished product and must undergo, as a rule, some typographical process prior to printing and publication. Therefore, typography is a factor that needs to...
The European Standard EN 15038 Translation Services – Service Requirements, approved by CEN on Ap... more The European Standard EN 15038 Translation Services – Service Requirements, approved by CEN on April 13, 2006, has been given the status of a national standard in 29 European countries in November 2006. The purpose of this standard is “to establish and define the requirements for the provision of quality services by translation service providers” and “to provide translation service providers with a set of procedures and requirements to meet market needs” (p. 7). With the help of the analysis of central terms and concepts such as ‘translate’, ‘translation process’, ‘source text’, ‘target text’, ‘localisation’, ‘proofreading’, ‘style guide’ and ‘added value services’, I will demonstrate that EN 15038 is a compromise amongst the 29 translation cultures involved. It mirrors the semi-professional translational practices existing in many of these translation cultures and the commonly held misconceptions of the market about translation. This means that the terminology of translation used by translators themselves is the biggest obstacle in transforming the trade of translation into a genuine profession. This was exactly one of the goals the EN 15038 is set out to achieve.
The European Standard EN 15038 Translation Services -Service Requirements, approved by CEN on Apr... more The European Standard EN 15038 Translation Services -Service Requirements, approved by CEN on April 13, 2006, has been given the status of a national standard in 29 European countries in November 2006. The purpose of this standard is "to establish and define the requirements for the provision of quality services by translation service providers" and "to provide translation service providers with a set of procedures and requirements to meet market needs" (p. 7).
Ever since Johannes Gutenberg’s times, typography has shaped the visual appearance of the written... more Ever since Johannes Gutenberg’s times, typography has shaped the visual appearance of the written word in western cultures. Gutenberg’s invention gave birth to a development that has changed the appearance of the written message considerably compared to scriptographically manufactured texts. Texts that have been carefully typographically designed still serve as examples both to emulate and also to aim for in desktop publishing. Therefore, the typographical tradition is of essence even in the era of the computer and has resulted in a dichotomy of typographic design (non-professional vs. professional typographic). Hence, all texts that are intended to be translated form part of a bi- or even multi-coded textual network and exist, in one way or another, as typographically designed texts. Equally, a translation project starts as an unfinished product and must undergo, as a rule, some typographical process prior to printing and publication. Therefore, typography is a factor that needs to...
The European Standard EN 15038 Translation Services – Service Requirements, approved by CEN on Ap... more The European Standard EN 15038 Translation Services – Service Requirements, approved by CEN on April 13, 2006, has been given the status of a national standard in 29 European countries in November 2006. The purpose of this standard is “to establish and define the requirements for the provision of quality services by translation service providers” and “to provide translation service providers with a set of procedures and requirements to meet market needs” (p. 7). With the help of the analysis of central terms and concepts such as ‘translate’, ‘translation process’, ‘source text’, ‘target text’, ‘localisation’, ‘proofreading’, ‘style guide’ and ‘added value services’, I will demonstrate that EN 15038 is a compromise amongst the 29 translation cultures involved. It mirrors the semi-professional translational practices existing in many of these translation cultures and the commonly held misconceptions of the market about translation. This means that the terminology of translation used by translators themselves is the biggest obstacle in transforming the trade of translation into a genuine profession. This was exactly one of the goals the EN 15038 is set out to achieve.
The European Standard EN 15038 Translation Services -Service Requirements, approved by CEN on Apr... more The European Standard EN 15038 Translation Services -Service Requirements, approved by CEN on April 13, 2006, has been given the status of a national standard in 29 European countries in November 2006. The purpose of this standard is "to establish and define the requirements for the provision of quality services by translation service providers" and "to provide translation service providers with a set of procedures and requirements to meet market needs" (p. 7).
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Papers by Jürgen Schopp
With the help of the analysis of central terms and concepts such as ‘translate’, ‘translation process’, ‘source text’, ‘target text’, ‘localisation’, ‘proofreading’, ‘style guide’ and ‘added value services’, I will demonstrate that EN 15038 is a compromise amongst the 29 translation cultures involved. It mirrors the semi-professional translational practices existing in many of these translation cultures and the commonly held misconceptions of the market about translation. This means that the terminology of translation used by translators themselves is the biggest obstacle in transforming the trade of translation into a genuine profession. This was exactly one of the goals the EN 15038 is set out to achieve.
With the help of the analysis of central terms and concepts such as ‘translate’, ‘translation process’, ‘source text’, ‘target text’, ‘localisation’, ‘proofreading’, ‘style guide’ and ‘added value services’, I will demonstrate that EN 15038 is a compromise amongst the 29 translation cultures involved. It mirrors the semi-professional translational practices existing in many of these translation cultures and the commonly held misconceptions of the market about translation. This means that the terminology of translation used by translators themselves is the biggest obstacle in transforming the trade of translation into a genuine profession. This was exactly one of the goals the EN 15038 is set out to achieve.