Papers by Mara Constantinescu
The health of an economy depends, no doubt, by the dynamic of SME sector and their level success ... more The health of an economy depends, no doubt, by the dynamic of SME sector and their level success on the domestic and international markets. Our work aims a PESTLE analysis of the Romanian SME sector after 2008 year when they were felt the effects of the global financial crisis and to emphasize the powerful adaptive management process continues to change the demand and to identify, also, the effective tactics to the companies level to reduce the negative impacts and threats because of the macroeconomic context of today, less favorable to SME of Romania. The reflection will bring the possible macroeconomic and sectorial consequences in terms for the economy of Romania in the coming years and the measures that must be take in place to mitigate these consequences of the Romanian SME sector which represents 96% of the Romanian economy.
"Do not fear to be eccentric in opinion, for every opinion now accepted was once eccentric."
The international status of the tourist makes him more vulnerable towards the disloyal treatment ... more The international status of the tourist makes him more vulnerable towards the disloyal treatment of the different providers in tourist services and against the unforeseen events, also.
CALITATEA-acces la succes, nr. 11/2010 INFO/EVENIMENT • Masurarea satisfactiei clientilor cu o no... more CALITATEA-acces la succes, nr. 11/2010 INFO/EVENIMENT • Masurarea satisfactiei clientilor cu o noua specificatie tehnica ISO • O noua era a centrelor de date inteligente MANAGEMENTUL CALITATII • Dragos Ilie, Mihail Cristian Negulescu, Calitate si competenta in analiza riscului de credit Lucrarea analizeaza cauzele care au dus la degradarea calitatii si competentei in activitatile desfasurate de managementul riscului de credit. Abordarea problematicii se face pe doua paliere: cel al factorului uman si cel al mijloacelor si tehnicilor utilizate in analiza riscului. In functie de aceste paliere, lucrarea poate oferi solutii pentru rezolvarea problemelor privind competenta si stimularea factorului uman si pentru cresterea calitatii actului de analiza a riscului.
University Professor Grigore Belostecinic, PhD
Entering into the international market is placed into the strategies area to geographical diversi... more Entering into the international market is placed into the strategies area to geographical diversification which offer to companies a profitable source of growth. The "productsmarket/strategy" area is associated with the interdependency between the decisions that need to be made by strategic top management and also the strategic marketing of the company. For the strategies portfolio oriented to the business internalization of the company, the market risks are designed as a factor with important consequences to the marketing strategy of each company that depends on the hard reality of the competition on the international markets. This paper aims to analyze the different strategic risk categories to the companies that make the decision to be implemented on the external target-markets, thus compelling the companies to associate the international marketing opportunities within in a secondary objective connected to ensure the safety of the company shares for the choice of a new external market.
Creating companies abroad, in ex-socialist countries of Central and Eastern Europe, has experienc... more Creating companies abroad, in ex-socialist countries of Central and Eastern Europe, has experienced a strong progression, following the amplification process of globalization of world markets, intensification of international trade and technological development.
Uploads
Papers by Mara Constantinescu