agriTECH, 44 (1) 2024, 26-38
Feasibility Analysis of VCO Conventional Production Process
A. Anwardi*, Hafiz Abdillah, Ismu Kusumanto, H. Harpito
Industrial Engineering Departement, Science and Technology Faculty,
Universitas Islam Negeri Sultan Syarif Kasim Riau, Jl. HR. Soebrantas Km. 15 No. 155 Panam,
Pekanbaru, Indonesia
*
Corresponding author: A. Anwardi, Email: anwardi@uin-suska.ac.id
Submitted: June 11, 2020; Revised: March 21 2021, September 19, 2021, December 9, 2021,
November 22, 2022, Januari 4, 2023, April 8, 2023; Accepted: April 11, 2023
ABSTRACT
The economic uncertainty of the Inhil community is influenced by the fluctuating coconut price, which is the main
source of income. This uncertainty necessitates derivative products that can be made and processed easily, such
as Virgin Coconut Oil (VCO). Many types of VCO have been marketed, and produced from different raw materials.
Therefore, this study aimed to analyze the feasibility of conventional VCO production businesses and examine
sensitive indicators from each aspect. Business feasibility analysis parameters include market and marketing,
technical, management and human resources (HR), legal, and financial aspects. Feasibility index was calculated
using the Multi-Dimensional Scaling (MDS) method and all aspects were declared feasible. The feasibility index for
each aspect showed a score of 53.28%, 60.91%, 65%, 40%, and 74.83% for technical, manager, HR, legal, and
financial aspects, respectively, with a general score of 83.50%.
Keywords: Business feasibility analysis; conventional process; VCO
INTRODUCTION
According to Central Bureau of Statistics of
Indonesia in 2018, Indragiri Hilir Regency recorded a
coconut plantation area of 295,380.24 hectares, with
a total of 731,396 people working as farmers. Despite
considering coconut as a strategic commodity with
social and cultural benefits, the 2021 BPS data showed
a significant decrease in the plantation area to 261,690
hectares. This reduction is due to several factors, such
as conversion, deterioration of coconut plantations,
and price instability. Currently, coconut is no longer
a primary commodity due to reduced plantation area,
DOI: http://doi.org/10.22146/agritech.56814
ISSN 0216-0455 (Print), ISSN 2527-3825 (Online)
26
unstable prices (IDR 800-1300/kg), and insufficient
income for workers. Farmers have now diversified the
processing, such as producing Virgin Coconut Oil (VCO),
white copra, or selling young coconuts. Among these
three opportunities, processing coconuts into VCO was
considered the easiest and most profitable. This is due
to the presence of entrepreneurs and VCO communities
using conventional methods to achieve explicit results
compared to the traditional methods commonly used by
the community.
According to Rindengan & Novarianto (2004),
VCO is a processed coconut oil that contains high
quality, low moisture content, low levels of free
A. Anwardi et al. / agriTECH, 44 (1) 2024, 26-38
fatty acids, clear color, and a pleasant aroma, which
can last for up to 12 months. VCO does not contain
cholesterol, and the soluble fatty acids are converted
into monolaurin, resulting in the possession of antiviral
properties.
The processing of coconut into VCO still uses
affordable and readily available technology, such as
materials and equipment in every household. The
products of VCO have several benefits and are priced
high, ranging around IDR 55,000 per 250 mL (Retno
et al., 2016). This business is attractive and has good
prospects for development. However, the processing
of coconut into VCO is still relatively limited and
requires attention from the government to enhance
the welfare of farmers.
Based on the issues, a feasibility study on the
production of VCO using conventional methods is
required. This study is expected to have an impact on
the development of the coconut commodity industry,
employment generation, and the improvement of
farmer’s welfare. Furthermore, a feasible study
needs to be conducted to establish a VCO production
business, covering market, technical, management,
and human resources (HR), legal considerations, as
well as financial aspects.
This study aimed to analyze the feasibility of
conventional VCO production, focusing on several
aspects, namely market and marketing, technical,
management and HR, legal considerations, and
finance. The analysis includes Rapfish and Leverage
analysis to determine indicators contributing to the
feasibility index for each aspect. According to Pitcher
and Preikshot (Soejarwo et al., 2019), MSD is the
evaluation of business sustainability based on certain
factors and examining economic, institutional, and
technological sectors.
METHODS
The research stages consisted of two steps
i.e. conducting a feasibility analysis of conventional
coconut oil production and determining the indicators
that influence each related aspect (Figure 1). The first
step included a literature review to understand the
availability of raw materials, obtained from the data of
Central Bureau of Statistics of Indonesia for Indragiri
Hilir Regency. Subsequently, direct observations and
interviews were conducted with VCO producers operating
in the area. The results served as the basis for setting
the study objectives, requiring a literature review and
analytical methods to provide input and proposals as
considerations for conventional VCO processing efforts.
Market and marketing aspect covered market
segmentation and target audience, product demand and
sales, specifications and quality, pricing methods, and
promotional strategies. The technical aspect covered
the location positioning and layout arrangement. The
management and HR aspect discussed organizational
structure, job descriptions, wage determination, and
workforce development. Similarly, the legal aspect
examined organizational laws and licensing while the
financial covered the preparation of working capital and
investment.
According to Sucipto (2011), the criteria and
methods to evaluate the feasibility of a business from
a financial perspective include payback period (PP),
average rate of return (ARR), Net Present Value (NPV),
Internal Rate of Return (IRR), and Profitability Index
(PI). The calculation steps for each criterion are as
follows. Payback Period (PP), and calculation stages
(PP) are shown in Equation 1.
Payback Period =
Total of Investment
Cash flow/
Year X 1 Year
(1)
Start
Feasibility Analysis of Establishing a VCO
Business
Market and marketing aspects, technical,
management and human resources, legal,
and financial aspects
Rapfish and Leverage Analysis
Stage III
Stage I
Collect information related to the availability
of raw materials and VCO business conditions
Stage II
Field and literature studies
Determine the feasibility index value of
each aspect indicator that contributes
to the sustainability of the VCO
business
Finish
Figure 1. Research stages
27
A. Anwardi et al. / agriTECH, 44 (1) 2024, 26-38
The assessment criteria for the payback period
are less than time period. When the PP value is lower
than the specified time period, the business proposal
was considered to meet the feasibility criteria.
However, when the PP value is higher than time period
provisions, the proposal does not meet the eligibility
criteria.
Average Rate of Return (ARR), and Calculation Stages
(ARR) are shown in in Equation 2.
ARR =
Average Earning After Tax
Average Investment
X 100%
(2)
The assessment criteria for the average rate of
return include ARR should be higher than return to
meet the eligibility criteria. When ARR is lower than the
return, the eligibility criteria are not satisfied.
Net ∑Present Value (NPV), and NPV Calculation
(
)in Equation 3.
Stages are shown
n
NPV=-A0 ∑t=0
At
(1 - r)
(3)
t
∑
( to )Sucipto (2011), when the Net Present
According
∑
Value assessment
criteria are greater than zero (NPV>
(
)
0), then the investment
proposal can be accepted, and
(
)
vice versa.
(
)
∑
Internal (Rate) of Return (IRR), and Calculation
Stages (IRR) are shown
( in )Equation 4.
IRR = i1 +
(
NPV1
)
(NPV1-NPV2)
× (i1 -i2 )
(4)
(
)
) value is higher Capital Cost, the
the IIRR
proposed
investment was considered feasible. In a case
∑
(
)
)
where the( IRR value
is higher than Capital Cost, the
PI value is ≥
proposed business
proposed
investment
is 1,
notthe
feasible.
∑
∑
Profitability
Index (PI), and Calculation Stages (PI)
∑
are shown
in Equation 5.
∑ ∑ PI value is ≥ 1, the proposed business
When(
∑
PI =
∑ PV∑Kas Bersih
×100%
(5)
is ≥ 1, the proposed business
BCR
value ≥ 1
∑ ∑
value
is ≥ 1,
the1,proposed
business
When
PI value
is ≥
the proposed
business is
∑ ∑ PIthe
PI value
∑ PV Investasi
∑
considered feasible, and vice versa.
∑ + TVC,
BCRTFC
value
1 TR
TC=
xthe
P, dan
л =Calculation
TR
PI ≥
value
is =
≥Q
1,(BCR),
proposed
business Stages
Benefit
Cost
Ratio
and
∑
(BCR)
are
shown
in
Equation
6.
BCR value
≥1
∑
TC= TFC
+ TVC, TR = Q x P, dan л = TR
∑ Benefit
BCR
= value
BCR
∑ Cost ≥ 1
TC= TFC + TVC, TR = Q x P, dan л = TR
(6)
BCRA value
≥ 1 ≥ 1 showed that the business proposal
BCR value
TC= TFC + TVC, TR = Q x P, dan л = TR
is feasible and vice versa.
Profitability Ratio (PR), and Calculation Stages
TC=
+ TVC,inTR
= Q x P,7.dan л = TR
(PR) TFC
are shown
Equation
TC= TFC + TVC, TR = Q x P, dan л = TR – TC
(7)
According to Pasau et al. (2015) ,when the average
rate of return is higher than 1, the business proposal is
feasible. In a situation, where R/C = 1, the business is in a
break-even position, If R/C lower than 1, it is not feasible.
Break Event Point (BEP), Consists of Production
Unit BEP (Q) and Rupiah Unit BEP (Rp). The BEP (Q)
calculation stages are shown in Equation 8.
BEP (Q) = TFC / (P/Unit– VC/Unit)
(8)
BEP Unit Rupiah (IDR), and BEP Calculation Stages
(IDR) are shown in Equation 9.
BEP (Rp) = TFC /1 - (VC/P)
(9)
A VCO production that exceeds the break-even
point showed that the industry makes a profit.
After all aspects have been analyzed, a
multidisciplinary sustainability evaluation was conducted
using Multi-Dimensional Scaling (MDS), with attributes
covering ecological, economic, social, institutional,
technological, and other relevant aspects to the study
object (Wigiani et al., 2019). The stages in the MDS
method, according to (Soejarwo et al., 2019), include
identifying and assigning scores to each indicator through
discussions with experts. Scored were assigned on an
ordinal scale with a range of values between 0 (low or
poor) to 2 (high or good). In this step, the positions of
the good and bad points were determined by considering
the distances on the Euclidean distance values (Eunike
et al., 2018). The formula from Syarifuddin et al. (2016)
was used to calculate the Euclidean distance, as shown
in Equation 10.
d
2
xy
= √(𝑋𝑋 -𝑋𝑋 ) +(𝑌𝑌 -𝑌𝑌 )
2
(10)
Description: dxy=distance from point 1 to 2 X, Y =
√ 𝑋𝑋 𝑋𝑋
𝑌𝑌 𝑌𝑌
Attribute
The results of the ordination of an attribute in
MDS were regressed on the Euclidean distance (dij)
from point i to j with the origin (Dij). Furthermore, the
results of attribute ordination in MDS were regressed
on the Euclidean distance (dij) from point i to j with the
origin (Dij), as expressed in Equation 11 (Ristianingrum
et al., 2016).
dij =a +bDij + e
(11)
Where: a = Intercept, b = Slope, and e = Error
28
√
∑
∑ ∑ (
∑ ∑
)
A. Anwardi et al. / agriTECH, 44 (1) 2024, 26-38
The ALSCAL algorithm is a regression technique
used to make iterations to obtain the smallest possible
e (error) and intercept value = 0 (a=0). The next step
was to determine the m attribute, which showed the
stress value, using the formulation shown in Equation
12 (Ristianingrum et al., 2016).
2
Stress =
√ ∑m
m
k-1
2
(12)
2
[
∑ ∑ d
i
j ijk
RESULTS AND DISCUSSION
General Description
Community Business
2
∑ ∑ ( D -d )
i i
ijk
ijk
1
(Ristianingrum et al., 2016). Based on the identification
results, 24 indicators served as feasibility parameters for
the Integrated Nyiur Community (KNT) business.
]
Accuracy measurement of the point configuration
that could reflect the original data in the MSD was
shown in the Stress value, indicating the goodness of fit.
Meanwhile, a low-stress value indicates a good fit and
vice versa. When the S (stress) value is > 0.25, then the
model is classified as good (Wahyudin et al., 2019a).
Leverage analysis was conducted to determine
indicators influencing the stability of the feasibility index.
This was followed by a Monte Carlo analysis to evaluate
the random error results from MDS ordination in Rapfish
of
Integrated
Nyiur
Integrated Nyiur Community (KNT), located in the
Indragiri Hilir Regency, specifically in Kuala IndragiriSapat, focuses on agro-industry, particularly in the
production of VCO. The majority of the production
processes use conventional methods, except for the
pressing and grating stages which include machinery.
This community has a promising outlook due to the
abundant and affordable availability of coconut raw
materials. Despite operating on a small scale, KNT is
capable of producing VCO 15 times each month, with
an average production of 5 liters per session. A total of
50-60 mature coconuts are required as raw materials
to produce 5 liters of VCO and packaged in 250 mL and
500 mL plastic bottles.
Table 1. Parameters and indicators for assessing the VCO feasibility index
Feasibility aspect indicators
Good
Bad
Scale
Form of Product Export
2
0
No export = 0, from second person=1, from first person=2
Marketing Area Coverage
2
0
Local market=0, National Market=1, Global market=2
Request Conditions
2
0
Decreased=0, Stagnant=1, Increased=2
Promotion (P)
2
0
None=0, Sometimes=1, Often=2
Origin of Raw Materials
2
0
There is only one source=0, 2-3 sources=1, >3 Sources=2
Nature of Supply Row Material
2
0
Intermittent=0, Occasionally intermittent=1, Current=2
Type of Technology and Machines used
2
0
Manual=0, Mix of machines and humans=1, All machines=2
Process Standardization Conditions
2
0
Not yet implementing standardization=0, still in development
stage=1, already implementing standardization=2
Product Standardization
2
0
Not yet implementing standardization=0, still in development
stage=1, already implementing standardization=2
The number of workers
2
0
Poor=0, Fair=1, Very satisfactory=2
Existence of Work Arrangements
2
0
Not yet available=0, Still in development stage=1, already exists
and implemented=2
The existence of a Business
Association
2
0
There are no associations=0, There are only 1=1, >1
Association=2
Linkages with other MSMEs
2
0
Not closely=0, Quite closely=1, Very closely=2
Marketing Aspect
Technical Aspects
HRM aspects
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A. Anwardi et al. / agriTECH, 44 (1) 2024, 26-38
Feasibility aspect indicators
Good
Bad
Scale
There is permission from the
Department of Health (IDI)
2
0
Do not have permission=0, already have permission=2
Existence of an industrial business
permit (IUI)
2
0
Not yet available=1, In progress=1, Already available=2
There is a Business Extension Institute
(LPU)
2
0
No LPU yet=0, LPU present but not working=1, Available and
working=2
Participate in an extension agency
(KLP)
2
0
Didn’t participate=0, participated but didn’t walk=1, participated
and walked=2
NPV value
2
0
Small NPV from 0=0, large NPV from 0=2
IRR value
2
0
Smaller IRR MARR=0, larger IRR MARR=2
Gross B/C Value
2
0
Gross B/C < 1=0, Gross B/C = 1=1, Gross B/C > 1=2
Homework value
2
0
Profitability ratio < 1=0, Profitability ratio = 1=1, Profitability ratio
> 1=2
Origin of Capital Sources
2
0
(0) Bank loans
(1) Interest on Bank Loans and Own Capital
(2) Own capital
Business Profit Position
2
0
Loss=0, Return on capital=1, Profit=2
Basis for Determining Salaries
2
0
Below regional minimum wage=0, Equal to regional minimum
wage=1, Above regional minimum wage=2
Legal Aspects
Financial Aspect
Financial and economic
Analysis of Market and Marketing Aspects
In the analysis of market and marketing aspects,
market growth was evaluated through increased
demand and the extent of a product's share. The result
of calculations using forecasting methods showed that
the demand for VCO products is estimated to continue
increasing. The projection of demand outcomes is
shown in Table 2.
The calculations are consistent with the results
of interviews, which documented VCO demand
from Pekanbaru, Batam, Pelalawan, Dumai, Kediri,
and Ponorogo. Subsequently, the KNT business
has successfully marketed VCO to Malaysia, but its
primary market remains in Riau and the surrounding
Table 2. Estimated product demand/year
Year
2019
2020
2021
2022
30
Request (L)
1,534
2,058
2,581
3,105
areas, with an average annual sales volume of 8001,200 L.
The quality of KNT VCO products is a key factor in
increasing demand. This is consistent with the results of
(Gotomo & Wahyudi, 2017) who showed a significant
impact of product quality on purchase decisions.
Experimental results showed that KNT VCO can endure
for 12-15 months without experiencing changes in
color and aroma. Furthermore, the clarification process
using suliki stones, cotton, and tissues in the final stage
ensured a colorless and non-rancid quality of VCO. The
selection of raw material includes coconuts aged 6-10
months, and freshly harvested to maintain VCO quality.
The selling price was set at IDR 120,000 per liter,
as the business entity had not conducted a detailed
calculation. A methods for determining the selling price
is the Cost-based Price method. Table 3 showed the
calculation results that considered fixed and variable
costs, with the obtained profit percentage being 0.47%.
According to Ramadhan & Setyowati (2023), the
selling price of a product should cover the production
cost along with a reasonable profit, as shown in Table 3
with a profit percentage of 0.47%. VCO products with a
size of 259 mL are recommended to be sold at a price
A. Anwardi et al. / agriTECH, 44 (1) 2024, 26-38
Table 3. Profit Data
Year
2018
Income (IDR)
13,500,000
Variable costs
IDR 227,500
Fixed cost
IDR 2,015,291
Total cost
IDR 4,292,791
Total
Profit/month
IDR 9,207,209
IDR 9,207,209
Figure 2. KNT VCO production layout
between IDR 35,000 to IDR 40,000 per bottle. Similarly,
the 500 mL size could be sold at a price between IDR
65,000 to IDR 70,000 per bottle. This recommendation
suggests that the selling price should be equivalent
to the production costs with a markup to achieve a
reasonable profit.
According to Pasaribu & Kusnawan (2022),
promotion plays a vital role in the marketing mix of a
company to inform, persuade, and remind consumers
about the product. KNT engaged in promotions
through direct marketing, supermarkets in Tembilahan,
collaboration with Mitra Insani Pekanbaru, and social
media. In addition, the company maintains and
maintains a presence at Bank Syariah Mandiri as part of
the market strategy. In an effort for global expansion,
KNT planned to promote through the web and leverage
social media platforms. Data analysis showed that KNT
markets and marketing aspects are worthy of further
development.
Technical Aspect Analysis
The technical aspects include determining the
business location, raw materials, and the technology
used in the production process. KNT has a strategic
location because the raw material is very close and
abundant, obtainable from local farmers in the region.
The technology needed in the VCO production process
is still conventional, facilitating easy operation. KNT
packages VCO products in plastic bottles of 250 mL and
500 mL.
The accessibility of raw materials significantly
impacts
the
production
process,
facilitating
straightforward operation, including the use of
equipment and machinery. Similarly, the packaging of
VCO also maintains high quality, making the technical
and technological aspects of the business worthy
of further development. The layout of the KNT VCO
production process can be seen in Figure 2.
The production layout of KNT VCO used a
U-shaped configuration, where the entrance and exit
points for materials and finished products are in the
same location. This is aimed at providing flexibility
in adjusting the workforce, either by increasing or
reducing the number of workers, in response to changes
in demand. The condition of this layout is capable
of handling unpredictable demand based on data.
According to (Safitri et al., 2018), a well-coordinated
layout arrangement could support the smoothness
of the production process, enhance efficiency, and
contribute to business sustainability.
Processes A and B include the separation of
coconut meat from the shell through peeling, splitting,
and scooping using simple tools, such as peelers and
splitters. Process C Includes grating the coconut meat
using a machine, which is then pressed into coconut
milk (D). The separation of the kernel from the water
31
A. Anwardi et al. / agriTECH, 44 (1) 2024, 26-38
Director
Production manager
Production
Departement Staff
Marketing & Sales Manager
Financial Staff
Figure 3. Integrated nyiur community organizational
structure plan
members optimally and achieve business objectives.
The proposed organizational structure plan for KNT
business is shown in Figure 3.
The development of KNT's business required a
planned organizational structure for systematic task
distribution. Workforce planning became crucial,
ensuring that the job descriptions for each position
were executed effectively. HR quality needs to be
consistent with technological advancements. Therefore,
recruitment must meet the needs, both in terms of
quantity and quality, to achieve a competitive advantage
(Harianja, 2010).
Analysis of Legal Aspects
(E) was carried out manually with a specialized tool.
Coconut Virgin Oil (CVO) the sedimentation (F) of VCO
was carried out in a basin for 6-10 hours, followed by
filtration (G) using a self-designed tool to reduce water
and color content. The final processes include manual
packaging, labeling (H), and storage (I).
nd
Analysis Based on Management and HR Aspects
KNTn business was managed at a household level
on
with a small scale and an organizational structure, was
not clearly defined. The analysis of human resource
(HR) management was conducted to evaluate workforce
readiness, including the type, quality, and quantity
needed. Business management was entirely handled by
the owner,
g from raw material procurement to marketing.
Although the payroll system was not yet professional,
the VCO production process ran smoothly, showing
the potential for business development. Furthermore,
the development
of a more systematic organizational
n
of
structure was necessary to define the roles of entity
The completeness of administrative requirements
related to licensing in a business was discussed in
the legal aspect. KNT has obtained production permit
indicates that the KNT business conducts production
activities legally. The legality of this production showed
that the VCO products of the KNT business could be
marketed both domestically and internationally.
KNT Business is currently in the development
process of applying for an Industrial Business License
(IUI). This is regulated in the Minister of Industry
Regulation No. 15 of 2019 concerning the Issuance
of Industrial Business Permits and Expansion Permits.
Based on the statement in the documents owned by
KNT that the business can produce its products legally,
the KNT business is legally suitable for development.
Financial Aspect Analysis
Financial and economic analysis was used
to evaluate business performance by calculating
investment criteria. KNT initiated the business with IDR
Table 4. Duties and functions of each position
Position
Job description
Leader
Coordinating all business resources and managing
manager performance
Responsible for the policies that
have been taken
1
Production
manager
a. Organize and check production activities
b. Create production results reports
c. Plan every purchase of raw materials and adjust to
production targets
Responsible for the smooth running
of production activities
1
Marketing and
sales manager
a. Marketing the production results
b. Check sales results reports
c. Check and prepare financial reports and business debts
Responsible for the accuracy of
marketing and sales reports
1
Production staff
Run and supervise the course of production activities
Responsible for determining
production standards
1
Financial staff
Make financial reports to the Manager
Responsible for incoming and
outgoing money
1
32
Responsibility
Total
A. Anwardi et al. / agriTECH, 44 (1) 2024, 26-38
Table 5. Details of fixed costs
No
Item
Cost/month
Cost/year
1
Labor
IDR
1,800,000
IDR
21,600,000
2
property tax
IDR
4,333
IDR
52,000
3
Electricity
IDR
120,000
IDR
1,440,000
4
Call
IDR
100,000
IDR
1,200,000
5
Tool Depreciation
IDR
90,958
IDR
1,091,500
IDR
2,115,292
IDR
25,383,500
Total
Table 6. Details of variable costs
No
Variable costs/year
Item
2019
2021
2022
IDR 24,696,000
IDR 30,972,000
IDR 37,260,000
IDR
8,643,600
IDR 10,840,200
IDR 13,041,000
4,717,050
IDR
6,328,350
IDR
7,936,575
IDR
9,547,875
4,200,000
IDR
4,200,000
IDR
4,200.000
IDR
4,200,000
1
Raw material
IDR 18,408,000
2
Fuel
IDR
6,442,800
3
Packaging
IDR
4
Marketing
IDR
IDR 33,767,850
Total
2020
IDR 43,867,950
IDR 53,948,775
IDR 64,048,875
Table 7. Projected income from virgin coconut oil (VCO)
Year
Request (L)
Price/L
Income
2019
1,534
IDR 130,000
IDR 199,420,000
IDR 59,151,350
IDR 140,268,650
2020
2,058
IDR 130,000
IDR 267,540,000
IDR 69,251,450
IDR 198,288,550
2021
2,581
IDR 130,000
IDR 335,530,000
IDR 79,332,275
IDR 256,197,725
2022
3,105
IDR 130,000
IDR 403,650,000
IDR 89,432,375
IDR 314,217,625
115,000,000, including building and working capital, as
well as production equipment. The total investment value
reached IDR 182,983,000, obtained through a loan with
a 12% interest rate. Additionally, KNT also incurs fixed
and variable costs, and the details are shown in Table 5.
The fixed costs that must be incurred to run a KNT
VCO production business is IDR 25,383,500/year. This
consists of labor costs for 1 employee and depreciation
costs for the equipment used.
Based on the estimated demand and the
occurrence of price increases in the materials, variable
costs experience differences in amount every year. The
income calculation based on the data in Table 2 results
in the presentation of the revenue from the production
of Virgin Coconut Oil (VCO).
The investment evaluation criteria used to assess
the feasibility of the KNT business in terms of financial
Expenditure
Net cash
aspects are Net Present Value (NPV), Internal Rate of
Return (IRR), Gross Benefit Cost Ratio (Gross B/C),
Profitability Ratio (PR), Payback Period ( PP) and Break
Even Point (BEP). Table 8 showed the assessment results
of investment criteria in financial and economic aspects.
Based on the analysis results, the financial and
economic aspects of the KNT VCO business were
declared very suitable for development. This is because
all the investment criteria met the requirements.
Feasibility Index Assessment
The feasibility index assessment used Rapfish
analysis and Leverage, which generates a status diagram.
Furthermore, leverage analysis was used to identify the
sensitivity of indicators from each aspect influencing
feasibility. The final feasibility index assessment for the
five aspects is shown in Figure 4.
33
A. Anwardi et al. / agriTECH, 44 (1) 2024, 26-38
Table 8. Results of feasibility analysis for financial and economic aspects
No
Investment criteria
Analysis results
Condition
Description
IDR 482,378,746
NPV>0
Feasible
93.88%
IRR>MARR (12%)
Feasible
NPV: Net Present Value
2
IRR: Internal Rate of Return
3
Gross (B/C): Gross Benefit Cost Ratio
2.193
Gross B/C>1
Feasible
4
PR: Profitability Ratio
3.64
PR>1
Feasible
5
PP: Payback Period
1 year 8 days
PP< Capital Payback Period
Feasible
6
BEP: Break Even Point
BEP< Payback Period
Feasible
2 Years 15 Days
Leverage of Attributes
RAPFISH Ordination
Up
60
P
40
20 Bad
83,50
Good
0
-20
0
50
100
150
Attribute
Other distingishing
features
1
16,47
TP
5,79
WP
6,59
EP
7,60
-40
0
-60
5
10
20
15
The root mean square percentage
The root mean square percentage
Down
Market and marketing aspects
(a)
(b)
Figure 4. (a) index of market and marketing aspects, (b) sensitive factors that influence the feasibility of market and
marketing aspects
Leverage of Attributes
100
Up
Good
Bad
50
52,28
0
-50
-100
0
50
100
150
Down
Technical status
(a)
Attribute
Other distingishing
features
RAPFISH Ordination
SPk
SPs
PTT
PBB
SBB
7,43
12,33
3,36
10,95
7,59
0
5
10
15
The root mean square percentage
(b)
Figure 5. (a) technical aspect index, (b) sensitive factors that influence the feasibility of technical aspects
Based on the Multi-Dimensional Scaling (MDS)
analysis results in Figure 6, the sustainability value
of the market and marketing dimensions is 83.50%.
This value showed that the market and marketing
dimensions are in a good category, signifying a high
potential for sustainability, given the index value falls
within the range of 76 to 100. (Wigiani et al., 2019).
Meanwhile, the results of the Leverage Analysis showed
that the most sensitive attribute to influencing the
sustainability of the KNT Business was promotion with a
34
value of 16.47. This result showed that appropriate and
sustainable promotion methods are needed to increase
the KNT VCO business.
The sustainability of the technical and technological
dimension is 52.28%, suggesting that the technical
and technological dimension was in the fair category
or had moderate sustainability potential (on a scale
of 0 to 100) when the index value is between 51 75 (Wigiani et al., 2019). Furthermore, the results of
the Leverage Analysis showed that the most sensitive
A. Anwardi et al. / agriTECH, 44 (1) 2024, 26-38
Other distingishing
features
Rapfish Ordination
Leverage of Attributes
Good
60,91
50
100
150
-40
-60
Attribute
Up
60
40
20 Bad
0
-20 0
KSU
4,88
KU
11,21
MK
11,22
JTK
4,89
15
0
5
10
The root mean square percentage
Down
Status of Management and Human Resources
(a)
(b)
RAPFISH Ordination
100
Up
50 Bad
-100
0
KLP
Good
65,40
0
-50
Leverage of Attributes
50
100
150
Attribute
Other distingishing
features
Figure 6. (a) index of management and HR aspects, (b) sensitive factors that influence the feasibility of management
and HR aspects
8,52
LPU
11,07
IUI
11,50
ID
6,60
Down
Legal status
(a)
0
5
10
The root mean square percentage
15
(b)
Figure 7. (a) legal aspect index, (b) sensitive factors that influence legal feasibility
attribute influencing the sustainability of KNT business
was process standardization with a value of 12.33.
This suggests that standardization is required for every
processing stage. The raw material attribute was also
important for consideration with a value of 10.92.
The MDS analysis results showed that the
sustainability value of the management and HR
dimensions was 60.91%. This implies that the
management and HR dimensions are in the sufficient
category (scale 0 to 100) when the index value ranges
from 51 to 75 (Wigiani et al., 2019). Meanwhile, the
results of the Leverage Analysis showed that the
most sensitive attributes that influence VCO business
sustainability are work management and business
community with 11.22 and 11.21, respectively.
The results of the MDS analysis showed that the
legal dimension and legality of KNT Business reached
65.40%, categorized as sufficient (51-75) (Wigiani et
al., 2019). Furthermore, leverage analysis showed
the Industrial Business License (IUI) and Business
Extension Institution (LPU) attributes as the most
sensitive, with 11.50 and 11.07, respectively. This
result suggested that business sustainability was
greatly influenced by operational permits from the
government and educational support from business
institutions.
The MDS analysis in Figure 10 showed that the
sustainability value of the financial and economic
dimensions was 74.83%, categorized as fair or even
close to good (51-75) (Wigiani et al., 2019). Leverage
analysis highlights the Capital Source (SM) attribute as
the most sensitive, with a value of 16.39. This result
suggests that the sustainability of VCO businesses needs
to pay attention to capital sources, both the amount and
form of investment in the business.
Feasibility Status of VCO Manufacturing Business
The assessment of the feasibility index for
conventional VCO-making business in Indragiri Hilir
Regency was carried out on five aspects. Figure 9
showed the feasibility status of the KNT business, which
produces VCO conventionally in Inhil Regency.
Based on Figure 6, the percentage of the feasibility
status of KNT business in VCO production, consisting of
five aspects is determinable. The aspect with the highest
and lowest feasibility scores was market and technical,
with 83.50% and 52.28%, respectively. The basis for
determining the status of the VCO production business
35
RAPFISH Ordination
Up
60
40
Leverage of Attributes
74,83
Good
20 Bad
Attribute
Other distingishing
features
A. Anwardi et al. / agriTECH, 44 (1) 2024, 26-38
0
-20 0
50
100
150
-40
-60
TG
KU
SM
PR
GBCR
IRR
NPV
Down
Financial status
9,91
4,47
16,39
5,83
5,51
6,23
7,15
0
5
10
15
The root mean square percentage
(a)
20
(b)
Figure 8. (a) financial aspect index, (b) sensitive factors that influence financial feasibility
Table 7. Validation of stress values and r2 values
Feasibility aspect
Error
R^2
Description
Markets and marketing
0.15
0.94
Valid
Technical
0.15
0.94
Valid
Management and HR
0.16
0.92
Valid
Law
0.16
0.93
Valid
Financial
0.14
0.94
Valid
conventional methods obtained an average score of
67.38%, which was deemed feasible.
Validation of Feasibility Index Results
Figure 9. Flyover diagram of VCO business feasibility
status
was based on the average feasibility index of the five
assessed aspects. The system could be considered
sustainable when the sustainability value was ≥50%
and declared unsustainable at <50% (Syarifuddin,
Andayani, Novianti, et al., 2016). The evaluation of
the five aspects of KNT business producing VCO using
The results of the feasibility index using the
MDS Method were subjected to a validation stage.
The validation of the assessment results against the
feasibility index was determined based on stress and R2
values, showing how well the values reflect the actual
data. When the stress value is less than 0.25 and the
R2 value is more than 0.80, it showed that the results of
the feasibility index evaluation are valid. Table 7 showed
the stress and R2 values for the five measured aspects.
According to Wahyudin et al. (2019b), a stress
value less than 0.25 (S < 0.25) showed a good model.
Table 8. Feasibility comparison with Monte Carlo simulation results
Feasibility index
Feasibility aspect
36
Error
Description
80.83
2.67
Valid
52.28
51.51
0.77
Valid
Management and HR
60.91
59.19
1.72
Valid
Law
65.39
63.66
1.73
Valid
Financial and economic
74.83
73.21
1.62
Valid
Rating result
Simulation results
Markets and marketing
83.50
Technical
A. Anwardi et al. / agriTECH, 44 (1) 2024, 26-38
The validation results showed that all five aspects have
stress values < 0.25 and R2 > 0.80. This result suggests
that the feasibility index of the five aspects can explain
the real conditions. The second validation, which is
the difference between the feasibility index and the
results of the Monte Carlo simulation, ensures validity
by comparing the difference in index values with the
simulation analysis results, which should be less than
5%. Table 8 showed the simulation results and the
difference in feasibility index values.
All five aspects had an error value > 5%, showing
that the feasibility index was considered valid. Another
assessment could be conducted using index value
criteria with different categories, such as bad, poor,
fair, and good when the index value is 0 - 25, 26 50, 51 - 75, and 76 - 100, respectively (Wigiani et al.,
2019). The assessment results showed that the market
and marketing aspects had a good sustainability index
value, while others were in the moderate category. This
condition showed that the sustainability of KNT VCO
business was valid.
CONCLUSION
In conclusion, the result of the feasibility analysis
showed great potential for the development of the
KNT VCO business. Furthermore, the market and
marketing aspect showed stable demand growth with
market penetration reaching Malaysia, suggesting that
the business development was very feasible in terms
of market and marketing. In terms of technical and
technological aspects, standardization constraints were
still in development, but the availability of raw materials
and manually operated technical equipment showed
reasonably good technical feasibility. Human resource
(HR) management was proven to be highly feasible
but continued to experience development. The legal
and legality aspect was also recognized as feasible with
the presence of a business license, and financially, the
indicators showed a high level of feasibility, especially
with NPV, IRR, and other indicators supporting business
sustainability. Although the average feasibility index
value was around 67.38%, the market and marketing
indicators were the most influential factors for the
sustainability of KNT VCO business, with a significant
value of 83.50%. Therefore, it was concluded that the
business was feasible for development and had positive
growth potential.
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