383
Journal of Applied Sciences Research, 8(1): 383-389, 2012
ISSN 1819-544X
This is a refereed journal and all articles are professionally screened and reviewed
ORIGINAL ARTICLES
Tumblr as a Medium to Improve Students’ Writing Skills
1
Melor Md Yunus and 2Hadi Salehi
1
2
Faculty of Education, University Kebangsaan Malaysia.
Faculty of Literature and Humanities, Najafabad Branch, Islamic Azad University, Najafabad, Isfahan, Iran.
ABSTRACT
The implementation of Information and Communication Technology (ICT) has become one of the vital
current phenomena especially in education. Generally, the integration of social networks into learning has
proven to enhance students’ participation which has led them into an interactive learning. In language teaching
especially in an ESL context, such integration is needed to enhance students’ interest towards language learning
and motivate them to improve their language skills. The purpose of this paper is twofold: first, to examine the
use of Tumblr as a medium to improve secondary school students’ writing skills and second, to identify the
factors which support the effectiveness of using Tumblr as a medium. To achieve the purpose of the study, a
validated questionnaire was administered to 30 teacher trainees who were randomly selected from TESL
undergraduate students in Universiti Kebangsaan Malaysia (UKM). The findings showed that about two thirds
of the respondents agreed that Tumblr, as one of the social networks, can be used as an effective medium in
teaching writing skills. Moreover, the majority of the surveyed teacher trainees stated that different features in
Tumblr can motivate and help students to learn interactively via internet. However, some limitations might
prevent teachers from using Tumblr as an effective tool in teaching and learning.
Key words: Tumblr, ICT, Writing skills, Social network, Teacher trainees.
Introduction
Mircblogging refers to a kind of blogging that lets the users write messages less than 200 characters about
their daily lives and send them to friends or other interested observers via instant messaging, text messaging,
email or the web (Java et al, 2007). Microblogging, according to DeVoe (2009), is different from regular
blogging because freedom and brevity are the main characteristics of microblogging whereas traditional
blogging focuses on established topics and uses stylized and lengthy prose. Microblogs are viewed as short
pieces of information that do not require the author to devote or plan as much time in as a traditional blog.
Sakaki et al (2010) state that another characteristic of microblogging is that it usually occurs in real-time and
that is why it differs from traditional blogging. Users often add or update information regarding what they are
doing either while they are doing it or soon after. The real-time feature of microblogging often allows daily
news to spread faster than ever before.
Java et al. (2007) pointed out that with the increasing trend for a faster mode of communication,
mircoblogging can fulfill this need. They believe that mircoblogging encourages creating shorter posts and it
decreases the users’ requirement of time and thought investment for content generation. Boyd et al, (2010)
believe that a fast paced conversation environment can be emerged through mircoblogging because it requires a
little effort and time investment. Posting the updates, ideas, and simple notifications is the power of microblogs.
This idea is supported by Ebner and Maurer (2009), as they said this application can expand the types of
microblogging by expressing the communication aspect. Moreover, microblogs can encourage students to be
more expressive and develop their creativity in writing as well as can train the students to judge and review on
their friends’ quality of essays and blog’s writing. Facebook, Twitter, Myspace, Plurk, Yammer and Tumblr are
the most popular microblogging platforms; however, this study just focuses on the use of Tumblr as a medium
to improve secondary school students’ writing skills and to identify the factors which support the effectiveness
of using Tumblr as a medium in teaching writing skill.
Literature Review:
Tumblr Features:
Tumblr, founded in 2007, is a micro blogging website that is becoming increasingly popular in the Web 2.0
world. This platform allows users to post text, images, videos, links, quotes and audio to their “tumblelog”, a
Corresponding Author: Hadi Salehi, Faculty of Literature and Humanities, Najafabad Branch, Islamic Azad University,
Najafabad, Isfahan, Iran
E-mail: hadisalehi1358@yahoo.com
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J. Appl. Sci. Res., 8(1): 383-389, 2012
short-form blog. Tumblr gives users the easiest and fastest way to blog, whether they want to publish text, audio
or video material (Matteson, 2011). Users can follow other tumblelogs, just like on Twitter, and their updates
appear in one stream on the Dashboard. The “like” button lets one user tells another that they like his or her
content, and the “reblog” button easily reposts content from one tumblelog onto another, providing positive
feedback. Users also can comment on each other’s post by having ‘Disqus’ application in Tumblr. These
features can attract the students to interact and write more in the form of blogging in Tumblr.
According to Matteson (2011), what Tumblr offers is an unmatched ease of use. Creating an account on
Tumblr is as easy as breathing. An email address, a password, and the URL for the new blog (e.g., newsweek.
tumblr.com) are three pieces of information required to create an account on Tumblr. Even, there is no profile to
fill out, no likes or dislikes to list, and nowhere to even enter a name. That is why there are also no
advertisements or promotions on the sidebars (Matteson, 2011).
Some users view Tumblr as a platform where Blogger, Twitter, and Facebook meet (Matteson, 2011). A
blog on Tumblr is similar to any other blog in that the site owner uses it to publish opinions, thoughts, interests
and experiences, and readers can then post comments and responses. However, Tumblr changes this way by
adding interesting social networking features to the website. For example, as on Twitter, Tumblr users can
follow other blogs, see who is following them, and “reblog” the entries they like from other blogs. Similar to
Facebook, Tumblr users can also “like” other blog posts. Therefore, the combination of social networking and
blogging provides a space that is both creative and collaborative (Matteson, 2011). However, Tumblr is
regarded as one part of the emerging movement to curate the web and to shrink it down to what is the word of
mouth (Meltzer, 2010). Tumblr is relatively young in the world of the web so that it can change or be changed
by its growing popularity.
Benefits of Tumblr:
Social networks such as Facebook, Twitter, Myspace and Tumblr have different significant functions.
According to Donath and Boyd (2004), people can expand their communications with others through social
media such as Tumblr. They state that social networks are sources of emotional and financial support, and of
information about jobs, other people and the world at large. Marquart (2010) believes that Tumblr can benefit
users in these ways through functions such as reblogging and the Ask Box. These two functions help users to
create many communities within Tumblr.
Tumblr helps users to have more than one contributor to a blog. This feature also helps users to create more
communities and it is useful when it comes to regularly updating a blog. In fact, it means that the effort of
producing content can be divided among an unlimited amount of contributors (Marquart, 2010). Therefore,
Tumblr users can easily be connected to bloggers with the same interests to create a specific Tumblr page
dedicated to an interest such as novels, poems, movies, or even fashion.
According to Marquart (2010), Tumblr can allow users to submit posts to blogs that are not their own even
when a blog is accessed by only one user. Then the posts are screened by the blog owner. Submissions are
posted if they are relevant to the blog category and fit the overall feel of the blog. The credit will be given to the
user who submitted the post, usually by way of linking to his or her webpage (Marquart, 2010).
Methodology:
This study employed a questionnaire survey to measure the perceptions of teacher trainees on the
effectiveness of Tumblr as a medium to improve secondary school students’ writing skills. The participants
consisted of 30 TESL undergraduate students in Universiti Kebangsaan Malaysia (UKM) who were randomly
selected from the TESL UKM students, regardless of the year of studies, gender and ethnicity. The rationale of
having this kind of respondents is to get the authentic responses from the future English teachers about teaching
writing to secondary school students. The participants were familiar with the use of ICT since most of them
utilize the Internet for the purposes of gathering information, email, social networking etc. Besides, we would
like to know their perspectives about using social networks such as Tumblr in writing, since they are among
young generation who use more social networks compared to elder generation. The participants ranged from 21
to 25 years of age.
The questionnaire consisted of four sections. Section A, including three items, elicited demographic
information regarding age, gender and Malaysian University English Test (MUET) Band of the respondents.
Section B consisted of five items and was designed to elicit teacher trainees’ knowledge of social networks.
Section C, including seven items, was designed to elicit teacher trainees’ perceptions on the effectiveness of
Tumblr as a medium to improve students’ writing skills. The items in this section were closely related to the
Tumblr integration in teaching and learning process, and they were designed based upon four-point Likert scale
of agreement, where one = strongly disagree, two = disagree, three = agree and four = strongly agree. The fourpoint Likert scale was employed as it is one of the most commonly accepted Likert scales in the education field
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J. Appl. Sci. Res., 8(1): 383-389, 2012
(Melor Md Yunus, 2007; Melor Md Yunus, Salehi, and Kashefian-Naeeini, 2011). Section D included an openended question to allow the teacher trainees the freedom to give their views regarding their own experiences in
using Tumblr and the integration and implementation of Tumblr into the teaching and learning process. In the
analysis phase of the study, frequencies and percentages for each item were calculated and presented in tables.
Results and Discussion
Demographic Data
Section A of the questionnaire dealt with the respondents’ background information. The respondents were
between the age of 21 years and 25 years. More than one third of the respondents (36.6 %) were 21 and 22 years
old (see Table 1). Less than half of them (46.6 %) were 23 years old and 16.6 % of them were 24 and 25 years
old. Fifty three percent of the respondents were female and 47% of them were male. There was no equality in
the number of male and female respondents because the respondents were chosen randomly. Moreover, out of
30 respondents, 70% of them had obtained band 3-4, and 30% of them had achieved band 5-6.
Table 1: Demographic characteristics of the respondents.
Items
Variables
Age
21 years
22 years
23 years
24 years
25 years
Gender
Male
Female
MUET Band
1-2
3-4
5-6
Frequency
4
7
14
2
3
14
16
0
21
9
Percent (%)
13.3
23.3
46.6
6.6
10.0
47.0
53.0
0.0
70.0
30.0
Knowledge Of Social Networks:
Section B of the questionnaire was designed based on basic questions about blogging specifically Tumblr.
When the respondents were asked about having a blog, more than three-fourths of the respondents (77 %) said
that they have a blog and less than one-fourth of them (23 %) stated that they do not have a blog (see Table 2).
Moreover, the majority of the teacher trainees (73 %) have one or two blogs and one-fifths of them have three or
even more blogs. In addition, when the participants were asked about having a Tumblr account, 60% of them
stated that they have a Tumblr account and 40% said that they do not have a Tumblr account.
Table 2: Teacher trainees’ knowledge of social networks.
Items
Do you have a blog?
How many blogs do you have?
Do you have a Tumblr account?
Responses
Yes
No
None
1-2
3 and above
Yes
No
Frequency
23
7
2
22
6
18
12
Percent (%)
77.0
23.0
7.0
73.0
20.0
60.0
40.0
Less than half of the respondents (46.6 %) claimed that they blog for pleasure and more than one-third of
them (36.6 %) blog for sharing ideas with friends and expressing their feelings (see Table 3 and Figure 1).
Moreover, less than one-fifth of the respondents (16.6 %) stated that they blog in order to improve their writing
skills. The results show that the students usually blog for aesthetic purposes rather than educational purposes
because only 16.6% of the respondents answered that they blog in order to improve their writing skills.
Therefore, this study might be a stepping stone to aware students that applications such as Tumblr can be used
to improve their writing skills as well.
When the respondents were asked about the features in Tumblr that could help them improve writing, onesixth of them (16.6 %) claimed that reblog other people’s post can improve writing. Less than one-fourth of the
respondents (23.3 %) believed that posting pictures, text and link can be effective in writing. In addition, about
60 percent of the teacher-trainees stated that Tumblr can help them improve writing through application
questions “Asking questions” to people and commenting on other’s post. The results show that there is only
small range of differences between the features that is between 16.6% and 33.3%, which actually shows that all
these features have their own significance in enhancing writing skills.
3886
J. Appl. Sci. Res., 8(1): 383--389, 2012
Table 3: Teacher trainees’ knowledge of social networks.
n
R
Responses
Items
For what pu
urpose do you blog?
Im
mproving writing skills
S
Sharing
ideas with friends / expressinng feelings
F pleasure
For
What featuures in Tumblr thatt you think
R
Reblog
other peoplle’s post
could help to improve writingg?
P
Posting
pictures / text / link
T
Through
applicatioon “Asking questio
ons” to people
C
Commenting
on otther’s post
Frequency
5
11
14
5
Percent (%)
16.6
36.6
46.6
16.6
7
10
8
23.3
33.3
26.6
What featuress in Tumblr thaat you think could help to impprove
w
writing?
26.6%
Reblog othher people's
post
16.6%
Posting
pictures/texxt/link
2
23.3%
33.3%
Through appplication
questions " Asking
questions" to people
i
writinng.
Fig. 1: Feaatures in Tumbblr that help to improve
Tumblr Inttegration In Teeaching And Leearning Processs:
This section was dessigned to elicit teacher traineees’ perceptionss on the effectivveness of Tum
mblr as a mediuum
to improvee students’ writing skills. When
W
the respoondents were asked
a
about thhe suitability of Tumblr, aboout
three-fourtths of them (773.3 %) disagrreed with the sstatement “Tumblr is suitable for beginneer writers onlyy”;
however, more
m
than one--fourth of the respondents
r
aggreed that Tum
mblr is only suiitable for beginnner writers (see
Table 4). All the responndents agreed that the studdents feel encoouraged and m
motivated to write
w
when theey
received comments
c
and feedback on their blogs. M
Moreover, all the surveyed teacher traineees believed thhat
Tumblr enccourages brainnstorming activ
vity among studdents.
When the respondennts were requeested to express their percep
ptions of Tum
mblr in helpingg the students to
organize iddeas, the majorrity of them (883.3 %) believeed that Tumblrr helps studentss to organize ideas before theey
start writinng and most off them (86.7 %)
% agreed that T
Tumblr gets stu
udents to be innvolved in creaative and criticcal
thinking. Moreover,
M
almo
ost all the respondents believved that Tumblrr encourages inndependent leaarning especiallly
outside off the classroom
m and it is ann interesting aand interactivee medium to eenhance writinng skills amonng
students.
Table 4: Teacher trainees’ percceptions of the Tum
mblr integration inn teaching and learrning.
Statements
Strrongly disagree +
Disagree
Agree + Strongly agree
Frequ
uency
Percentt
Frequency
Percent
Tumblr is suitable
s
for beginnner writers only.
2
22
73.3
8
26.6
Students feeel encouraged annd motivated wheen they received ccomments
and feedbacck on their blogs.
Tumblr enccourages brainstorrming activity amoong students.
Tumblr hellps students to orgaanize ideas before they start writing.
Tumblr getts students to be innvolved in creativee and critical thinkking.
Tumblr enncourages indepeendent learning especially
e
outsidee of the
classroom
Tumblr is an
a interesting and interactive mediuum to enhance writting skills
among studdents.
0
0.0
30
100.0
0
5
4
1
0.0
16.7
13.3
3.3
30
25
26
29
100.0
83.3
86.7
96.7
2
6.7
28
3.3
The fiindings of this section can bee grouped into 3 main aspectts which are m
motivation, writting skills aspeect
and classro
oom learning aspect.
a
It is obbvious that Tum
mblr is suitablle for beginnerr learners and for intermediaate
and advancce learners as well. Howeveer, there are addvantages for beginner
b
learneers because stu
udents can wriite
short senteences in Tumbllr. They do nott necessarily have to write lo
ong sentences, bbut it depends on the studentts’
3887
J. Appl. Sci. Res., 8(1): 383--389, 2012
w
Others also
a
can help through
t
givingg comments annd sharing ideaas; therefore, sttudents will feeel
ability to write.
encouragedd to generate id
deas to write loonger.
The sttudents will feeel motivated annd encouraged because they know
k
their wriiting is read an
nd acknowledgeed
by others. The commentss and feedbackks give some ssorts of motivaation to the students to write.. Tumblr can get
g
the studentts to be involv
ved in creative and critical thhinking becausse the students have the chan
nce to state theeir
point of viiew on any isssue discussed by posting com
mments in thee ‘discuss’ appplication. Theyy can argue wiith
their friendds who post a topic, picturre or video inn the Tumblr. They also caan ‘reblog’ po
ost and add anny
interesting information crreatively to thee post they likee.
h a belief migght
Almosst all of the reespondents agrreed that Tumbblr encouragess independent learning. Such
refer to thee students’ intterests becausee nowadays thee students lovee to learn throough technologgy on their ow
wn.
They spend
d most of the time
t
in front of the computerr, and writing through
t
Tumbllr actually can encourage theem
to do indeppendent learninng outside of the
t classroom as
a long as therre is internet acccess. It showss that learning is
not limited
d only to the claassroom. Moreeover, the majoority of the resppondents agreeed that Tumblrr is an interestinng
and interacctive applicatioon that enhancces writing skiills among the students. Thiss belief might refer to the faact
that this appplication provides interactivee way of learniing that attracts the students’ interest to wriite in Tumblr.
The Usagee Of Tumblr In Teaching Andd Learning:
uestion to find the relevance of
o implementinng
The laast section of thhe questionnairre included an open ended qu
Tumblr intto teaching annd learning proocess in the classroom conteext, especially in teaching writing
w
skill. Thhe
respondentts were asked whether they agree with thee integration off Tumblr into teaching writin
ng and how annd
why Tumb
blr helps or hinders improvingg the writing skkill.
As Figgure 2 shows, 77%
7
of the respondents agreeed with the inttegration of Tuumblr into the classroom,
c
whiile
23% believved that Tumbblr is not suitabble to be integgrated into the teaching and learning proceess, especially in
teaching writing
w
skill in the
t classroom.
Is it relevant to integrate annd implement thhe usage of Tuumblr
into the teaching and leaarning process in
i the classroom
context, especially in tteaching writinng? Yes or no?
23%
Yes
77%
No
Fig. 2: Teaachers’ percepttions of integraating Tumblr innto the teaching and learning process.
One part
p
of the opeen-ended quesstion elicited the
t teacher traainees’ opinionns regarding the
t relevance of
implementting Tumblr as
a part of the teaching matterials that cann be used in teaching writting skill in thhe
classroom. The majority of the responddents agreed thhat Tumblr is relevant
r
to be implemented in
i the classrooom
and does help
h in teachingg writing skill. Figure 3 show
ws the reasons behind the resppondents’ opinnions. More thaan
one-third of
o the surveyeed teacher trainnees (37%) sttated that using Tumblr as a medium in teaching
t
writinng
increases thhe students’ leearning motivattion. This mighht be due to the features of T
Tumblr that hellp the students to
get some innspiration and constructive feeedbacks on thheir writings.
Besidees, one-third of the respondeents (33%) beliieved that Tum
mblr really helpps in improvinng writing wheere
students get to share ideeas, thoughts and also somee other materiials in learningg via sharing link. Moreoveer,
dents to do acctive brainstorm
ming and help
ps in generatinng ideas regarrding a topic of
Tumblr enncourages stud
discussion among them. About one-fiftth of the responndents (22%) pointed
p
out thaat Tumblr enhaances interactivve
learning in
n the classroom
m where studennts can particippate actively in
n teaching and learning proceess, compared to
the teacherr-centered wayy of learning. Just 4% of thhe respondents viewed that thhe features off Tumblr help in
improving writing, especcially for beginnner writers. W
With the same percentage off 4%, the respo
ondents believeed
that Tumbllr helps studen
nts to learn morre new words aand enrich theirr vocabulary knnowledge.
3888
J. Appl. Sci. Res., 8(1): 383--389, 2012
H Tumblr heelps improve writing?
How
w
4% 4%
%
Increase m
motivation
37%
%
33%
%
Interactivve learning
22%
Sharing
ideas, braainstorming, geene
rate ideass
Fig. 3: Teaachers’ percepttions of the waays Tumblr helpps to improve writing.
w
On thee other hand, in response too the open-endded question, some
s
of the reespondents statted a number of
reasons thaat Tumblr should not be integrated into teeaching writingg skills. They believed that Tumblr is nott a
useful meddium for teachhing writing and
a is not suitable to be em
mployed in the classroom as well. From thhe
responses, five main reassons were extraacted. First, am
mong the oppoonents of usingg Tumblr in thee classroom, leess
than one-thhird of them (229%) believed that
t students m
may get easily distracted
d
with other features of Tumblr itseelf
and some features
f
of the Internet. Second, the same weight
w
of respoonses (29%) shhowed that som
me of the schoools
are not weell equipped with
w
enough facilities
f
such as computer labs
l
and compputers. Moreover, there is no
n
guarantee that
t
students inn rural areas have
h
access to internet. Furthhermore, perhaaps some studeents do not havve
the skills of
o using such teechnology as thhey do not have the facilities at home.
The neext three reaso
ons share the saame weight off percentage. Among
A
the oppponents of usinng Tumblr, 14 %
of them beelieved that Tu
umblr has sim
mplified settings which are noot much helpfu
ful in teaching writing. This is
perhaps duue to the featuures of re-bloggging others’ pposts and instaant posting of pictures, quottes and so fortth.
These opponents think thhat some writing tasks shoulld be involvedd in the processs of teaching writing.
w
Besidees,
some studeents or even teaachers might have
h
insufficiennt knowledge of
o Tumblr. As iit is a new application, perhapps
many peopple do not know
w how to use its
i functions annd features. Thhus, the limitedd knowledge off users regardinng
Tumblr coould be a barrrier preventingg teachers to integrate it as
a an alternativve in teachingg writing skillls.
Moreover, some of the reespondents statted that Tumbllr may not be effective
e
in teacching writing because
b
studennts
may use innappropriate laanguage in theeir writing. Thee students willl tend to use shhort forms of language, rathher
than standaard language th
hat should be used
u
in an apppropriate writinng. Perhaps theese opponents of using Tumbblr
feel that thhe usage of short forms of lan
nguage will inflluence studentss’ writing skilll in the future.
W Tumblr does not help impprove writing??
Why
Easily disstracted with
other feattures on Interneet
14%
No Internnet access
29%
14%
Use of shortforms
14%
29%
Limited kknowledge of
Tumblr
Simplifiedd setting of
Tumblr
Fig. 4: Teaachers’ percepttions of the reaasons that Tum
mblr is not helpfful.
Conclusion
n:
Tumbllr is becoming
g increasingly popular
p
for some reasons, most
m notably itss accessibility to users and thhe
important factor of community interacction. This papper aimed to examine
e
the use of Tumblr as a medium to
improve sttudents’ writing skills and identify the factoors which supp
port the effectiiveness of usinng Tumblr in thhe
classroom. The majority of the surveyeed respondentss stated that Tuumblr can be used
u
as an effective medium in
teaching writing
w
and hellps students inn enhancing theeir writing skills. Tumblr heelps students to
o organize ideeas
before they start writingg and it gets students to bee involved in creative and critical
c
thinkinng. Tumblr also
encouragess independent learning espeecially outside of the classro
oom and it is an interesting
g and interactivve
389
J. Appl. Sci. Res., 8(1): 383-389, 2012
medium to enhance writing skills among students. The features of Tumblr can increase the students’ learning
motivation and help them to get some inspiration and constructive feedbacks on their writings. Tumblr also
helps in improving writing where students can share ideas, thoughts and some other materials via sharing link.
Moreover, Tumblr encourages students to do active brainstorming and helps in generating ideas regarding a
topic of discussion among them. However, the limitations of Tumblr, for instance, the internet access which is
not accessible in all places especially in rural areas, the tendency to get distracted by other things while online
and teacher’s lack of knowledge in technology caused the teaching and learning via Tumblr not really effective
in some ways.
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