Marie Jouan & Robin Psaila
Field Research ANTH315 – Melanie Dean
20/04/2017
Melanie Dean
ANTH 315/B
Marie Jouan 27876254
Robin Psaila 27246269
Research Paper
The Casino of Montreal: a
symbolic gambling place
Word count: 5854
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Marie Jouan & Robin Psaila
Field Research ANTH315 – Melanie Dean
20/04/2017
Our research focused on the symbolism of gambling in the Casino of Montreal. This
institutional area of the gambling industry in which people get together to play with their money
and sometimes risk it by being limitless. Brevers et al. writes that “gambling is characterized by
intermittent rewards and losses delivered on a variable ratio, which entails imperfect prediction of
reward.” (Brevers et al. 2014). Our goal is to discover and highlight the way in which gambling
often influence social and cultural values. The Casino of Montreal is assembled by people with
different cultural background. Indeed, people vary tremendously among age, ethnicity, gender and
social class which is representative of Montreal’s population. Even though the casino is a place in
which gamblers and non-gamblers interact, we will base mainly our research on that first group,
thus broadening our study with the presence of non-gamblers. This research is worthy conducting
as anthropologists because casinos, where gambling games occur, are places that can highlight a
society’s history, culture and structure. We centered our attention around the symbolic aspect of
the Casino of Montreal asking ourselves why is the casino the main symbolic area of gambling in
Montreal? We structured our study around similar questions such as: Why do people choose to go
at the casino to gamble? What makes them think that they could win? What makes the casino
attractive for individuals (gamblers and non-gamblers)? Some may say that the desire to gamble
comes from the rush of adrenaline it produces or the money-making potentiality of games, so we
were wondering if we could find the reasons that explained gambling behaviors. Therefore, what
aspects of the casino are attractive to individuals? We used hypotheses to make sense of all those
interrogations.
Many anthropologists and sociologists have studied casinos and gambling behaviors but,
to distinguish our research from the previous ones, we used different methods to put into light the
symbolism faced by casino enthusiasts. We decided to examine how people and the casino
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interacted, concentrating ourselves on the functions of the casino, as a symbolic gambling culture
institution.
Background literature
Casinos and gambling are not new themes for the discipline of anthropology. Indeed, many
anthropologists were interested in gambling behaviors but also casinos as unique environments.
Researchers focused on numerous and diverse questions, using various methods leading to
different findings. In this paper, we use seven anthropological studies that have been realized in
the past 20 years to support our own study of the casino space and gambling behaviors.
The first journal article which inspired us was about how casinos managed to influence
people’s gambling behavior and attractiveness through diverse artifacts. Indeed, casinos’
architectures and elements are usually designed and positioned to influence clients to consume
more and more but also to disorient them so they could want to stay longer (Brevers et al., 2014).
Sounds, like fast tempo music and reward noises, influences gamblers potentially increasing the
betting speed (Brevers et al., 2014). The presence of others also impacts gamblers’ behavior as the
competition with others enhances their betting (Brevers et al., 2014). Disorientation is mainly
visible in the lack of daylight and clocks, daylight being replaced by red/neon lights, which excites
people and helps them stay awake (Brevers et al., 2014). All those factors combined affect
gamblers. Moreover, the method Brevers et al. used in their study was based on an experimentation
(Iowa gambling task) with young adults’ answers to a questionnaire. Based on the results, they
adopted a quantitative method to analyze the data.
The second journal article highlighted that gambling problems, are specific gambling
behaviors, that have a negative impact on the gambler’s life, can be related to the gambling
frequency of an individual (Afifi, LaPlante, Taillieu, Dowd, & Shaffer, 2013). They were also
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interested in finding if gambling involvement varied in function of age and gender. In order to find
results, they conducted a survey of a Canadian sample regarding different gambling games. The
results shared that gambling problems were related to the frequency of gambling meaning playing
games at a low frequency reduced gambling problems (Afifi, LaPlante, Taillieu, Dowd, & Shaffer,
2013). Regarding age and gender, they didn’t find a significant interaction between those two
factors and gambling problems.
Moreover, in the third article, the author go through a comparative ethnography of
gambling interaction rituals in two cultures: the Balinese cockfight and casino card games in postapartheid South-Africa. Sallaz focused on how in those two cultures’ gambling games are
institutionalized, organized, structured and experienced using previous research and ethnographic
observation (Sallaz, 2008). The results showed that those gambling contests diverge in basic
organizational structure (Sallaz, 2008). Cockfights in the Balinese culture, are symbols of
resistance against the state’s authority, also creating status of honor whereas in South Africa, the
legalization of gambling made gamblers economic consumers (Sallaz, 2008).
Cotte’s article concentrates on the reasons in which gambling is a fun leisure activity, but
also on the meaningful aspect of gambling for recreational gamblers. Like us, Cotte gathered data
in the casino and in the bus shuttle, using a “big net approach” where the researcher tries to gather
as many informants as possible (Cotte, 1998). Regarding his results, gambling is seen in many
ways by recreational gamblers: a way of learning, a feeling of rush, a way of defining oneself, a
moment shared with others or just a competition (Cotte, 1998). Through the activity of gambling,
gamblers can also classify themselves in a group or take risks (Cotte, 1998).
This next article can be related to the previous one and the first article as it also
demonstrates how casinos attract people and make its environment seen as pleasurable for
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gamblers. However, it differs in the method as it presents the Montreal’s casino advertising in
various medias and therefore reflects values of Canada’s society. Casinos usually target the youth
and attract gamblers by making them think that winning is always possible (McMullan & Miller,
2009). Casinos are appealing places as they are portrayed, in the media, as entertaining, convivial
and exciting (McMullan & Miller, 2009). Key characteristics like pleasure, leisure, success and
happiness can be found in casinos’ ads, wiping out the potential losses (McMullan & Miller, 2009).
Furthermore, Lister et. al’s article is about how gambling goals can anticipate chasing:
gamblers’ desire to continue playing, spending more money to make up for their losses (Lister,
Nower & Wohl, 2016). The study focuses on gamblers playing on slot machines because they are
considered as more addictive since gamblers continue playing, hoping to finally win (Lister,
Nower & Wohl, 2016). When a gambler has a winning-oriented goal, his chasing will enhance but
chasing can be influenced by other factors like gambling problems or money motivation (Lister,
Nower & Wohl, 2016). The authors used a quantitative method and statistics and found that the
higher the gambling goal is, the more there is a predictive of chasing in reaction to losses or wins
(Lister, Nower & Wohl, 2016). For the authors, chasing behavior during slot machines is due to
the lack of education in how gambling games works (Lister, Nower & Wohl, 2016).
Additionally, Boustin et. al’s study can be linked to the preceding article. Indeed, the study
focuses on the awareness effect of visiting an on-site information center regarding randomness of
machines and gambling behaviors. Those centers’ goals are to inform visitors about risks and
gambling strategies while supporting visitors in need (Boutin, Tremblay & Ladouceur, 2009). The
authors focused on Montreal’s information center called “Au centre du Hasard” and did two
studies, one identifying socio-demographics of the data, their gambling behavior and their
perceptions on it. The other study measured the impact of a visit on gamblers’ perception on
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gambling (Boutin, Tremblay & Ladouceur, 2009). Using a statistical analysis, their results
displayed that the information provided at center didn’t affect gambler’s activity nor controlled
their habits with responsible gambling strategies (Boutin, Tremblay & Ladouceur, 2009).
However, gamblers learn more about the randomness of slots (Boutin, Tremblay & Ladouceur,
2009). Therefore, visiting information centers influences gambling perceptions but not gambling
behaviors (Boutin, Tremblay & Ladouceur, 2009).
Finally, this journal article identifies the influence of atmospherics on gamblers from a
customer’s perspective. Atmospherics are how the environment is designed in order to increase
customer’s purchasing behavior (Johnson, Mayer & Champaner, 2004). The authors look at three
aspects of atmospherics: the ambient condition, the functionality and design of the place but also
its signs, symbols and artifacts (Johnson, Mayer & Champaner, 2004). Conducting a survey on a
specific population of Blackhawk’s casino, their quantitative approach revealed that most players
were aware of atmospherics, which shapes the satisfaction of their gaming experience (Johnson,
Mayer & Champaner, 2004).
After having showed that gambling is an important subject of study in modern societies by
enumerating various academic researches of the socio-cultural origins and consequences of the
practice. We must now bring your attention towards the theories we will use in order to sketch our
understanding of the symbolism of the Casino de Montréal, as an adult public gambling space.
Among the scholars studying “play theory” including gambling, Roger Caillois and BrianSutton Smith are probably the most notable authors. Since our study is not focused on the
symbolism of gambling but rather on the symbolism of the casino, we shall not pay too much
attention to the definition of games but rather to the ones related to gambling.
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Since the subject of our study is interdisciplinary, we chose to use a synoptic approach
similar to the one used in the article “Toward a Synoptic Model of Gambling Behavior” written in
1985 by Vicki Abt, Martin C. McGurrin and James F. Smith from the University of Pennsylvania.
The authors describe the gambling spectrum as a division between non-gamblers and gamblers
which we will used in our analysis of the Casino de Montréal.
In November 1951, Herbert A. Bloch published an article entitled “The Sociology of
Gambling” in The American Journal of Sociology. In addition to explaining the key terms and
origins attached to gambling, Bloch portrays an interesting comparison between gambling and
stock market speculation. Alongside this example, he also explains how gambling is universally
tied to “the chance factor of success” as well as “skill, as in certain card games and athletic
competitions.” (Bloch, 216) He argues that “gambling is an escape from the routine” or perhaps
an unpredictable experiment which at the same time breaks the boredom of industrial modern life
by giving a probability of winning which provides “suspense, insecurity, new experience, and hope
serving important emotional needs in individuals whose lives are increasingly regularized.”
(Bloch, 218)
We will inspire ourselves from both theoretical frameworks as well as one proposed by Brian
Sutton-Smith in his book The Ambiguity of Play published in 2001 following The Masks of Play
published in 1984. In his chapter, “The Player of Fate and Fortune”, Sutton-Smith is interested by
the rhetoric of fate related to games of chance where he uses Caillois’ definition in Man, Play and
Games.
“all games that are based on a decision independent of the player,
an outcome over which he has no control, and in which winning is the result of
fate rather than triumphing over an adversary.” (Caillois, 1961)
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Furthermore, he explores how both play and religion provide “experiences of otherness”
and both “in effect are rivals for the promotion of such altered states of consciousness” (SuttonSmith, 66/67). We will address whether or not our casino research relates to this argument through
the analysis of gambling play at our field site. However, we will not explore addictive,
psychological and pathological problems related to gambling. Rather, we designed a research to
explore what symbolizes sociologically and culturally the playing of the casino experience for
gamblers and non-gamblers. Of course, we are challenged by the context of gambling as an
economically significant practice. Therefore, we will describe the social and cultural significance
of money transactions between casino enthusiasts and the gambling activities as they represent the
main source of interactions. Moreover, we will compare Caillois’ definitions of play with the data
we gathered on gambling play from observations and interviews to form a social and cultural
understanding of the symbolic attributes of casino interactions. Later, we will detail our approach
through a thick comparative description of two distinct gambling behaviors we identified during
our main informant’s interview, Michel.
Research design and methods
For this section, each of us will focus on the research plan and methods we used to have a
wide panel of data in order to answer our research question. We hoped to be able to categorize
casino enthusiasts among gamblers and non-gamblers through detailed categories like age, number
of visits, money spent per visit and which game they play. We thought that the casino also could
have an influence on individuals, their gambling behaviours, but also their daily life through its
structure and its interactions.
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We will begin by talking about the research plan and methods adopted in a chronological
manner. At first, the casino field site was not a well-known environment for both researchers.
Therefore, the method of participant observation was required in order to have a global
understanding of this interactive socio-cultural environment. This method of ethnographic
fieldwork research began by immersing passively the researchers in order to be able to properly
interact with active elements of the gambling site. Indeed, the passive aspect of participant
observation permitted to examine the various artifices of the casino of Montreal, such as the lights,
the architecture and the different sounds. The method of jot notes was actively practiced as it is
the best way to remember what is observed (DeWalt & DeWalt, 2010; p.74) The participant
observation method was used to better understand the field site and the socio-cultural background
of the casino environment where participants stand. Many have adopted participant observation to
widen knowledge with the cultural milieu and display factors unthought-of as well as engaging in
the same activities as participants to learn more about them (DeWalt & DeWalt, 2010). We were
concerned by the artifices because the Brevers’ journal article inspired us to study their influence
on gamblers and to acknowledge the efficiency of the building’s design. Therefore, using all our
senses was crucial in our method (DeWalt & DeWalt, 2010). It gives rise to more data (Robben
and Sluka, 2012). Indeed, we utilized our senses to observe and we felt the excitement and the loss
of senses through sounds, lights, colors and oxygenated air. Furthermore, this passive attitude
offered room to observe the games’ designs present at tables and slot machines. We could also
identify distinct gambler behaviors through the analysis of the different ways of playing with
chance that the casino provides. It offered qualitative and quantitative data about gaming, betting,
strategies, esthetics and monetary elements which enables interaction between gamblers and the
casino. Moreover, being two researchers is an asset as one can actively participate in gambling to
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understand its attributes whereas the other researcher observes him and the surroundings of the
play activity. Concerning the active part of our participant observation, we had to immerse
ourselves by shaping our own casino experience and establish an anthropological understanding
of the consequences underlying gambling consumerism. In addition, we also engaged discussion
with staff employees and clients. We pulled the lever of slot machines a few times, which made
us discover the various feelings gambling triggers. Undoubtedly, being able to play with and
alongside your own subjects of study helped immersing ourselves and gave us an insight to what
gambler’s feelings are like as well as understanding the stakes at hand.
Nevertheless, participant observation was not the only method used. Indeed, we had to
conduct formal and informal interviews in order to gather more “in-depth” data which could
provide elements on how to distinguish a gambler from a non-gambler. According to Dewalt &
Dewalt, researchers should learn the languages of the people studied (DeWalt & DeWalt, 2010).
Thankfully, we both speak French and English although we had a lot to learn about the gambling
vocabulary. However, our discussions with the staff taught us that we could not interview nor
disturb any clients within the casino’s building. Therefore, most of our interviews were lead in the
bus 777, a 7 to 10 minutes drive from the metro station Jean Drapeau to the field site. This practice
can be compared to Cotte’s method who also extended his field site to the casino bus. We felt it
was easier to conduct interviews in the bus since people were more willing to exchange with us as
they were generally less preoccupied or distracted. Also, we noticed that introducing ourselves as
researchers, and therefore make formal interviews, was easier for stimulating conversation and
consequently gathering data. In order to conduct well-designed and short interviews, we had to
make a sample of questions with casino-related concepts that we would ask to individuals (see
Appendix 2). Depending on whether or not they were willing to answer the questions, we wanted
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to establish a classification (See Appendix 1) to understand whether or not the person identified as
a gambler by identifying his habits related to the casino. Moreover, we also analyzed the casino’s
exterior which is composed of a lower entrance, an employee entrance (located in the lower) and
the main entrance which separates bus users from taxi/car users.
Small interviews gave quantitative data, however we also required ethnographic qualitative
data. It is the reason why we had to find a main informant. The casino being an enormous place,
encountering an informant with enough experience and knowledge on the subject was not an easy
task. Thankfully, we encountered Michel who helped us gain knowledge on serious and
professional gambling, as he earns his life at the casino. With this informant, we conducted our
interview using formal questions in an “open-ended way”, by performing “structured
interviewing” (DeWalt & DeWalt, 2010; p.139). The idea of intimate reciprocity, as a way of
exploring thoughts and perceptions, was experienced during this interview as the interviewee
seemed pleased to share with us (Skinner J. ed, 228). Finally, we organized a casino excursion
where we invited two groups of friends to experiment the casino’s games and environment. We
brought with us a group of our fellow young millennials that had never been to the casino before
to observe how they would react to gambling by introducing them to new social behaviors tied
with this money-making/loosing environment. This experience helps us better understand nongamblers’ reactions as well as how ‘first timers’ are being attracted to the casino and more
specifically gambling games mechanism.
Eventually, our conclusions will testify that the casino is the main symbolic area of
gambling in Montreal since it provides gamblers a comfortable secularized, regularized and even
isolated space. It permits to prosper the never-ending process of chasing a destiny tied to random
luck by playing games of chance.
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Analysis and discussion
Montreal's Casino, as a symbolic space full of artefacts
Casinos are usually putting into place artifices to attract gamblers and influence their
gambling behaviors (Brevers et al., 2014). Through our participant observation method, we
discovered that various designs made the casino a symbolic area of gambling. Therefore, the space
is an important factor creating gambling appurtenance. Indeed, the space and its objects create the
habitus for forms of interaction between the way humans collectively choose to manipulate an
environment that shapes community. We will uncover the multiple symbolic meanings that the
casino can represent. Indeed, the casino of Montréal can be seen as a sacred, profane or liminal
place through the design of its symbols and their influences on gamblers and non-gamblers.
First, the participant observation method allowed an in-depth exploration of the site.
Indeed, Brevers article made us want to seek for patterns regarding the casino’s layout. We
discovered how lights, sounds, oxygenated air, tinted windows and no clocks were eliminating
natural notions of time and daylight to keep you consuming. Colored lights created a comforting
and active ambiance, especially in the poker area with neon lights and red tapestry. The sounds
heard were usually dancing music and noises of reward.
All of that together creates a singular ambiance and makes the casino a unique experience
for the casino’s clients. However, the most striking finding was the repetitive symbols found in
every part of the casino. Enormous mannequins, representing each card symbols, were present on
every floor’s entrance: the queen of heart, the king of spades and more. The 777 jackpot symbol
was also seen in various places like in the number of the bus and especially on slot machines. This
entertaining place can therefore be highly symbolic for gamblers and non-gamblers. Moreover,
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‘first-timers’ friends at the casino put forward the meaningful importance of pulling the lever and
betting money since it ritualized their choice to remove themselves from non-gamblers. The first
social experiment seemed to be overwhelming and exciting as it breaks with the non-gamblers
expectations but also economically dangerous enough, so they were cautious. Youmie, Marie’s
roommate, even said that she thought she was in a museum. She also said that she was too scared
to play poker, as the game was too impressive and intimidating.
We will analyze this data through Emile Durkheim’s notion of the sacred in order to
highlight the sacredness of the casino environment. For Durkheim, sacred places or objects, as the
opposite of profane, have a unique meaning (Durkheim & Swain, 1915). The sacred can be defined
as the collective representations that are separated from society and that surpass the routine of
everyday life (Durkheim & Swain, 1915). Even though Durkheim was focusing on the religious
aspect of the sacred through rites, beliefs and practices. We can link this notion to the casino as a
ritual place by his assembling of many symbols and signs related to gambling as an uncommon
practice for individuals. Indeed, rituals are often depicted and experienced through symbols and
signs like the various games and their symbols present all around the casino. Therefore, we deemed
important that the casino allows for a ritualized gambling that non-gamblers feel meaningful
through the consequences of their actions. Thus, every time they pulled the lever it seemed like
time stopped, showing the importance of interactivity. Caillois’ game of chance definition quote
reflects the powerlessness of the gambler over the game, leading to a result depending on nothing
else but fate (Caillois, 1961). The belief in destiny and hope for luck can crossover with
Durkheim’s concept of sacredness tied to the casino.
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Moreover, the participant observation and the interviews showed how gambling had
become part of the everyday life of some gamblers. Indeed, as we can see in Table 1, the
individuals considered as gamblers come often to the casino, at least once a week and intend to
gamble with a significant amount of money to spend. In general, the interviewees were dedicated
to one game in which they possess a lot of knowledge about. In theory, Abt et al. said that the
population of gamblers is divided among four categories: “occasional, recreational, serious and
professional” (Abt et al., 1982). Our analysis will demonstrate how the intensity of the “quest for
monetary reward” varies in function of economical, time-based and age variables (Abt et al., 1982).
Our table (Appendix 1) sketches a part of our field notes about the casino enthusiasts with whom
we gathered data and discussed about their casino habits within the 777 bus. It leads us to identify
how economic gaming investment of gamblers compared to non-gamblers proved that gambling’s
activity propels the symbolism of the casino.
Interviews with people in the bus was another relevant aspect of gambling as game
becoming part of the routine life of the gamblers. Of course, *the presence of “+” and “?” shows
some assumptions and missing pieces of information that we made during our data gathering. We
noticed, for many elders, that gambling was their ‘activity of the day’. Gambling activity was a
way of getting out of their homes and be surrounded by people and games. At first, it was getting
them out of their everyday life but for most enthusiasts, gambling has become part of their daily
or weekly routine. Indeed, out of 9 interviewees over 50 years old, only one didn’t visit the casino
on a weekly basis (Appendix 1).
We can link this idea to the theory of the profane of Durkheim. For him, the profane is
embedded in places and objects which involve more mundane ordinary concerns, which are tied
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to the familiarity of an everyday practice (Durkheim & Swain, 1915). The profane corrupt the
sacred through negativity and taboos (Durkheim & Swain, 1915). Therefore, gambling is criticized
as a profane practice for many individuals as it takes an overly important place in some of their
lives. This practice can sometimes be seen as taboo since it is seen as a waste of money. For
example, we noticed a few times people’s discomfort when they were asked if they considered
themselves as gamblers or if asked how much they were spending. The casino can also be
considered as profane as it is the space in which commonly, people gamble: an important and
symbolic area of gambling. Consequently, we can say that the casino, evolves from a sacred place
for non-gamblers or ‘first timers’ to a profane site for addicted gamblers. However, we do not
consider our research capable of underlining the reasons behind the addiction of gambling but
rather to highlight the symbolism at work in the casino’s interactions through gambling. The casino
experience is dependent on which limits gamblers or non-gamblers force themselves to approve
and apply. We will propose a third approach that will look at the casino as a liminal, in-between,
space. Since it is neither completely sacred nor profane, the casino offers a possibility to temporary
remove the concerns of everyday morals and collective norms by encouraging a deviant behavior
through gambling. This liminal space can be seen as profane over his unlimited consequences and
possibilities.
Ultimately, we will determine that the symbolism of the casino is mainly experienced
through the symbolism of gambling which is practiced by both non-gamblers and gamblers at the
casino.
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Montreal’s Casino: as a symbolic gaming and gambling environment
Between February 2016 and March 2017, we observed play activities at slot machines,
‘La Zone’ and tables focusing on 3 main games (poker, blackjack, roulette) during more than 7
visits. We roughly interacted with 1/10th of an estimated 300 observed individuals which
represents a relatively small sample. However, the diversity of the data permit a unique analysis
of the symbolic attributes which attract humans, whether gamblers or non-gamblers, to enjoy or
disapprove the casino experience.
However, a few gamblers have enough experience and skill to challenge the workings of
the gambling activities present at the Casino of Montreal. Our main informant, Michel is, one of
those ‘serious/professional gambler’, aged 55, he has been a poker player for the past 25 years. A
dedication which he admitted being not certainly proud of as he shared with us during a 45
minutes interview at the casino bar. Surrounded by the clinking sounds of the machines, the
ambient music and a drink, we sat down to learn about how the casino affected his life and
discover what it symbolizes for him.
Figure 1: Michel’s behavioral poker gambling scheme
Figure 2: Michel’s blackjack gambling scheme
After about 5 minutes, we realized that Michel identified himself as a specific type of
gambler, at first, he was only answering by “yes” or “no”. Then, when we learned that gambling
was his full-time job and we were impressed by his capacity to relay detailed information on his
gambling behaviors. In this case study, we tried to analyze how Michel is on one side, proud and
satisfied by his gambling ability to make money while being limited to further other opportunities.
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Michel, as we have argued, is a serious/professional gambler that has been enjoying his profitable
high-risk job for 2 years. Not so long ago, he used to be docker at the Montreal harbor, even though
he has been gambling for over 20 years. He started being profitable when the Casino of Montreal
introduced poker tables which was around the end of november 2007 according to the Montreal
newspaper Le Devoir (Bourgault-Côté, 2008). Before, he was already an experienced gambler in
blackjack although he always preferred poker and never was lucky with blackjack. Today, he says
that he wins his gambling salary through 95% of poker winnings and 5% blackjack. He keeps a
precise track of every one of his losses, winnings and bets. He has his own debit card for gambling
activities which do not interfere with his regular expenses.
As he further explains, he deems poker a more legitimate game of chance as he considers
having better odds because the player is not playing against the casino but rather against other
gamblers. Here, we can understand how Michel identifies two different ways of experiencing the
‘quest for reward’. On the one hand, he can be an instinctive blackjack player while on the other
hand he can be a thoughtful poker player. Both are luck seekers but one is a very risky and
adventurous and the other, a competitive skilled gamer. Additionally, he explains how you can
choose to not bet after receiving your cards in poker whereas in blackjack you are forced to bet
upfront. This slight approach to gambling games mechanics offers a thin comprehension of their
workings. However, Caillois, in Man, Play and Games, defined play as free, separate, uncertain,
unproductive, governed by rules and imagined realities (Caillois, 1961). Here, play, as in gambling
play, takes on a new definition by fulfilling a productive form. Indeed, Michel feels alienated to
the casino because he represents the few number of profitable gamblers. The imagined reality
becomes reality once he cashes out the average of 400$ he makes per week. Moreover, Caillois
identifies four categories of games, we are interested in two. Alea or chance, the opposite of Agon
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or competition, is defined as a complete “resignation of will, an abandonment to destiny” where
Agon dictates that victory is based on skill, Alea leaves it to luck through an agent (Caillois, 1961).
In our case, agents are slot machines, unfolded cards, rolled dices, roulettes, dealers and more.
Caillois defended against Huizinga that gambling was not a corrupted or maybe ‘profane’ form of
play but rather one falling in-between those two categories.
This hybrid model shows how players entrust the game with chance and have some
competitive skill such as bluff at their disposition. Both of Michel’s gambler identities are well
expressed through the dualistic polarity which Caillois identifies by Paidia and Ludus. One being
an uncontrolled fantasy of spontaneous improvised play while the other requires skillful handling
of game mechanics through an effort of the mind. Few would defend the importance of this
symbolic aspect of gambling, although they form the reality of another ritual practitioner, the
gambler. We have proved how the casino offers a ritual, gambling, which transcends the general
unproductiveness of games by giving another meaning of a chance-based productive environment.
Even if this argument has also been largely debated, we have also to call out the downsides which
Michel has felt by being a serious gambler. As a matter of fact, Michel said to be spending about
40 hours on an average of 5 to 6 visits per week at the casino. Don’t be fooled, his time is mostly
not spend playing as he also enjoys watching others play especially high betters. He remembered
seeing a Chinese woman earlier this day that was betting five thousand dollars every round. He
also relates how in tournaments; most gamblers know each other as the community is still
relatively small. However, this dedication, which could be even seen as obsession, has
dramatically influenced the way he can conduct his life.
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At the end of the interview, Michel says “J’aimerais ça, être pas gambler, même si je gagne
de l’argent, j’aimerais ça, pas venir ici [casino].” translating into “I would like to be a non-gambler,
even if I win money, I would like to not come here [casino].” Clearly, Michel states that he hates
the casino. However, he contradicts himself by having to come there to earn his monthly revenue.
In the past, Michel had overestimated his ability to enjoy lucky draws. Now, he is still alienated to
a space which permit him to win money though he doesn’t fall to its tricks anymore. Michel could
have enjoyed life differently and manage to escape from the own skill that he has created for
himself. However, we can deduce that Michel has still a long way to go before he fully manages
to stop going to casinos like he does with his girlfriend during their travels. For Michel, the
symbolism of the casino is entitled by the ingenious concepts behind money-making game
mechanisms. Therefore, casinos would have no business models or no symbols if games of chance
didn’t provide them with built ones that have been brought from Europe and regularized in North
America especially the United States with Las Vegas.
Conclusion
Through this research, our aim was to put into light the symbolic aspect of the casino as
the main area of gambling. The results of this study highlighted that the casino environment attracts
many individuals, who see a casino space embedding various levels of meanings. Indeed, on one
hand the casino can be a place where non-gambler or ‘first-timers’ put high values, beliefs and
meanings on the activity of gambling.
Gambling is here seen as a ritualized practice in the sense that it necessitates stepping outside of
ordinary life, which symbolizes the value of its activities. The casino, composed by artifices and
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symbols, is the sanctuary which introduces non-gamblers to gambling and enhances gamblers
gaming options. This is the main reason why people go to casinos to gamble, because it is an
essential part starting the ritual of gambling play. On the other hand, the casino gathers gamblers
toward a specific space, the casino. What was once a ritual can become part of their everyday life.
For some of them, the casino has evolved from a sacred into a profane place, which reflects the
importance of the casino as an addictive space as well as the undesired consequences of gambling
on daily life.
Gamblers should be careful since this activity can easily become mundane and an everyday habit
alienating them up to the casino. This has developed the common stereotype or assumption that
gambling waste your money. Symbolically, the casino is the place where individuals gamble
because it gives the activity a space. As a case study, Michel’s example has shown how serious
gamblers can challenge the undesired effects of the casino by bypassing them and directly get
down to ‘winning the quest for reward’.
Eventually, if they are watched over and careful enough, addicted gamblers such as
Michel’s girlfriend will not stop letting their peculiar feelings take over their human lives, which
could forbid them to estimate the importance of reaching for other valuable opportunities and
experiences that life can offer.
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Appendix 1
Table 1: Gamblers and Non-Gamblers data in relation to Age, Money spent each visit and their average number of visits.
Individual
Age
(approximations*)
Money spent
each visit
Average
Visits
Gambler
NonGambler
1
80+
200-300$
everyday
X
2
50+
500$
?
3
40
60-100$
1/month
X
4
20
0$
first time?
X
5
60+
500$
2/week
6
70+
80$
1/month
7
27
1000$
1/week
X
8
22
40$
3/month
X
9
20+
20-40$
1/week
X
10
20
20$
2/year
X
11
80+
50$
2/week
X
12
55
200-400$
5-6/week
X
13
20+
0-20$
1/month
X
14
25
0-?
2/month
X
15
50+
400-600$
1/week
X
16
23
40
1/year
X
17
52
500$-?
2-3/week
X
18
23
20$
1/2 year
19
70+
150$
1/week
20
30+
20$
1/month
X
21
20
20$
first time
“first-timer”
?
X
X
X
X
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Appendix 2
Interview Questions Sheet
L’existence du casino - The casino’s presence
Depuis quand allez-vous au casino ? Since when?
Avez-vous remarqué des changements dans le fonctionnement du casino ? changes?
Qu’est-ce qui vous pousse à aller au casino ? What makes you want to go to the casino?
Le temps c’est de l’argent ? Time is money?
How often? (times per week/month)
Est-ce que vous jouez plutôt la journée ou après 8h du soir ? (day/night)
Est-ce que le temps qu’il fait dehors change vos habitudes ? (meteo)
Quel est votre plus grosse somme gagnée ou perdue en une journée ? Biggest win/loose
L’arrivée au casino – Brace Yourselves
Venez-vous seul ou entre amis ? Si vous êtes entre amis, est ce que vous jouez autant ?Friends?
Quel moyen de transports utilisez-vous pour venir au Casino ? How to get there
Combien d’argent dépensez-vous en moyenne en une visite au casino ? Average spent in 1 visit
Gambler or Non-Gambler? – To be or not to be
Quels sont vos jeux favoris ? favorite games ? (simplicity?, jackpot?,money-making?)
Est-ce que vous mangez souvent au casino ? Eating at the casino
Avez-vous déjà participé à d’autres activités que celles de jeux d’argents ? Casino experience
Est-ce que vous vous considérez comme un joueur ? – Qu’est-ce qui vous plaît dans ce risque ?
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Les limites, le départ du casino - The limits, departure from the casino
Combien est ce que vous pensez avoir perdu d’argent? Combien gagner? Ratio?
Avez-vous déjà regretté d’être allé au casino? Any regrets?
Même si vous êtes joueurs, est ce que vous vous posez des limites? Lesquelles? Any Limits?
Que pensez-vous de l’addiction au jeu? Avez-vous déjà été confronter à celle-ci? Addiction?
Avez-vous déjà mis de l’argent de cote pour s’en servir pour le casino?
Comment décrivez-vous votre expérience au casino? Overall, what is your casino experience?
What makes you think you could win?
Do you have tactics?
How can you sustain the money-taking risk?
The Casino, an attractive place? Ambiance? Atmosphere? Nostalgia? Why the casino?
Pourquoi est-ce que vous choisissez le casino pour jouer aux jeux d’argents?
Est-ce que le casino vous influence dans votre manière de jouer? Changing playstyle
Êtes-vous satisfait ou vous sentez vous manipuler par l’ambiance du casino? convinced/manipulated
Est-ce que vous aimez regarder les gens jouer? Watching others play
Est-ce que vous faites des rencontres au casino? Any Casino Encounters?
Est-ce que les thèmes, activités et autres services du casino vous importent? Not gambling
Conclusions - Money?, Fun?, Chance?
-
Est-ce que vous détenez le contrôle sur vos limites et tentations de joueurs ? control over limits
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