No Small Matter : Micromuseums as Critical Institutions
Helen Gregory, Kirsty Robertson
En se concentrant sur trois
micro-institutions canadiennes,
aux mandats spécifiquement difficiles et/ou politiquement chargés, cet article examine le potentiel critique des petits espaces et
musées. Il analyse comment, en
raison de financement et d’espace
limités, la Feminist Art Gallery
de Toronto, le stag Project Space,
une galerie et résidence d’artistes
de Vancouver (aujourd’hui fermée), et le Musée de la peur et des
merveilles de Bergen en Alberta,
convoquent de façon inventive
la communauté, la marginalité,
l’intervention radicale et les stratégies commissariales. Chacun
de ces espaces remet en question
les normes de financement, d’accueil et d’exposition, en réimaginant le commissariat à partir de la
base. En soulignant les limites des
stratégies commissariales bâties
sur un investissement personnel
(soit-il d’argent ou de temps) et
opérant en dehors des structures
traditionnelles de financement,
nous examinons la position de
l’artiste-commissaire comme
agent de changement social, ainsi
que l’impact potentiel du commissariat à petite échelle.
Helen Gregory is the Curator
at McIntosh Gallery at Western
University, Canada.
— hgregory@uwo.ca
Kirsty Robertson is Associate
Professor of Museum Studies
and Contemporary Art at Western
University, Canada.
— kirsty.robertson@uwo.ca
1. Theodor Adorno, “Valéry
Proust Museum,” in Prisms, trans.
Samuel and Shierry Weber (London :
Neville Spearman, 1967),175–77.
Adorno’s essay was translated into
English in 1967, but it was originally
written between 1952 and 1954.
racar 43 (2018) 2 : 89–101
In his essay “Valéry Proust Museum” (1952), Theodor Adorno famously compares museums to mausoleums, arguing that museums house objects that
are “in the process of dying.” As such, they are disconnected from “the needs
of the present” and little more than hoards. He also argues that the influence
of the museum is such that viewing art and objects therein becomes habitual,
with the result that precious objects shown outside of museums appear out
of place and cheapened by the garishness of less-than-pristine surroundings.¹
Perhaps most damningly of all, Adorno writes firmly that museums “neutralize culture,” thus rendering their political potential null and void.²
Over the decades that followed the publication of Adorno’s essay, an entire
field of critical museum studies has developed, and its criticisms have been
resisted and embraced by cultural institutions. Museums were wrenched
open to groups that had previously been unwelcome, and an outward looking emphasis on education, and subsequently on community connection,
replaced the focus on collecting. In recent years, even establishment museums
have turned their attention to contemporary issues, opening their archives to
rapid-response collecting, and taking stances on controversial issues.³ Interventionist curatorial projects have brought even the dullest (and most dead ?)
of collections to life. Adorno likely would not recognize museums today.
Nevertheless, the accusation that museums neutralize political culture remains a key concern for many critics. Mel Evans of Liberate Tate, for
example, points out that museums greenwash the environmental records
of fossil fuel companies when they accept sponsorships and funding from
them.⁴ Andrea Fraser argues that museums are little more than appendages
of the ultra-wealthy, with Boards made up primarily of members of the “1 %,”
who guide museums according to their own self-interest.⁵ In Canada and elsewhere, museums have been subject to many sophisticated critiques, which
reveal that their improvements have not gone far enough, and that the structures of power inherent within such cultural institutions — supposedly unsettled by the post-colonial politics of the last decade — remain largely intact.⁶
Many of these assessments point obviously or obliquely to the fact that
museums are more than the sum of their visible parts. Museums, and particularly large-scale populist museums, are tied to networks of public funding and
private sponsorship, urban planning, federal, provincial, and municipal cultural policy, and so on. Even as established museums move to open their collections, to deal with their histories, and to institute innovative programming,
89
2. Ibid., 175–77.
3. See, for example, the 2017
reinstallation of part of the permanent collection at MoMA (nyc) to
include work by artists from countries affected by the Trump government “Travel Ban.”
4. Mel Evans, Art Wash : Big Oil
and the Arts (Chicago : University
of Chicago Press and Pluto Press,
2015).
5. Andrea Fraser, “There’s No
Place Like Home : The 1 % C’est Moi,”
continent 2.3 (2012) : 186–201, http ://
continentcontinent.cc/index.php/
continent/article/view/108 (accessed August 9, 2018).
6. Ruth Phillips, Museum Pieces :
Towards the Indigenization of Canadian
Museums (Montreal : McGill-Queen’s
University Press, 2011).
7. See AA Bronson, “The Humiliation of the Bureaucrat : Artist-Run Centres as Museums by
Artists,” in Museums By Artists, eds.
AA Bronson and Peggy Gale (Toronto : Art Metropole, 1983) ; cheyanne turions, “Thinking Again
About Artist-Run Culture,” cheyanne
turions : Dialogue Around Curatorial
Practice, October 14, 2014, https ://
cheyanneturions.wordpress.
com/2014/10/14/thinking-againabout-artist-run-culture (accessed
August 9, 2018). The authors would
also like to thank Christina Battle
for drawing our attention to issues
of labour in arc culture.
8. In this article, we use the
terms micromuseum and micro-institution interchangeably.
9. Gabriel Salomon, “Closing
Doors : Reflections on Contemporary Art, Social Space, and the
Domestic,” Breach 3 (December
2015), 2.
10. In 2013, The stag reconfigured itself again in the project Brew
Pub, a collaboration between The
stag, cheyanne turions, Gina Badger,
and Eric Emory, which took place in
Toronto at MoCCA.
11. Allyson Mitchell and Deirdre Logue quoted in Amber Christensen, Lauren Fournier, Daniella
Sanader, “A Speculative Manifesto
for the Feminist Art Fair International : An Interview with Allyson Mitchell and Deirdre Logue of
the Feminist Art Gallery,” in Desire
Change : Contemporary Feminist Art in
Canada, ed. Heather Davis (Montreal : McGIll-Queen’s University
Press, 2017), 257.
12. The Museum of Fear and
Wonder, www.fearandwonder.
ca/about (accessed September
6, 2017).
13. The stag, http ://thestrathconaartgallery.tumblr.com (accessed August 29, 2017).
90
they are constrained by forces that are often beyond their control. This is true
even of artist-run centres, which, though much more flexible in terms of programming and ability to respond to current events, are nonetheless stymied
by administrative loads and taxing labour conditions.⁷ Such critiques raise
several questions : What possibilities are opened by scaling down the size of
museums to the point where they can effectively remove themselves from
the weight of day-to-day operations ? What potentials emerge when small
size allows innovative forms of curating to take place outside of typical funding models ? How can those who feel blocked or hindered by establishment
museums use the form of the museum against itself to create oppositional
or critical spaces ? Is it possible that small size can, in fact, enliven rather than
neutralize or deaden cultural materials ?
In this article, we examine three “micromuseums” that have strategically
used aspects of authoritative museum culture to create institutions that run
counter to accepted museum norms. We define micromuseums as tiny (usually one room) institutions that are run by individuals or small groups, that do
not participate in government funding programs or seek private sponsorships,
but that nonetheless imitate or echo certain recognizable aspects of museum
culture.⁸ The Strathcona Art Gallery (The stag), which opened in 2010 in the
Strathcona neighbourhood of East Vancouver, was established by artists and
organizers Gabriel Salomon and Aja Rose Bond, and emerged in answer to the
question, “What resources do we have and how can those be shared with our
various communities ?”⁹ In 2012, The stag was reconfigured as The stag Library,
thus changing its focus from art projects to lending books and ephemera to
the community.¹⁰ In 2010, the Feminist Art Gallery (fag) opened in the Toronto garage of artists Deirdre Logue and Allyson Mitchell ; they describe this
undertaking as “a response, a process, a site, a protest, an outcry, an exhibition, a performance, an economy, a conceptual framework, a place, and an
opportunity.”¹¹ The Museum of Fear and Wonder, which opened in 2017 in
Bergen, Alberta, is a collaborative project of artist Jude Griebel and anthropologist Brendan Griebel that works within the tradition of the rural novelty
museum to “highlight the psychological and narrative qualities of objects.”¹²
Although these three museums are quite different in scope and areas of focus,
they are all located in Canada ; they all have mandates geared towards critical encounters with traditional museum practices ; and they all illustrate the
critical potential of small spaces and tiny museums. We analyze them chronologically, looking at how each engages with community, marginality, radical
intervention, and curatorial strategy. All do so in inventive ways necessitated
by sparse funding and limited space, which leads them to adopt what Bond
and Salomon refer to as praxis based on “informality and big ideas.”¹³ With
the fag leading the way, each of these spaces has unsettled and challenged
received models of funding, hosting, and organizing exhibitions. Notably,
they were all established by artists and operate simultaneously as art projects
and museums, a detail that we spend some time unpacking later in the article.
Our approach, however, is not to romanticize tiny, privately run institutions,
and we also carefully analyze the limits of curatorial strategies built on personal investment (both monetary and time) and operating outside of traditional
funding structures, often with extremely limited resources.
Helen Gregory, Kirsty Robertson
No Small Matter : Micromuseums as Critical Institutions
14. Nigel Prince, drawing on
the work of Sarah Pierce, notes that
artists have been curating since at
least the eighteenth century. Nigel
Prince, “Foreword,” in The Artist as
Curator, ed. Celina Jeffery (Bristol,
uk : Intellect, 2015), 1. As noted in
this article, however, we distinguish institutions established by
artists from artists working as curators in institutions, and date an
uptick in the former to the twentieth century.
15. In addition to Candlin,
see also Hugh Cheape, “‘Charms
Against Witchcraft’: Magic and Mischief in Museum Collections,” in
Witchcraft and Belief in Early Modern Scotland, eds. Julian Goodare, Lauren
Martin, and Joyce Miller (Basingstoke : Palgrave Macmillan, 2008),
227–48 ; Helen Cornish, “The Life
of the Death of ‘The Fighting Fairy
Woman of Bodmin’ : Storytelling
around the Museum of Witchcraft,”
Anthropological Journal of European
Cultures 22, 1 (2013), 79–97 ; Hunter
Davies, Behind the Scenes at the Museum
of Baked Beans : My Search for Britain’s
Maddest Museums (London : Virgin
Publishing, 2010) ; Gabriel Levine,
“The Museum of Everyday Life : Vernacular Objects and (Extra)ordinary
Affects,” Journal of Curatorial Studies 4,
1(October 2015) : 364–390 ; Lianne
McTavish, “The Torrington Gopher
Hole Museum : A Model Institution,”
Museums and the Part : Constructing
Historical Consciousness, eds. Viviane
Gosselin and Phaedra Livingston
(Vancouver : UBC Press, 2016),
60–77 ; Orhan Pamuk, “Small Museums,” New York Times Style Magazine,
March 20, 2014, http ://tmagazine.
blogs.nytimes.com/2014/03/20/
small-museums/ ?_r=1 (accessed
August 9, 2018).
16. Fiona Candlin, Micromuseology : An Analysis of Small Independent
Museums (London : Bloomsbury Publishing, 2016).
17. Molly McBride Jacobson,
“Lists : The Ultimate List of Wonderfully Specific Museums,” Atlas
Obscura, www.atlasobscura.com/
lists/the-ultimate-list-of-wonderfully-specific-museums (accessed
August 9, 2018).
18. We would also like to mention the Bookcase Micromuseum
and Lending Library, a micro-institution established by Kirsty
Roberston in 2013 with the purpose
of intervening in the sanctity of
an academic office at a university.
Helen Gregory was Associate Director of the Bookcase from 2016 to
2017 and curated the exhibition Natural HiSTORIES. It was from that collaboration that this article emerged.
19. Even in the case study of
the Bakelite Museum in Williton,
racar 43 (2018) 2 : 89–101
Though micromuseums date from the 1950s and possibly much earlier,
there appears to have been an increase in such projects from the late 1990s to
the present.¹⁴ Literature on small and micro-institutions is sparse.¹⁵ In 2016,
Fiona Candlin attempted to define the parameters of micromuseums. Her
recent publication Micromuseology is arguably the most significant study to date
focusing on small, independent museums.¹⁶ In it, Candlin argues that the
study of micromuseums has the potential to revolutionize the field of museum
studies by generating new perspectives on current debates and reconceiving
notions of museum curating. Candlin addresses a number of the major tenets
of contemporary museum studies, and compares how they apply to both major
museums and micromuseums. For example, while major museums are public
institutions, micromuseums are often located in private homes and blur the
boundary between the public and domestic spheres. As noted at the outset of
this article, major museums are often accused of being akin to mausoleums
where “dead” objects are stored, whereas Candlin argues that micromuseums
instil a sense of vitality and continued usefulness in their collections. Candlin also contrasts major museums, currently mandated to present exhibits in
such a way as to represent the interests of myriad groups, with micromuseums,
where curators have full autonomy to display collections according to their
own desires or in support of specific communities. The curatorial strategies of
clutter and excess employed by micromuseums also stand in contrast to larger
museums’ continued focus on singular objects of importance.
In keeping with Candlin’s definitions, the majority of such institutions are
what the popular website Atlas Obscura calls “wonderfully specific museums” :
near obsessive collections of objects such as water cans, toilet seats, medical
instruments, wireless radios, and so on, which are cared for by passionate individuals, and which have been opened to the public.¹⁷ While we largely agree
with Candlin’s assessment of how micromuseums function, our study differs
in two important ways. First, we are keenly aware of a number of micromuseums — key among them the Interference Archive in Brooklyn, New York ; the
pop-up Museum of Capitalism in Los Angeles ; the Gynocratic Art Gallery in Fredericton ; and the Museum of Canadian Human Rights Violations at Shoal Lake
Nation 40 (Manitoba) — that are specifically organized as radical alternatives
to establishment museums.¹⁸ Second, we find one particular type of micromuseum to be curiously absent from Candlin’s analysis : museums made by artists.¹⁹ The micromuseums we examine, which use a variety of terms to describe
themselves, tend to imagine themselves as both artworks and institutions.
It is important to see micromuseums established by artists as categorically distinct from projects that involve artists working as curators in already
established museums. While curatorial interventions by artists into institutions — such as Fred Wilson’s renowned project Mining the Museum, Iris
Haussler’s parafictional environments, or DisplayCult and Mark Dion’s cabinets of curiosity, among others — are drawing increasing attention from
museum studies scholars, the impetus for such projects is quite distinct from
those that forfeit the institutional relationship altogether. In fact, though this
article draws upon the scholarship pertaining to “artists as curators,” the three
micromuseums analyzed fit more comfortably within the existing literature
on institutions.²⁰ As Alison Green writes, “It is … more and more common to
91
Somerset, uk, whose curator
trained both at Goldsmiths College
and the Royal College of Art, Candlin merely provides some historic
precedent through a discussion of
cabinets of curiosity and their relationship to surrealist collections.
She does not position the Bakelite
Museum within a more contemporary genre of museums created by
artists. See Candlin, Micromuseology, 131–138.
20. See, for example, Alexander Alberro, et al., The Artist as
Curator : An Anthology (Köln : Waleter
König, 2018) ; Alison Green, When
Artists Curate : Contemporary Art and The
Exhibition as Medium (London : Reaktion Books, 2018) ; Celina Jeffery, ed.
The Artist as Curator (Bristol and Chicago : Intellect, 2015).
21. Green, When Artists Curate, 8.
22. David Balzer, Curationism :
How Curating Took Over the Art World
And Everything Else (Toronto : Coach
House Press, 2014).
23. turions, “Thinking Again
About Artist-Run Culture.”
24. For further context on institutional critique and the history of
artists’ interventions into museum
collections and strategies, see Institutional Critique : An Anthology of Artists’
Writings, eds. Alexander Alberro and
Blake Stimson (Cambridge, ma : The
MIT Press, 2009) ; and James Putnam, Art and Artifact : The Museum as
Medium (New York : Thames & Hudson, 2001).
25. turions, “Thinking Again
About Artist-Run Culture.”
26. Logue, “A Speculative
Manifesto.”
27. turions, “Thinking Again
About Artist Run Culture.”
92
see an artist’s working practice include, or even be predominated by, the making of exhibitions.”²¹ Yet this growth has, for the most part, taken place within
the art world, and within existing museums, galleries, biennales, or art fairs.
Interestingly, the importance of not being a part of existing institutions was
key to all three projects examined here, but this very significance paradoxically
led us back to literature on institutions.
As our article will make clear, some of those establishing micromuseums
consider themselves to be curators, while others actively resist that label. In a
special issue devoted to critical curating, this seems worthy of comment. What
is most apparent is that the artists analyzed in this article turn their backs on
institutional curating, particularly as it is associated with the art system and
market, with star power, or with what David Balzer has referred to as “curationism” (or “curating” as a defining element of twenty-first century life). The work
undertaken by these artists does, however, seem to bring to life the etymological roots of curating in the Latin curare or to care — to care for objects or communities — a history that Balzer argues is still present in some forms of curatorial
labour.²² We thus suggest that what is happening in our three case studies is a
form of critical curating that might resist the term “curator,” while nonetheless
taking critical curating or critical caring as a starting point. This positions the
institution as something to be actively reimagined, rather than subverted.
In writing about three Canadian micro-institutions, we must acknowledge
artist-run-centre (arc) culture as our inspiration. Most of those running the tiny
and ephemeral museums and galleries we examine have experience working
in arcs, artist collaborations, or establishment museums. As curator cheyanne
turions points out, arc culture originally distinguished itself from museum
culture by eschewing historicization and emphasizing experimentation.²³ She
argues that, as arcs in the 1960s and 1970s were themselves oppositional institutions, they were able to mount a form of institutional critique that paralleled and presaged the interventionist work later undertaken by artists such as
Andrea Fraser and Fred Wilson in the 1980s and 1990s.²⁴ arc culture was profoundly influential, providing the physical and symbolic context for political
and politicized visual culture in Canada from the late 1960s to the 1990s.
As turions reminds us, however, “The political, economic and social climate
of [today] bears only slight resemblances to 1967.”²⁵ Recalling AA Bronson’s
pivotal article on arcs, “The Humiliation of the Bureaucrat : Artist-Run Centres
as Museums by Artists,” she notes that arc culture is not timeless and that it
may even have become stagnant. Deirdre Logue agrees with turions’ assessment, and prefers to position the fag against arc culture. In Logue’s words,
the latter “worked as an alternative for twenty of its thirty-five years but during
the last fifteen years organizations have experienced stasis. They are profoundly dependent and risk averse and they lack spontaneity.”²⁶ turions concludes :
“What might a reconfiguration of that landscape look like ?”²⁷ The answer is
obviously a complex one, but, at their heart, The stag and the fag seek to shake
up the very essence of museum and arc culture through a reworking and
undoing of institutional politics. Meanwhile, the Museum of Fear and Wonder
takes a less political stance towards other institutional forms. Instead, it revels
in the visual and psychological pleasure of subverting museum collection and
display practices by marrying them to the aesthetics of theatre sets, natural
history dioramas, and, to a lesser degree, sideshows and dime museums.
Helen Gregory, Kirsty Robertson
No Small Matter : Micromuseums as Critical Institutions
Case Studies
When The stag opened in 2010, the idea was to create a project from resources already at hand, with the goal of nurturing and sustaining a community in
Strathcona, where it was located in the home of artists and organizers Gabriel
Salomon and Aja Rose Bond. Exhibitions, meals, artist residencies, performances, and events took place in the space, and, over time, the line between
domestic living space and art space grew ever hazier. After two years, Salomon and Bond paused the project and revisited its mandate. As a result, the
artist residencies came to an end, and the project was reconfigured as The stag
Library, | fig. 1 | a micro-lending institution that used “the thousands of books,
magazines, zines, comics, records, cds, cassettes and miscellany” that were
already present in the house, but had not yet been recognized as a potential
resource.²⁸ The stag project ended in 2014, and the library itself scattered after
Bond and Salomon left Vancouver for California.
As the impetus for The stag grew from the question, What could grow from
what already existed ?, it largely avoided monetary exchange. Bond and Salomon took the anarchist principle of mutual aid as a starting point and organizing principle, and, as such, they were highly aware of the forms of “domestic,
affective, and feminized” labour that would be demanded of an artist-residency/gallery/library built on exchange and sharing.
“We felt that these labour[s], which we often put under the umbrella of hospitality, were
intensely valued by our guests and in many ways either reciprocated directly or through
other energetic exchanges. We took so much pleasure out of the experience of the project that it hardly felt selfless. We also did our best to structure The stag in ways that made
those labours tenable and sustainable.”²⁹
28. Ibid.
29. Ibid.
30. Salomon, “Closing Doors.”
31. Bronson, “The Humiliation
of the Bureaucrat.”
racar 43 (2018) 2 : 89–101
This begs the question : Is pleasurable labour measured differently from that
which is merely physically or mentally taxing ? In the case of The stag, the
answer changed over time. What was at first enjoyable, became increasingly
extractive as the project developed. In response to this shift, The stag was given
an expiration date. The project thus acknowledged that the price of non-monetary forms of labour is often cumulative and charged to the body rather than
to a bank account. When galleries close down they are seen to have failed,
even if struggling to continue exacts a toll. Shutting down The stag Library as a
purposeful final gesture, as well as configuring the project as finite from (nearly) the beginning, challenged the idea that permanence and stability equals
success, while also allowing the availability of funds to enhance rather than
determine the kinds of projects Salomon and Bond were able to undertake.³⁰
As will become clear in the discussion of each case study, funding is a constant issue. Most micromuseums eschew public granting systems, in no small
part because the criteria for grants from the Canada Council for the Arts and
other such public agencies do not apply to these board-less, ephemeral, and
often unstaffed “institutions.” The decision not to apply for grants is, however, often a conscious one. Writing in 1983, artist AA Bronson infamously
called bureaucracy “the curse of the artist run space,” and described arc culture as both “poetic aspiration and the idealisation of the obsessed” and also
“empirical reality and the anti-poetic per se.”³¹ His famous text “The Humiliation of the Bureaucrat” is often cited when cultural workers want to describe
the crushing of experimentation through filling out forms, writing letters,
answering phones, and descending into a constant dance of accommodation
93
Figure 1. The stag Library,
the launch of About a Bicycle,
September 23, 2013. Photo
courtesy of Gabriel Salomon.
Figure 2. Allyson Mitchell and
Deirdre Logue, fag Banners,
ongoing since 2010. Photo: Cat
O’Neil.
Figure 3. The Anatomical
Display at the Museum of
Fear and Wonder explores the
history of understanding and
representing the human body,
2017. Photo courtesy of Brendan
and Jude Griebel.
94
Helen Gregory, Kirsty Robertson
No Small Matter : Micromuseums as Critical Institutions
32. Salomon, personal communication, September 12, 2017.
33. Ibid.
34. Deirdre Logue, Allyson
Mitchell, and Helena Reckitt, “Not
at the Beginning and Not at the
End : A Conversation Among,” in
Otherwise : Imagining Queer Feminist Art
Histories, eds. Erin Silver and Amelia
Jones (Manchester : Manchester
University Press, 2016), 356–71.
35. Logue, ibid., 362.
36. Salomon, personal communication.
37. Ibid.
racar 43 (2018) 2 : 89–101
with funding bodies, even though they understand the social good that comes
from the availability of public funds for arts and culture.
Precarious, uneven, and absent funding structures are a key characteristic
of micromuseums, one that distinguishes them from establishment institutions and arc culture. Though turning away from public funds seems a relatively
minor concern given the scale of these institutions, it actually represents a profound reworking of arc culture for the twenty-first century. Thus, micro-institutions run on donations, on monies accessed through stable jobs elsewhere,
or through innovative forms of sharing and exchange. Although micromuseums are occasionally profit seeking, we have chosen to focus on projects that
take the question of what it means to work outside of typical funding structures
seriously. The stag, for example, was structured mainly around the principle
of mutual aid, and relied on exchanges of goods and services, bartering, and
sharing to instantiate its community-based logic. While Bond and Salomon
did apply for two very small grants (in the region of $ 100, with one using funds
gathered through a community meal), Salomon writes, “We didn’t want how
we used the space to be driven by what funding sources were willing to support,
[we didn’t want to] be dependent upon or delayed by those funding sources.”³²
They purposely set up The stag to be involved in as little monetary exchange as
possible, but noted that, by necessity, it was subsidized through paid work elsewhere. “It wasn’t that money itself was taboo, but rather that it has an outsized
influence on what people do — or don’t do — in their artistic practice.”³³
The fag faced a similar quandary. Mitchell and Logue believed it was essential to pay artists, and while they encouraged donations to the fag, they
also spent a lot of their own money. They saw this as part of the project : “It
doesn’t make our privilege any less problematic, but it does put our privilege into some practical, tangible use for a project.”³⁴ However, money eventually became a burden as funds dried up, and those who had participated in
the early stages of the project could not be relied on for permanent support.
Rather than seeing this as an eternal roadblock, funding — or the lack thereof — became an enabling part of their project(s), as it necessitated new and different ways of thinking about institutional culture.³⁵
Funding also influences the scope of micromuseums. When asked about
what microinstitutions can provide that larger institutions cannot, Salomon
immediately said “intimacy.” In his words, “Small, intimate spaces and interactions can’t be scaled up without either failing or becoming something
different.”³⁶ Projects such as The stag can work “against the metrics of audience size and headcounts,” as a way of reversing the elitism of traditional
museums.³⁷ To be clear, participating in the projects organized by The stag was
an experience open to only a small number of people, many of them from
carefully selected or self-selected groups. By their very nature, the small and
ephemeral projects underlying these micromuseums are exclusive, but that
exclusivity tends to emerge for groups that are actively marginalized, or for
whom not all spaces are safe or welcoming.
Like The stag, the fag emerged from a place of collaboration. Established
in 2010 in the converted garage of Toronto artists Deirdre Logue and Allyson
Mitchell, the fag was imagined from the beginning as outside of, or even in
opposition to, traditional art-historical narratives and museum structures.
95
38. Mitchell, “Not at the Beginning,” 357.
39. Helen Molesworth, “How
to Install Art as a Feminist,” in Modern Women : Women Artists at the Museum of Modern Art (New York : MOMA,
2010), 498–513. The authors would
like to thank Genevieve Flavelle
for bringing this connection to our
attention in her ma major research
paper, “The Night Before Utopia :
Queer Feminist Art Praxis at the
Feminist Art Gallery,” Western University, 2016.
40. Mitchell, “Not at the Beginning,” 359.
41. Logue, ibid., 360.
42. Reckitt, ibid., 365.
43. Logue, ibid., 365.
44. Shannon Mattern, “Marginalia : Little Libraries in the Urban
Margins,” Places (May 2012) https ://
placesjournal.org/article/marginalia-little-libraries-in-the-urbanmargins (accessed August 9, 2018).
45. Logue, “A Speculative
Manifesto,” 259 ; and “Not at the
Beginning,” 366.
96
Logue and Mitchell reckon that they were looking for “art history that doesn’t
just regard art as something formal and solitary, but as part of a life.”³⁸ One
of the main inspirations for the fag was a text by curator Helen Molesworth
dedicated to thinking through the question, How do you curate as a feminist ?³⁹ How do you create a lineage of lesbian, trans, feminist, and queer artists
who may be both a part of, and entirely marginalized from, the mainstream
art world ?⁴⁰ How do you present art that might not imagine itself as, or might
even actively resist, the category of “art” ? The fag focuses on the work of artists, and the way that their art can build platforms and connections through a
“lived, feminist art history.”⁴¹
The fag, however, is not simply a gallery space for artworks unwelcome at
mainstream institutions. Like The stag, the fag also carefully considers the
role of hospitality and support, and cultivates mutual respect centred upon
the goal of creating a space where artists and interlocutors feel welcome.
These elements, often dismissed by the mainstream art world, or repackaged
as “relational aesthetics,” are vital to Logue and Mitchell’s imagining of a
space that can support feminist and queer creativity. Much like Mitchell’s own
artworks, the idea behind the fag is “maximalist” and expansive, bringing
together numerous overlapping concerns and ideas, but doing so, paradoxically, under the umbrella of “doing less.”
Picking up this thread in a conversation with Logue and Mitchell, curator
Helena Reckitt notes, “fag is about intimacy, too. The gallery has qualities
that are immersive and domestic. It’s based in your back garden and you often
hold events in your house, which is decorated with art, textiles, and thrift
store bric-à-brac. It’s the opposite of the uber-cool white cube. It’s touchyfeely.”⁴² The space of the fag is covered in granny blankets, and leftovers from
Mitchell’s artworks (often made from thrifted or recycled textiles) are piled
around the domestic and gallery space. It is cluttered and homey at the same
time. The assumption, however, that it is immediately welcoming is not exactly true, at least not true for everyone. Mitchell describes how some people
find the lack of separation between domestic and gallery space difficult to
navigate, which makes them feel like they are intruding. But Logue adds, “A
‘gallery’ at ‘home’ meant that we could feed, house, and connect people to
each other and take care of other kinds of needs and experiences — ones that
rely on the combination of personal, social, domestic, professional, and
cultural spaces and qualities.”⁴³ Because the fag is in a domestic space, it is
not — as is the case in Shannon Mattern’s description of tiny guerrilla libraries that appear on street corners, sidewalks, and elsewhere — a reclamation
of hyper-commercialized public space.⁴⁴ Rather, it opens private property to
specific communities that tend to be marginalized in public space.
Mitchell and Logue consider the fag a rogue space, but one from which
they hope a new movement might emerge. They have used exhibitions,
events, and the space itself to advocate for a shift away from a gendered feminism, positioning the fag as a feminist space that “equally engages with
gender, race, class, and ability,” rather than simply a women’s art project. As
Logue notes, “It’s the difference between asking for people to be feminists,
versus asking for politicized people to help us problematize, troubleshoot, or
figure out new strategies for being artists, activists, and politicized subjects.”⁴⁵
Helen Gregory, Kirsty Robertson
No Small Matter : Micromuseums as Critical Institutions
46. Logue, “Not at the Beginning,” 364.
47. Mitchell, ibid., 367.
48. Ibid., 260.
49. Ibid., 261.
racar 43 (2018) 2 : 89–101
As both Logue and Mitchell are well versed in the demands and organizing principles of traditional museums and arc culture, they have developed a
series of alternative practices, among them “fagging it forward,” which serves
to find and celebrate those missing from traditional art histories. This simple, but effective strategy emerged from the events hosted by the fag, during
which guests were asked to wear a label sharing their name and also the name
of a feminist/queer cultural producer who inspired them. The labels were kept
and hung on the wall, potentially capturing the names and stories of those
who have been erased or forgotten, but also illustrating the deep ties and networks that both arose from and continue to sustain the fag project(s). At the
same time, Logue and Mitchell resist the label “curators,” preferring instead
the titles “instigators, lubricators, antagonists.”⁴⁶ As mentioned above, they
also developed a process of “matronage”— a funding structure that relies on
donations from within the community.
The fag also founded the Feminist Art Collection (fac) using the strategies
of fagging it forward and matronage. This expansive art collection was established as a means of addressing the exclusion of the fag’s contributors from
the collections of commercial galleries and establishment museums. In turn,
the increasing popularity of the fag has given Logue, Mitchell, and their collaborators a means through which to smuggle marginalized artworks into
mainstream institutions. In short, the fag is often invited into these institutions, while the fac artists themselves are not. Through a series of collaborations with establishment museums, such as the Art Gallery of Ontario and
the Tate Modern, the fag has set up shop in gatekeeper institutions — bringing the fac with them — and parasitically siphoning funds from the centre to
the margins by using artist and exhibition fees to pay the artists whose work
forms the fac collection.⁴⁷ Unlike the “artist as curator” projects by Wilson,
Dion, and others, here, it is the micro-institution that enters the authoritative
gallery. Within the space of the institutions it works with, the fag typically sets
up beneath a series of crocheted banners with slogans like, “We Can’t Compete,” | fig. 2 | “We Can’t Keep Up,” “We Won’t Keep Down,” and “We Won’t
Compete.” With these banners demarcating the space of the fag within the
institution, the aesthetics of domesticity are brought inside, and with them
the work of artists other than the founders ; the latter appear only as the fag.
All of these projects extract great amounts of labour, and, like Bond and
Salomon, Logue and Mitchell note that, despite the pleasures of running the
fag, “it immediately took an enormous amount of time, space, energy, money,
affect.”⁴⁸ Mitchell also notes that people were so enamoured with the idea
of the fag that they were asked to spend enormous amounts of time talking
about it, often at the expense of hosting the activities and events that made
it what it was.⁴⁹ At first, it was determined the fag would end after five years,
so that it would not become institutionalized. This idea eventually developed
into another plan : the fag would diversify by detaching itself from its physical space. Logue and Mitchell imagined garages all over Toronto and beyond
becoming pop-up fags, hosting events, and creating a network of micromuseum nodes connected through the idea of counter-institutionalism, each
working to support cultural workers who were not welcomed into establishment galleries. “fag isn’t an art gallery,” Logue and Mitchell assert, “it’s an
97
50. Mitchell and Logue, “A
Speculative Manifesto,” 263.
51. Logue and Mitchell also
developed a Feminist Art Fair International (fafi), which ran alongside
the Toronto International Art Fair as
something “more like an uprising
than an exhibition” ; see Deirdre,
“Not at the Beginning,” 368. The
fafi took place at the ago and in
satellite spaces, and showcased the
works of emerging artists, artists of
colour, trans people, people with
disabilities, and Indigenous artists.
There were no curators and no dealers. The process of a “counter-artfair” provided both an indictment
of mainstream galleries and art
fairs, which deny access to many
groups, and a platform from which
to mount an exhibition on one’s
own terms. fafi had as its aim the
repurposing of institutional funds,
a corollary to the fag’s promotion of a “matronage program” in
which people make contributions
in the name of feminism to events,
projects, and shows at fag (or to
the fac).
52. Jude Griebel, personal
communication, September 5, 2017.
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idea.”⁵⁰ But as an idea, the fag did not immediately take off. Visitors and participants appreciated the community it created, but they were largely unwilling to commit to the more permanent labour of maintaining that community
through the establishment of numerous satellite or echo fags.⁵¹
Having looked at two quite similar micromuseums, we will now turn our
attention to a third that emerged from a different set of contexts, but that
still offers perspectives on critical curating : the Museum of Fear and Wonder, which is located near Bergen, Alberta, approximately an hour northwest of Calgary. A new project conceived by artist Jude Griebel and his brother,
anthropologist Brendan Griebel, the museum draws strongly on the tradition of small-town Prairie museums. As children, the Griebels often visited
such museums on long drives between Saskatchewan and Alberta. Together, they situate their project within a community that includes other “offbeat,
small-town museums,” such as the Torrington Gopher Hole Museum. The
Museum of Fear and Wonder is filled with objects that manifest an inherent
unease | fig. 3 | — even the building that houses it has a charged history, and
has been located at multiple sites and served various purposes throughout its
existence. Once a German internment camp, an army barracks, and a trailer park office, it is now a museum that houses a collection of psychologically
complex objects. The museum may be visited by appointment only between
the months of June and August, and its obscure location attracts only the most
curious and committed visitors. For the Griebels, that journey is a vital part of
the experience of visiting the museum, as it echoes the sense of wonder and
discovery they experienced during their childhood travels. Although, in a larger urban centre, the museum would likely have a broad appeal, its current
location connects it to the tradition of the Prairie museum, while also heightening a sense of curiosity through the physical journey required to get there.
This is to say nothing of the prohibitive financial burden that would have been
incurred had they attempted to achieve the same end in Toronto, for example.
Although the Griebels’ childhood was the catalyst for their collection, the
objects it contains are not for the faint of heart. The exhibition Young Thrills,
for example, focuses specifically on the relationship between fear and childhood, as well as the power of the young mind to magnify the impact of certain
objects until they assume “mythological proportions” in the memory. The
Griebels have struggled with the issue of child audiences.
Some of the objects we collect are quite visceral and rather frightening. Do we allow children or leave their viewing the collection up to the discretion of their parents ? By making the museum inaccessible and more of an appointment-based viewing of a private
space, we are weeding out some challenges that might arise when dealing with a large
cross-section of the general public.⁵²
This solution touches on the manner in which the Museum of Fear and Wonder
blurs the boundary between public and private spaces, one of the primary characteristics of the micromuseum as identified by Candlin.⁵³ Similar to the fag,
The stag, and many other micromuseums, the Museum of Fear and Wonder
shares a building with the Griebels’ private living quarters, although museum
visitors do not have access to the living area.⁵⁴ Consequently, the boundary
between public and domestic space is not blurred, but rather a product of the
Griebels’ control over who gains access to the museum. This challenges the
Helen Gregory, Kirsty Robertson
No Small Matter : Micromuseums as Critical Institutions
53. See Candlin, “Open house :
Rethinking the ‘Public’ Museum,”
in Micromuseology, 25–47, and “Open
House at the Vintage Wireless Museum,” Open 24 (2012), 92–106.
54. The Griebels occupied this
portion of the building during the
construction of the Museum of Fear
and Wonder, but they hope at some
time in the future to convert it to
a residency for visiting artists and
researchers.
55. Susan Stewart, On Longing :
Narratives of the Miniature, the Gigantic,
the Souvenir, the Collection (Baltimore :
Johns Hopkins University Press,
1984), 135.
56. The Griebels explore this
concept in their ongoing exhibition
Across the Divide : Materials that Speak Between Worlds, part of the permanent
installation at the Museum of Fear
and Wonder.
57. Stewart, On Longing, 139.
58. Brendan and Jude Griebel,
personal communication, September 5, 2017.
59. The notion of object biography, and the corresponding accrual of meaning that comes about
through both changes of ownership and display of an object, has
been extensively discussed. See, for
example, Samuel J.M.M. Alberti,
“Objects and the Museum,” Isis 96
(December 2005) : 559–572 ; Chris
Gosden and Yvonne Marshall, “The
Cultural Biography of Objects,”
World Archaeology 31, 2 (October
1999) : 169–178 ; and Igor Kopytoff,
“The Cultural Biography of Things :
Commoditization as Process,” in
The Social Life of Things : Commodities
in Cultural Perspective, ed. Arjun Appadurai, (Cambridge : Cambridge
University Press, 1986), 64–91.
60. Brendan and Jude Griebel,
personal communcation, September 5, 2017.
racar 43 (2018) 2 : 89–101
status of their museum as a truly public space. While it is open to the public, it is
only within parameters established and maintained by the Griebels.
As children, the Griebels collected souvenirs to help them remember and
make sense of the places where they travelled, thus demonstrating an early
interest in what Susan Stewart refers to as the “capacity of objects to serve as
traces of authentic experiences.”⁵⁵ Over time, the Griebels became interested
not only in the capacity of an object to evoke a memory or a moment in time,
but also its power to act as a portal between two places or times.⁵⁶ Stewart
describes a certain kind of souvenir object that is “mapped against the life
history of an individual ; it tends to be found in connection with rites of passage (birth, initiation, marriage, and death) as the material sign of an abstract
referent : transformation of status.”⁵⁷ This compelled the Griebels to seek
out remote and unusual collections, and the expansion of their own collection became the driving force behind their journeys. Having spent thirty years
acquiring curious items, they have amassed a psychologically and visually challenging collection of what they refer to as “emotionally uneasy objects.” Such
objects include medical artefacts, Victorian wax anatomical models, ritual
objects, and folk art. According to the Griebels :
These are objects that transcend their material nature to merge with human psychology.
When an object is uneasy, it resonates in either positive or negative ways. It possesses
people and draws them in. This might be through the stories that it carries, its special
material properties, or its place within a larger historical tradition of making. Unlike
many other museums, we tend to collect or organize our objects according to their emotional properties rather than any specific typology.⁵⁸
By creating their own museum, the Griebels have the freedom to arrange and
juxtapose objects from their collection in ways that suggest narratives that
derive less from the objects’ original or intended use and more from the biographies and psychological residue they have accrued over time.⁵⁹ The freedom
to create new narratives through the arrangement of objects is a departure
from Brendan’s professional experience. As an anthropologist, he has worked
on major installations in large public museums, including the recent exhibit Inuinnauyugut : We Are Inuinnait in the Northern Voices Gallery of the Canadian
Museum of Nature. When asked what he was able to achieve by working within
the structure of a small, privately operated space that he could not achieve in a
public museum context, he responded :
Museums are typically institutions that hold their collections in the public trust. In doing
so, they have a certain obligation to creating narratives that appeal to, and can be understood by, the widest possible range of audiences. I enjoy the educational element of
working in these museums, but there is always a sense of an exhibit’s ultimate narrative
potential as being somehow restricted. There are many stories that cannot be told. Exhibit texts, for example, can rarely exceed 100 words, as that is the limit that most people will
read. Associations between objects and text need to be articulated in a way that there is
no ambiguity. The exhibit’s emotional qualities are tempered so as to lessen their potential to offend, disturb or trigger.⁶⁰
For Jude, on the other hand, the relationship between his art practice and the
Museum of Fear and Wonder is more symbiotic. He thinks of the museum as a
large-scale installation that shifts in an endless series of permutations as the
collection is added to or exhibitions are mounted, de-installed, and re-curated.
The museum thus serves as both a context for his sculptural work and a catalyst
99
61. Ibid.
62. Brendan Griebel, personal communication, September
28, 2017.
63. Brendan and Jude Griebel,
personal communication, September 5, 2017.
100
for the research that informs his practice. In his words, “When grouping collections of these objects together, patterns and complicated relationships emerge
that I can try and isolate in my own work.”⁶¹ The “psychological resonance” of
the objects the Griebels have collected is similar to that conveyed in Jude’s studio practice. Given the nature of his sculptural work, which combines figurative
and natural forms in anthropomorphic assemblages, it is easy to see how curatorial strategies employed at the Museum of Fear and Wonder might manifest in
future projects. One difference that Jude identifies between the museum and his
art practice, however, is the contrast between the permanent structure and its
collected contents and the far more transient nature of his art practice.
Creating something as permanent as the Museum of Fear and Wonder has,
of course, come at some cost. As was the case with both The stag and the fag,
the Griebels’ museum has also been self-funded. Because of its structure — it
occupies part of a private residence, there is no board of directors, and viewing is by appointment only within a limited time period — it does not align with
funding initiatives that might be available to other small museums. However,
the Griebels also recognize that the choice to self-fund allows them complete
control over both content and direction. The challenge of self-funding is that
it makes it difficult to dedicate both time and money to the development of
the museum, with the consequence that it took them three years to complete the project. This long timeframe serendipitously allowed the Griebels to
develop the museum’s physical structure in concert with that of the collection.
They were able to acquire and restore all of the museum’s antique display cases
from historical buildings around the Prairies. They then researched the cases’
histories, thus making them just as important as the collection they hold. The
museum has also been built to high professional standards and includes a climate-controlled collections room. To accomplish this, Brendan returned to
school for conservation and collections management training.
The Griebels have a strong sense of responsibility and obligation for their
collection, and they regard it as a set of particularly potent objects that demand
to be shared. These objects are “vessels for stories, histories, and emotions that
extend beyond their material selves.”⁶² As a reflection of their custodial relationship with the collection, Brendan makes it clear that they do not charge
admission to, or profit from, the museum. And although they are interested in
the history of sideshows and novelty museums, they aim to avoid any suggestion of exploitation or showmanship. In their words, “In the tradition of Prairie museums, the exhibits at the Museum of Fear and Wonder pair visual cues
for truth and science with the ambiguities of myth to draw their audience into
a willing state of suspended disbelief.”⁶³ Rather than “neutralizing” the objects
that they display, the Museum of Fear and Wonder aims to rescue uncomfortable objects from lives of obscurity and highlight the peculiar psychological characteristics that make them compelling. And while the Griebels do not
choose to engage in cultural critique in the manner demonstrated at The stag
and the fag, they do resist the curatorial constraints that characterize larger
institutions, thereby reflecting the earlier roots of critical curating, if not the
focus on political activism that defines its current state.
The three micromuseums examined here have significantly different content and approaches, and include an ongoing artist residency and lending
library based on anarchist principles of mutual aid ; a feminist and queer
Helen Gregory, Kirsty Robertson
No Small Matter : Micromuseums as Critical Institutions
64. Vincent Bonin, “Here Bad
News Always Arrives Too Late,” Filip
16 (Spring 2012) : https ://fillip.ca/
content/here-bad-news-alwaysarrives-too-late (accessed August
9, 2018).
65. Ibid. See especially Bonin’s
discussion of the complicated relationship between state and artists
brought into being by arc culture
and institutional critique in Canada.
66. Gabriel Salomon, personal communication, September
12, 2017.
racar 43 (2018) 2 : 89–101
project designed to provide space for marginalized artists ; and a sideshow
museum inspired by cabinets of curiosity with the goal of instilling wonder in
visitors who travel to its remote location. And yet, all are connected through
their attempts to challenge mainstream museums, either through sidelining them, using them parasitically, or actively disavowing them. The situation
faced by museums in general in 2018 is much different from that analyzed by
Adorno in the 1950s. Perhaps Adorno would still find that these micromuseums neutralize the objects in their displays — certainly our analysis points to
the difficulties inherent in trying to use micro-institutions to unsettle their
larger counterparts. And yet, arguably, all of these micromuseums enliven
objects specifically through connecting them to “the needs of the present,”
thus disturbing habitual methods of viewing and being in museums.
The approaches described in this article seem quite different from the disavowal of institutions that took place in Europe in the late 1960s, and, to a
lesser extent, in the United States through institutional critique. They also
diverge from Canadian arc culture, which developed from a desire to rework
institutional culture into a communal form that would, ultimately, tie together artists working across vast distances.⁶⁴ Unlike arcs, micromuseums are not
part of an organized movement, and while individually they might broadly embrace practices of collaboration across communities, this is not their
common point of departure. While, as Vincent Bonin argues, arcs in the
1960s and 1907s “organized themselves into an informal network, forming
a counter-public of peers,” the opposite is largely true for micromuseums.⁶⁵
When Gabriel Salomon tried to organize a “Micro-Gallery” symposium in Vancouver in 2011, which would have drawn together a number of tiny galleries
and pop-up museums that seemed to be using approaches similar to The stag,
there was very little enthusiasm. “I was thinking of this as a communitarian
event that would help support these marginal, at times totally ‘outsider’ projects, and be developed from within what I was thinking of as a community of
practitioners,” Salmon notes. Instead, “it seemed like other people saw the
invitation as an attempt to take ownership or make claims about the projects
I was labeling ‘Micro-Galleries’ and ultimately that event never happened.”⁶⁶
Salomon stumbled on an interesting quandary, but perhaps also a fundamentally important point : it is precisely because of their small size that micromuseums do not have to be all things for all people, and can be purposefully
selective. This seems to be at odds with many activist movements, and indeed
with a kind of critical curating that would have as its goal the opening up of
elitist spaces. It could perhaps be argued that micromuseums mimic neoliberal forms, relying on individualism and entrepreneurial strategies, or that
they perpetuate exclusionary aspects of mainstream museums. However, they
do so from positions that are at odds with the for-profit or exposure-seeking
model of the contemporary neoliberal cultural institution. One thing these
three distinct micromuseums share is their complete resistance to the marketized logic currently defining most museums. Furthermore, despite their
unwillingness or inability to forge a movement, they are arguably highly successful at creating local communities and support structures. In short, the
practice of exit or escape from traditional institutional culture appears to
offer new forms for critical curatorial practice, though these formations are
by nature fragile and ephemeral. ¶
101