Website Development Proposal
Prepared By:
[Sender.FirstName] [Sender.LastName]
Prepared For:
Prepared On:
[Client.Company]
[Created.Date]
Valid Until:
[Expiration.Date]
[Client.FirstName] [Client.LastName]
Proposal Contents
Proposal Contents
Introduction
Executive Summary
[Porfolio1.Name]
[Portfolio2.Name]
Solution Outline
Site Structure
Site Integrations
Additional Features
Execution Timeline
Project Costs
Ongoing Fees
Terms of Agreement
Authorization
Completion
Payment
Assignment of Project
Revision During Execution
Legal & License
Copyrights & Trademarks
Copyright to Project
Sole Agreement
Initial Payment & Refund Policy
Acceptance
[Client.Company] Acceptance:
[Sender.Company] Acceptance:
Introduction
Thank you for your interest in partnering with [Sender.Company] for your website
development project. With well over 100,000 firms offering website development services,
we know how challenging it can be to find the right agency for your web development
needs.
At [Sender.Company], we hold one goal above all others: 100% client satisfaction. Our inhouse team of web designers, copywriters, graphic designers, and developers uphold the
highest standards for project planning and execution, and we're dedicated to building the
perfect website for your company on-time and on-budget.
We've built websites for several brands around the world with great success, and are quite
excited to get to work on yours.
In this proposal, you'll find examples of our past work along with what we feel is the
optimal solution for your website development needs, along with the associated delivery
timeline, costs, and project terms. Once you've reviewed this proposal thoroughly, simply
electronically sign it at the bottom to indicate your approval.
Thanks again for the opportunity to earn your business!
[Sender.FirstName] [Sender.LastName]
[Sender.Title], [Sender.Company]
[Sender.Phone]
[Sender.Email]
Executive Summary
[Client.Company] requires a full website build to support your digital growth strategy. This
website will allow you expose your brand to organic audiences via search engines, leverage
digital advertising to boost lead generation, and deploy content marketing to build brand
awareness and authority.
[Sender.Company] is uniquely qualified to build the website that you desire, due to our inhouse team of designers, writers, and developers, and our experience working with clients
in [Client.Industry].
Our past work includes:
[Porfolio1.Name]
[Portfolio1.Description]
[Portfolio2.Name]
[Portfolio2.Description]
Solution Outline
[Sender.Company] will build your website using the [CMS] content management system
(CMS). [CMS] is used by more than a million brands around the world, and is known for it's
ease of use, security, and scalability. [CMS] will allow you to do the following once your
website is launched:
Easily update page content and images
Integrate with analytics software to track page and site performance
Post new content to your company blog
We propose that your site be hosted with [Hosting.Provider] using [Hosting.Type]. This
will ensure that your website is capable of supporting a high volume of traffic while
remaining protected from malicious entities.
Site Structure
Your website will have the following pages:
Home
About
Blog
Contact
[Page5.Title]
[Page6.Title]
[Page7.Title]
Site Integrations
[Sender.Company] will integrate your site with the following tools:
Analytics: [Analytics.Platform]
CRM: [CRM.Platform]
Marketing Automation: [Marketing.Platform]
These integrations will allow you to use your website as a profitable marketing tool which
helps you generate new revenue for your business.
Additional Features
Based on previous discussions regarding your goals and expectations, your website will
have the following additional features:
[Feature.1]
[Feature.2]
[Feature.3]
Execution Timeline
The following table details our projected execution timeline for your website development
project.
Stage
Completion Date
Project Kickoff Meeting
[Kickoff.Date]
Initial Design Wireframe
[Wireframes.Date]
Page Mockups
Site Copy & Images
Functional Prototype
Website Development Complete
[Mockups.Date]
[Copy.Date]
[Prototype.Date]
[Development.Date]
Testing
[Testing.Date]
Website Launch
[Launch.Date]
Disclaimer: The dates in the table above are estimates based on our experience with similar website development projects. While we
strive to accurately estimate project timelines in every proposal, we reserve the right to move delivery dates in response to
unforeseen delays or changes to project requirements.
Project Costs
The table below details the costs associated with this project. Invoices will be sent to
[Client.Company] on the dates indicated below, are payable via credit card or wire
transfer, and are due on a net-30 basis.
Name
Price
Initial Invoice
QTY
Subtotal
$0.00
1
$0.00
$0.00
1
$0.00
$0.00
1
$0.00
[Kickoff.Date]
Approved Design Invoice
[Prototype.Date]
Final Invoice
[Launch.Date]
Subtotal
$0.00
Total
$0.00
Ongoing Fees
The table below details monthly fees which will begin once the website is successfully
launched.
Name
Price
QTY
Subtotal
Hosting
$0.00
1
$0.00
Standard Business Hours Support
$0.00
1
$0.00
Phone & Email Support During Business
Hours
Subtotal
$0.00
Total
$0.00
Terms of Agreement
Authorization
[Client.Company] is engaging [Sender.Company], as an independent contractor for the
specific project outlined below:
[Client.Company] website development, deployment, hosting, & support
Completion
[Sender.Company], and [Client.Company] must work together to complete the project in a
timely manner. [Sender.Company] agrees to work expeditiously to complete the project no
later than [Launch.Date] (depending on date of acceptance of agreement)
Payment
Fees to [Sender.Company] are due in accordance with the above listed pricing table. Fees
for monthly services will be invoices on the 1st business day of each calendar month, and
are due on a net-30 basis. All payments will be made in [Sender.Currency].
Assignment of Project
[Sender.Company] reserves the right to assign subcontractors to this project to insure the
right fit for the job as well as on-time completion.
Revision During Execution
[Client.Company] may be charged additional fees if it decides to make changes to the
agreed upon project scope and objectives.
Legal & License
[Sender.Company] warrants that the functionality contained in this project will
meet [Client.Company] requirements and that the operation will be reasonably error-free.
The entire risk as to the quality and performance of the project is with [Client.Company].
In no event will [Sender.Company] be liable to [Client.Company] or any third party for any
damages, including any lost profits, lost savings or other incidental, consequential or
special damages arising out of the operation of or inability to operate the website, even
if [Sender.Company] has been advised of the possibility of such damages.
If any provision of this agreement shall be unlawful, void, or for any reason unenforceable,
then that provision shall be deemed severable from this agreement and shall not affect the
validity and enforceability of any remaining provisions.
Copyrights & Trademarks
[Client.Company] represents to [Sender.Company] and unconditionally guarantees that
any elements furnished to [Sender.Company]. for inclusion in the project are owned
by [Client.Company], or that [Client.Company] has permission from the rightful owner to
use each of these elements, and will hold harmless, protect, and
defend [Sender.Company] and its subcontractors from any claim or suit arising from the
use of such elements furnished by [Client.Company].
Copyright to Project
[Sender.Company] guarantees that all aspects of design and construction of the project
will be disclosed to [Client.Company] upon completion, and full code, copyrights and
ownership will be the sole property of [Client.Company]. [Sender.Company] retains the
right to display graphics and other design elements as examples of its work in its portfolio.
Sole Agreement
The agreement contained in this Contract constitutes the sole agreement
between [Sender.Company] and [Client.Company] regarding this project. Any additional
work not specified in this contract must be authorized by a written change order. All prices
specified in this contract will be honored for three (3) months after both parties sign this
contract. Continued services after that time will require a new agreement.
Initial Payment & Refund Policy
This agreement begins with an initial payment indicated in the pricing table above.
If [Client.Company] halts work and applies for a refund within 4 days, work completed shall
be billed at the hourly rate of [Hourly.Rate], and deducted from the initial payment, the
balance of which shall be returned to [Client.Company]. If, at the time of the request for
refund, work has been completed beyond the amount covered by the initial
payment, [Client.Company] shall be liable to pay for all work completed at the hourly rate
stated above. No portion of this initial payment will be refunded unless requested within 4
days of signing this contract.
Acceptance
[Client.Company] Acceptance:
______________________
[Client.FirstName] [Client.LastName]
[Client.Company]
______________________
Date
[Sender.Company] Acceptance:
______________________
[Sender.FirstName] [Sender.LastName]
[Sender.Company]
______________________
Date