Nike Website Analysis

Nike Website Analysis Paper 3 Assignment Xun Li COMM 2331 MWF 1:50pm- 2:45pm Erick C Nisbet April 8, 2013 Nike Website Analysis I assume the most visitors to Nike.com would have high involvement. Nike.com is the e-commerce portal of the Nike Company, a manufacturer of branded sports shoes and other sports products. The website and its entire content are the licensed property of Nike. The website shows a clear segmentation of customers: women, men, and kids, who normally practiced sport. It allows the viewer to go directly to the task he wants to accomplish. The website also allows the company to perform marketing, sales, human resources, logistics, as well as financial functions. Nike’s homepage links the viewer to web pages relevant to buyers, suppliers, investors, job applicants, sports enthusiasts, and the public. It allows viewers to buy Nike sports product online, custom design Nike products, place orders online, as well as access corporate information. In addition, on the website there is also a Member are that simulates visitors to become member of the Nike community. There are lots of benefits for customers who become a member of Nike. It can be a motivation of visitors. Nike also allows customers to customize their orders. The page offers a great customer service where people can buy on the web; they can design their own shoes. It allows viewers to select the colors of their chosen products and get a visual image of the customized product before they place orders. A fast and simple customization process enhances task performance. The client clicks on the product, and then customizes parts of the product using a range of color choices. The visual image of the customized product appears immediately, and allows the viewer to either continue or to go through the customization process again if they are unsatisfied. Yes. One of the viewer’s preferred forms of communication can be graphics or printed word. The curious viewers’ interests are addressed by providing a wide selection of high quality videos on sports, sporting events, and celebrity athletes. There is a contact us page in which all the different ways of contacting Nike are mentioned. They are an integral part of the website and ensure a medium to communicate with the respective members of the company when required. Furthermore, the web shop is a compilation of clients’ comments making it richer source of knowledge for the outsider who are interested in the company’s products. Visitors can contact Nike through e-mail, view sports related videos, view public relations releases, search for available employment openings in the US and regional organizations, and submit job applications. The website is well interactive with visitors. The interactive capability is strong. The website displays the company logo and aim and thus reinforcing their brand name and reputation within the sport sector, In the website there is a homepage and subpages in which all the activities of the company are divided and from there visitors are easily linked to the various divisions of the Nike website which all ultimately end in the Web shop. The whole website creates an environment in which Nike is presented within the context of a multifaceted lifestyle. In addition, Nike has a search engine gives the users a one click option to any part of a site they are looking for. It also encourages the visitors to actively interact with the site rather than more passive hyper linking. They also let customers interact through posting reviews about products, but do not facilitate a web page specifically open for a discussion. The website is very easy to use. . At first when visitors enter in the page, the website prompts the viewer to select a preferred language from a list of fourteen languages, as well as to select a specific region and location. This allows the website to be compatible, no matter who the user is and what language they speak. So it is very easy for everyone to enter the website and understand everything. In addition, the website shows a clear segmentation of customers: women, men, and kids, who normally practiced sport. It allows the viewer to go directly to the task he wants to accomplish. They use promotional videos, images and tunes to further promote their Nike philosophy “Just do it”. The videos are intended to develop and reinforce interest in sports, which in turn creates a desire for the sports products that Nike manufactures. The purposeful viewers have the choice of linking to the appropriate web page through the hyperlink to the left of the video screen, or through the labeled photos below the video screen. The main image of the website is usually the recent lunch of new products. The images are interested in the website in relevant places for enriching the look and feel of it. The website does not offer gamification. However, customers can design their own shoes, they can join the web to be the first to see the launch of new products. It is a truly effective strategy developed by Nike. A site’s basic content is structural web content. This is content that every site needs, it’s uninspiring, but necessary. They have made it creative and truly useful; it is easy and attractive to navigate. The website uses a whole white background which gives the viewers a bright and comfortable feel of it. The text is big enough to read, but not too big. It can make viewers relax and feel free when they are looking the website. Nike has arranged its website in a way that only relevant products are shown per region; making a huge website feel small and personal. Nike uses images of the most famous athletes in the world to promote their brand. It could be an incentive of customers. What is Nike is to fill the page of pictures of sports stars to attract attention, the consumer between and so casually. For example if the visitors enter in the football section they will find Cristiano Ronaldo and if they go to the basketball section of Lebron James or Kobe Bryant. In addition, Nike has a search engine gives the users a one click option to any part of a site they are looking for. It also encourages the visitors to actively interact with the site rather than more passive hyper linking. The design of the website is great, it displays its products nicely and displays Nike’s vision in an attractive way. Nike creates interaction by letting customers customize their products, which is an innovative aspect of their website. However, I still have some suggestions for them. I would not recommend using so much money on advertising because it is a brand that everyone knows. On the website can see the best athletes in the world for that it means for the company too much money invested in marketing. Nike is an international brand so they do not need to expand too much money in famous people. They can sell the products cheaper if they don’t expand the money in advertising like a football players. The other suggestion is that the website can create a serious of new products where people can choose whether or not they will buy these products only appear on the website and if people is interested, the company can develop these products. It is a way more cheaply to know if people will buy the products.