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Sennett (1998) The Corrosion of Character

Unlike many other studies on the new capitalism, Richard Sennett is not primarily interested in the globalisation of markets and commodities. Instead he focuses on the transformation of the organization of work, and of the nature of work itself. As the title suggests, he is mainly interested in the human consequences of the new work regime. The book, therefore, could be described as a phenomenologically inspired study of life at the end of the century. His inquiry:

The Corrosion of Character ­ The Personal Consequences of Work in the New Capitalism by Richard Sennett. W.W. Norton & Company, New York, London, 1998, ISBN 0­393­04678­8, £14.95. Unlike many other studies on the new capitalism, Richard Sennett is not primarily interested in the globalisation of markets and commodities. Instead he focuses on the transformation of the organization of work, and of the nature of work itself. As the title suggests, he is mainly interested in the human consequences of the new work regime. The book, therefore, could be described as a phenomenologically inspired study of life at the end of the century. His inquiry: how can people generate meaning and identity under the condition of increased flexibility and risks? How can they maintain lasting and trustful relationships, and how are they to create a persistent narrative in a work environment that worships change and condemns routine? In a sense the book is a continuation of "The Hidden Injuries of Class", the classic Sennett co­authored a generation ago. He revisits families and places that informed the earlier book and returns to some of the issues he raised before. With this background the changes he describes become vivid and concrete. Moreover he connects excursions in cultural history (discussions on time and on routine) and social theory (debate on identity) with the experiences of the subjects he studied. By doing so, he approaches their experiences from different angles and perspectives. Although his selection of people is quite small, the few he chooses to present become very familiar to the reader. There is Rico who started a small consulting firm, and his wife Jeannette, who manages a big team of accountants. Although both are successful and prosperous, they "often fear they are on the edge of losing control over their lives" (p.19). Neither have durable friendships any more, nor do they know how to discuss commitment with their children, since this term is an abstract virtue to them. Next we have Rose, a bar manageress in Manhattan, who decided to switch career­track and move to an advertising agency. Only one year later she was back behind the bar. She couldn't cope with the advertising world, where "middle­aged people like her are treated like deadwood" (p.79), where change becomes a value itself and resistance towards change is taken as a sign of failure, and where the accumulation of experience counts less than the ability to walk away from disaster. At a small high­tech and user­friendly bakery in Boston, the workers feel personally demeaned by the way they work. The bakers don't know how to bake bread any more ­ their craft pride had become lost. Instead of the physical process of kneading the dough, the bakers now control the entire process via on­screen icons. "Bread had become a screen representation" (p.68). Finally, we see a group of dismissed IBM programmers who regularly meet in a café and try very hard to make sense of their failure. In different stages of their discussions they come up with different explanations of their dismissal. Sennett's rather impressionistic book offers provoking and frightening insights into how the new production regime affects work ethic, and how this in turn affects both character and the concept of identity. In general he argues that the replacement of linear time by serial time (e.g. short term projects, short term contracts) leads to a series of losses: a loss of trust between working colleagues, to a loss of commitment towards the task in hand, and a loss of loyalty towards the organization. It is undoubtedly ironic that in an age characterised by team work we to not see an increase of social bonds between employees but rather a weakening of them. Informal trust, so Sennett notes, requires the duration of time. Furthermore, teamwork generates a fictional sense of equality. "Power is present in the superficial scenes of teamwork, but authority is absent" (p.114). He claims that teamwork permits the leaders of a team to dominate employees without taking responsibility any more. In this respect, the ethos of team work is the opposite of the work ethic described by Weber. Flexibility is another feature of the short term economy. It produces a tolerance of fragmentation and generates a lack of attachment towards work. Networking seems to become more important than the ability to stick to a problem and solve it. This is as true for employees with a weak work identity (as we see with the bakers who can't do anything but wait when the computer breaks down), as it is for the highly motivated advertising people that Rose has to deal with. The really successful employees seem to avoid the "reckonings of the accountant's bottom line. 'The trick is, let nothing stick to you'" (p.79). Flexibility also affects loyalty to the company. If employees become unhappy, they are more likely to leave the organization, rather than fight within it. And it affects skills and experience. Skills become portable and experience loses value. The ability to focus quickly on new tasks counts more than the accumulation of experience. According to the author this new work ethic generates a shame in being dependent on others and a fear to be a disposable self. In a system that radiates indifference, workers don't feel needed any more. At the end of the book, Sennett states: "I do know a regime which provides human beings no deep reasons to care about one another cannot preserve its legitimacy" (p.148). "The Corrosion of Character" has been criticised for employing a nostalgic outlook. However, I feel this reproach is unfair. And indeed Sennett repeatedly states, that "none of us could desire to return" (p.117) to a former regime of production like Fordism. In fact, the essay is remarkable in many ways. It contains a good deal of intriguing insights, the findings are convincingly presented, theoretical references are persuasively connected with the empirical material, and the focus on issues like work ethic, identity, trust, commitment and responsibility is brave for someone who doesn't necessarily want to be put in the communitarian corner. Moreover, the essay is beautifully written. But this is precisely what raises my concern. The lyrical tone of the book is seductive, and the language perhaps a little too smooth. Everything fits: there are no ambivalences, tensions or contradictions. Sennett's observations shine like polished jewels. My second objection is of theoretical nature. Throughout the book Sennett implicitly suggests that the current transformation of work is created by a small elite represented and headed by Bill Gates, and that these transformations occur against the interests of the majority. He neglects that the middle class actively participates within and also co­constructs this process. He does not explain why the advertising or the computer industry is so attractive for a vast amount of people, why Rose tried to change her career, and why Rico, despite all the difficulties he has to face, continues his job as consultant. By doing so the smoothness of the essay would probably have been jeopardised. Nevertheless, his essay is ­ together with Pierre Bourdieu's "La misere du monde" ­ a rare and outstanding illustration of the dark side of (work) life in new capitalism. ANDREAS WITTEL Centre for Cultural Studies, Goldsmiths College