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Feminist Media Studies
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Gender and Development in Youth
Media
Chelsey Hauge & Mary K. Bryson
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Media, Feminist Media St udies, DOI: 10.1080/ 14680777.2014.919333
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GENDER AND DEVELOPMENT IN YOUTH
MEDIA
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Chelsey Hauge and Mary K. Bryson
This article addresses the conditions of possibility for international youth who produce media in the
context of the AMIGOS/IDA development program run by Amigos de las Americas (AMIGOS) and an
International Development Agency (IDA) in rural Nicaragua. The authors examine the conditions
within which youth make decisions to produce media about gender, in order to examine how
media, gender, and hope intersect in the context of youth-led development programming. Gender
emerges as a popular and significant focus for media production in the context of social change
within this context. The authors draw on qualitative case study data to argue that modernist
development norms and post-feminist sensibilities contribute to the assemblage of complex
pedagogical spaces that animate and inform a cautionary analysis regarding marginalization,
power, and the limits of pedagogical interventions and liberation discourses.
KEYWORDS
gender; development; media; feminism; Nicaragua; youth; transnationality
Introduction
Most youth media programs tie their visions to social justice narratives anchored in
the hope that youth learn to critically analyze relations of power and representation and
effect change relative to persistent inequities (Glynda Hull 2003; Elisabeth Soep 2006). These
goals are typically discursively articulated in a story about hopefulness that critical
pedagogy, media, and technology might make the world a better place, and that when
youth come together, they can learn about each other and work across differences. Poststructural scholars have problematized totalizing accounts of progressive pedagogy by
means of the deliberative articulation of tensions and persistent norms that lurk in the very
spaces assembled so as to dismantle inequity (Elizabeth Ellsworth 1989). In the research
described here, we advance an argument that examines the role of the development agency
in civic endeavors in the global South, and explore the learning encounters sparked by
youth engagement with media production, and the multiple ways in which those learning
encounters are structured through modernist development norms and post-feminist
sensibilities. Specifically, we provide an account of media programming in rural Nicaragua,
in which teenagers produce videos about social issues, with a particular focus on gender.
In the AMIGOS/IDA media program, youth from North and Central America work
collaboratively on community development media initiatives. This article examines the
post-feminist conditions and relationships of colonialism in development practice within
which youth make decisions to produce media about gender, in order to understand how
media, gender, and hope intersect in the context of youth-led development programming.
q 2014 Taylor & Francis
2
CHELSEY HAUGE AND MARY K. BRYSON
Critical Pedagogy
Youth programming, like the AMIGOS/IDA media program examined here, is firmly
lodged within a version of critical pedagogy that has a political orientation rooted in
hopefulness for a better world, and that encourages
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analysis and rejection of oppression, injustice, inequality, silencing of marginalized voices,
and authoritarian social structures. The goal of critical pedagogy was a critical democracy,
individual freedom, social justice and social change—a revitalized public sphere
characterized by citizens capable of confronting public issues critically through ongoing
forms of public debate and social action. (Ellsworth 1989, 300)
Critical pedagogy typically animates a belief that power relations can be overcome in
critical spaces by educators who are sufficiently aware. Yet, as Ellsworth (1989) reminded us,
“we cannot act as if our membership in or alliance with an oppressed group exempts us”
(300) from needing to continuously re-examine how privilege and oppression play out in
critical spaces. Interventionist work with youth and media can be particularly vulnerable to
the modernist assumptions of critical pedagogy, and to the desire to control the critical
outcomes of pedagogy. These seemingly progressive desires and intentions can become
intensified in media pedagogy, given the multiple, historical discursive positioning of
networked communications as crucial keys to freedom and liberation (Mary Bryson and
Suzanne de Castell 1994). Media programming, like all interventionist projects, is designed
in particular ways by their leaders, much in the same way online spaces are structured by
designers. Talk back from participants may happen in these spaces, but they still function as
a “rather lopsided hierarchy that . . . privilege those that designed and produced the
content for” (Radhika Gajjala, Yahui Zhang, and Phyllis Dako-Gyeke 2010, 70). Nearly twentyfive years after Ellsworth’s (1989) influential critique of critical pedagogy, her cautionary
analysis regarding marginalization, power, and the limits of pedagogical interventions and
liberation discourses continues to inform current research.
Youth Media Initiatives and Development Programming
Development interventions are frequently organized by means of an attachment to
colonial metrics and narratives of “progress.” These narratives are frequently embedded in
hopeful orientations to shifting power relations so that communities become more
autonomous. However, narratives of progress are hopelessly tied to Western rationales
about the way time and progress interplay in order to move things forward in a progressive
nature (Radhika Gajjala 2004). This way of thinking about how communities change
obscures the ways in which Western values and rationales take precedence in development
discourse and can occlude and marginalize other ways of thinking about progress, hope,
and time that might better suit particular places, people, and communities.
Access to networked communications media has historically been a challenge for
precarious populations including girls, people of color, rural communities, and other
marginalized groups. Many youth programs take the form of interventionist projects that
aim to provide experience and resources to use networked communications media, though
they rarely directly address root causes of marginalization (Mary Bryson 2004; Jennifer
Jenson, Suzanne de Castell, and Mary Bryson 2003). The potential for media spaces to be
sites of “critical dialogue [about] . . . knowledge production, media representations, and
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GENDER AND DEVELOPMENT IN YOUTH MEDIA
3
cultural critique” (Theresa Rogers, Kari-Lynn Winters, and Anne-Marie Lamonde 2010, 310) is
perhaps one of the most enticing aspects of media programming, and it is this potential
that drives the social justice missions of youth media initiatives (Kathleen Tyner 2009).
Global youth programs that address diverse youth focus on bridging difference and
building community in response to increasing division and violence in the world. Like
youth, new technologies are historically associated with a renewed hopefulness about
progress (Jillian Enteen 2010; Gajjala 2004; Michael Hindman 2008; Frans Vollenbroek 2002).
Hope and technology have long occupied each other’s spaces, where hope drives
innovation forward and blinds us to how innovative media practices may replicate patterns
of marginalization (Daren Barney 2000). Media sites like YouTube are often posited as sites
of international engagement that facilitate tolerance (Jean Burgess and Joshua Green
2009), though there is an acknowledgement that social inequities tend to replicate
themselves in online spaces (Glynda Hull, Amy Stornaiuolo, and Urvashi Sahni 2010; Luc
Pauwels and Patricia Hellriegel 2009). Media literacy as a liberatory practice is shrouded in
hopefulness (Nancy Lesko and Susan Talburt 2012; Lori MacIntosh, Stuart Poyntz, and
Mary Bryson 2012) that is invariably linked to historical notions of technology as a sign of
progress (Barney 2000; Hindman 2008; Vollenbroek 2002). The hope that media can
facilitate social justice learning is braided together with the belief that the Internet is “more
democratic than previous media . . . [and] hous[es] the potential for community formation
beyond national boundaries and identity construction freed from the material constraints
of gender, race, and class” (Enteen 2010, 9). While media and communication resources
certainly play a significant role in many activist and social justice circles, it is important to
consider them as part of a broader political context.
Gender and Development
Development is a concept often applied to the global South. While language like
“the developing world” and the “Third World” have their roots in economic development,
Gustavo Esteva and Mahdu Suri Prakash (1998) suggest that language like “one third world/
two thirds world” would more accurately reflect the ways in which resources are divided
and (in)accessible across the world. Chandra Talpade Mohanty (2002) draws attention to
the importance of making the colonial histories between North and South visible, and to
how language like Western/Third and North/South, while coming from economic relations,
makes colonial histories explicit (Mohanty 2002). In order to draw attention to the political
implications of globalization that differently affect diverse communities, we will use global
North/South language, in particular because North America and Latin America have a
historical relationship of colonialism.
In Nicaragua, the United States played formative roles in the last several decades in
providing support to certain political parties, notably removing power from socialist hands
and turning it over to conservative reign in the late 1980s and early 1990s (Kenneth Roberts
1990). The United States participates heavily in Nicaragua’s development, and Nicaragua is
home to one of the largest Peace Corps programs in Latin America.1 The relationship between
these two countries is indebted to colonialism, and multiple political, developmental, and
economic relationships continue to define how the countries relate to each other.
Global relationships continue to become more complex as communicative channels
multiply and movement becomes more defined by the kinds of resources and systems
available to folks with different economic resources. The resulting economic, social, and
4
CHELSEY HAUGE AND MARY K. BRYSON
cultural development manifests disparately, affecting the global North and South in diverse
ways. Those most affected are:
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Girls and women around the world, especially in the Third World/South . . . [who] bear the
brunt of globalization. Poor women and girls are the hardest hit by the degradation of
environmental conditions, wars, famines, privatization of services and deregulation of
governments, the dismantling of welfare states, the restructuring of paid and unpaid
work, increasing surveillance and incarceration in prisons, and so on. (Mohanty 2002, 514)
In the global South, women’s ability to access education and resources is directly
linked to addressing issues of poverty and community development (Andrea Cornwall
and Jenny Edwards 2010). Development agencies provide girls with school support and
emphasize strengthening women’s leadership and community-based organizations
(Katarzyna Grabska 2011; Sally King, Hugo Sintes, and Maria Alemu 2012), yet rarely do
they examine their own institutionalized discrimination practices (Grabska 2011; Joanna
Sandler and Aruna Rao 2012). Gender is constructed as an issue in communities in the
global South that must be dealt with to achieve “equality.” “Gender” programs in the global
South tend to focus on issues of empowerment, agency, and access to education, financial
resources, and community leadership (Naila Kabeer 2005). These programs focus most
of their attention on girls and women, obscuring the ways in which men and boys are
implicated in and affected by gender relations and reinforcing a gender binary that
designates people as either man or woman.
Gender is addressed by including women in decisions, meetings, and committees
(Grabska 2011), yet this sort of invited participation is often wished upon rural people. The
assumption is that everyone would participate if possible, yet
[P]articipation cannot merely be reclaimed or wished upon rural people in the Third
World; it must begin by recognizing the powerful, multi-dimensional, and in many
instances, anti-participatory forces which dominate the lives of rural people. Centuries of
domination and subservience will not disappear overnight just because we have
“discovered” the concept of participation. (Andrea Cornwall 2008, 281)
While it is generally understood that people need ownership over their own processes
of empowerment, “the fact that women’s pathways of empowerment are pursued under
conditions that are not of their own choosing” (Cornwall and Edwards 2010, 2) is overlooked.
Instead, “development agencies often evoke images of empowered and autonomous
subjects, able to choose, make and shape their own directions . . . . In reality, very few of us
have the capacity to make independent choices and follow them through” (Cornwall and
Edwards 2010, 2). Images of empowered women in the global South have replaced images
of women who are pregnant and powerless (Chandra Talpade Mohanty 1991; Cornwall and
Edwards 2010). Development discourse on gender is framed through rights language that
consistently constructs gender as “women” and women as marginalized but happy subjects
of good investment.
These relationships between development, modernity, and media produce an
understanding of gender difference as an issue particular to the global South (Trinh Minh-ha
1987; Mohanty 1991). Yet, advancements in gender parity in North America have produced
a post-feminist climate in which girls in the modern/First World have access to resources
in exchange for being content, thankful, and for abandoning a critique of patriarchy.
A functional role for the contented North American girl in relation to her peers in the global
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GENDER AND DEVELOPMENT IN YOUTH MEDIA
5
South becomes one of advocacy (Angela McRobbie 2009). That is to say, gender matters,
over there, for them. “Helping” functions, then, as a dominant and constitutive mode
of relationality, eliminating the need for anger or critique of capitalist patriarchy. Girls’
involvement in public processes and helping becomes a symbol of social progress (Gayatri
Spivak 1999). A celebratory culture around helping and a related vision of “the girl” as a good
investment functions so that refusing to participate positions girls as “bad citizens.”
Development agencies frequently run spaces for media literacy, however there is an
absence of research on how youth take up particular issues in media production, and how
decisions are shaped pedagogically and from within particular media pedagogy and
development practice settings. Participatory development and youth media programming
with a social justice framework share a desire that youth have agency over what they
produce. However, there is a compelling political urgency for the reflexive analysis of youth
media production in broader contexts and discourses concerning colonialism, gender, and
development. In situating our analysis of media production experiences in broader political
contexts, we consider how youth media production is articulated with both local and global
publics. Our analysis here, of media production in the AMIGOS/IDA program (2011) about
gender and machismo, is organized and animated by the following research questions:
(1) What experiences and relationships reinforce the emergence of gender as a topic youth
wish to “change”?
(2) How are the relationships between youth media producers, development agencies, and
media pedagogy shaped by ideologies of social change, development, and gender?
(3) How might media production serve as a site within which international youth groups
articulate the multiple and conflicting ideologies of development and progress,
specifically as related to gender?
Methodology
The methodological objective of the fieldwork reported here is to illustrate the
complex mobilities enacted as international groups of youth collaborate on the production
of videos in a context organized by a complex web of multiple global and local publics.
Presupposing that the arts “have the distinct power to open our imagination toward the
unimagined” (Stephanie Springgay, Rita Irwin, and Sylvia Wilson Kind 2005, 897), we draw
on arts-based research practices to theorize how youth situate themselves as part of
multiple local and global publics through their media production. In particular, we focus
on the conditions of production that facilitate and organize the articulation of gender
as a popular social issue, especially in relation to local connections between hope and
development.
1. Context: Amigos de las Americas2 and IDA3
Amigos de las Americas (AMIGOS) runs youth programming in partnership with
development organizations throughout Latin America. AMIGOS recruits youth from North
America to be AMIGOS volunteers on programs in rural Latin America, where youth are
partnered with youth from rural communities, and live in those communities while they
carry out small-scale development issues. One of the authors (Author1) was involved with
this program for over twelve years, participating at various levels in the organization.
6
CHELSEY HAUGE AND MARY K. BRYSON
Author1 was the Project Director for the AMIGOS media program in Boaco, Nicaragua,
which was executed in partnership with a major International Development Agency (IDA).
AMIGOS defines its mission as follows: AMIGOS inspires and builds young leaders through
collaborative community development and immersion in cross-cultural experiences.
2. Participant Demographics
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Youth from the Nicaraguan community of Colipa participated in this media program
from 2010 to 2012 (see Table 1). Volunteers from the United States and Nicaraguan youth from
Colipa spent two months collaborating on media and community development projects each
summer. During the summer of 2011, youth participants produced a video on machisimo.
TABLE 1
Participants in the program in the community of Colipa
Pseudonym Age Hometown
Carafina
21
Ana
14
Darlia
16
Jorge
16
Ray
16
Manya
16
Jenna
17
Jaminah
20
Role
Notes
Colipa, Boaco, Local volunteer— Carafina is a strong
AMIGOS;
Nicaragua
leader in the
volunteer—IDA
community and played
a major role in shaping
the media project
Colipa, Boaco, Local volunteer— Ana is Carafina’s
Nicaragua
AMIGOS
younger sister, and
very quiet. She
becomes involved in
most initiatives her
sister works on
Colipa, Boaco, Local volunteer— Darlia worked with
Nicaragua
AMIGOS
AMIGOS for the first
time in 2011
Recruitment process
Recruited by IDA
leaders, worked with
AMIGOS since 2009
Recruited by Carafina,
involved since 2010
Recruited by Carafina
and Jaminah, with
help from IDA
representatives
Recruited by IDA
Colipa, Boaco, Local volunteer— Jorge is the only boy
involved in the project representatives,
AMIGOS
Nicaragua
from the community of encouraged by
Jaminah to participate
Colipa
Ray has a high level of Recruited in high
California,
International
school Spanish class
Spanish, is very
volunteer—
USA
outgoing, and has
AMIGOS
significant tech skills
Manya has a high level Learned about
California,
International
AMIGOS from friends
of Spanish, and has
USA
volunteer—
who had participated
experience with film
AMIGOS
in the past
and video production
Jenna has a beginner– Was interested in
Florida,
International
participating in an
intermediate level of
USA
volunteer—
international volunteer
Spanish
AMIGOS
program, searched for
one to fit her needs
Recruited to be an
Washington,
Project
Jaminah is highly
DC, USA
international volunteer
supervisor—
proficient in Spanish.
in high school Spanish
AMIGOS
She is very interested
class, encouraged to
in social justice, and
continue on as a
works with a
project supervisor
community radio
station at her college
GENDER AND DEVELOPMENT IN YOUTH MEDIA
7
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3. Fieldwork
During the summer months of 2011, Author1 conducted qualitative research in the
AMIGOS/IDA program. The research reported here was carried out as a case study and takes
up ethnographic methods including participant observation, interviewing, and video
recordings of youth as they engage in media production (Robert Stake 2005; Robert Yin
1981, 2009). The case study is structured around Untitled 2011.
Following the youth and their work through the three sites of production, data were
collected during the Planning and Production stages of working on the artifact, and also
about the artifact itself. During the planning and production stages, audio and video
recordings were made of working sessions. Field notes were created about the workshops
in which youth and program staff participated. Author1 personally led most of the regional
workshops they participated in. As they were planning and producing their pieces, Author1
conducted interviews with small groups of youth. In order to understand the broader
context of the AMIGOS/IDA program, audio recordings were made of programming
meetings, to supplement the production of field notes and documents from these
meetings between IDA and AMIGOS.
Untitled 2011 grew out of a programmatic focus on social issues. Untitled 2011 was
planned by youth from Colipa at regional workshops, and was subsequently produced in
Colipa in the summer of 2011. Regional workshops involved youth from multiple communities,
and were a laboratory for sharing ideas, receiving feedback, viewing media, and discussing
successes and challenges. The youth came up with the following definition of a social issue:
A social issue can be something of great importance that interests the population of a
community, that probably calls attention to most of the community . . . . A tendency in our
community that we think should be different, a problem we wish did not exist. (Field
Notes, June 29, 2011: Regional meeting in which participants were tasked to come up with
a definition of a social issue)
Youth were frequently engaged by this program to share instances of social in/justice in
their own lives. Our intention was to brainstorm a cluster of issues from their own lives that
youth could draw from for their videos. We hoped that youth would use their own personal
experience in order to craft media pieces, an approach others have taken to facilitate learning
about social in/justice (Theresa Rogers, Elizabeth Marshall, and Cynthia Tyson 2006). The belief
that through the telling of personal stories youth can gain a deeper understanding of justice is
situated in pedagogy that links liberation and storytelling (Nicole Fleetwood 2005; Soep 2006).
This belief is manifest in numerous media programs that rely on youths’ experiences in their
communities and in the world to build video stories in and about their own communities
(John Broughton 2012; Steven Goodman 2003). While all youth were encouraged to share
social issues affecting their lives, most of their videos directly addressed the Nicaraguan
communities.
4. Data and Analysis
This article includes data from the fieldwork as indicated in Table 2.
Drawing on arts-based methodologies, we focus on how youth navigate the
production process and narrate particular kinds of stories, and on how beliefs about youth,
change, and development shape media pedagogy. Through the production of Untitled 2011,
8
CHELSEY HAUGE AND MARY K. BRYSON
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TABLE 2
Data
Date
Description
People involved
Field notes
June 29, 2011
Tech and storytelling
training/workshop
Field notes
July 16, 2011
Regional group meeting,
early production phase
Storyboarding
session
July 16, 2011
Regional group workshop,
early production phase
Group interview
July 18, 2011
Group interview
July 18, 2011
Interview
July 27, 2011
Video
Produced July
2011
Interview with the international
volunteers
Interview with the local
volunteers
Interview with local
volunteer
Untitled 2011—final video
project produced
by this group of youth as
part of the program
URL:
http://www.youtube.com/watch?v¼
93Zt9n2ve24&feature ¼ feedu.
Carafina, Ana, Darlia, Jorge,
Ray, Manya, Jenna, Jaminah,
Author1
Carafina, Ana, Darlia, Jorge,
Ray, Manya, Jenna, Jaminah,
Author1
Carafina, Ana, Darlia, Jorge,
Ray, Manya, Jenna, Jaminah,
Author1
Ray, Manya, Jenna, Author1
Carafina, Ana, Darlia, Jorge,
Author1
Carafina, Author1
Carafina, Ana, Darlia, Jorge,
Ray, Manya, Jenna
youth weave together beliefs and stories to form a narrative about gender. Attending to how
youth engage these modern beliefs in their own media productions is a popular approach
taken by those working with youth in the media arts (Rogers, Marshall, and Tyson 2006).
For analysis purposes, data are presented as vignettes (Jenson, de Castell, and Bryson
2003) from the case study on Untitled 2011 and related production processes. Vignettes
provide an articulatory method of assembling data sources used in this research which
affords the capacity to consider multimodal artifacts, including interviews, field notes, and
video. Taken as an ensemble, the vignettes provide a means, then, to map media
production practices in the AMIGOS/IDA context. In the process of textualization we
recognize the multiple and ongoing ways in which meaning is transformed: from Spanish
to English, from conversation to transcription, from transcription into text. We understand
the data to provide multiple means of encoding and decoding particular kinds of
interactions that are socially constructed by all participants, and the relations of power they
each bring to the situation (Charles Briggs 2003), which in this case includes the
relationships the youth and organizations had with Author1. In the case of Untitled 2011, we
are interested in how transnational ideologies of gender, development, and progress shape
how youth participate and what they produce; we read their media piece and their
participation in the program as maps to how their mobilities are constructed and how they
negotiate the world.
Youth Media Case Study Findings
Youth from the community of Colipa identified machismo as a social issue about
which they wanted to make media in the AMIGOS/IDA program. Led by Carafina, a young
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GENDER AND DEVELOPMENT IN YOUTH MEDIA
9
FIGURE 1
(a) Opening scene of Untitled 2011, Ricardo sharpens machete. (b) A human rights worker
offers a job to Margo, and is chased out of town by Eligio. (c) Eligio asks for forgiveness from
his family for having acted machista. (d) Margo discusses her new job with her boss
woman well known for her community leadership, they produced a piece about one family’s
struggle around gendered expectations about work and school (see Figure 1). The video can
be accessed at: http://www.youtube.com/watch?v¼93Zt9n2ve24&feature ¼ feedu.
While our primary concern is an analysis of the varied and complex events of
media production that led to Untitled 2011, here we will describe the video to provide
clarity about the artifact that represents an end-point of the media making events that
are described in the following pages. After this redaction concerning the artifact, we
will move into a discussion of the media making events that led to the production of
Untitled 2011.
Untitled 2011 is about a family—mother (Margo), father (Eligio), and teenage children
(girl Raquel and boy Ricardo). The video opens with an image of Ricardo and his dog, the
sun illuminating their bodies. It cuts to Eligio, resting in a hammock. Ricardo and his
sister Raquel want to go to school but their machista father won’t allow it. He refuses to
change his mind, sending the boy to the fields and the daughter and mother into the
kitchen. Secretly, Margo teaches Raquel to read and write. In the next scene, Eligio comes
home, asking Margo to prepare him a bucket of water and soap to shower. He gets angry
because the soap is pink, and demands Margo purchase not-pink soap, but she has no
money.
An opportunity arises for Margo when she is offered a job working on women’s rights.
Eligio comes home and chases the human rights worker offering the job out of town.
Next, Raquel writes a letter to her father Eligio, asking him to love his family. Eligio cannot read,
and his eyes fill with tears as he listens to a little boy read the letter aloud. Eligio repents, pulls
his family together, and apologizes. Margo begins the job and Ricardo and Raquel go to school.
The story ends as the mother interviews community leaders about machisimo, part of her
new job.
10
CHELSEY HAUGE AND MARY K. BRYSON
Progress and Social Issues
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The youth who produced Untitled 2011 participated in numerous media workshops
during which they refined their ideas and received feedback. During an interview, we
discussed why they produced the video and how they came to settle on machismo as a
central issue for their video.
Author1: I want to talk a bit about this last video you guys made about machismo. How did
that topic come up?
Ana: This theme came up, a few times, mostly because of the fathers who do not let their
sons and daughters study. Or, sometimes the wife . . . wants to work. The men do not give
that opportunity. Because they believe they alone are the kings of the home.
Carafina: In Colipa there are very few women who do any kind of work outside the home.
So because of that, we focused a lot on machismo. And we went to talk with the other
youth, and we all thought it was really important to talk about machismo, change things.
So we decided to make the video. (July 18, 2011: Interview excerpt, with Nicaraguan youth
from Colipa who played leadership roles in the production of Untitled 2011)
The youth identify gender as a social issue and intend to use media as a tool for
intervening in their community. They reflect back the AMIGOS/IDA belief that links
production and social justice by taking up discourses of progress and change. They
discuss Untitled 2011 as a piece that will intervene in the popular discourse around
gender. It is not insignificant that they produce about gender as a social issue, and it
is important to note that gender is rarely a central point of discussion in rural
Nicaragua, among American teenage volunteers, or within the AMIGOS/IDA programs,
who mostly understand their participation in gender marginalization as historical.
FIGURE 2
June 29, 2011. Regional workshop: participants work on a computer issue
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GENDER AND DEVELOPMENT IN YOUTH MEDIA
11
FIGURE 3
July 16, 2011. Participants storyboarding
However, they are discussing gender in a rural community in the global South,
where popular media and development discourse reinforce gender marginalization as
a compelling issue.
Machismo? It Doesn’t Affect Me: Transitional Learning Spaces and
Media Programming
The AMIGOS/IDA media program was set up so youth could produce media about
their own lives, following popular media literacy pedagogy (Goodman 2003). Even so,
youth often chose gender as a topic to produce about and also kept their distance
from gender as personal. This raises questions about how youth relate to social change
programs, and about whether the telling of personal story is actually liberatory:
Author1: So write down machisimo. What is the story that goes along with machismo?
Carafina: That in our community a lot of years ago . . . people were really afraid. Like, for
example, of men. Fathers of families were afraid to let their daughters leave to study. And
also, they did not allow women to work. Only them. And they only worked the fields.
Women were supposed to be at home. Always at home. The women do not have liberty.
There exists terrible machismo in the community.
Author1: And how do you feel about that?
Carafina: I feel like it is hurting the families, and also the women. There are many girls who
want to study. But men, they are the ones that decide, and they do not want their
daughters to study. The moms want them to, but the dads don’t. So, this exists and it is
damaging the whole education system, a lot.
Author1: And you, personally, how is it affecting you?
Carafina: Machisimo? Not at all. (July 16, 2011: Youth leaders from Nicaragua and North
America participate in a storyboarding session with Author1)
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CHELSEY HAUGE AND MARY K. BRYSON
Carafina distances herself from the stories of gender injustice. She shares a story about
how gender plays out in her community Colipa, but when pressed for her relationship
with gender, she says machismo is not affecting her at all. Following Carafina’s lead, most
of the youth agreed they personally were not affected, though others were affected.
Likewise, when asked to recount their own relationships with gender, their American
peers recounted stories of their lives while living in Nicaragua—they talked about
watching their Nicaraguan host mothers and sisters do all of the housework, as opposed
to discussing gender in their own contexts and lives. In refusing the invitation to narrate
their own personal experiences, they situate themselves as having overcome gendered
marginalization. For these youth, other people are affected by gender, and their role is
to support education about gender. They draw on discourses of progress, situating
themselves as enlightened subjects who can help others move beyond the “gender issue.”
Their refusal to be implicated shows they are “in the know” as modern girls and that they
have “overcome” any kind of gender discrimination.
Knowing How to Know About Machismo
As we continue to discuss what their production will look like, the youth begin to
articulate their story as a learning experience for girls who are being affected by machismo.
The youth participants allude to how Untitled 2011 could serve as a learning space for
others in Colipa during the planning phase of Untitled 2011:
Author1: So, what kind of story do you want to tell in the video to change this? A story that
people can relate to.
Ana: About machismo?
Author1: Yep. This conversation we’ve had.
Carafina: It could be about family . . . . We need to do workshops with women. Because
there are women who are shut in and no one helps them, no one. So, we need to educate
them. Do a workshop and talk clearly. Tell them their rights, because they don’t know them.
Author1: So what kind of story could we tell to begin this process?
Carafina: We could tell a story about women in the community who are not even aware of
the cause of their oppression as machismo. So, we can make a story about a girl who is
being affected by machisimo, her and her mom. Her mom is affected because she cannot
work, she cannot go anywhere. She is stuck in the house. She can’t leave.
Jaminah: What will you do? Are you going to let other women know?
Ana: No. What we can do is like a soap opera. Where we can focus on what machismo is,
what it looks like. And after this we can have a workshop with the people. (July 16, 2011:
At a workshop, youth brainstorm ideas for their video on gender, with support from
Author1, and Project Supervisor, Jaminah)
In this excerpt from a planning meeting, youth discuss teaching other young women
how to know what machismo is on a meta-level. They discuss the need to educate others,
and their video is didactic in this way. In situating themselves as teachers, they perform
their expertise as participants, showing they know how to know and they know how to
help others overcome gendered marginalization.
The video that resulted from this storyboarding session, Untitled 2011, makes one
family’s struggle with machismo visible in a particular kind of way that is logical from within
the development programming on gender. The youth say they are interested in focusing
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GENDER AND DEVELOPMENT IN YOUTH MEDIA
13
on machismo, “on what it looks like,” and on having workshops about machismo—
expressing a need to make machismo visible by exaggerating it so it can be recognized and
so that others can engage with their idea, and in doing so, learn.
As Nicaraguan youth performed in particular ways as part of their participation with
the AMIGOS/IDA program so did their North American peers. The North American youth
were very hesitant to participate in the brainstorming sessions and in the production of the
video, and shared many concerns about what their participation should look like. Despite
these concerns, during the production phase of Untitled 2011 the North American youth shot
all of the video while their Nicaraguan peers acted. The North American youth expressed
they would not want to appear in the video because the story belongs to the Nicaraguan
youth. However, they were doing the filming, and North American youth were consistently
and literally framing the scenes. They expressed that their Nicaraguan peers were more
interested in acting, and the Nicaraguan youth said they were better at acting and less adept
than their North American peers at handling cameras. A similar situation arose with the
editing of the video, in which the North American youth most often manipulated the
computer under the direction of Carafina. Sometimes, Carafina and other participants from
Colipa sat at the computer and received direction from Manya, Ray, and Jenna; however
because of their unfamiliarity with computers this was a very slow process.
Discussion and Concluding Thoughts: Gender and Media in
Development Programming
Untitled 2011 focused on machismo as an issue affecting youth, children, and women
in the community of Colipa. The youth who made this video situated themselves as
unaffected by machismo, though they hoped to help others. They untangled their personal
stories from those that need “changing” and gender emerged as affecting others. In this
process, gender became an issue affecting some girls in rural Nicaraguan communities as
opposed to an issue affecting youth globally. Because of their continuous work with
AMIGOS/IDA, these youth knew how to tell particular stories, and did so in ways that
evidence post-feminist sensibilities and awareness of enmeshment with the colonial
patterns that plague development agencies.
Social justice media production in the AMIGOS/IDA program is pedagogically crafted
around the organizing logic which affirms that international youth can collaborate on the
telling of personal stories through media, and that this process is liberatory. Participation is
understood to act as an important conduit for the materialization of liberatory pedagogy.
What became clear in the production of Untitled 2011 is that: (a) successful participation in
liberatory pedagogy approximates what is often termed “agency”; and (b) the production
of conditions for “agency” as a development outcome requires knowing how to help others
overcome marginalization and doing so through the production of particular personal
narratives. There is, here, an organizational or pedagogical logic that values personal
storytelling and its ability to move social relationships forward in progressive ways.
However, this logic does not organically manifest when youth are given storyboards,
cameras, and partnerships with international peers and provided the opportunity to
produce stories from their own lives.
Carafina’s insistence that machismo does not affect her life functions so she can slip
outside of critical pedagogies’ insistence on interpolating her as a subject with a story to tell
about her own personal marginalization. There is a tension between recognizing how—and
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CHELSEY HAUGE AND MARY K. BRYSON
if—machisimo structures the experiences of (some) girls in Colipa, and AMIGOS/IDA’s
pedagogical call to personalize that story through media production, a common trope in youth
media that uses personal stories as a springboard for mediated civic engagement that is close
to the lives and cultural worlds of participants (Fleetwood 2005; Goodman 2003; Rogers,
Marshal, and Tyson 2006; Soep 2006). While they easily tell the story of machismo, they don’t
take up the personal narrative that is linked to social justice learning in youth media pedagogy.
Instead, Carafina and her peers engage with learning about how to navigate nonprofits from within colonial histories, acknowledging that those programs provide civic
resources and foster public spaces when and where the state does not. In managing civic
engagement and public spaces, development agencies also gain the power to demarcate
gender and rights language about equality, some of the structures that Carafina and her
peers deal with in this program. Civic engagement and participation in social justice media,
then, become experiences that, as opposed to supporting youth in understanding global
flows and colonial relations of power, teach youth to participate in a colonial system that
values progress as it approximates capitalism. We need to reconsider the assumptions
about progress that underlie critical pedagogy’s affair with voice and progressive
development’s undying affiliation with participation.
At issue with the uncritical deployment of “voice and participation” as necessarily
liberatory are the ways in which these tropes are framed through modernist notions of
progress and development that assume a progressive, linear relationship over time as
communities become further developed and therefore, better. Jacques Ranciere’s (2010)
political argument concerning what he terms, the “distribution of the sensible”—how
knowledge is distributed along political lines so that particular stories become possible in
particular spaces—gives us another way to think about how interactions around
development and media between Nicaraguan and North American youth bodies make
certain kinds of learning possible, and other kinds of learning impossible.
Ranciere’s concept of the “distribution of the sensible” provides a descriptive
analytical framework for thinking about what can be sensed and felt through popular
discourses, which allow only some bodies and experiences to be felt, while others are
marginalized. When the North American youth express such concern over how much to
participate in Untitled 2011, they engage the way “the sensible” is distributed and organized
by AMIGOS/IDA’s concern over participation and the production of Nicaraguan youth
voices. This set of interactions shapes how Nicaraguan youth are framed as those who need
to change something in their communities, their North American peers become
“supporters,” and the Nicaraguan youth voice becomes romanticized. While youth engage
these roles, these relationships are most available from within the AMIGOS/IDA pedagogy
and program structure. This pedagogical and programmatic structure is built through the
various movements and relationships in the program: for example, the North American
youth participants travel to other countries and in this way and in countless others the bare
bones of pedagogy are thickened with knowledge about who’s voice should be heard,
realities about who can move, and beliefs about how to attain resources.
In the production experiences and the video which the youth from Colipa produced,
gender is articulated and represented as a one-directional issue that affects rural
communities in the global South. Patterned on colonial relationships between North and
South and popular discourses that hold that gender is an issue only in the global South
(Minh-ha 1987), and working from within the context of AMIGOS/IDA, the youth addressed
gender locally and through a modernist frame throughout the process of media
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GENDER AND DEVELOPMENT IN YOUTH MEDIA
15
production. While the youth were asked to all share stories about gender in their own lives,
both North American and Nicaraguan youth shared stories of others. The modernist framing
of gender takes as an assumption that progress and development facilitated through
education will eventually resolve gender marginalization, and this framework shapes IDA’s
gender programs and AMIGOS’ treatment of gender as an issue youth can collaborate on.
The modernist development narrative sets up progress as intertwined with education
where individuals who are more progressive can help others along the way. The role of the
young person from the global North is one of helping her peers along the road of personal
education to development. It will be quite challenging to disrupt these kinds of colonial
flows until the ideas about development as temporal progress are deconstructed, and as
part of that, the idea that the presence of technology constitutes progress in the lives of the
non-technological other (Gajjala, Zhang, and Dako-Gyeke 2010).
At issue here is the tendency to address gender locally. It is not immediately apparent
how one might animate a more complex and distributed political analysis concerning how
local and global communities are linked through issues of gender and machismo and how
transnational relationships produce situations in which gender emerges as something to be
changed through the intercultural production of media by rural Nicaraguan youth with the
support of North American peers. McRobbie (2009) argues that the forces of disarticulation
in post-feminist modernity make the very basis of coming together around gender
unthinkable. In the AMIGOS/IDA program, there are not opportunities to interact with
artifacts or bodies that might challenge the idea that gender is an individualizing force.
Rather, ideas about gender as an issue affecting girls in the global South, while girls in the
global North are liberated and can take up positions as helpful subjects, are reinforced
precisely because there is no scaffolding for youth to consider why relations of power are
both local and global.
The AMIGOS/IDA program is located within a post-feminist context and relationships
between pedagogy and the development organizations structure the work so that the
story that can be told individualizes gendered marginalization and makes transnational
organizing that rejects the progression around helping narratives difficult to imagine. There
are invariably moments in the production process where youth producers venture outside
of what is made possible to know and feel through the distribution of the sensible, though
this mobility beyond knowledge can be fleeting and unmoored from actual change agents.
Part of the complication in understanding what is happening in Untitled 2011 is a desire,
common in youth studies, to read politics from youth engagement and participation
(Lesko and Talburt 2012). Reading politics from the production process and from the
artifact Untitled 2011, obscures the ways in which participation is shaped by development
agencies who have broad concerns to consider and who may not be invested in political
action around gender at all.
In their participation in the AMIGOS/IDA media program, youth encounter many
spaces, learners, and artifacts, and for Elizabeth Ellsworth (2005) these encounters are
constitutive of the space of pedagogy—where bodies learn. Ellsworth refers to this
encounter between bodies as “transitional space,” and she argues that in transitional
spaces learning is unpredictable and occurs in the encounter between bodies, inclusive
of material and non-living bodies as well as human bodies and programs. In this case,
the transitional spaces include youth bodies, the living rooms and porches where
workshops were held, the computers and cameras we worked on, and the AMIGOS/IDA
organizational structure.
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CHELSEY HAUGE AND MARY K. BRYSON
Carafina’s learning encounter as she participated in the storyboarding workshop is
limited and shaped by the organizations that provide the funding and their ongoing
development work concerning gender and youth; and also by the porch she sits on, from
which she can watch the woman who owns the home tending to a pot of food over an
open fire in a smoke-stained kitchen. Carafina’s peers sat in a circle with her as she
responded to Author1’s question about how gender affected her own life with “Not at all.”
The modernist practices of (even progressive) development agencies ask youth to believe
in a model of change that individualizes marginalization instead of orchestrating
consideration of transnational relations of power. It is, as others have put it, “a re-coding of
familiar liberal feminist discourses interweaved with a capitalist, consumerist, rhetoric of
individual choice” (Gajjala, Zhang, and Dako-Gyeke 2010, 69).
In these transitional learning spaces youth practice performing the kinds of mobilities
that enable them to engage and access resources. In a society in which development
agencies provide significant access to resources and in which particular kinds of bodies are
situated as needing help and others as being able to help, these are necessary skills.
In these spaces, youth learn where resources are situated and the kinds of language that
will open access to particular spaces—all valuable skills. These skills allow youth to be in
and participate in their worlds. These skills, though, are not constitutive of political action
around some of the root causes of injustice, or of fostering transitional learning about why
the world is “as it is,” which remains a valid focus for change initiatives.
In their media productions, youth take up and navigate knowledge in particular ways,
working from within what is knowable. In her work on media, learning, and space, Ellsworth
(2005) discusses knowledge that is situated in movement and sensation, where articulating
how one knows is outside of the limits of knowledge. We suggest that in the relationships
and programs that youth engage, there is at work a kind of knowledge like this, where
because of the privileges of movement ascribed to certain bodies and not others, along the
lines of race, class, location, gender, etc., certain kinds of knowledge about others are
available. This kind of limiting is at work as youth interact with the development agencies and
produce around issues only relevant to Nicaraguan communities; though there was a
pedagogical effort to have youth produce media about global issues, a knowledge about
what kinds of media are acceptable seems to lie in the bodies of participants and in the
programmatic structures and patterns. At issue here is not that the international youth media
production is problematic and, therefore, not valuable, but rather that we are emphasizing
that youth media production is typically attached to modernist notions of progress and
hopefulness about lasting material change that make invisible the actual conditions for
politically attuned interventions in conditions of serious and persistent inequality.
NOTES
1. For more information on the Peace Corps see: http://www.peacecorps.gov/learn/wherepc/
centralamerica/nicaragua. In Boaco, Nicaragua, where this study took place, there were four
Peace Corps volunteers during the period from 2009 to 2011. They collaborated with
AMIGOS occasionally. Peace Corps is very well-known in the region.
2. Information about AMIGOS can be found at: www.amigoslink.org.
3. IDA will be used as an abbreviation for the International Development Agency, in order to
protect the privacy of the major international development group that runs development
GENDER AND DEVELOPMENT IN YOUTH MEDIA
17
programming in Colipa, Boaco, Nicaragua. IDA is a major agency that runs development
programming in most of the global South, all around the world.
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Chelsey Hauge is a doctoral candidate in Language and Literacy Education at the
University of British Columbia. Hauge works on issues related to youth, digital
literacy, and civic engagement, and is informed by feminist and post-colonial theory.
E-mail: chelseyhauge@gmail.com
Mary K. Bryson is Director and Professor, Institute for Gender, Race, Sexuality and Social
Justice, Faculty of Arts and Professor, Department of Language and Literacy
Education, Faculty of Education at the University of British Columbia. Dr Bryson is the
author of multiple publications concerning how sexuality and gender impact the role
of networked social media and information literacies and shape access to knowledge
and its mobilization. Dr Bryson is the recipient of multiple awards for her
interdisciplinary scholarship, including most recently, the “Significant Body of Work”
award (American Educational Research Association), a Senior Fellowship at Stanford
University’s Clayman Institute for Gender Research, and, in 2000, the Wired Women
“Pioneer in New Media” award. Emerging from scholarly engagements with queer,
transgender, post-colonial and feminist theory, Mary K. Bryson’s current program of
Cancer’s Margins research contributes significantly to scholarship at the
interdisciplinary intersections of critical studies of gender, sexuality, health
informatics and knowledge technologies. E-mail: mary.bryson@ubc.ca