New Ideas in Psychology 43 (2016) 1e9
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New Ideas in Psychology
journal homepage: www.elsevier.com/locate/newideapsych
A new perspective on self-deception for applied purposes
Tatiana Bachkirova
Faculty of Business, Oxford Brookes University, Wheatley Campus, Oxford OX33 1HX, UK
a r t i c l e i n f o
a b s t r a c t
Article history:
Received 5 January 2015
Received in revised form
21 February 2016
Accepted 23 February 2016
Available online xxx
The concept of self-deception attracts the attention of many fields of knowledge, however very few
attempts have been made to compare and contrast these positions for applied purposes. This paper
provides theoretical analysis of the literature on self-deception from a pragmatic perspective that informs personal development work on recognizing and minimizing self-deception and helping practices
such as counselling and coaching. Five distinct strands of thought on self-deception are identified and
discussed with their implications for personal development work revealing significant diversity in the
views on self-deception. The paper suggests that what is missing in current theories of self-deception is
consideration of self in self-deceivers. In conjunction with theories of adult development this paper
suggests a new developmental perspective on self-deception that highlights individual differences according to developmental stages providing a unique contribution to current debates about the concept
and potential approaches for influencing selfdeception. From the pragmatic perspective the paper also
proposes a synthesis of the discussed theoretical perspectives in the form of a conceptual model that
demonstrates the complexity and multidimensionality of self-deception.
© 2016 Elsevier Ltd. All rights reserved.
Keywords:
Self-deception
Pragmatic perspective
Self
Developmental perspective
Helping practices
The concept of self-deception has a long history in psychology
and philosophy and continues to inspire new perspectives and
explanations of the paradox that it entails. The idea that the mind
can conceal information from itself is puzzling and disturbing,
producing different conceptions of self-deception and different
views on the consequences of it. For Pinker (2008), for example,
documenting the human propensity to self-deception and similar
phenomena is one of the greatest achievements in psychology
because they are “the source of much of the complexity, and tragedy, of human life” (Pinker, 2008, p. 184). Others support the
studies of self-deception but argue that a degree of it is always
present and may even be beneficial not only for individuals but for
the survival of species (e.g. Rorty, 1994; Von Hippel & Trivers, 2011).
There are also those who simply reject the idea of the existence of
this phenomenon (e.g. Gergen, 1985). The implications of such
positions for everyday living, wellbeing and human development
may differ significantly. However, few attempts have been made to
compare these positions and explore them for applied purposes
(Fingarette, 2000).
It is interesting that in the history of human thought selfdeception was initially explored with a view to finding a way to
overcome it. In the existential philosophy of Sartre (1956) self-
E-mail address: tbachkirova@brookes.ac.uk.
http://dx.doi.org/10.1016/j.newideapsych.2016.02.004
0732-118X/© 2016 Elsevier Ltd. All rights reserved.
deception was discussed as ‘bad faith’. It was seen as a refusal to
reflect and to take responsibility for the engagements with the
world which were apparent, but the person would not recognize
them as his/her own. The intention to live authentically, Sartre
argued, could help to defeat ‘bad faith’ through disciplined selfanalysis. In the legacy of Freud (1923/1962), the concepts of unconscious defense mechanisms, although associated mainly with
pathology, also had to be uncovered in psychoanalysis for the
benefit of the client who was engaged in self-deception as a
strategy of dealing with anxiety. However, more recent literature,
although expanding the array of explanations of self-deception, has
seemingly lost interest in this pragmatic aim: to understand this
phenomenon in order to minimize it or live with it.
What becomes fairly transparent in comparing significantly
different current conceptualizations of self-deception is that the
differences and similarities between them are associated with
different positions on the self, which in some cases are clearly
stated and in others are implicit. Although the variety of these
positions is not surprising given the spectrum of perspectives on
the self, each of their proponents are able to provide supporting
evidence from various research studies, however limited. This
might mean that much of the empirical data may be interpreted
according to the position taken, or that many perspectives on selfdeception can have valid points. In this case, the value of such diversity could be utilized from a pragmatic perspective.
2
T. Bachkirova / New Ideas in Psychology 43 (2016) 1e9
The paper will begin with an examination of the concept of selfdeception and the paradoxes it entails in order to establish the
nature of the problem that it aims to address. The second part of the
paper will discuss a range of distinct perspectives on self-deception
in terms of their explicit or potential implications for individuals
who do not wish to deceive themselves and for professionals who
assist individuals in their quest for development and/or wellbeing.
Although a significant diversity in viewing self-deception will be
highlighted the aim will not be to solve the conundrum that selfdeception presents but to point out how it has arisen in broad
terms.
In the third part of the paper it will be argued that all of the
presented traditions are missing an important perspective e the
self of the self-deceiver. With the focus on the self an additional
theoretical position on self-deception is proposed. I will argue that
this developmental perspective on self-deception provides a
unique approach to unresolved conceptual issues and leads to
important implications for practice. The pragmatic stance of the
paper allows for integration of the discussed positions of selfdeception into a meta-model that reflects the complexity of this
phenomenon and the value inherent in the rich diversity of the
existing perspectives.
1. Understanding self-deception
Much of the debate in the literature is about defining the
necessary and sufficient conditions for self-deception and differentiating self-deception from other concepts, such as wishful
thinking, self-serving bias, cognitive dissonance or defense mechanisms of the ego (e.g. Fingarette, 2000; Rorty, 1994; Mele, 2001). It
is recognized, for example, that self-deception is not the same as
biased information processing or errors in logic, which are sometimes presented as self-deception.
1) The first condition that suggests self-deception is present is
holding a belief that contradicts the information/knowledge that
the individual possesses at the same time (Demos, 1960). However,
this is not a sufficient condition: we filter information for many
different reasons and can hold inconsistent beliefs without noticing
this. This could be simply ignorance rather than self-deception. 2)
To be considered as self-deception many authors claim that this
belief should be persistent and 3) that the person should be
motivated to keep it (Fingarette, 2000; Gur & Sackheim, 1979). 4) In
addition the individual should be active: “acting in ways that keep
one uninformed about unwanted information” (Bandura, 2011,
p.16). Moreover, Lewis (1996) observes that in the literature “the
deception is always manifest in what is articulated, while unacknowledged (not-p) is that which is veritable and pure” (pp. 51e52)
e the view that led him to defend a different explanation of selfdeception.
It is important to notice that traditional explanations of selfdeception are modeled on intentional other-deception (e.g.
Davidson, 1985) e a premise that led to useful questions, but also to
paradoxes that had to be addressed. Mele (2001) described these
paradoxes as static and dynamic puzzles. The static puzzle is about
how the self can be both aware and not aware of p at the same time.
The dynamic puzzle is about intentionality: if self-deception is
intentional and strategic how can it fail in undermining itself? The
agent's knowledge of what they are up to should get in the way. But
if it is not intentional how do they succeed? One of the typical
approaches in the literature to address these paradoxes is temporal
or psychological partitioning that separates two opposing beliefs in
terms of the time of experiencing or via a divided model of self/
consciousness (Clegg & Moissinac, 2005).
The partitioning approach to self-deception addresses the static
paradox by dividing the agent into two or more sub-agents. Each of
them can hold incompatible beliefs. The dynamic paradox is
resolved by postulating that the deceived sub-agent cannot access
the deceiving sub-agent's activities (Marraffa, 2012). Freud (1930/
2002), for example, was not only the first partitionist, but someone who significantly influenced the persistent view on selfdeception and self, which is based on the dominant role of consciousness in human engagement with the world. However, it is
only now in the philosophical literature that a shift can be noticed
from seeing self-deception as a temporary impairment of normal
belief-forming processes (a position associated with more prominent role of introspective consciousness) to the more naturalistic
and accepting view of self-deception as a natural inclination of the
human mind, a property inherent to belief-formation mechanisms
(Bayne & Fernandez, 2009; Marraffa, 2012; Rorty, 1994). This shift
was clearly fueled by findings in neuroscience that advocate that
the working of the brain and mind are more modular and unconscious (e.g. Gazzaniga, 1992; Martindale, 1980).
Modularity suggests that the mind consists of a large number of
functionally specialized goal-oriented programs that can be isolated from one another. It provides an explanation of cases in which
two mutually inconsistent representations coexist within the same
mind. With this modular view, the co-existence of mutually
inconsistent representations presents no difficulties as a result of
informational encapsulation (Barrett, 2005; Fodor, 1983; Kurzban,
2011; Tooby & Cosmides, 1992). As Pinker (1997) said, “the truth
is useful, so it should be registered somewhere in the mind, walled
off from the parts that interact with other people” (p. 421). This
means that in a modular self, self-deception is strategic. Both
conscious and non-conscious goals, once taking a center stage,
“exert temporary downstream effects upon the individual's information processing and behaviors in ways that facilitate successful
pursuit of that goal” (Huang & Bargh, 2011, p. 27; Kenrick & White,
2011; Martindale, 1980). These modular systems are not deceiving
each other e they are simply operating with a certain degree of
autonomy. Some authors speculate that self-deception may be a
natural consequence of the autonomous goal operation that characterized our pre-conscious past (Huang & Bargh, 2011; Kurzban,
2011).
The idea of partitioning is arguably supported by empirical
studies that suggest that by acting independently subsystems can
produce outcomes that may be considered deceptive. For example,
it was shown that when the goal (need) is active, people perceive
goal-factual stimuli as bigger, closer and more likable (Balcetis &
Dunning, 2010; Bruner & Goodman, 1947; Ferguson, 2008;
Veltkamp, Aarts, & Custers, 2008). It could be postulated then
that when the need is satisfied activation stops inhibiting mental
representations involved in pursuit of the goal and memory brings
back the images that support other goals. The person experiences
this as the realization of what was ‘known’ long before but for a
while was ‘covered’ by self-deception.
When self-deception is associated with nuances of information
processing, various attempts are made to describe mechanisms of
its occurrence. Von Hippel and Trivers (2011) make a case for
classification of mechanisms of self-deception as employed at
different stages of information processing. For example, at the stage
of information gathering self-deception is manifested in selected
attention, e.g. biased information search (amount of search, selective searching and selective attention) and typical biased interpretation. For example, we take credit for successes but deny blame
for failures (Zuckerman, Koestner, & Alton, 1984), accept praise
uncritically but receive criticism skeptically, looking for a reason to
dismiss it (Kunda, 1990). At the middle stage of information processing self-deception is sustained by obfuscating the truth and
misremembering. For example, Conway and Ross (1984) demonstrated that after taking a study skills class, people misremembered