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Social Media Marketing Strategies Report
2023, Amina
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Abstract
As the social media manager of Giacom, a technology solutions provider for small and mediumsized businesses, the task is to devise a social media strategy for the launch of a new product or service. The goal is to create a comprehensive plan that can help Giacom reach its target audience, generate leads, increase brand awareness and engagement, and ultimately drive sales. This report presents a social media strategy that utilizes multiple platforms such as LinkedIn,
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Social Media Marketing Strategies Report
Giacom Company
Table of Contents
Abstract 2
Giacom Background 2
Objectives and goals 2
Social media marketing strategy 3
Agile Approach 3
Target Audience 4
Budget 5
Key Performance Indicators 6
5S Framework 7
SMART Marketing Framework 8
Marketing Framework for Giacom's Social Media Strategy 9
Conclusion 10
References 11
Abstract
As the social media manager of Giacom, a technology solutions provider for small and medium-sized businesses, the task is to devise a social media strategy for the launch of a new product or service. The goal is to create a comprehensive plan that can help Giacom reach its target audience, generate leads, increase brand awareness and engagement, and ultimately drive sales. This report presents a social media strategy that utilizes multiple platforms such as LinkedIn, Twitter, Facebook, and Instagram, each with a specific purpose and approach. Through this strategy, Giacom aims to establish itself as a thought leader in the technology solutions space, showcase its expertise and value proposition, and create a strong online presence that resonates with its target audience.
Giacom Background
Giacom is a UK-based cloud services distributor that offers cloud-based solutions to small and medium-sized businesses. The company has grown significantly since its establishment in 1999 and is now a leading distributor of cloud services in the UK (Wood, 2020). As social media has become a popular marketing channel, Giacom has leveraged it to deliver profitable growth. With its in-house platform, the company provides double the services to double the customers than it did two years ago. The infrastructure's flexibility and social media strategies allow the company to continue to scale exponentially with increasing demand (Acar and Akbulut, 2020).
Objectives and goals
Giacom's social media strategy objectives include increasing brand awareness, generating leads, increasing website traffic, and engaging with customers. To achieve these objectives, Giacom plans to increase social media followers by 20%, create content to attract potential customers, use social media advertising to target specific audiences, and increase website traffic through content sharing and advertising campaigns. Additionally, Giacom aims to engage with customers by responding to their queries and creating informative content about its products and services. These objectives will help Giacom attract more customers and grow its cloud services offerings Ahmad et al., (2020).
Social media marketing strategy
Agile Approach
An agile strategic approach to digital marketing for Giacom involves adopting a flexible and iterative approach to planning, executing, and evaluating digital marketing campaigns Fares and Marton (2021). The approach is based on the principles of agility, collaboration, and continuous improvement, and it allows Giacom to respond quickly to changes in the market or customer behavior Alalwan et al., (2017).
Table SEQ Table \* ARABIC 1- Giacom PRACE framework
By adopting an agile strategic approach to digital marketing using the PRACE framework, Giacom can optimize performance, improve ROI, and achieve the objectives set for the campaign Al-Turjman, (2021). This approach allows Giacom to be flexible and adapt to changes in the market or target audience, and to use data-driven insights to continuously improve the campaign Anwar and Riaz, (2020).
Target Audience
Giacom's social media marketing targets small and medium-sized businesses (SMBs) in the UK, who have limited resources and need cost-effective and secure cloud-based solutions to manage their IT needs Arora and Singh, (2020). The audience includes business owners, IT managers, and other decision-makers responsible for selecting and implementing technology solutions Bhaduri et al., (2020). Giacom may also target industry influencers, thought leaders, and existing customers as brand advocates (Boughzala and Bahri 2018).
Table SEQ Table \* ARABIC 2- Giacom social media marketing
Giacom's social media marketing strategy should focus on creating tailored content for SMBs, such as how-to guides, case studies, and industry insight Chandra and Kumar, (2020). They should use social media channels to provide customer support and address concerns promptly, demonstrating their commitment to excellent service Chen and Zhang, (2020). By engaging with their target audience in a meaningful way, Giacom can establish itself as a trustworthy provider of cloud-based solutions for SMBs and drive growth and success for the business (Wang et al., 2021). As a cloud services distributor, Giacom uses social media marketing to build brand awareness, engage with customers, and drive website traffic (Sethi and Sethi, 2021).
Budget
The budget allocation for each area of the social media strategy will depend on the specific goals and needs of Giacom. However, it is important to note that a successful social media strategy does require a budget to be allocated towards these key areas (Rana et al., 2021). For content creation, the budget will depend on the volume and complexity of content required (Hassan et al., 2020). For example, a freelance content creator may charge anywhere from £20 to £150 per hour, depending on their level of experience and the type of content required. For social media management, the budget will depend on the level of expertise required and the volume of channels and content (Meng et al., 2021).
A social media manager may charge anywhere from £20,000 to £50,000 per year, depending on their level of experience and responsibilities. For advertising, the budget will depend on the size of the target audience and the level of competition in the market (Li et al., 2021). Social media advertising costs can vary widely, with some platforms charging per click or impression, while others charge a flat fee for campaigns. As an example, Facebook advertising costs can range from a few hundred pounds to several thousand pounds per month, depending on the targeting criteria and ad format used (Li et al., 2021). For analytics and reporting, the budget will depend on the level of detail and complexity required. Data analysts or reporting agencies may charge anywhere from £50 to £200 per hour, depending on their level of expertise and the amount of data to be analyzed (Liao et al., 2021).
Key Performance Indicators
Key Performance Indicators are used to monitor and measure the success of Giacom's social media strategy, it's important to define specific metrics to track and establish a reporting frequency (He and Wu 2020). To track these metrics, Giacom can use social media analytics tools, such as Facebook Insights, Twitter Analytics, LinkedIn Analytics, and Google Analytics (Li et al., 2021).
Figure SEQ Figure \* ARABIC 1- Key Performance Indicators of Giacom's social media strategy
These tools provide data on reach, engagement, click-throughs, conversions, and sentiment analysis Hosseini and Kermani, (2021). To establish a reporting frequency, Giacom can create a monthly or quarterly social media report that includes key metrics, insights, and recommendations. The report should be shared with key stakeholders, such as the marketing team, sales team, and executive team (Lazer et al., 2021).
Figure SEQ Figure \* ARABIC 2- SWOT Giacom Analysis
5S Framework
By applying the 5S framework to Giacom's social media marketing strategy, the company can create a cohesive and effective approach to reaching and engaging with its target audience, building brand awareness, generating leads, and ultimately driving growth and success for the business (Le et al., 2021).
Table SEQ Table \* ARABIC 3- Giacom's 5S framework marketing strategy
SMART Marketing Framework
The SMART marketing framework is a useful tool for developing effective marketing strategies that are Specific, Measurable, Achievable, Relevant, and Time-bound (Huang and Liu, 2021). Applying this framework to Giacom's social media marketing strategy can help to ensure that the goals and objectives of the strategy are clearly defined, measurable, and aligned with the company's overall business objectives (Karami et al., 2021). By applying the SMART marketing framework to its social media marketing strategy, Giacom can ensure that its goals and objectives are clearly defined, measurable, and aligned with the company's overall business objectives, ultimately driving growth and success for the business (Kang et al., 2021).
Figure SEQ Figure \* ARABIC 3- Giacom's SMART Framework
Marketing Framework for Giacom's Social Media Strategy
According to Islam et al., (2021), ACPRA framework, Giacom can create a comprehensive social media marketing strategy that covers every stage of the customer journey, from creating awareness to building brand advocates
Table SEQ Table \* ARABIC 4- Giacom ACPRA framework
Conclusion
A strong social media strategy is crucial for Giacom to achieve its objectives of increasing brand awareness, generating leads, increasing website traffic, and engaging with customers. By adopting an agile approach to digital marketing and targeting its specific audience of small and medium-sized businesses in the UK, Giacom can establish itself as a thought leader in the technology solutions space, showcase its expertise and value proposition, and create a strong online presence that resonates with its target audience. The success of Giacom's social media strategy can be measured through key performance indicators, and the budget allocation for each area of the strategy should be based on the specific goals and needs of the business.
References
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Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190.
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