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Web Style Guide, 4th Edition: Foundations of User Experience Design Fourth Edition
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Consistently praised as the best volume on classic elements of web site design, Web Style Guide has sold many thousands of copies and has been published around the world. This new revised edition confirms Web Style Guide as the go-to authority in a rapidly changing market. As web designers move from building sites from scratch to using content management and aggregation tools, the book’s focus shifts away from code samples and toward best practices, especially those involving mobile experience, social media, and accessibility. An ideal reference for web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and covers all aspects of web design—from planning to production to maintenance. The guide also shows how these principles apply in web design projects whose primary concerns are information design, interface design, and efficient search and navigation.
- ISBN-100300211651
- ISBN-13978-0300211658
- EditionFourth
- PublisherYale University Press
- Publication dateAugust 23, 2016
- LanguageEnglish
- Dimensions9 x 7 x 0.7 inches
- Print length408 pages
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Editorial Reviews
Review
“The Web Style Guide is an invaluable overview of the myriad moving parts of a web project and does an excellent job demonstrating how they fit together; it’s a must-read for anyone involved in building for the Web.”—Aaron Gustafson, author of Adaptive Web Design -- Aaron Gustafson
“With this new edition, the authors update the book to include important changes in the field of web building. This book will appeal to the professional web builder, the instructor, the scholar, and, of course, the student.”—Greg O’Toole, author of Sustainable Web Ecosystem Design -- Greg O'Toole
“This isn’t a book you’re reading. It’s a map. . . . Web Style Guide will provide you with path through your next project, and introduce you to ideas, concepts, and landmarks you’ll want to revisit.”—From the Foreword by Ethan Marcotte -- Ethan Marcotte
“A practical handbook on managing complexity and depth in modern web design. With an emphasis on plastic, responsive content, it’s a great foundation to creating adventurous and usable digital experiences.”—Senongo Akpem, Constructive -- Senongo Akpem
“Very sound scholarship. Getting all this information in one place is significant.”—Phillip Simon, Quinnipiac University -- Phillip Simon
“An outstanding resource for understanding how to design usable and effective websites.”—Michael C. Zalot, DeVry University -- Michael C. Zalot
About the Author
Product details
- Publisher : Yale University Press; Fourth edition (August 23, 2016)
- Language : English
- Paperback : 408 pages
- ISBN-10 : 0300211651
- ISBN-13 : 978-0300211658
- Item Weight : 1.34 pounds
- Dimensions : 9 x 7 x 0.7 inches
- Best Sellers Rank: #1,005,625 in Books (See Top 100 in Books)
- #268 in User Experience & Website Usability
- #827 in Web Design (Books)
- #3,894 in Computer Science (Books)
- Customer Reviews:
About the authors
Patrick J. Lynch is an author, illustrator, photographer, and artist. Lynch retired from Yale University after 45 years as an interactive media designer, medical illustrator, biomedical and scientific photographer, video producer, and for the past 30 years a director of media and communications departments, and a designer of interactive multimedia teaching, training, and informational software and Web sites.
Personal Web site: http://patricklynch.net
Facebook: https://www.facebook.com/patrick.lynch1
Twitter: https://twitter.com/patrlynch
Lynch has won over 35 national and international awards for his medical illustration, publications, and software design, including a 2012 National Outdoor Book Award, the 2005 Pirelli INTERNETional Awards for Best Overall multimedia teaching site, and best site from higher education, the 1992 Best-in-Show Award from the Health Sciences Communications Association and a Gold Medal, Silver Medal and Award of Excellence in the international INVISION Multimedia Awards.
Lynch has authored and illustrated eight books, and over 100 professional papers, magazine articles, and book chapters. He has been a consultant and invited speaker on web design and web communications issues to many universities, government agencies, corporations, and non-profits groups, and regularly does talks, workshops, and professional papers on communications management, biocommunications, academic computing, medical illustration, biomedical visualization, and web strategy and production management.
In 2017 Yale University Press published his latest book, "A Field Guide to Long Island Sound," a comprehensive guide to the environmental history, natural environments, plants, and animals of the Sound.
In 2012 Yale University Press published "A Field Guide to the Southeast Coast & Gulf of Mexico," co-authored with Noble S. Proctor. In 2012 the Guide won the National Outdoor Book Award for field guidebooks. Previous National Outdoor Book Award winners include Farley Mowat, Robert Michael Pyle, David Attenborough, Roderick Nash, Richard Bangs, and Aldo Leopold.
In January 2016 Yale University Press published the fourth edition of the best-selling "Web Style Guide," co-authored with user experience and accessibility expert Sarah Horton, User Experience Strategy Lead at the Paciello Group. With over 225,000 copies of previous editions in print the Web Style Guide is one of Yale University Press’s best-selling books, and the Guide has been translated into nine international editions, including Czech, French, German, Italian, Japanese, Korean, Russian, and several Spanish-language editions. Reviewer Edward Tufte called the book “a style guide for the interface with real long-run value,” and the New York Times called the "Web Style Guide" “an Elements of Style for the Web.”
In 2005 Yale University Press published "A Field Guide to North Atlantic Wildlife," which Lynch co-authored and illustrated with his frequent collaborator Noble S. Proctor. This classic field guide contains over 100 full-color plates illustrated by Lynch of over 300 species of ocean wildlife.
His book "Manual of Ornithology," co-authored with Noble S. Proctor of Southern Connecticut State University, was published by Yale University Press in 1993. The Manual has won several national awards for editorial and design excellence, and is one of the most widely used texts in undergraduate and graduate ornithology courses.
Sarah is an independent consultant, helping organizations create “born accessible” technology. She is also an author of books, articles, and papers on designing technology to improve quality of life.
Sarah spent 20 years working in technology and higher education. She started at the Yale Center for Advanced Instructional Media, creating award-winning interactive instructional software. She was an instructional technologist at Dartmouth College for 11 years before becoming Director of Web Strategy and Design, responsible for planning and developing Dartmouth’s digital environment and leading the web team. She then joined Harvard University as Web Strategy Project Lead, responsible for strategy and user experience design for the Harvard Web Publishing Initiative.
In 2013, Sarah left higher education to focus on digital accessibility. She joined The Paciello Group as Director of User Experience and Design, leading efforts to build the consultancy’s user research and user experience design services. She transitioned to the role of Strategy Lead, guiding organizations on their digital accessibility journey. During her seven years with TPG, she performed design reviews and audits of websites, applications, apps, and devices, conducted user research and usability studies, and represented the company in improvement initiatives such as Teach Access and the Silver Taskforce.
Sarah is co-author with Patrick Lynch of Web Style Guide, now in its fourth edition and translated into eight languages. Her second book, Web Teaching Guide, won the American Association of Publishers award for the Best Book in Computer Science in 2000. Her third book, Access by Design, combines the disciplines of universal design, accessibility, and usability into guidelines for designing websites that are universally usable. Her fourth book, A Web for Everyone: Designing Accessible User Experiences with Whitney Quesenbery, was published in 2014 by Rosenfeld Media. She has published articles, papers, and book chapters, including chapters in two editions of Web Accessibility: A Foundation for Research and articles in ACM Interactions and the New York Times.
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- Reviewed in the United States on June 16, 2021Not many books on topics related to the Internet are in their fourth edition. Around since the 1990s, Web Style Guide is an exception, and its contents illustrate why. It offers in-depth examinations of various elements of user experience. Much like traditional style guides like the Chicago Manual of Style, this work provides a comprehensive, one-stop treatment of what designers need to know to make use of websites.
While being comprehensive, this book profoundly offers readers with challenges that take a lifetime to master. For instance, within 35 pages, the chapter on typography contains a summary of the field over hundreds of years. Other chapters intelligently tie to traditional design concepts and illustrate why web design is slightly but importantly different than printed paper.
Understanding how and why things have evolved because of technology especially helped me as a software developer. Some books are too low-level in computer languages to grasp design trends. Likewise, other books on design style focus on artistic trends to the neglect of technological innovation. This book integrates the two and focuses on how the innovation drives the style. For instance, discussion on relatively new retina displays show how assumptions about screen size change visual planning.
Of course, the world has changed since 2016. I write this five years later in 2021 and notice that the last two chapters (respectively on images and video) are already somewhat out of date. I hope the publishers continue to update this guide in a fifth edition sometime to allow it to stay current.
This style guide is written in plain English for designers to take advantage of. Computer programmers still can benefit from understanding what others on the team are explaining. Also, those designers – who are not coders – can and should read this book as it provides a basic understanding of the technological trends driving the team of web designers. Artisans can also grasp how physical constraints can change the process of production.
This book fills a need for a style guide for the web. For the above reasons, editors, developers, graphic designers, and IT managers can all benefit from reading this guide. Websites are often put together in an ad hoc manner that, for better or for worse, imitate each other. Lynch and Horton provide some helpful and reasoned depth to the practice. This has the potential to grow into something evermore timeless, and I hope it succeeds in that task as it moves into its third decade in production. The web is here to stay, and Lynch and Horton make sure that style will be present as well.
- Reviewed in the United States on March 28, 2017I purchased this as part of a Web Design course. I love this book, the new edition has current views and guidelines for Web Design.
- Reviewed in the United States on February 21, 2018good for beginners to learn an overall concept.
- Reviewed in the United States on October 8, 2021There are some typos in the Kindle version. I wish there were page numbers because that would help me find the assigned reading for class.
Top reviews from other countries
- Denys LopezReviewed in Canada on February 11, 2017
5.0 out of 5 stars Five Stars
One of the best books about develop and design in web world !!