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Web Style Guide, 4th Edition: Foundations of User Experience Design Fourth Edition

4.6 4.6 out of 5 stars 30 ratings

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A classic reference book on user interface design and graphic design for web sites, updated to reflect a rapidly changing market

Consistently praised as the best volume on classic elements of web site design,
Web Style Guide has sold many thousands of copies and has been published around the world. This new revised edition confirms Web Style Guide as the go-to authority in a rapidly changing market. As web designers move from building sites from scratch to using content management and aggregation tools, the book’s focus shifts away from code samples and toward best practices, especially those involving mobile experience, social media, and accessibility. An ideal reference for web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and covers all aspects of web design—from planning to production to maintenance. The guide also shows how these principles apply in web design projects whose primary concerns are information design, interface design, and efficient search and navigation.

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Editorial Reviews

Review

“An excellent primer for anyone working on the web. Horton and Lynch combine tried-and-true techniques with realistic examples to bring us a thorough, practical guide to today’s complex web projects.”—Sara Wachter-Boettcher, author of Design for Real Life and Content Everywhere -- Sara Wachter-Boettcher

“The
Web Style Guide is an invaluable overview of the myriad moving parts of a web project and does an excellent job demonstrating how they fit together; it’s a must-read for anyone involved in building for the Web.”—Aaron Gustafson, author of Adaptive Web Design -- Aaron Gustafson

“With this new edition, the authors update the book to include important changes in the field of web building. This book will appeal to the professional web builder, the instructor, the scholar, and, of course, the student.”—Greg O’Toole, author of
Sustainable Web Ecosystem Design -- Greg O'Toole

“This isn’t a book you’re reading. It’s a map. . . . 
Web Style Guide will provide you with path through your next project, and introduce you to ideas, concepts, and landmarks you’ll want to revisit.”—From the Foreword by Ethan Marcotte -- Ethan Marcotte

“A practical handbook on managing complexity and depth in modern web design. With an emphasis on plastic, responsive content, it’s a great foundation to creating adventurous and usable digital experiences.”—Senongo Akpem, Constructive -- Senongo Akpem

“Very sound scholarship. Getting all this information in one place is significant.”—Phillip Simon, Quinnipiac University -- Phillip Simon

“An outstanding resource for understanding how to design usable and effective websites.”—Michael C. Zalot, DeVry University -- Michael C. Zalot

About the Author

Patrick J. Lynch is senior digital officer in Yale University’s Office of Public Affairs and Communications. He lives in North Haven, CT. Sarah Horton is user experience strategy lead for the Paciello Group. She lives in New York City.

Product details

  • Publisher ‏ : ‎ Yale University Press; Fourth edition (August 23, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 408 pages
  • ISBN-10 ‏ : ‎ 0300211651
  • ISBN-13 ‏ : ‎ 978-0300211658
  • Item Weight ‏ : ‎ 1.34 pounds
  • Dimensions ‏ : ‎ 9 x 7 x 0.7 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 30 ratings

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Top reviews from the United States

  • Reviewed in the United States on June 16, 2021
    Not many books on topics related to the Internet are in their fourth edition. Around since the 1990s, Web Style Guide is an exception, and its contents illustrate why. It offers in-depth examinations of various elements of user experience. Much like traditional style guides like the Chicago Manual of Style, this work provides a comprehensive, one-stop treatment of what designers need to know to make use of websites.

    While being comprehensive, this book profoundly offers readers with challenges that take a lifetime to master. For instance, within 35 pages, the chapter on typography contains a summary of the field over hundreds of years. Other chapters intelligently tie to traditional design concepts and illustrate why web design is slightly but importantly different than printed paper.

    Understanding how and why things have evolved because of technology especially helped me as a software developer. Some books are too low-level in computer languages to grasp design trends. Likewise, other books on design style focus on artistic trends to the neglect of technological innovation. This book integrates the two and focuses on how the innovation drives the style. For instance, discussion on relatively new retina displays show how assumptions about screen size change visual planning.

    Of course, the world has changed since 2016. I write this five years later in 2021 and notice that the last two chapters (respectively on images and video) are already somewhat out of date. I hope the publishers continue to update this guide in a fifth edition sometime to allow it to stay current.

    This style guide is written in plain English for designers to take advantage of. Computer programmers still can benefit from understanding what others on the team are explaining. Also, those designers – who are not coders – can and should read this book as it provides a basic understanding of the technological trends driving the team of web designers. Artisans can also grasp how physical constraints can change the process of production.

    This book fills a need for a style guide for the web. For the above reasons, editors, developers, graphic designers, and IT managers can all benefit from reading this guide. Websites are often put together in an ad hoc manner that, for better or for worse, imitate each other. Lynch and Horton provide some helpful and reasoned depth to the practice. This has the potential to grow into something evermore timeless, and I hope it succeeds in that task as it moves into its third decade in production. The web is here to stay, and Lynch and Horton make sure that style will be present as well.
    3 people found this helpful
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  • Reviewed in the United States on March 28, 2017
    I purchased this as part of a Web Design course. I love this book, the new edition has current views and guidelines for Web Design.
    2 people found this helpful
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  • Reviewed in the United States on February 21, 2018
    good for beginners to learn an overall concept.
  • Reviewed in the United States on October 8, 2021
    There are some typos in the Kindle version. I wish there were page numbers because that would help me find the assigned reading for class.

Top reviews from other countries

  • Denys Lopez
    5.0 out of 5 stars Five Stars
    Reviewed in Canada on February 11, 2017
    One of the best books about develop and design in web world !!