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Streamline: American Art Deco Graphic Design Paperback – January 1, 1995
- Print length132 pages
- LanguageEnglish
- PublisherChronicle Books Llc
- Publication dateJanuary 1, 1995
- Dimensions9 x 0.5 x 8.25 inches
- ISBN-100811806626
- ISBN-13978-0811806626
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Product details
- Publisher : Chronicle Books Llc; First Edition (January 1, 1995)
- Language : English
- Paperback : 132 pages
- ISBN-10 : 0811806626
- ISBN-13 : 978-0811806626
- Item Weight : 1.7 pounds
- Dimensions : 9 x 0.5 x 8.25 inches
- Best Sellers Rank: #2,507,321 in Books (See Top 100 in Books)
- #4,013 in Graphic Design Techniques
- Customer Reviews:
About the authors
Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.
On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the “Visuals” column for the Book Review and “Graphic Content” for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, “Born Modern: The Life and Design of Alvin Lustig.”
He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/
Louise Fili is director of Louise Fili Ltd, a New York-based design studio specializing in branding for food packaging and restaurants. Formerly senior designer for Herb Lubalin, Louise Fili was art director of Pantheon Books for eleven years, where she designed close to 2000 book jackets. Fili has taught and lectured on graphic design and typography, and her work is in the permanent collections of the Library of Congress, the Cooper Hewitt Museum, and the Bibliothèque Nationale. She is a member of the Art Directors Hall of Fame, and received the medal of lifetime achievement from the AIGA.
Fili is the author of Elegantissima, Grafica della Strada, and Graphique de la Rue. She also co-authored and designed Italianissimo and The Cognoscenti's Guide to Florence. With her husband, the design historian Steven Heller, she is co-author of Italian Art Deco, British Modern, Dutch Moderne, Streamline, French Modern, Deco España, German Modern, Design Connoisseur, Counter Culture, Typology, Stylepedia, Euro Deco, Scripts, Shadow Type, and Stencil Type.
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- Reviewed in the United States on July 22, 2018Really had no idea that "Streamline" was a "thing"! I've always loved the Art Deco period, and this book gives a very interesting history of how art met machine to create a look we know now as Art Deco. In particular, American Art Deco. The book itself is beautifully designed. Full of illustrations and written in font characteristic of that period. The book also has a bibliography and that is a gold mine. This book should be on library shelves all over the USA because truly, it will illustrate a period of our design history that was innovative, clever, a feast for the eye.
- Reviewed in the United States on February 12, 2016I've not got 5 book authored by Steve Heller from this company and everyone is worth the cost. Not all the editing is perfect and at least one of the images had some manner of artist I.D. but was called 'unknown' by the writers. Heller covers the cultural and historical era that spawned one of the still inspirational genres of art and how it distinctly, American application rose and eventually fell as the Second World War was nearing.
- Reviewed in the United States on December 25, 2018Not the best i have ever seen but an ok book . Better images would have been nice.
- Reviewed in the United States on August 21, 2007'Streamline' was originally part of Chronicle Books Deco series and I'm surprised its not been reprinted since publication in 1995. What makes the book unique is the excellent coverage of American print graphics from the Twenties to the early Forties.
The eight chapters gave a flavor of Deco, Moderne or Streamline print (and packaging) that anyone could have seen in their homes or Main Street across the Nation. The inclusion criteria tends to be rather relaxed with a few items though: page thirty-one shows a 1926 Arrow shirts package with plenty of curlicues around the design, hardly streamline. I would have liked to have seen more advertisements especially those put out by the Austin Company in Cleveland, they designed and build plenty of streamline factories and offices and their monthly ads in Fortune all through the Thirties captured the essence of the style.
The book's design is first class (Chronicle editor Bill LeBlond always put out a quality product) and with the other Deco books in the series it makes a comprehensive reference library to this vibrant art form. You can get a compilation of other books with Euro Deco: Graphic Design Between the Wars containing an amazing two thousand print illustrations.
***FOR AN INSIDE LOOK click 'customer images' under the cover.
'Streamline' was originally part of Chronicle Books Deco series and I'm surprised its not been reprinted since publication in 1995. What makes the book unique is the excellent coverage of American print graphics from the Twenties to the early Forties.
The eight chapters gave a flavor of Deco, Moderne or Streamline print (and packaging) that anyone could have seen in their homes or Main Street across the Nation. The inclusion criteria tends to be rather relaxed with a few items though: page thirty-one shows a 1926 Arrow shirts package with plenty of curlicues around the design, hardly streamline. I would have liked to have seen more advertisements especially those put out by the Austin Company in Cleveland, they designed and build plenty of streamline factories and offices and their monthly ads in Fortune all through the Thirties captured the essence of the style.
The book's design is first class (Chronicle editor Bill LeBlond always put out a quality product) and with the other Deco books in the series it makes a comprehensive reference library to this vibrant art form. You can get a compilation of other books with Euro Deco: Graphic Design Between the Wars containing an amazing two thousand print illustrations.
***FOR AN INSIDE LOOK click 'customer images' under the cover.
Images in this review