BILLBOARD’S 2024 Touring Power
Players Revealed
Honoring veteran promoter Louis Messina
and the executives leading the live sector now.
Louis Messina
Messina Touring Group
Founder/CEO
by Melinda Newman
Photographed By
Jasmine Archie
When veteran concert promoter Louis Messina weighs adding an act to Messina Touring Group’s impressive stable of superstar artists, his eyes aren’t focused on the stage. Instead, he’s intently surveying the concert audience. “I watch eyes and lips: eyes, if they’re really focusing on the artists, and lips, if they’re singing along and if they’re smiling,” he says. “When I see that happening, that’s when I know I need to be involved. It’s rare that you see artists that can do that and [aren’t] just going through the motions. You know they bring this unique connection.”
Messina knows that feeling well; he remembers first experiencing it at just 7 years old, when his father took him to see Elvis Presley in his hometown of New Orleans. “I’ve never forgotten that energy in that room,” Messina says. “It was a feeling that I’ve never had before, and I’ve carried it until today. When artists and an audience connect with each other, it’s magical.”
Seventy years later, Messina and his enviable roster have created plenty of magic together, too. The Messina Touring Group origin story began in 2001 with acts including his longtime client George Strait — and since then, each of the artists Messina exclusively promotes has been within one or two degrees of separation from the country legend (with the sole exception of The Lumineers). Taylor Swift, Kenny Chesney, Blake Shelton, Eric Church and Old Dominion all once opened for Strait; then Ed Sheeran and Shawn Mendes both opened for Swift.
Read Billboard‘s full profile on executive of the year Louis Messina here.
AEG Presents
Jay Marciano
COO, AEG; chairman/CEO, AEG Presents
Brent Fedrizzi
President, North America regional offices
Rich Schaefer
President of global touring
Brooke Michael Kain
Chief digital officer
Melissa Ormond
COO, Goldenvoice; COO, festivals, AEG Presents
Carpenter at Outside Lands in San Francisco in August.
Steve Jennings/FilmMagic
Another Planet Entertainment
Gregg Perloff
co-founder/CEO
Sherry Wasserman
co-founder/president
The San Francisco-based independent promoter made headlines in June when it produced a surprise show by Skrillex and Fred again.. at the city’s Civic Center Plaza. The show, which was months in the making and drew 25,000 attendees, was touted as a win for San Francisco’s revitalization, with the city’s mayor, London Breed, even hosting a viewing party from her office balcony. Another Planet also produced Golden Gate Park’s first-ever after-dark stand-alone concert in August, presenting Deftones and System of a Down and drawing 50,000 fans; the prior weekend, the company also co-produced the 16th edition of the Outside Lands festival — led by The Killers, Sabrina Carpenter, Sturgill Simpson and Post Malone — in the park. Elsewhere, Another Planet recently announced that it will open a 2,150-capacity venue, Channel 24, in Sacramento, Calif. — one of California’s fastest-growing metropolitan areas — in 2025. —Katie Bain
Bill Silva Presents, Bill Silva Management
Bill Silva
CEO
Black Promoters Collective
Gary Guidry
Partner/CEO
BottleRock Presents
Dave Graham
Partner
The Bowery Presents
Jim Glancy
John Moore
Co-presidents
C3 Presents
Charles Attal
Charlie Walker
Partners
Amy Corbin
Promoter
Miguel onstage at Madrid’s Santiago Bernabeu stadium in July.
Carlos Alvarez/WireImage
Cárdenas Marketing Network
Henry Cárdenas
founder/CEO
Indie Latin touring powerhouse Cárdenas Marketing Network ended 2023 at No. 4 on Billboard Boxscore’s year-end Top Promoters chart with a gross of $280.9 million and 2.7 million tickets sold — an extraordinary showing, particularly for an independent promoter focused largely on one genre, Latin music.
This year, CMN has produced successful tours by Aventura, Don Omar and Chayanne. But its biggest recent accomplishment has been promoting Mexican crooner Luis Miguel’s 2023-24 tour, which in September became the highest-grossing ever among Latin acts, according to Boxscore, grossing $342.2 million and selling 2.4 million tickets in its first 158 shows, through Oct. 1 — more than Bad Bunny’s World’s Hottest Tour ($314.1 million, which CMN promoted with Live Nation) and Karol G’s Mañana Será Bonito tour ($313.3 million). Currently playing a Mexican leg, Miguel’s tour (which CMN co-promoted with Fenix Entertainment) will wrap Nov. 30.
In March, CMN and AEG Presents announced a partnership under which Cárdenas will continue to oversee and run CMN as he always has, in addition to other Latin business at AEG. —Leila Cobo
Concerts West
Paul Gongaware
John Meglen
Co-CEOs
Danny Wimmer Presents
Danny Wimmer
Founder
Feld Entertainment
Kenneth Feld
Chair of the board of directors
Femme It Forward
Heather Lowery
President/CEO
Festival Productions, New Orleans
Eugenie “EJ” Encalarde
President/COO, Festival Productions, New Orleans; coordinating producer, New Orleans Jazz & Heritage Festival
Goldenvoice
Paul Tollett
President/CEO
HYBE
Aram Hahn
360 business strategy department lead
Iglesias Entertainment
Jorge Iglesias
Founder/CEO
Insomniac
Pasquale Rotella
CEO
Jose Dueño Entertainment
Jose Dueño
President
Levity Live
Judi Marmel
Founding partner
Live Nation
Michael Rapino
President/CEO
Arthur Fogel
Chairman/president of global touring
Bob Roux
President, U.S. concerts
Russell Wallach
Global president of media and sponsorship
Omar Al-joulani
President, touring
Live Nation Urban
Shawn Gee
President
Loud And Live
Nelson Albareda
CEO
Messina Touring Group
Louis Messina
CEO
Nederlander Concerts
Alex Hodges
CEO
Outback Presents
Mike Smardak
Co-CEO
Promotions West
Scott Stienecker
CEO, Promotions West; regional vp, AEG Presents
Minaj performed at Rolling Loud in Inglewood, Calif., in March.
Scott Dudelson/Getty Images
Rolling Loud
Tariq Cherif
Matt Zingler
co-founders/co-CEOs
Ye and Ty Dolla $ign delivered their first live performance as ¥$ — and made their respective debuts as Rolling Loud headliners — on an extra fourth night of Rolling Loud California in March. With a bill also led by Nicki Minaj, Post Malone and Future & Metro Boomin, the event marked the second time Hollywood Park in Inglewood, Calif., hosted Rolling Loud’s California edition. (It will return to the site in 2025.) The premier hip-hop festival also kept globally expanding in 2023, launching Thai, German and Dutch events with lineups that featured both global and local talent; this year, Rolling Loud expanded its European footprint to Austria for the first time. And in December, Rolling Loud will celebrate its 10th anniversary at Hard Rock Stadium in Miami Gardens, Fla. — the market where it began in 2015 — with festival mainstays Future, Travis Scott and Playboi Carti as headliners. —Heran Mamo
Westwood Entertainment
David West
Founder
Jorge Juárez
CEO
Arrival Artists
Ali Hedrick
Partner
Springsteen onstage at The Stone Pony in Asbury Park, N.J., in September.
Taylor Hill/Getty Images
CAA
Darryl Eaton
Rick Roskin
Emma Banks
co-heads of global touring
Mitch Rose
head of North American music
Following CAA’s massive year with client Beyoncé in 2023, the agency’s roster maintained its success on the Billboard Boxscore charts in 2024 with acts including Bruce Springsteen, Janet Jackson, Tim McGraw, Green Day, blink-182 and Journey making regular appearances. In August, Red Hot Chili Peppers closed out their Unlimited Love tour, which across 86 shows sold more than 3.4 million tickets and grossed $393.4 million, making it Boxscore’s third-best-selling rock trek this decade. Charli XCX and Troye Sivan launched their joint Sweat arena tour in September, which in its early weeks grossed $11.6 million and sold 123,000 tickets across its first nine dates; around the tour’s launch, CAA told Billboard it was already 97% sold out. Also in September, CAA oversaw the kickoff of chart-topper Sabrina Carpenter’s first arena trek, the Short n’ Sweet tour, which is scheduled to run through March 2025.—Taylor Mims
Cara Lewis Group
Cara Lewis
Founder/CEO
Day After Day Productions
Seth Shomes
Founder/CEO
High Road Touring
Frank Riley
Founder
Joel ended his residency at New York’s Madison Square Garden in July.
Kevin Mazur/Getty Images
Independent Artist Group
Dennis Arfa
chairman of music
Marsha Vlasic
vice chairman of music
Jarred Arfa
executive vp/global head of music
Independent Artist Group has grown substantially since the agency formed from the merger of AGI and APA in June 2023. The music-focused talent agency’s success in the last year has been driven by longtime A-list AGI clients including Billy Joel, who wrapped his 10-year residency at New York’s Madison Square Garden — which grossed $266.7 million with 1.9 million tickets sold over 104 shows — in July; The Piano Man continued to tour stadiums this summer, co-headlining with performers including Stevie Nicks, Sting and Rod Stewart. Other successful standouts for IAG have included Limp Bizkit, The Smashing Pumpkins and Cage the Elephant, which all played major venues this summer. And Metallica — which toured stadiums across North America and Europe with its M72 World Tour, a trek largely comprising double plays in markets without setlist repeats between shows, grossing $298.9 million through Sept. 29 — led another strong year for IAG’s hard rock acts, which also included successful runs for Ghost, Sleep Token and Falling in Reverse. Meanwhile, the agency’s R&B business keeps growing thanks to artists like Mary J. Blige, Ne-Yo and Keyshia Cole. —Dave Brooks
The Neal Agency
Austin Neal
Founder, The Neal Agency; co-founder, Sticks Management
Paladin Artists
Steve Martin
Andy Sommers
Co-founders/partners
Roc Nation
Shawn “Jay-Z” Carter
Founder/chairman
Desiree Perez
Co-founder/CEO
Jay Brown
Co-founder/vice chairman
UTA
Scott Clayton
Samantha Kirby Yoh
David Zedeck
Co-heads of global music
Jbeau Lewis
Partner/agent
Wasserman Music
Lee Anderson
President
Marty Diamond
Tom Schroeder
Brent Smith
Executive vps/managing executives
WME
Lucy Dickins
Kirk Sommer
Global co-heads of contemporary music and touring
Becky Gardenhire
Joey Lee
Jay Williams
Co-heads, Nashville office
AEG Presents
Nick Spampanato
Head of venues
Barclays Center
Laurie Jacoby
Executive vp/chief entertainment officer, BSE Global
Bridgestone Arena
David Kells
Chief venues officer, Bridgestone Arena, F&M Bank Arena and The Nashville Predators
Climate Pledge Arena
Eric Bresler
Senior vp of programming, Climate Pledge Arena and Oak View Group
Crypto.Com Arena
Lee Zeidman
President
Dayglo Presents
Peter Shapiro
Founder
Dickies Arena
Matt Homan
President/GM
First Avenue Productions
Dayna Frank
Owner/CEO, First Avenue Productions; board member, National Independent Venue Association
Ineffable Music Group
Thomas Cussins
CEO
Intuit Dome
Becky Colwell
GM, Kia Forum; vp of music and events, Intuit Dome
Kaseya Center
Jarred Diamond
Executive vp/GM
Legends and ASM Global
Dan Levy
CEO
Live Nation Venues
Tom See
President
Dead & Company at Las Vegas’ Sphere in June.
Chloe Weir
Madison Square Garden Entertainment
James Dolan
executive chairman/CEO, Madison Square Garden Entertainment; executive chairman/CEO, Sphere Entertainment
Josephine Vaccarello
executive vp OF live
In September 2023, Dolan oversaw the opening of Sphere, the state-of-the-art, 20,000-capacity venue on the Las Vegas Strip that he has promised will revolutionize live entertainment. And with $433.4 million grossed and 1.3 million tickets sold through its first year and change in operation, the facility immediately proved itself as a financial juggernaut — despite only hosting four musical artists. So far, Sphere has relied on residencies, opening with a 40-date U2 engagement ($244.5 million grossed) and following that with four Phish concerts ($13.4 million) and a 30-show Dead & Company run ($131.8 million); the venue is currently hosting the Eagles — $23.2 million grossed through their first four shows — and will welcome dance artist Anyma for eight concerts around New Year’s. Plans for a second Sphere, in Abu Dhabi, were announced in October. Meanwhile, the MSG portfolio has remained robust. At midyear, the company’s namesake New York venue ranked second — to Sphere — on Boxscore’s Top Venues (15,001-plus capacity) chart with $155.5 million grossed between Oct. 1, 2023, and March 31, 2024. Similarly, over that period, Radio City Music Hall led the Top Venues (5,001-10,000 capacity) chart ($130.5 million grossed), and the Beacon Theatre and Chicago Theatre ranked at Nos. 2 and 3, respectively, on the Top Venues (2,501-5,000 capacity) chart. —Eric Renner Brown
MetLife Stadium
Ron VanDeVeen
President/CEO
Moody Center
Casey Sparks
President, Oak View Group Austin
Oak View Group
Tim Leiweke
Chairman/CEO
Prudential Center, Northwest Stadium and White Eagle Hall
Sean Saadeh
Executive vp of entertainment, Harris Blitzer Sports & Entertainment
Seminole Hard Rock Hotel & Casino, Hollywood
Andrew Saunders
Vp of entertainment for Hard Rock and Seminole Gaming
SoFi Stadium, YouTube Theater, Hollywood Park
Christy Castillo Butcher
Senior vp of programming
UBS Arena, Citi Field and CFG Bank Arena
Mark Shulman
Senior vp of programming, Oak View Group
AXS International
Bryan Perez
CEO
DICE
Russ Tannen
President
Ticketmaster
Mark Yovich
President
Silver Lake
Lee Wittlinger
Managing director
Yucaipa Companies
Ron Burkle
Managing partner
National Independent Venue Association
Stephen Parker
Executive director
SAVELIVE
Marc Geiger
CEO
AEG Presents
Alex Hill
President/CEO, AEG Europe
John Langford
COO, AEG Europe
Adam Wilkes
President/CEO, AEG Asia Pacific
Bizarro Live Entertainment
Alfredo Alonso
Director of entertainment
Diomar Garcia Eventos
Diomar Garcia
CEO
Fenix Entertainment
Marcelo Figoli
Owner/CEO
FKP Scorpio
Stephan Thanscheidt
CEO
Wilson played CMC Rocks QLD in Willowbank, Australia, in March.
Courtesy of CMC Rocks QLD
Frontier Touring
Dion Brant
CEO
Despite the myriad challenges Australian concert promoters face, Frontier Touring continues to impress. Led by Brant, Frontier produced Taylor Swift’s Aussie dates for The Eras Tour, which arrived on the continent in February for seven stadium shows, along with fall 2023 stadium runs for Paul McCartney and Foo Fighters. The promoter has also been instrumental in increasing country music’s touring footprint Down Under, promoting major names such as Morgan Wallen, The Chicks, Lainey Wilson and Luke Combs — the lattermost is already slated to return in early 2025. A division of Mushroom Group, which struck a joint venture with AEG Presents in 2019, Frontier had a full and eclectic 2024 slate that included treks by global artists from The Chemical Brothers to J Balvin to Laufey, as well as local acts like The Teskey Brothers, G Flip and comedian Jim Jefferies. —Lars Brandle