The new Oura Ring 4, with a sleek and subtle design and improved health sensing, is now available for preorders, ŌURA said Thursday. Shipping of the new smart ring — which is sure to spark a new round of speculation on when Apple will launch its own — begins October 15.
“The next-generation Oura Ring 4, reimagined Oura App, and the development of the Smart Sensing platform represent significant steps forward for wearables across accuracy, comfort, personalization and design,” said ŌURA CEO Tom Hale.