frankie Magazine

don’t dream it, be it

DEIRDRE FIDGE’S INTENTION IS TO THROW MANIFESTING IN THE BIN.

Manifesting is the idea that you can think your dreams into reality and is one of the biggest scams in the self-help category, an industry jam-packed with scams. The theory that we can dream-believe-achieve our way to success is popular among celebrities from Oprah to Bella Hadid and sprang into popularity in 2006 when writer Rhonda Byrne published The Secret , a best-selling book, documentary and website that hosts some of the most ridiculous videos ever made (more on that later).

Modern manifestations of, uh, manifesting now spring up on TikTok. There’s the ‘369 Method’ in which you write down what you want three times in the morning, six times in the afternoon, and nine times at night for 33 or 45 days (the timeline varies

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