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    Creative Marketing For Today's Entrepreneur
    Creative Marketing For Today's Entrepreneur
    Creative Marketing For Today's Entrepreneur
    Ebook64 pages45 minutes

    Creative Marketing For Today's Entrepreneur

    By Harvey Lawrence

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    About this ebook

    Chapter 1: Create Marketing Magic
    Chapter 2: Brochure Printing Options
    Chapter 3: 11 Reasons To Submit Articles To An Ezine
    Chapter 4: 3 Reasons Postcards Are The Best Way To Advertise
    Chapter 5: 7 Tips To Becoming A Money Magnet
    Chapter 6: Dramatically Increase Qualified Leads With Qualified Promotional Gifts
    Chapter 7: Compete With Stone Evans
    Chapter 8: 10 Effective Marketing Strategies
    Chapter 9: Declaring An Authentic Niche Market
    Chapter 10: Do You Dare Throw Away The Script And Start A Conversation
    Chapter 11: 4 Big Promotional Tips
    Chapter 12: E-mail Marketing In Uk
    Chapter 13: How Many Ways Are There To Grow Any Business
    Chapter 14: Press Printing Pros And Cons
    Chapter 15: How To Make Use Of Cheap Internet Banner Advertising
    Chapter 16: Introduction And Scope Of Public Domain Content
    Chapter 17: Using Your Autoresponder To Generate Leads
    Chapter 18: Low Cost Advertising And Scams On The Internet
    Chapter 19: Why Your Leads Aren't Working
    Chapter 20: Trade Show Marketers-how To Make Attendees Willingly Rush To Your Booth
    Chapter 21: How To Design An Irresistible Tradeshow Booth
    Chapter 22: What Makes Full Color Postcards So Great
    Chapter 23: Who's Your Guru
    Chapter 24: Linked In-marketing Blunders
    Chapter 25: Why You Should Use A Display Stand To Promote Your Products

    LanguageEnglish
    PublisherPeter McPherson
    Release dateMay 4, 2012
    ISBN9781476186719
    Creative Marketing For Today's Entrepreneur

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      Book preview

      Creative Marketing For Today's Entrepreneur - Harvey Lawrence

      Creative Marketing For Today's Entrepreneur

      Learn what it takes to make it in today's marketing world with our evolving climate.

      Harvey Lawrence

      Creative Marketing For Today's Entrepreneur

      Harvey Lawrence

      Copyright AB Publishing House 2012

      Published by AB Publishing House at Smashwords

      Chapter 1: Create Marketing Magic

      Chapter 2: Brochure Printing Options

      Chapter 3: 11 Reasons To Submit Articles To An Ezine

      Chapter 4: 3 Reasons Postcards Are The Best Way To Advertise

      Chapter 5: 7 Tips To Becoming A Money Magnet

      Chapter 6: Dramatically Increase Qualified Leads With Qualified Promotional Gifts

      Chapter 7: Compete With Stone Evans

      Chapter 8: 10 Effective Marketing Strategies

      Chapter 9: Declaring An Authentic Niche Market

      Chapter 10: Do You Dare Throw Away The Script And Start A Conversation

      Chapter 11: 4 Big Promotional Tips

      Chapter 12: E-mail Marketing In Uk

      Chapter 13: How Many Ways Are There To Grow Any Business

      Chapter 14: Press Printing Pros And Cons

      Chapter 15: How To Make Use Of Cheap Internet Banner Advertising

      Chapter 16: Introduction And Scope Of Public Domain Content

      Chapter 17: Using Your Autoresponder To Generate Leads

      Chapter 18: Low Cost Advertising And Scams On The Internet

      Chapter 19: Why Your Leads Arent Working

      Chapter 20: Trade Show Marketers-how To Make Attendees Willingly Rush To Your Booth

      Chapter 21: How To Design An Irresistible Tradeshow Booth

      Chapter 22: What Makes Full Color Postcards So Great

      Chapter 23: Whos Your Guru

      Chapter 24: Linked In-marketing Blunders

      Chapter 25: Why You Should Use A Display Stand To Promote Your Products

      Chapter 1: Create Marketing Magic

      Create Marketing Magic

      When you think about marketing, chances are pretty good that cartoons and talking animals aren't the first thing to pop into your mind. You're probably processing numbers, identifying markets, and looking for ways to cut costs.

      Maybe it's time to get your nose off the grindstone and have a little fun. Why?

      Creativity plays an important role in marketing, and sometimes we need to take the time to get our creative juices flowing.

      Don't believe it? Take a close look at Disney. Now that's a perfect sample of creativity and marketing going hand-in-hand! Walt Disney' a dreamer who put magic into his marketing.

      Creativity can take on several different 'personas''

      1. The Explorer

      The explorer seeks out bits of interesting and new information like a sponge. Curiosity keeps him hunting for the unknown and ready to plunge into brand new experiences.

      2. The Dreamer

      A wild imagination is the best friend of a true dreamer. Nothing is impossible in the world of imagination.

      3. The Artist

      An artist is able to take a variety of bits and pieces, mix them all together and come up with a collage that entrances the mind.

      Before you set this article aside and get back into the daily grind, let's think of what all of this could mean to your marketing campaign. Creativity may'

      1. Add pizzas to your flyers

      2. Spark a brand new idea for a product/service to market

      3. Bring to light a brand new way to market your current product/service

      4. Give color to your ads

      5. Expose a new way to beat out the competition

      Hey, any one of those are great boosters for a marketing campaign. The trouble is that sometimes we feel that everyone is creative, but we're just an unimaginative lump of clay destined to plod through life.

      Not so! Everyone has an imagination. Sometimes it just needs to be oiled up a little bit to get it loosened up. How long has

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