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    Millinery Hat Making and Design - The Millinery Shop
    Millinery Hat Making and Design - The Millinery Shop
    Millinery Hat Making and Design - The Millinery Shop
    Ebook67 pages57 minutes

    Millinery Hat Making and Design - The Millinery Shop

    By Read Books Ltd.

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    About this ebook

    The classic ‘Millinery Hat Making and Design’ texts offer insights into the different elements of the practice of millinery – the design, manufacture and sale of hats. ‘The Milliner’s Shop’ provides advice for the prospective milliner on how to manage the business, from financial matters to employees, and includes a set of examination questions at the end. Contents of this volume include: Preliminary Considerations - Financial and Other Business Matters - Conducting The Business - Workroom Employees - Miscellaneous information - Examination Questions. We are republishing this vintage text in a high quality, affordable edition, complete with a new introduction and reproductions of the illustrations and diagrams featured in the original.
    LanguageEnglish
    PublisherRead Books Ltd.
    Release dateApr 25, 2013
    ISBN9781447497998
    Millinery Hat Making and Design - The Millinery Shop

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      Book preview

      Millinery Hat Making and Design - The Millinery Shop - Read Books Ltd.

      Questions

      THE MILLINERY SHOP

      _______

      ESTABLISHING THE BUSINESS

      _______

      PRELIMINARY CONSIDERATIONS

      _______

      THE PERSONAL ELEMENT

      1. The person who contemplates engaging in the mvillinery business, even in a small way, should devote careful thought to the matter and should practice conscientious self-examination. There is a wide-spread impression that the millinery business yields fabulous profits with little effort, but this idea is without foundation. No venture in this trade can succeed without the expenditure of much labor, and hard labor at that; so, if you contemplate engaging in a business of this kind, be prepared to put into it all the power and ability at your command. Industry and perseverance are of course essential in any business; but a successful millinery business demands, in addition, the happy combination of artistic sense, good business intelligence, and knowledge of the details of the milliner’s trade.

      2. Business Value of Friends and Acquaintances.—On going into the millinery business, do not be unduly flattered by the assurance that you will have the patronage of your intimate friends. Friends can be of material help to you; still it is a well-known fact, in all kinds of commercial enterprises, that one’s very close friends often look for reductions in prices or for long-time credits or hope that other favors will be shown. An unknown person, or even an entire stranger in a locality, has as good an opportunity for success as one that is well acquainted, and a better chance for making larger profits. It is not to be inferred that a wide circle of acquaintances is undesirable, for it constitutes an asset, to a certain extent; but the fact remains that a stranger has just as good an opportunity as one who is widely known.

      3. Personality.—Personality is valuable to any one who has something to sell, but personality alone cannot be converted into financial profits. The one thing on which the millinery business is founded, and on which all activities must center, is the finished hat. This is the article for sale, or stock in trade. If the hat is stylish, strictly up-to-date, and marked with a price that is in keeping with its general appearance, it becomes self-advertising, and the ever-seeking public, searching for the stylish and novel, will be quick to observe, and will gravitate toward the hat and its maker just as surely as water flows down hill. Therefore, though your personality may be very attractive, even fascinating, and so capable of drawing the purchasing public to your shop, it is not sufficient. The wants of your customers must be met by hats that are entirely pleasing. Those pleased customers then become not only your business friends, but your advertisers as well.

      4. Self-Examination.—The matter of self-examination and self-criticism on the part of the prospective owner of a millinery store is important, because, if faithfully done, it will bring to light those faults and shortcomings of character and temperament that may swing the balance from success to failure. An irritable, irresponsible, quick-tempered person is certain to have many unpleasant encounters in conducting a business of any kind, unless a determined effort is made to overcome those unfortunate characteristics. This means the cultivation of unfailing courtesy, absolute fairness, and uniform impartiality.

      5. Two other very important points in this self-examination are How much of the work can I do myself? and Am I willing to do it? Resolve to take advantage of every opportunity to learn something new. By observing the product of other milliners, especially those hats which come from larger cities, and fashion headquarters in particular, you can easily learn many little points of interest. Resolve, also, never to let your work pile up. Having hats ready for customers when promised will increase their confidence in you and will result in more business for you. If, after due deliberation, you decide that you are fitted, and at least partly equipped, for the millinery business, and that you can assume the responsibilities of business cares, then go ahead and carry out your plans and desires, for the business battle is already more than half won.

      6. Money is only one part of the investment required. There must be a stock of determination, self-control, application, energy, and an abundance of good nature. This last quality is the summing up of all the traits that go to make a successful business woman. It means that she is not to be easily perturbed or to show vexation or annoyance. She is in business as a means to an end, for making a profit, and a show of irritation more often than not is the means of lessening income and thereby profit. A woman will succeed who devotes her time and energy to the accomplishment of the purpose. The customer’s viewpoint must be considered, as she is investing

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