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    Selling from the Trenches
    Selling from the Trenches
    Selling from the Trenches
    Ebook65 pages56 minutes

    Selling from the Trenches

    By Ben Settle

    4.5/5

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    About this ebook

    If you'd like to learn 30 simple, entertaining and 100% proven ways to sell your products and services (no matter what you sell or who you sell to) then this book shows you exactly how.

    The title is: Selling From The Trenches and it contains 30 easy-to-use tips you can apply to your business right away to increase sales and marketing profits (whether you sell online or offline).

    Here are the chapters inside:
    • Mr. Spock's Sales And Marketing "Nerve Pinch"
    • Proof 2.0: How To Be Taken Seriously
    • Wolverine's Marketing Secrets
    • How To Make Red Hot Cold Calls
    • The "Other" 80/20 Sales Rule
    • Head Games That Kill Your Marketing Mojo
    • Mr. Furley's "Macho" Sales Tips
    • 9 Dumb-Dumb Email Marketing Mistakes
    • Evil Crime Boss Reveals His Sales And Marketing Tips
    • Bizarro Marketing World
    • Beavis & Butthead "Do" Copywriting
    • Big Foot's Big Sales Chops
    • Lazy Copywriters Have Skinny Kids
    • Rorschach's "Finger Snapping" Sales Secret
    • What Never To Test In Your Ads
    • Stinky Sales Pitches
    • How To Sell Like A Big Dawg
    • Phantom Pooping Prospects
    • Why Customer's Don't Buy
    • The George Costanza School Of Selling
    • Fonzie Rumbles with the Marketing Gurus
    • Why So Many Sales Pitches Suck
    • Exposed: The "Value Is King" Myth
    • Why Buyers Are Liars
    • My Uncensored Opinion Of NLP
    • Why "Ninja" Marketers Get Their Butts Kicked
    • Shutting Commander McBragg's Big Fat Yap
    • Pulp Fiction's Hidden Marketing Lesson
    • The World’s Most Violent Marketing Tip
    • Allergic To Selling

    This short, to-the-point book is a fast, simple read that was created by one of the world's top email marketing specialists and direct response copywriters.

    There is no fluff in the book. Master Copywriter Ben Settle doesn't waste your time with boring theory that's not proven.

    These tips are fun and entertaining, and designed to be applied to your business today so you can see results in your bank account tomorrow!

    LanguageEnglish
    PublisherMakeRight Publishing
    Release dateMar 28, 2016
    ISBN9781310922824
    Selling from the Trenches

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    Book preview

    Selling from the Trenches - Ben Settle

    Selling from the Trenches

    By Ben Settle

    ©2016 by Ben Settle

    Smashwords Edition License Notes

    This book is licensed for your personal enjoyment only. This book may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your enjoyment only, then please return to Smashwords.com or your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.

    Table of Contents

    Mr. Spock’s Sales and Marketing Nerve Pinch

    Proof 2.0: How to be Taken Seriously

    Wolverine’s Marketing Secrets

    How To Make Red Hot Cold Calls

    The Other 80/20 Sales Rule

    Head Games That Kill Your Marketing Mojo

    Mr. Furley’s Macho Sales Tips

    Nine Dumb-Dumb Email Marketing Mistakes

    Evil Crime Boss Reveals His Sales and Marketing Tips

    Bizarro Marketing World

    Beavis & Butthead Do Copywriting

    Big Foot’s Big Sales Chops

    Lazy Copywriters Have Skinny Kids

    Rorschach’s Finger Snapping Sales Secret

    What Never To Test in Your Ads

    Stinky Sales Pitches

    How To Sell Like a Big Dawg

    Phantom Pooping Prospects

    Why Customer’s Don’t Buy

    The George Costanza School of Selling

    Fonzie Rumbles with the Marketing Gurus

    Why So Many Sales Pitches Suck

    Exposed: The Value is King Myth

    Why Buyers Are Liars

    My Uncensored Opinion of NLP4

    Why Ninja Marketers Get Their Butts Kicked

    Shutting Commander McBragg’s Big Fat Yap

    Pulp Fiction’s Hidden Marketing Lesson

    The World’s Most Violent Marketing Tip

    Allergic to Selling

    Chapter 1 – Mr. Spock’s Sales and Marketing Nerve Pinch

    Have you seen the new Star Trek movie?

    Not to spill too much geek juice on you, but it’s a great flick.

    And you know what?

    You can learn a ton about sales and marketing just by observing James T. Kirk and Mr. Spock. Kirk being the main honcho on the spaceship in the TV show, and Spock being his pointy-eared first officer.

    How so?

    Well, when you watch the movie you’ll notice…

    1. Kirk’s an impulsive, leap-before-looking kinda dude.

    2. Spock is the opposite – analytical, logical, and thorough.

    And you want to know what?

    In some ways, they represent every prospect you’ll ever sell to.

    And if you want to give yourself a nice leg up in business, all you have to do is recognize whether the person/people you sell to are Kirks or Spocks.

    For example:

    Let’s put on our dorky pointy Vulcan ears and robes for a second, and pretend it’s the year 2,300 (or whenever Star Trek takes place) and you sell cool phaser ray guns and want a big old fatty Star Feet weapons contract.

    And you know you’re going to deal with either Kirk or Spock.

    Well, I don’t know about you…

    But I’d sell to Kirk way differently than to Spock.

    For one thing, I’d much rather sell to Kirk.

    After all, Kirk’s impulsive, energetic and, if you can make a decent case, will buy without hardly any resistance. In fact, as long as you appeal to his ego, you can slather your sales pitch with all the hype and excitement you want – the more the merrier.

    Not so with Spock.

    If you get stuck selling to Spock it’s a whole new game.

    Spock isn’t going to respond well to a high energy, hypey pitch. He’s going to require a lot more proof and reason why. And you also better have a super

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