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    Get On Google Front Page
    Get On Google Front Page
    Get On Google Front Page
    Ebook129 pages1 hour

    Get On Google Front Page

    By Jason Matthews

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    About this ebook

    Want to get your website on Google's front page?

    Of course you do, if traffic and visitors matter. It's all about SEO (search engine optimization). Used wisely, SEO can get any site to the top without money or huge traffic.

    What exactly is SEO?

    Great question. It's the factors utilized by a website or blog that helps the search engines find them and see their relevance to the subject of search. Some of the factors are out of your control, like total number of visitors and time of existence. Most of the factors are in your control, like keywords, meta descriptions and tags, categories/labels, titles, link-building and more.

    This book walks you through it, step by step, and you will get on Google front page. You'll learn to:

    • research and pick the very best keywords, both short-tail and long-tail
    • add meta description to page source
    • optimize text and images within website pages
    • get your URL back-links out to thousands of other sites
    • monitor your visitors trends and maximize how they find you
    • build online platform, increase visibility
    • network with people from all over the world
    • and much more...
    LanguageEnglish
    PublisherXinXii
    Release dateMar 31, 2011
    ISBN9781452417134
    Get On Google Front Page
    Author

    Jason Matthews

    Jason Matthews was an officer of the CIA’s Operations Directorate. Over a thirty-three-year career he served in multiple overseas locations, spoke six foreign languages, and engaged in clandestine collection of national security intelligence, specializing in denied-area operations. Matthews conducted recruitment operations against Soviet–East European, East Asian, Middle Eastern, and Caribbean targets. As Chief in various CIA Stations, he collaborated with foreign partners in counterproliferation and counterterrorism operations. His first novel, Red Sparrow, won the Edgar Award for Best First Novel and was made into a major motion picture starring Jennifer Lawrence. He continued the Red Sparrow trilogy with Palace of Treason and The Kremlin’s Candidate. Jason Matthews passed away in 2021.   

    Read more from Jason Matthews

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      Get On Google Front Page - Jason Matthews

      End

      Introduction

      Why Google? Why focus on them and not just search engines in general? This is a valid question because there are Yahoo, Bing, Baidu, Ask, Alta Vista and many others which shouldn't be ignored. If you research the global market share, you'll find different stats depending on region, month and validity of the source but one thing is consistent; Google is the undisputed champion of the search engine world, processing over a billion search requests daily, and it will likely remain on top at least for a while.

      On a global level, approximately 70% to 80% of all searches happen with Google (depending on who you believe) while the others combine to make up the final 20% to 30% (Jan. 2011). The stats also vary dramatically depending on the region. In some European countries Google holds over 90% of the market, an alarming number that may contribute to some anti-trust law suits to prevent total domination of an industry. Additionally, they are crushing the mobile market share at well over 90%.

      To be fair it's not as popular in some countries, like China for example. Baidu is the leader there though Google is not so distant at the number two spot with roughly one third of the market. People could argue the exact numbers but the point is moot. One thing that's clear to anyone promoting themselves, a website or business online is that they must optimize for Google.

      Because SEO (search engine optimization) is the best way for an absolute stranger to find any site with a search term, it can make or break an online business. Since it's crucial for internet success and also a largely misunderstood entity, some people pay large amounts of money for others to do SEO work for them. The simple truth is that many elements of SEO, especially the most important ones, can easily be done by you. What's more, Google actually prefers websites that are promoted organically with natural, ethical and un-paid efforts. This is great news for website owners, people just starting out or those with smaller pockets for marketing efforts.

      Anyone can do SEO work effectively for free, and anyone can get on Google front page.

      Just a few years ago I didn't know anything about SEO, and most of the verbiage was foreign. I certainly didn't understand meta description or backlink. It was embarrassing but true as I was clueless when it came to internet terminology. As a result it seemed like the only way to accomplish anything online for my business ideas was to hire someone else to do it.

      And so I paid professional webdesigners to create webpages promoting my businesses which soon became frustrating and expensive. In about two years I spent thousands of dollars on four different pros to build four different sites: three websites and one blog. In each case they did their best to interpret my concepts and come up with sites that worked for me.

      Surprisingly, some of these professional webdesigners didn't know much more than I did about maximizing SEO efforts. They also charged anywhere from $45 to $120 per hour. Ouch!

      As very few visitors showed up, it became evident that I still had to market the websites. That meant blogging, submitting articles, press releases, building links, participating in forums, comments on other people's blog posts and more. Just because a pro builds your website, there's no guarantee people will visit. I learned that real effort was needed to drive traffic. Nobody was going to do that for me or help with SEO unless I also wanted to pay more money.

      And the really painful lesson was discovering that I could have done a better job myself for free! It wasn't rocket science. I could have done a fine job with SEO, good enough for my needs, everything it took to rise to the top page of Google. I just didn't know that back then.

      Those days are over. Now if I have an idea that requires an online presence, I just make the website or blog myself and figure out what to do to get it to rise to the first page of a search. It does take some time but not too much. The best parts are that it's actually pretty easy and entirely free. I can report that all of my sites have made it to page one Google searches for a wide variety of terms. In fact, I've made it to Google's front page for nearly 1,000 different search terms at the time of this writing, and my sites receive fairly low traffic! That's the amazing part. I still get good SEO results, customers and convert sales without having a huge number of visitors. You don't need a multitude of people at your site daily; you just need to optimize a few elements to reach page one.

      The only requirement is a bit of your time, and you too can easily get on Google's front page.

      Plus it's fun. I get a real kick seeing a search result on or near the top that points to one of my websites or products. If you're anything like me, you will too.

      Preliminary Remarks

      Just to make things clear, I don't know much HTML coding (webpage language), and you won't have to master it to succeed at this. A little bit, yes. A lot, no. Of course, you could learn advanced HTML coding if you really want to, but many people don't have the time or interest for that. The good news is they don't have to. Great SEO results can be had by anybody. You also don't need huge traffic coming to visit. The tips that follow will get you on page one, and then the traffic will come in and help even more.

      But before we get to all of the instruction that follows, let me mention a few things. First, the order in which you do the coming tips is not mandatory to be done in sequence, with the exception of the keyword research where it all begins. You can do the rest in several orders and still succeed. I will give a recommended order of things to do from highest to least in importance. This is just my advice and opinion, what I've found from experience to make sense. I also recommend you may want to read through this entirely before getting entrenched in any one area. Then you'll have a clearer idea on the whole scheme of things. Or you can actually follow these steps like a manual and it will still work just fine. The order is really up to you.

      Second, I'm going to present you with a wealth of information. For some, much of this will be new; for others there will be parts that feel like a review. All of it has to do with online methods for accomplishing your goals, so those who are less familiar with the internet and their computers may at times feel overwhelmed. Not to worry, feeling overwhelmed by this is a natural response and something I've experienced plenty of times. (You may want to copy that last line and paste it on your computer as a reminder.) I totally understand. There will be moments where it seems like a ton of new things to learn and do. For those who feel inundated by this, please think of it as a diet or exercise program. All you need to do is a little bit each day.

      Don't worry about trying to accomplish everything at once. Just take it day by day, getting a few things done at a time. Follow these tips, and I promise that you'll rise dramatically in a Google search, and eventually you will get to the very first page.

      There are always tutorials that will go into great detail on any one of these tips I'm about to share. YouTube.com (owned by Google and 2nd largest search engine) is an excellent place to watch videos that explain more fully how to do these things. I will touch on them all, some in more depth than others, but if you still need extra info just go to YouTube or do an internet search with "tutorial on the subject you're looking for." I do this frequently, even for the research to write this book.

      Creating Quality Content

      It's been said a million times because it's true. Content is king. The single most important thing anyone can do to help them rise in

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