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    Net Worth (Review and Analysis of Hagel and Singer's Book)
    Net Worth (Review and Analysis of Hagel and Singer's Book)
    Net Worth (Review and Analysis of Hagel and Singer's Book)
    Ebook39 pages23 minutes

    Net Worth (Review and Analysis of Hagel and Singer's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of John Hagel III and Marc Singer's book: "Net Worth: Shaping Markets When Customers Make the Rules".

    This complete summary of the ideas from John Hagel III and Marc Singer's book "Net Worth" shows that, until now, big businesses have held the upper hand in the gathering of information about consumers. These companies have, in turn, generated sizable revenues through selling this information on to other third parties – telemarketers, database marketers and direct marketing companies. In their book, the authors explain how the advent of a digital network in the form of the Internet shifts the balance of power back to the consumer. For the first time in history, the consumer will be able to hire an agent – in the form of an ‘‘information intermediary’’ or an ‘‘infomediary’’ – to manage the collection and sale of personal information. This summary demonstrates the future consequences of this change and the key advantages it presents for customers.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Net Worth" and gain a valuable insight into the development of e-commerce.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 14, 2014
    ISBN9782511018071
    Net Worth (Review and Analysis of Hagel and Singer's Book)

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      Book preview

      Net Worth (Review and Analysis of Hagel and Singer's Book) - BusinessNews Publishing

      Book Presentation

      Net Worth by John Hagel III, Marc Singer

      Book Abstract

      Important Note About This Ebook

      Summary of Net Worth (John Hagel III, Marc Singer)

      Section 1: The Infomediary Business Opportunity

      Section 2: The Three Stages of Evolution of an Infomediary Business

      Section 3: The Broader Business Implications of Infomediaries

      Book Abstract

      MAIN IDEA

      Until now, big businesses have held the upper hand in the gathering of information about consumers. These companies have, in turn, generated sizable revenues through selling this information on to other third parties – telemarketers, database marketers and direct marketing companies. To add insult to injury, not only do the consumers themselves miss out on a share of these revenues but they are then bombarded with a host of marketing materials.

      The advent of a digital network in the form of the Internet shifts the balance of power back to the consumer. For the first time in history, the consumer will be able to hire an agent– in the form of an information intermediary or an infomediary – to manage the collection and sale of personal information. The direct result is that the consumer rather than the data aggregator will then be able to share in the added-value created by the sale of that personal information.

      On a broader scale, however, the infomediary will also have several other key advantages for consumers. They will give the consumers an effective, collective voice in negotiations with commercial entities, securing discounts and other financial advantages. Infomediaries will also, through becoming more and more educated on the preferences of the consumers, empower consumers to become more efficient. They will

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