Marketing ROI A Complete Guide - 2020 Edition

Marketing ROI

Complete Self-Assessment Guide

The guidance in this Self-Assessment is based on Marketing ROI best practices and standards in business process architecture, design and quality management. The guidance is also based on the professional judgment of the individual collaborators listed in the Acknowledgments.

Notice of rights

You are licensed to use the Self-Assessment contents in your presentations and materials for internal use and customers without asking us - we are here to help.

All rights reserved for the book itself: this book may not be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

The information in this book is distributed on an As Is basis without warranty. While every precaution has been taken in the preparation of he book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it.

Trademarks

Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.

Copyright © by The Art of Service

http://theartofservice.com

service@theartofservice.com

About The Art of Service

The Art of Service, Business Process Architects since 2000, is dedicated to helping stakeholders achieve excellence.

Defining, designing, creating, and implementing a process to solve a stakeholders challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you’re talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.

Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’

With The Art of Service’s Standard Requirements Self-Assessments, we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.

Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:

http://theartofservice.com

service@theartofservice.com

Included Resources - how to access

Included with your purchase of the book is the Marketing ROI Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.

How? Simply send an email to

access@theartofservice.com

with this books’ title in the subject to get the Marketing ROI Self Assessment Tool right away.

You will receive the following contents with New and Updated specific criteria:

•The latest quick edition of the book in PDF

•The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

•The Self-Assessment Excel Dashboard, and...

•Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

•In-depth specific Checklists covering the topic

•Project management checklists and templates to assist with implementation

INCLUDES LIFETIME SELF ASSESSMENT UPDATES

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Get it now- you will be glad you did - do it now, before you forget.

Send an email to access@theartofservice.com with this books’ title in the subject to get the Marketing ROI Self Assessment Tool right away.

Purpose of this Self-Assessment

This Self-Assessment has been developed to improve understanding of the requirements and elements of Marketing ROI, based on best practices and standards in business process architecture, design and quality management.

It is designed to allow for a rapid Self-Assessment to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.

The criteria of requirements and elements of Marketing ROI have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.

In this format, even with limited background knowledge of Marketing ROI, a manager can quickly review existing operations to determine how they measure up to the standards. This in turn can serve as the starting point of a ‘gap analysis’ to identify management tools or system elements that might usefully be implemented in the organization to help improve overall performance.

How to use the Self-Assessment

On the following pages are a series of questions to identify to what extent your Marketing ROI initiative is complete in comparison to the requirements set in standards.

To facilitate answering the questions, there is a space in front of each question to enter a score on a scale of ‘1’ to ‘5’.

1 Strongly Disagree

2 Disagree

3 Neutral

4 Agree

5 Strongly Agree

Read the question and rate it with the following in front of mind:

‘In my belief,

the answer to this question is clearly defined’.

There are two ways in which you can choose to interpret this statement;

1.how aware are you that the answer to the question is clearly defined

2.for more in-depth analysis you can choose to gather evidence and confirm the answer to the question. This obviously will take more time, most Self-Assessment users opt for the first way to interpret the question and dig deeper later on based on the outcome of the overall Self-Assessment.

A score of ‘1’ would mean that the answer is not clear at all, where a ‘5’ would mean the answer is crystal clear and defined. Leave emtpy when the question is not applicable or you don’t want to answer it, you can skip it without affecting your score. Write your score in the space provided.

After you have responded to all the appropriate statements in each section, compute your average score for that section, using the formula provided, and round to the nearest tenth. Then transfer to the corresponding spoke in the Marketing ROI Scorecard on the second next page of the Self-Assessment.

Your completed Marketing ROI Scorecard will give you a clear presentation of which Marketing ROI areas need attention.

Marketing ROI

Scorecard Example

Example of how the finalized Scorecard can look like:

Marketing ROI

Scorecard

Your Scores:

BEGINNING OF THE

SELF-ASSESSMENT:

Table of Contents

About The Art of Service7

Included Resources - how to access7

Purpose of this Self-Assessment9

How to use the Self-Assessment10

Marketing ROI

Scorecard Example12

Marketing ROI

Scorecard13

BEGINNING OF THE

SELF-ASSESSMENT:14

CRITERION #1: RECOGNIZE15

CRITERION #2: DEFINE:26

CRITERION #3: MEASURE:41

CRITERION #4: ANALYZE:55

CRITERION #5: IMPROVE:70

CRITERION #6: CONTROL:86

CRITERION #7: SUSTAIN:98

Marketing ROI and Managing Projects, Criteria for Project Managers:122

1.0 Initiating Process Group: Marketing ROI123

1.1 Project Charter: Marketing ROI125

1.2 Stakeholder Register: Marketing ROI127

1.3 Stakeholder Analysis Matrix: Marketing ROI128

2.0 Planning Process Group: Marketing ROI130

2.1 Project Management Plan: Marketing ROI132

2.2 Scope Management Plan: Marketing ROI134

2.3 Requirements Management Plan: Marketing ROI136

2.4 Requirements Documentation: Marketing ROI138

2.5 Requirements Traceability Matrix: Marketing ROI140

2.6 Project Scope Statement: Marketing ROI142

2.7 Assumption and Constraint Log: Marketing ROI144

2.8 Work Breakdown Structure: Marketing ROI146

2.9 WBS Dictionary: Marketing ROI148

2.10 Schedule Management Plan: Marketing ROI151

2.11 Activity List: Marketing ROI153

2.12 Activity Attributes: Marketing ROI155

2.13 Milestone List: Marketing ROI157

2.14 Network Diagram: Marketing ROI159

2.15 Activity Resource Requirements: Marketing ROI161

2.16 Resource Breakdown Structure: Marketing ROI163

2.17 Activity Duration Estimates: Marketing ROI165

2.18 Duration Estimating Worksheet: Marketing ROI167

2.19 Project Schedule: Marketing ROI169

2.20 Cost Management Plan: Marketing ROI171

2.21 Activity Cost Estimates: Marketing ROI173

2.22 Cost Estimating Worksheet: Marketing ROI175

2.23 Cost