Create Value, Raise Prices
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These 11 simple steps will create more value for your clients, and they will notice the difference in your shops and salons immediately. All of the tips in this book can be applied in the SAME DAY. These are not long-term suggestions, these are things that you can invest a few dollars and a few hours to do TODAY. If you want to raise your prices in 60 days implement at least 3 of these changes immediately.
Your clients will notice the differences right away, I guarantee you, which will mean less resistance when you explain to them that your prices are going up. Even cheap people recognize a good value, and when you give your clients more, it is easier for them to understand paying you more.
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Create Value, Raise Prices - Dee Marie Boozer
Create Value, Raise Prices
Dee Marie Boozer
Copyright © 2019 by Deana M Boozer.
All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review or scholarly journal. First Printing: 2019
ISBN ,
www.DeeMarieHair.com
This book is for the everyday, ordinary barber working in the mom and pop shops all over the world that wants to make more money, but doesn’t know how to ask for it. This book was written to help you create more value for your clients so that you can raise your prices without much objection.
Often, we are scared into submission- frozen with fear- and we let too much time go by without raising our prices. We are scared of opposition- that our clients will resist us, or that they will even leave us. We are scared of what the other barbers in our shop will say, that they will be offended by our audacity. But we must remember that prices go up all of the time!
Cars, gas, milk, eggs, vegetables, rents… the prices for these things are always fluctuating, but, invariably, they go up and up and up. Grooming services should too! The costs of clippers, laundry soap, booth rent, and razors are constantly on the rise. The cost of our services should rise proportionately to keep up with these costs so that we do not have to cut more hair in order to keep up with the cost of living.
These 11 simple steps will create more value for your clients, and they will notice the difference in your shops and salons immediately. All of the tips in this book can be applied in the SAME DAY. These are not long-term suggestions, these are things that you can invest a few dollars and a few hours to do TODAY. If you want to raise your prices in 60 days implement at least 3 of