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Summary of Marshall McLuhan's Understanding Media
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#1 The medium is the message, and the content of any medium is another medium. The content of speech is an actual process of thought, which is itself nonverbal. The essence of automation technology is the opposite. It is integral and decentralist in depth, just as the machine was fragmentary and centralist in its patterning of human relationships.
#2 The electric light is a perfect example of how people fail to study media. It is not until the light is used to spell out some brand name that it is noticed as a medium. The message of the light is completely radical, pervasive, and decentralized.
#3 The same kind of total, configurational awareness that reveals why the medium is socially the message has occurred in the most recent and radical medical theories. In his book Stress of Life, Hans Selye describes the dismay of a research colleague when he heard about Selye’s theory: he had decided to spend his life studying the pharmacology of dirt.
#4 The older approach to media study ignores not only the content but also the medium and cultural matrix within which the particular medium operates. The latest approach considers not only the content but also the medium and cultural matrix within which the particular medium operates.
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Summary of Marshall McLuhan's Understanding Media - IRB Media
Insights on Marshall McLuhan's Understanding Media
Contents
Insights from Chapter 1
Insights from Chapter 2
Insights from Chapter 3
Insights from Chapter 4
Insights from Chapter 5
Insights from Chapter 6
Insights from Chapter 7
Insights from Chapter 8
Insights from Chapter 9
Insights from Chapter 10
Insights from Chapter 11
Insights from Chapter 12
Insights from Chapter 13
Insights from Chapter 14
Insights from Chapter 15
Insights from Chapter 16
Insights from Chapter 17
Insights from Chapter 18
Insights from Chapter 19
Insights from Chapter 20
Insights from Chapter 21
Insights from Chapter 22
Insights from Chapter 23
Insights from Chapter 24
Insights from Chapter 25
Insights from Chapter 26
Insights from Chapter 27
Insights from Chapter 28
Insights from Chapter 29
Insights from Chapter 30
Insights from Chapter 31
Insights from Chapter 32
Insights from Chapter 33
Insights from Chapter 1
#1
The medium is the message, and the content of any medium is another medium. The content of speech is an actual process of thought, which is itself nonverbal. The essence of automation technology is the opposite. It is integral and decentralist in depth, just as the machine was fragmentary and centralist in its patterning of human relationships.
#2
The electric light is a perfect example of how people fail to study media. It is not until the light is used to spell out some brand name that it is noticed as a medium. The message of the light is completely radical, pervasive, and decentralized.
#3
The same kind of total, configurational awareness that reveals why the medium is socially the message has occurred in the most recent and radical medical theories. In his book Stress of Life, Hans Selye describes the dismay of a research colleague when he heard about Selye’s theory: he had decided to spend his life studying the pharmacology of dirt.
#4
The older approach to media study ignores not only the content but also the medium and cultural matrix within which the particular medium operates. The latest approach considers not only the content but also the medium and cultural matrix within which the particular medium operates.
#5
The movie, by speeding up the mechanical, carried us from the world of sequence and connections into the world of creative configuration and structure. The message of the movie medium is that of transition from lineal connections to configurations.
#6
The nineteenth century in France and America was open to de Tocqueville because he had learned the grammar of print. He understood when that grammar did not apply, and explained that the most important event in English history has never taken place: the English Revolution on the lines of the French Revolution.
#7
The conflict between sight and sound, between written and oral kinds of perception and organization, is happening in our world right now. We can help moderate this conflict by understanding the media that extend us and raise these wars within and without us.
#8
The effects of technology on the human mind are well documented. We are constantly being inundated with new information, and as a result, we are becoming increasingly numb.
#9
The American stake in literacy is threatened by the electric technology. The threat of Stalin or Hitler was external, but the American way of life was formed by the Gutenberg technology.
#10
The
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