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    Walk with a Humble Swagger
    Walk with a Humble Swagger
    Walk with a Humble Swagger
    Ebook260 pages3 hours

    Walk with a Humble Swagger

    By Michael Palma

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    About this ebook

    The one thing every agency leader needs to succeed? Humility. Walk with a Humble Swagger combines lessons learned over a career of recruiting top talent and growing agencies with valuable tips for successful creatives in the advertising indust

    LanguageEnglish
    PublisherRipples Media llc
    Release dateSep 5, 2024
    ISBN9798991287005
    Walk with a Humble Swagger
    Author

    Michael Palma

    Michael Palma is the founder and CEO of The Palma Group, a leading recruiting and consulting firm exclusively serving the advertising industry. For over 35 years, the firm has specialized in executive search, business development consulting, and agency search for brand marketers.Through enduring partnerships with hundreds of agencies and thousands of top-tier candidates, The Palma Group has facilitated over 1,500 successful placements since 1989, establishing its position as a preeminent headhunting firm in advertising.Before embarking on his entrepreneurial journey, Palma honed his competitive edge as an assistant basketball coach at Holy Cross. His deep understanding of recruiting, cultivated both as a high school All-American and a coveted college recruit sought after by coaching legends like Rick Pitino, Dick Vitale, Jim Boeheim, John Thompson and Jim Valvano, proved instrumental in his transition to the business world.Recognizing his innate talent for relationship building and closing deals, Palma leveraged his recruiting prowess to establish The Palma Group.

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      Book preview

      Walk with a Humble Swagger - Michael Palma

      Prologue

      how basketball prepared me for a life in Advertising

      In January 1968, I remember staying up late to watch the UCLA vs. Houston game, billed the Game of the Century. It was the first college basketball game I ever saw, televised by the TVS Television Network, a broadcast network that has been defunct for thirty years but was an early syndicate of American sports programming. It was also the first nationally televised college basketball game in prime time, and there were doubts back then that America would tune in for an amateur product. These days, television rights fees for the major conferences in football and basketball go for a couple of billion dollars. TVS paid $27,000 for broadcast rights for the 1968 Game of the Century in the Astrodome.

      Although UCLA lost (they wouldn’t lose again until 90 games later), my life changed that evening. When broadcaster Dick Enberg said that all these players on television received full college scholarships to play basketball—well, that provided me with my first true goal. I was going to be one of those guys someday on TV playing basketball and getting a full college scholarship. It was a few days before my eleventh birthday and I just knew deep inside that it would happen.

      I loved Lew Alcindor (now known as Kareem Abdul-Jabbar). He hailed from my native New York City-area Catholic school league and he was inordinately tall (I was a 6-foot-3 sixth grader at the time). I even copied his hook shot. Alcindor was my first basketball idol. He was eloquent and opinionated, but respectful of the game and his coaches. His 1969 autobiographical Sports Illustrated article, My Story provided me with my first glimpse into Coach John Wooden, the greatest coach of all time. From that moment on, I read and watched everything I could about the man who first inspired me to choose coaching as my first career out of

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