This may be a bit taboo, but I’ll say it anyway: we love meat.
What we don’t love is the industrial farming methods used to produce meat. It’s bad for the planet, requires a huge amount of resources, and it’s cruel to animals. That’s why we love seeing bold solutions to our food challenges that deliver positive change, without compromise.
Today’s guest makes a great point: “Meat is here to stay.”
Taking into account the growing middle-class around the world and meat’s significance in different cultures, eating meat isn’t just here to stay, it’s a growing trend: more and more people are eating meat.
In this Episode of Sustainability Champions, I speak with Krijn de Nood, Co-Founder and CEO of Meatable and Champion of Pioneering the New Natural. Meatable is developing cultivated meat, which is created using the cells of an unharmed cow or pig, putting them in a vat that looks similar to those found in beer breweries, and growing these cells into meat.
Taking just three weeks to produce, their meat uses significantly less water and land, releases just a fraction of the greenhouse gas, and doesn’t harm any animals. A great plan for a cleaner conscience and a greener planet! Meatable plans to go to market in 2025.
Check out this episode if you’re interested in learning about the future of food and how we can feed ourselves more sustainably.
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Resources:

Website: https://www.meatable.com
Linkedin: https://www.linkedin.com/company/itsmeatable/
Twitter: https://twitter.com/itsmeatable