4 min listen
Unusual Creatures
ratings:
Length:
9 minutes
Released:
Mar 25, 2013
Format:
Podcast episode
Description
f I had any sense, if I had half the brains God gave an aardvark, I’d talk about politics or religion and fewer people would be annoyed.But aardvarks look at me with pity because I’m foolish. My social filter is so misaligned that I’m going to share with you my thoughts about planning.“Plan your work and work your plan.” These are the holy words of a belief system built on intuitive faith in an orderly universe.I do not share that faith.I do not believe that everything happens for a reason.YOWZAH! Are you beginning to see how this simple thing called “planning” can trigger strongly-felt emotions?Your thoughts about planning reflect your innermost beliefs about the workings of the universe. When you speak of planning, you unknowingly speak of religion and politics; you speak of how you believe the world works, and of the best way to fix it.But that’s enough about you. Let’s talk about me some more. (Because if we talk about you and accidentally reveal that you’re horribly flawed and broken, you’re going to be REALLY angry. So we’ll talk about me instead and reveal that I’m horribly flawed and broken and then you won’t be angry. You’ll be able to say, “I knew that.” – RHW)I believe there are only two kinds of planning:(1.) Process planning.(2.) Result planning.A process plan is commonly known as “Plan A.” We give it that name when we’ve decided to abandon it because it isn’t working. Results are most often achieved through Plan B or C or D or K or Q or V.Don’t let yourself be seduced by the promise of a miraculous process that leads to golden results. Yesterday’s perfect process becomes “the box” people are struggling to escape today.Focus on the result, not the process.The Wizard Academy campus is nearly complete and there was never a process plan. The only thing we ever planned was the result. Astoundingly, a multimillion-dollar campus was constructed through nonstop improvisation.I don’t actually know how much money we’ve spent. I could easily look it up, of course, but I’ve never been sufficiently interested. There was never a schedule or a budget. “It will take as long as it takes and it will cost what it costs.”There was usually just enough money in the bank to pay for the work we were doing that week. “We’ll find next week’s money next week.”I apologize if you are horrified by these confessions. Your reaction is perfectly normal if you were raised in a nation that was once a colony of Britain. The machine mindset of the industrial revolution taught our society to overvalue conformity, repetition and process. Improvisation and innovation, those wild, flowering weeds, have been uprooted and cursed for 200 years.Although Wizard Academy didn’t have a process plan, we did have three unifying principles:1. Build with cash. Never borrow money.“When money slows down, slow construction down to the pace of the money coming in.”2. Use whoever shows up.One by one, hundreds of you came to me with ideas and suggestions during the past 12 years. My response never changed, “Great idea! You’re in charge of that.”3. The students are the soul of the school.“Designs, furnishings and decor will be chosen to elevate the thoughts and attitudes of students and guests while they are here. The campus will whisper at every turn and touchpoint, ‘Anything is possible.'”I didn’t come up with this idea of Result Planning on my own.Life comes down to a few moments. One of those moments happened for me when I was 8 years old.AOn October 27, 1966, Walt Disney described his vision for a 27,400 acre “Disney World” in Florida. Walt had purchased 43 square miles of land surrounded by a swamp. His dream was literally twice the size...
Released:
Mar 25, 2013
Format:
Podcast episode
Titles in the series (100)
Before You Begin Writing Those Ads… by Wizard of Ads Monday Morning Memo