Apia Travel Guide

Tourist Guide

Apia which includes signage, street scenes and a city
Apia which includes tropical scenes and signage
Apia featuring flowers, street scenes and a city
Apia featuring general coastal views, a bay or harbour and rocky coastline
Apia featuring a memorial and signage
The capital of Samoa is a small city known for its colourful marketplace, souvenir shopping and relaxed and hospitable locals.

Apia is a laidback island city where the locals are friendly, the food is fresh and the shopping is the best in Samoa. The capital is relatively small and most locals get around on foot. Many hotels and restaurants are located in downtown, with the markets, museums and central business district all within a short distance.

Apia is often the first stop on a trip to Samoa, as the airport is here and it’s easy to move on to other destinations on the island of Upolu. It’s worth spending a few days in Apia to get a feel for the culture – and shop. The food market in Apia sees families sell locally grown produce such as bananas, taro and coconut. Sample traditional dishes such as Lu’au, made from taro leaves and coconut cream. A flea market in the old market building on Beach Road has traditional hand-made Samoan products. Pick up sarongs, carvings, bowls and woven mats made in nearby villages. 

The dining scene is a mix of traditional and international cuisine. Try fresh seafood and tropical fruit in small restaurants run by locals, or book a table at one of the many restaurants run by expats. There’s a strong presence of German, French, Japanese, Chinese and Italian influences from international visitors who came and never left.

Stroll around the Mulinu’u district, which is the old ceremonial capital. Many of the buildings here are old wooden colonial-style buildings, including the Old Courthouse, which now houses the Museum of Samoa.

At night, attend one of the Fia Fia shows. There are a number of venues around town, so take your pick. The Fia Fia’s are a showcase of traditional dancing, singing and drumming. There’s also the chance to enjoy a traditional banquet, often included in the price of a ticket.

Many come to Samoa for the beautiful beaches and warm waters, and the capital is no exception. Rent a snorkel and head out in the Palolo Deep Marine Reserve, which has coral and fish.

When it’s time to move on, book a tour from one of the many operators in town, then catch a boat, plane or bus to another patch of Samoan paradise.

Taumeasina Island Resort
Taumeasina Island Resort
4.5 out of 5
Beach Road, Apia
Stay at this 4.5-star luxury hotel in Apia. Enjoy free Wi-Fi, free parking and 2 outdoor pools. Our guests praise the pool and the helpful staff in their reviews. ...
8.6/10 Excellent! (527 reviews)
"Excellent customer service"

Reviewed on 9 Mar 2025

Taumeasina Island Resort
Sheraton Samoa Aggie Grey's Hotel & Bungalows
Sheraton Samoa Aggie Grey's Hotel & Bungalows
5 out of 5
Main Beach Road, Apia
The price is ₹8,422 per night from 12 Mar to 13 Mar
₹8,422
₹10,624 total
includes taxes & fees
12 Mar - 13 Mar
Stay at this 5-star luxury hotel in Apia. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Falemataaga – The Museum of Samoa and ...
8/10 Very good! (314 reviews)
"Lovely historic property with large, clean rooms. Spa offered excellent massage. Facilities limited due to some storm damage (no gym currently). Go offsite for dining, more interesting. Nice walks from hotel."

Reviewed on 5 Mar 2025

Sheraton Samoa Aggie Grey's Hotel & Bungalows
Tanoa Tusitala Hotel
Tanoa Tusitala Hotel
4 out of 5
Beach Road Sogi, Apia
The price is ₹8,419 per night from 7 Apr to 8 Apr
₹8,419
₹9,682 total
includes taxes & fees
7 Apr - 8 Apr
Stay at this 4-star family-friendly hotel in Apia. Enjoy free Wi-Fi, free parking and 2 outdoor pools. Our guests praise the helpful staff in their reviews. ...
8.2/10 Very good! (622 reviews)
"Good servicc"

Reviewed on 8 Mar 2025

Tanoa Tusitala Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Uili's Farm House
Uili's Farm House
3 out of 5
Vaivase-uta Road, Apia
Stay at this 3-star villa in Apia. Enjoy free parking, Wi-Fi (surcharge) and a 24-hour front desk. Popular attractions Robert Louis Stevenson Museum and Apia ...
7.4/10 Good! (7 reviews)
"This property is listed for online booking, which we booked as it was available. I tried contacting the number listed but it’s an incorrectly listed number so we weren’t able to get directions to the home. An Expedia agent tried to as well and couldn’t get in contact with the place neither. We finally ..."

Reviewed on 27 Jul 2023

Uili's Farm House
Samoa Rent Apartment House
Samoa Rent Apartment House
3 out of 5
The Cross Island Rd., Apia
Stay at this 3-star holiday home in Apia. Enjoy free parking, a 24-hour front desk and a garden. Popular attractions Robert Louis Stevenson Museum and Apia Park ...
Samoa Rent Apartment House
Skyview Villas
Skyview Villas
3 out of 5
Tiapapata, Apia
Stay at this 3-star business-friendly villa in Apia. Enjoy free parking, breakfast (surcharge) and Wi-Fi (surcharge). Popular attractions Baha'i House of Worship ...
6/10 (2 reviews)
Breathtaking view
"Comfortable stay with excellent hospitality. View from our villa was breathtaking"

Reviewed on 16 Jun 2017

Skyview Villas
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Reviews of Apia

4.3
Top destination
5 - Excellent
2
5 - Excellent 50%
4 - Good
1
4 - Good 25%
3 - Okay
1
3 - Okay 25%
2 - Disappointing
0
2 - Disappointing 0%
1 - Terrible
0
1 - Terrible 0%

5/5 - Excellent

Verified traveller

A nice city but make sure to travel around the whole island to discover the real natural unspoilt beauty of this fabulous country!

3/5 - Okay

Verified traveller

Very dirty, empty cans, bottles and platic cups by the road, in the rivers and along the coast.