Samseong-dong

Seoul
Samseong-dong featuring interior views
Samseong-dong showing outdoor art
Samseong-dong which includes interior views and shopping as well as a small group of people
Samseong-dong which includes shopping, signage and interior views
Samseong-dong featuring a city and a skyscraper
With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit


Samseong-dong Hotel Deals

L7 GANGNAM by LOTTE
L7 GANGNAM by LOTTE
4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
The price is ₩123,500 per night from Feb 16 to Feb 17
₩123,500
₩135,850 total
includes taxes & fees
Feb 16 - Feb 17
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,407 reviews)
"I just had a blepharoplasty my eyes are swollen, I’m still groggy & I am unable to see correctly. As a result to that, I cannot really see that well to write the review that I wanted to write. All I can write for now is that the entire staff are wonderful, everything was perfect. Send me another ..."

Reviewed on Jan 29, 2025

L7 GANGNAM by LOTTE
Shilla Stay Samsung COEX Center
Shilla Stay Samsung COEX Center
4 out of 5
506, Yeongdong-daero, Seoul, Seoul
The price is ₩156,200 per night from Mar 3 to Mar 4
₩156,200
₩171,820 total
includes taxes & fees
Mar 3 - Mar 4
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our ...
8.2/10 Very Good! (1,003 reviews)
"The hotel was great. Very clean and the staff is friendly! Breakfast was also great and the location of the hotel is very convenient, close to the subway and bustops, and close to Coex mall!"

Reviewed on Dec 23, 2024

Shilla Stay Samsung COEX Center
Grand InterContinental Seoul Parnas, an IHG Hotel
Grand InterContinental Seoul Parnas, an IHG Hotel
5 out of 5
521, Teheran-ro, Gangnam-gu, Seoul
The price is ₩360,000 per night from Feb 24 to Feb 25
₩360,000
₩435,600 total
includes taxes & fees
Feb 24 - Feb 25
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.4/10 Exceptional! (968 reviews)
"Excellent amenities and service. My top hotel choice in Seoul."

Reviewed on Jan 16, 2025

Grand InterContinental Seoul Parnas, an IHG Hotel
LOTTE City Hotel Myeongdong
LOTTE City Hotel Myeongdong
4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is ₩120,000 per night from Feb 4 to Feb 5
₩120,000
₩132,000 total
includes taxes & fees
Feb 4 - Feb 5
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (2,280 reviews)
"Very easy access"

Reviewed on Jan 25, 2025

LOTTE City Hotel Myeongdong
Grand Hyatt Seoul
Grand Hyatt Seoul
5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is ₩244,800 per night from Feb 23 to Feb 24
₩244,800
₩296,208 total
includes taxes & fees
Feb 23 - Feb 24
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, a full-service spa, and 6 restaurants. Our guests praise the helpful staff and the property condition ...
8.8/10 Excellent! (1,006 reviews)
"Great"

Reviewed on Jan 20, 2025

Grand Hyatt Seoul
New Blanc Central Myeongdong
New Blanc Central Myeongdong
4 out of 5
20 Changgyeonggung-ro, Jung-gu, Seoul
The price is ₩90,000 per night from Feb 24 to Feb 25
₩90,000
₩99,000 total
includes taxes & fees
Feb 24 - Feb 25
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Popular attractions Dongdaemun History and Culture Park and ...
9.6/10 Exceptional! (19 reviews)
Quick stay of practicality
"Just a short one night stay and wanted to stay near myeongdong. Not a lot of things to see/eat right near the hotel. It did have a 7-Eleven right next to the hotel. The lobby with the cafe was welcoming and the people in the reception were super friendly. Room was comfortable but on the small side ..."

Reviewed on Jan 30, 2025

New Blanc Central Myeongdong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Samseong-dong

Gangnam featuring outdoor art

Gangnam-gu

4.5/5(668 area reviews)

Heavily concentrated wealth and high-end shopping areas like Apgujeong, COEX Mall, and Garosugil define this district. Explore Bongeun Temple and savor modern Korean cuisine at upscale restaurants near Park Hyatt Hotel.

Gangnam-gu
Jamsil-dong as well as a couple

Jamsil-dong

Noted for its shopping and restaurants, there's plenty to explore in Jamsil-dong. Top attractions like Lotte World and Jamsil Baseball Stadium are major draws, and you can hop on the metro at Samjeon Station or Jamsilsaenae Station to see more of the city.

Jamsil-dong
Seoul Forest showing a park and a city

Seongsu-dong

If you're spending time in Seongsu-dong, check out sights like Seoul Forest or Hangang Park and hop on the metro to see more the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Olympic Park showing landscape views, a garden and a city

Songpa-gu

4.5/5(74 area reviews)

Spend some time visiting places like Lotte World while getting to know Songpa-gu, and be sure to check out the abundant dining options. You can hop aboard the metro at Jamsil Station or Mongchontoseong Station to see more of the area.

Songpa-gu
Seocho-gu featuring a bridge, a river or creek and modern architecture

Seocho-gu

4.5/5(32 area reviews)

Travelers choose Seocho-gu for its abundant dining options. Hop aboard the metro at Yangjae Station or Nambu Bus Terminal Station and check out top sights like KEPCO Art Center.

Seocho-gu
Itaewon which includes street scenes as well as a couple

Itaewon-dong

3/5(1 area review)

Take time in Itaewon-dong to visit attractions like Itawon Street and Seoul Central Mosque. You might also appreciate the abundant dining options, and you can hop on the metro at Itaewon Station to see more of the city.

Itaewon-dong


Samseong-dong