V-8 juice

Campbell Soup Co., Camden, N.J., decided to enter the coveted Japanese food market by investing in a creative print and television advertising campaign to promote its varieties of soups, V-8 juice and other beverages.

"We just put some tables together and put it all out on a big spread with approximately 100 different hot sauces, probably 10 different kinds of mix and we leave a plain V-8 juice or we make our own house mix and offer other spices...They really like it and everybody likes to just experiment, see what they can concoct."

Corn and potato chowder 2 tablespoons butter 1 cup chopped onion Cook until tender Add: 2 cups diced potatoes 2 cups water 1/2 teaspoon salt 1/4 teaspoon pepper 2 cups fresh or canned corn 1 13-ounce can evaporated milk Paprika 1/2 cup cooked ham, chopped Mix together and stir in at end: 1/4 cup flour 1/2 cup water Clam soup for a crowd 1/2 pound margarine 3 pounds onions 1 bunch celery 5 pounds potatoes 2 to 21/2 cans tomatoes 1 large can V-8 juice 1 bottle French dressing Salt and pepper to taste 8 dozen minced clams with juice

BEVERAGES: Carrot juice (48), unsweetened orange juice (47), tomato juice (36), unsweetened grapefruit juice (36), V-8 juice (26), apple juice (23), frozen grape juice (15), pineapple-grapefruit juice (11), coffee or tea (0), diet sodas (-1).

Low-fat cheddar and mozzarella cheeses, low-fat cottage cheese, milk and yogurt, parmesan cheese, eggs, tofu, carrots, V-8 juice, oranges, bananas (when refrigerated, the banana peel turns black but the fruit doesn't over-ripen quickly).

The Connecticut-based head of The Mason Research Foundation helped invent disposable diapers with sticky tabs, free-flow ketchup bottles, aluminum peel-off seals on V-8 juice cans, and a mechanical tomato harvester.

Hess reports that sales of V-8 juice with reduced sodium grew at a double-digit rate last year.

The fact that the V-8 juice you poured today looks exactly like the V-8 you poured last month is partly due to the efforts of Margaret McGowan and the benchtop colorimeter in her lab.

As I sit at my kitchen table poring over seed catalogs and sipping on some homemade V-8 juice, I realized that I went to some amazing extremes to grow the tomatoes for that juice.