Viyella

Viyella has brought in Rossellini at a time when it is revamping its image.

Workers accused Coats Viyella of betrayal for not being given any warning.

Coats, which as Coats Viyella was once one of the UK's top 50 companies, has been considering a sale for the past two years.

While it still owns the fashion brands Jaeger and Viyella, it has disposed of its Berghaus outerwear and Van Heusen shirts businesses.

Chairman Sir Harry Djangoly said the past 12 months had seen 'heartening improvements' in the group's continuing threads and retail businesses, which includes the Jaeger and Viyella brands.

Viyella sums up the mood of fresh starts with a useful collection of fashion classics and basics.

The company, based in Studley and Redditch, says it has no idea why British textile giants Coats Viyella decided not to renew its order for 100 million needles a year.

Redefine your wardrobe this season with Viyella, where emphasis is on femininity with sensual shapes that are easy to wear - whether you are at work, rest or play.

The group also owns fashion firms Jane Norman, Country Casuals and Viyella, homewares store Ponden Mill and The Edinburgh Woollen Mill chain itself.

More than 1,000 jobs have been lost after Austin Reed announced yesterday that its 120 UK stores - including its Viyella Men, Viyella Women and Country Casuals shops - are to close.

More than 1,000 staff who work at Austin Reed and Viyella Men and Viyella Women face redundancy following the announcement.

stylist Greg Milne was stunned when he turned up to work behind the scenes on a shoot for luxury clothing line Viyella and ended up in front of the camera.

Petite rose print dress, PS139; Viyella, viyella.co.uk

TEAM WITH: 1 Top with chain necklace, PS17.99, Missguided.co.uk 2 Trousers, PS69.90, Viyella 3 Bag, PS29, Accessorize 4 Shoes, PS55, Office

Dress PS45 Vestry online Pencil skirt PS119 Viyella 9 Coat PS64 Missguided