It's a subtle craft, the art of the playboy - the creation of a life of tasteful public and private pleasure - and it's one that is completely lost on the rich of today. Many men think they're playboys but they invariably land wide of the mark. Surrounding yourself with champagne, fast friends and paid escorts is the very definition of the word 'loser'. Italian prime minister Silvio Berlusconi looks in the mirror and sees a playboy of the old school And men such as Dominique Stauss-Kahn, Arnold Schwarzenegger and Charlie Sheen no doubt look at Berlusconi and think 'role model'. Women, of course, know otherwise. They see him as an aging, pathetic buffoon.