Though the premise is loveably bold, and seemingly fun, Unicorn Store proves to be more awkward and poorly written than it would seem. Brie Larson is at most okay, in this even mess of a film, but its not nearly her acting that is concerning about this picture, but rather her stance as the director. The film seems tonally and emotionally off at times, and though you may want to blame it on the fact that it claims it is being weird, there is a big difference between being so and being random instead. It's not that being weird is necessarily a problem of the film either, but rather it doesn't seem to know how to do so. The film goes all over the place, not knowing what it wants to be, or what it wants to say most of the time. Samuel L. Jackson is by far the best part of this seemingly tv-made film, and makes the best of his poorly written lines/dialogue. In the end, Unicorn Store does make you believe in the magic it was trying to create. Only if it had a better way of getting to the message it was trying to convey, it just may prove to be a decent time. But instead, like the glitter it often uses, it just feels messy.
My Rating: 4.75/10
