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Between the MrBeast Burger lawsuit, the Prime Hydration government probe, and the Lunchly mold situation, there has been a lot of negative press swirling around creator products in the consumables sector. But while some creator food products flounder, Maxx Chewning is sitting pretty. Chewning is the influencer behind the candy company Sour Strips, and he just sold his brand to confectionery giant Hershey’s for an undisclosed sum.

Chewning introduced Sour Strips in 2019 to share one of his greatest passions with his fans. Many of his videos involve trips to the store to buy sour candy, and he figured that his fans would feel the same enthusiasm for tart tastes and puckered lips.

That bet paid off in a big way. Chewning sold 20,000 units of Sour Strips within the first hour of launch. He pulled in $18 million in annual sales volume, and that number shot up to $24 million by November 2023.

Now,...

Halloween is a time for fun and creative costumes, and it’s more fun for anime fans as they get to flex unique cosplays of their favorite characters. Social media influencers are no exception to this, as countless renowned influencers have appeared on a Halloween livestream showing off their cosplays this year including Fanum, IShowSpeed, xQc, Logan Paul, and many more. However, for obvious reasons, the reactions towards Logan’s cosplay aren’t very positive.

Logan Paul | Credit: Logan Paul Official YouTube Channel

Logan Paul attempted to embody the legendary Saiyan warrior Goku, which sparked an immediate backlash from fans. Logan Paul’s controversial history, combined with the deep respect fans hold for Goku, fueled a massive backlash, as many fans felt Paul’s cosplay wasn’t impressive at all.

Logan Paul’s Goku Cosplay

Known for his controversial reputation, Logan Paul appeared on a Halloween livestream alongside fellow content creators Fanum,...

Halloween is probably one of the most anticipated times of the year and the entire hype just gets elevated thanks to YouTube and its brilliant content creators. Every year, we wait for YouTubers to come out with unique concepts for their Halloween videos and they sure didn’t disappoint us this time. As Logan Paul, IShowSpeed, and others get trapped in MrBeast’s haunted house, Halloween just got a little bit better.

YouTubers visit Mr. Beast’s haunted house | Credits: IShowSpeed / YouTube

However, the haunted house took an even scarier turn for Logan Paul who was forced to face the ghost of his past for a moment. When IShowSpeed swore on his life that there was a “dead body” in the bathtub full of fake blood, Logan Paul took a step back and distanced himself from the entire scenario. Looks like someone was reminded of his past at the Aokigahara forest.

YouTube baker Rosanna Pansino is not going to back down in her fight against Lunchly even after Logan Paul and Ksi laughed at her accusations. Pansino’s mold complaints against the Lunchables alternative, launched by the two YouTubers alongside MrBeast, quickly gained attention on social media. Pansino went on to investigate the company and allegedly found disturbing chats on MrBeast’s company chat logs.

Rosanna Pansino in her video about Lunchly | Credits: @RosannaPansino/YouTube

In her latest tweet, Pansino revealed that she has shared her findings with the FBI, who will probably look into the truth behind the claims. Pansino continues to campaign against Lunchly, while other social media users have also raised complaints about the food being served.

Logan Paul and Ksi Laughed At Rosanna Pansino’s Mold Complaints Against Lunchly Logan Paul and Ksi in their podcast | Credits: Impaulsive/YouTube

MrBeast, Logan Paul, and Ksi promoted Lunchly as...

The art of thumbnail creation has evolved into a precise process practiced by YouTube’s smartest voices. The face-focused thumbnail design of MrBeast has become a sitewide trend as creators big and small look to reap the viewership benefits of highly clickable preview images.

Making a face in one’s YouTube thumbnails has become widespread, but which face performs the best? Should the featured creator look happy or sad? Should their mouth be open or closed?

Kapwing has provided some data related to those questions. The video editing app teamed up with marketing agency NeoMam Studios to determine the most common thumbnail faces used by some of YouTube’s biggest stars.

The study used AI facial recognition technology to categorize thumbnails into seven emotional groups: Happy, sad, angry, calm, surprised, fearful, and confused. Each creator’s library was then arranged into a pie chart, with each emotion accounting for a...

When Lunchly, a prepackaged meal created by YouTubers Ksi, Logan Paul, and Jimmy “MrBeast” Donaldson, started to hit store shelves earlier this month, users filmed themselves opening packages only to be met with food that didn’t look particularly appealing; according to videos that started popping up online, there was mold in the cheese.

The company boasts on its website that its pizza product is “made with real cheese,” which has a shorter shelf life than the “cheese product” used in Lunchables, the reigning champion of the prepackaged meal scene...

Dancing With the Stars fans wonder whether Bruno Tonioli will judge the remainder of Season 33. He’s already been tapped to fill in for Simon Cowell on Britain’s Got Talent, which is filmed across the pond. This could cause a scheduling conflict with the live dancing competition.

Is Tonioli Leaving DWTS?

There are questions about whether Tonioli is returning to the ABC show. On Thursday, October 17, The Sun reported that he was back in the UK filming for Britain’s Got Talent. Auditions briefly paused because of One Direction star Liam Payne’s sudden death. However, auditions resumed the following day with judges Alesha Dixon, Amanda Holden, Ksi, and Tonioli.

Cowell took time away from the show to mourn his loss. He was responsible for forming the members of One Direction. Cowell first met Payne on the set of The X Factor. An insider told The Sun that Cowell was “utterly...

For many fans, the late creator of Dragon Ball, Akira Toriyama is nothing short of a cultural icon, whose influence has spanned decades and shaped modern anime. Now, one fan has achieved something that even the most dedicated followers can only dream of receiving, and that fan is none other than YouTuber, rapper, and boxer Ksi.

Goku from Dragon Ball | Credit: Toei Animation

Ksi, whose love for Dragon Ball is not a secret, was recently surprised by his close friend and fellow YouTuber, the Sidemen’s Simon, with a one-of-a-kind gift: a signed Goku sketch drawn by Akira Toriyama. This special gift not only has particular significance for him, but the millions of Dragon Ball fans as well who can’t help but feel jealous.

The Priceless Dragon Ball Gift from the Sidemen to Ksi

Excessive surprises are nothing new for The Sidemen, Ksi’s co-founded YouTube group based in the UK.

Tom Holland might want to double-check his Marvel knowledge before making bold claims! The Spider-Man star praised the MCU, calling it the only studio that works in unison with fan groups. But fans are scratching their heads, especially after the lukewarm reception The Marvels faced. Did he not watch it?

Tom Holland stars as Spider-Man in Spider-man: Homecoming. | Credits: Columbia Pictures’

The MCU’s been hit with mixed reviews lately, and while Spidey remains a fan favorite, not all Marvel projects are being celebrated. Holland’s comment feels a bit out of touch with current fan reactions, raising the question: is he blissfully unaware, or just super loyal to the brand? Either way, it’s got the internet talking, and not all the chatter is positive!

Tom Holland Declares MCU, The Only Studio in Tune with Fans in Candid Interview Tom Holland, Tobey Maguire, and Andrew Garfield in Spider-Man: No Way Home...

Tom Holland is one of the rare actors who portrayed the role of a teenage Peter Parker while actually being a teenager at that time. Donning the costume of Spider-Man in Captain America: Civil War, Holland has not dropped it since.

Tom Holland in Spider-Man: Far From Home. | Credit: Sony Pictures Releasing.

Tobey Maguire had three Spider-Man films to his name. Andrew Garfield had two (and a canceled third) Spider-Man films. Tom Holland starred in the 2021 film Spider-Man: No Way Home and things went quiet for a while… until now.

The Script For Spider-Man 4 Is Almost Ready

Back in the glory days, fans would wait for Holland to spill the beans when it came to the Marvel Cinematic Universe since he couldn’t keep it in. Well, we saw a glimpse of that Holland recently and millions of fans loved it.

Holland in Uncharted. | Credit: Sony Pictures Releasing.

Tom Holland is one of the biggest stars of his generation, experiencing unprecedented commercial success with his Spider-Man franchise and other hit movies. As a result, it is only natural for the actor to branch out into other ventures like some of his predecessors. Holland recently announced the launch of a non-alcoholic beverage brand Bero.

Spider-Man star Tom Holland launched a new beverage brand Bero (Credits: Sony).

Following Bero’s marketing campaign, YouTuber Ksi criticized the product on social media. While the YouTuber made a compelling argument about the demerits of star-launched products, Ksi missed one crucial point. Moreover, his comments might have been in poor taste, especially after Ksi’s latest product was criticized along similar lines.

Ksi Criticized Tom Holland’s Non-Alcoholic Beverage Brand Bero

Tom Holland is best known for portraying Peter Parker / Spider-Man in the MCU. However, the actor was recently revealed to be involved with a non-alcoholic beverage brand Bero.

MrBeast has been one of the most innovative and respectable content creators of all time. Changing one life after the other with his videos, he climbed the ranks to be noted amongst the elites of YouTube. While he isn’t a stranger to controversies, his recent collaboration with Logan Paul and Ksi seems to have taken a toll on his reputation like never before.

Ksi, MrBeast, and Logan Paul pose with their product, Lunchly | Credits: @lunchly / Instagram

Fans are unhappy with MrBeast joining forces with Logan Paul, who has been nothing but a magnet to controversies, left and right. Back in 2018, the Youtuber faced unending wrath from viewers after his trip to the Aokigahara forest went wrong, extremely wrong. Since then, people haven’t seen much change in Logan Paul’s personality, and thus, his collaboration with MrBeast irks viewers and other Youtubers to no extent.

MrBeast and Logan Paul...

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a rapper takes his beef on line, and social stars head to traditional TV.

Creator commotion

Did Drake troll Ksi on Adin Ross’ stream? Drizzy asked Ross to play Ksi’s latest “banger” on stream. The track in question, titled “Thick Of It,” has received a negative reception, so Drake’s request was likely a troll. Given how his last beef went down, maybe he should sit this one out.

Jae and Trey Richards are “moving” to TV. The brothers behind the YouTube channel Random Order Studios have a new show called The Office Movers on Crave. It’s not the first time the Canadian network has handed a deal to digital tastemakers. TikTok star Boman Martinez-Reid took his act to Crave earlier this year.

The internet is filled with personalities who love to entertain and they always thrive off giving fans a bang for their buck. Ksi is a legend in the social media business, kickstarting his career back in 2009, when being a YouTuber was almost frowned upon by society.

Olajide Olayinka Williams Olatunji | Credits: @ksi via Instagram

Ksi, whose real name is Olajide Olayinka Williams Olatunji, started posting videos of himself playing FIFA. It eventually branched off into a project called “Sidemen” involving other British influencers. Over time, Ksi started releasing his music and developed a rivalry that turned into a partnership with Logan Paul, which led to the creation of Prime hydration.

Ksi gets trolled by Amp’s Agent over his latest single

Ksi officially started releasing music in 2015, with songs like Lamborghini charting at No.30 in the UK Singles Chart. He released a debut extended play called Keep Up in 2016, a...

The Sidemen are showing off their turtle power at their new retail outlet. As the creator septet opens up its second clothing store in Birmingham, England, it is announcing a partnership with Paramount that will result in a Teenage Mutant Ninja Turtles-themed Sidemen apparel line.

The collection will consist of 13 pieces, ranging from t-shirts to jackets to hoodies, all emblazoned with exclusive designs. As a nod to the side hustle of Sidemen member Ksi, the line also includes some boxing paraphernalia like gloves and wraps.

“The Teenage Mutant Ninja Turtles are some of our most iconic and well-loved characters, so it felt natural for us to collaborate with the U.K.’s biggest YouTube stars, The Sidemen, on this new range,” said Paramount exec Rebecca Jenkins in a statement. “From T-shirts to boxing gloves, there’s something for everyone, and we can’t wait for fans to get their hands on it.

Logan Paul and Nina Agdal welcomed their first baby, Esmé Agdal Paul. The YouTube influencer turned WWE wrestler and Danish model announced their engagement in June 2023. In April this year, they officially revealed that they were going to be parents.

Credits: Logan Paul in Impaulsive / YouTube

After Agdal gave birth to a healthy baby daughter, Paul posted a family photo of them lying on a hospital bed. Many fans congratulated them, but one of those caught the athlete’s attention which provoked a striking response from him.

Logan Paul Brought Up Issue With Ryan Garcia Under Baby Announcement Post

On his Instagram page, influencer and professional wrestler Logan Paul shared a momentous event in his life after the birth of his daughter with Nina Agdal. Among those who extended congratulatory remarks was boxer Ryan Garcia.

Related “It’s killing you”: WWE’s Mat Sponsor and Logan Paul’s Prime...

In recent years, many popular YouTubers have ventured beyond content creation to launch their own product lines. Although it might be a big step for them, it has often stirred controversy along the way. In fact, influencers like Logan Paul and Ksi, who launched Prime Energy and even recently teamed up with Mr. Beast to launch their first-ever collaborative venture, wound up sparking debates about the ethics of monetizing influence and even concerns about false marketing.

Marques Brownlee Aka Mkbhd | Credits: YouTube

Now, the limelight has been shifted to Marques Brownlee, also known as Mkbhd. Brownlee has gained quite a reputation as a tech reviewer with millions of loyal followers. However, now his reputation is at stake as the YouTuber stepped into the world of business and launched a rather controversial wallpaper app.

The controversy behind Mkbhd’s new app

Just days ago, Mkbhd took to his YouTube channel and...

There’s a lot of news in the creator economy. Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the industry. Brace yourselves: This week, both Paul brothers are in the news.

Creator commotion

Logan Paul, Ksi, and MrBeast are beefing with creators over Lunchly. The trio’s Lunchables competitor combines their Feastables and Prime Hydration brands under one roof. Creators like DanTDM have questions about the health content of Lunchly’s products. Are the lunchboxes actually good for you, or is Lunchly an attempt to make a quick buck off fans who many not know better? Paul says the brand’s detractors are idiots. What else is new?

Jake Paul says influencer boxing is “dying out.” The younger Paul brother told the Daily Mail that “sloppy” matchmaking and poor-quality matchmaking have doomed a scene that was...

The forces behind two major consumables brands are going into business together. MrBeast‘s Feastables is teaming up with Logan Paul and Ksi‘s Prime Hydration to establish Lunchly, a brand that will attempt to provide a better-for-you alternative to school cafeteria classics like Lunchables.

Lunchly’s flagship product will be a grab-and-go lunchbox that will feature products from both of the participating creator-led consumable brands. Each box will include a Feastables bar and a Prime Hydration drink to go along with balanced, nutritious meals. Lunchly’s flavor options at launch are Turkey Stack ‘Ems, Pizza, and Fiesta Nachos, according to The Hollywood Reporter.

Feastables and Prime Hydration are at the forefront of a trend that has brought creators into big-box stores like Walmart while also providing them with sponsorship opportunities for professional sports franchises. The early success experienced by both of those companies kicked off a wave of creator-branded treats.

In a morning that felt like a crossover episode of a superhero sitcom, Ksi aka JJ, the English influencer and professional boxer, threw a breakfast bash with a twist. His friends appeared for the event dressed as the super-powerful Avengers, Spider-Man and Iron Man. But in an unexpected plot twist, Ksi opted for none other than the mad Titan himself, Thanos.

Ksi in a radio show | image: Rewind.sk

While this might have seemed like an impressive choice, it turned out to be the ultimate comedic clash when Chris Hemsworth, aka Thor, decided to add his own thunderous commentary. Appearing via video footage Hemsworth bashed Ksi for his hilarious choice of costume.

Chris Hemsworth Threw Shade at Ksi During Superhero Breakfast

In a recent video shared by @ksinews_ on X, fans witnessed what seemed like a fun and unexpected superhero-themed breakfast organized by Ksi and his friends. Dressing up as the Marvel comics characters,...

A third lawsuit has hit Logan Paul and Ksi‘s Prime, this one from a beverage bottling partner suing it for $68 million over alleged breach of contract. The suit also paints Prime’s sales performance in poor light, saying the brand has seen major fall-off over the last year. We just covered how creators can’t rely on “maverick” marketing and their subscribers’ wallets to keep a company going forever, and this lawsuit illustrates further that creators who get into big business need to understand big business.

Refresco Beverages US Inc. says it and Prime had a three-year agreement with a built-in minimum purchase agreement of 90%. Basically, Refresco would produce a certain amount of product, and if that product didn’t sell, Prime would still have to pay an agreed-upon fee per case for 90% of it.

According to the suit, things were going well during Prime’s big surge of...

Jimmy Donaldson and his MrBeast YouTube channel are on a recent spree of checking off lifetime online video accomplishments like they’re something on a daily to-do list.

Pass T-Series to become the most subscribed YouTube channel of all time. MrBeast passed the Indian multimedia conglomerate on June 2, 2024, 1,876 days after T-Series passed PewDiePie to claim #1 spot. Claim 28 million subscribers in one month on YouTube. In his stratospheric ascent to have the #1 most subscribed YouTube channel in the world, Donaldson racked up an incredible 28 million additional subscribers in June 2024. But what’s almost unbelievable is 24 million of the 28 million subscribers came after MrBeast had already surpassed T-Series. Become the first YouTube channel ever to cross 300 million subscribers. It only took Jimmy 38 days to go from 270 million (when MrBeast passed T-Series) to 300 million subscribers. That averages out to 789,473 subscribers per day, 32,894 per hour, 548 per minute, and 9.137 subscribers every second. Make his “biggest...

iShowSpeed is now a member of a storied Italian soccer club, but don’t expect him to get any game time with the first team. The streaming star signed a contract with A.C. Milan after spending a day with Zlatan Ibrahimovic, the legendary striker who currently serves as an adviser for his former club.

Speed arrived in Milan after spending several weeks touring Europe. His continental swing has coincided with Euro 2024, the latest iteration of the quadrennial international tournament.

Based on the form he has shown during appearances in the annual Sidemen charity matches, Speed is not nearly good enough to play for A.C. Milan. Despite his seeming lack of skills, Ibrahimovic offered him a contract with the Rossoneri’s under-23 squad, which is known as the “Futuro” team. Speed, now 19, is two years removed from a meteoric rise that saw him earn the Breakout Streamer title at the 2022 Streamy Awards.

Details from Jimmy Donaldson‘s legal battle against Virtual Dining Concepts have revealed some of the creator’s plans for the coming year. One of Donaldson’s court filings reveals that the MrBeast brand plans to expand in 2025 with several new ventures, including a beverage brand and a mobile game.

Last year, Donaldson sued Virtual Dining Concepts, which had served as his partner for the ghost kitchen venture MrBeast Burger. Among other allegations, Donaldson claimed that Vdc harmed his personal brand by sacrificing order quality as it pursued rapid expansion.

Now, we have an idea of some other products that Donaldson wants to stamp with his MrBeast seal of approval. According to Insider, court documents indicate that two exciting ventures are on the way.

The upcoming mobile game, which will be monetized with a mix of in-app purchases and ads, will continue Donaldson’s work in the gaming industry. He...

Ryan Reynolds’ impending entry into the greater Marvel Cinematic Universe will fully materialize when Deadpool & Wolverine is released in theaters later this year. The hotly anticipated film will also see Hugh Jackman return to his iconic role as Wolverine. The film’s trailer has also generated plenty of hype for the team-up between the two heroes that will lead them to the MCU.

Ryan Reynolds will join the MCU with Deadpool & Wolverine (Credit: Marvel Studios).

In real life, Reynolds has proved time and again that he is better than most of his co-stars at one game. Reynolds’ skills in this game appear unmatched and even Jackman’s Wolverine and other popular MCU heroes might struggle against the Merc with a Mouth actor. Here is everything you need to know about Reynolds’ hidden prowess at one game.

Ryan Reynolds Could Beat Hugh Jackman and Other MCU Stars in a Staring...

As Ryan Reynolds prepares for the release of his upcoming Deadpool & Wolverine, an old video resurfaces from when he was promoting his first installment in 2016. The old interview featuring Reynolds reignited discussions among Marvel fans, who pointed out how the actor appeared visibly uncomfortable throughout the one-on-one exchange.

Ryan Reynolds in and as Deadpool | Marvel Studios

As the video resurfaced nearly a decade after its initial upload, viewers began cringing all over again, after rewatching the awkward exchange between Ryan Reynolds and the influencer/professional boxer Ksi. As the video circulates online, many fans express their sympathy for the Deadpool star, who painfully endured the interview.

Ryan Reynolds’ Awkward Interview While Promoting Deadpool

Back in 2016, promoting his Marvel blockbuster film Deadpool, Ryan Reynolds surprisingly found himself stuck in an uncomfortable interview with influencer Ksi. Recently, with the actor making headlines for his upcoming movie Deadpool & Wolverine, the throwback video from 2016 resurfaced on YouTube,...

Recent reports have raised the alarm about the presence of “forever chemicals” like polyfluoroalkyl substances (PFAs) in food items and consumer products, and Prime Hydration is one brand that has been put under the microscope. A lawsuit filed in California is seeking $5 million in damages for plaintiffs who believe Prime peddled “false and misleading representations” to downplay the presence of PFAs in its packaging.

The legal team prosecuting the case filed the class-action suit last August in the U.S. District Court for the Northern District of California. A hearing has been scheduled for May 16. Among a litany of allegations, the plaintiffs allege that Prime boosted its sales numbers by hiding the health risks associated with its products.

“Defendant’s sale of a sports beverage that contains potentially harmful Pfas through the use of false and misleading representations, and failure to warn of the dangers of Pfas, allowed it to...

The modern world of sports has so many other things than just… playing sports. The recent scoop is that Logan Paul and Ksi’s company Prime Hydration is now the exclusive official hydration partner for the WWE.

Ryan Garcia, the American professional boxer who recently had a match with Devin Haney, also fired shots at Prime Hydration. Flooring Haney on the ground, Garcia won the fight. However, the boxer took to his X and blamed Logan Paul’s Prime for Devin Haney’s loss and claimed that the drink was responsible for making wrestlers lose!

Ryan Garcia (via Ryan Garcia’s Instagram)

Ryan Garcia Doesn’t Want People To Drink Prime!

Back in 2022, YouTubers Logan Paul and Ksi formed a company titled Prime Hydration. With the fans going crazy for the drink, Prime Hydration found a massive boost in income and became quite the challenge for other energy drinks in the market.

It was a crazy night 2 at the WWE WrestleMania 40. And, guess what? American Youtuber and rapper Darren Jason Watkins Jr., popularly known as IShowSpeed, was present there.

IShowSpeed at WrestleMania 40 | Image Credit: WWE

He was seen dressed as a blue Prime bottle and popped up near the end of the match just to get knocked out via Randy Orton’s famous Rko move.

And, later he took to X profile to say three words about WWE. His getting Rko gave so many memes to netizens.

YouTuber IShowSpeed Received Rko At WWE WrestleMania 40

IShowSpeed was at WrestleMania 40 night 2 to promote Logan Paul and Ksi’s co-owned energy drink Prime. However, the popular streamer got the taste of an Rko from Randy Orton on the announce table. Paul retained the championship over Kevin Owens and Randy Orton.

IShowSpeed got Rko from Randy Orton at WrestleMania 40 | Image Credit: WWE

He came to save...

WWE has successfully created the much-needed hype for WrestleMania 40, thanks to Dwayne Johnson’s return and his new way of running things where he himself turned heel. The response for the biggest WWE upcoming is sky high.

WrestleMania 40. Image WWE

Amid all the interesting scheduled matches and the beautifully designed feuds behind those fights— it kind of reminds us of the attitude era— another speculation has dominated the discussion among fans. While several celebrities are expected to appear at the event, fans speculate about the iconic returns of legendary superstars including The Undertaker and Stone Cold.

Possible Big Returns At WrestleMania 40

Steve Austin and The Undertaker. Image: Broken Skull Sessions/WWE

WrestleMania is full of surprises and WWE has been very good at delivering these surprises with much of a hint. As The Undertaker has been a regular and almost synonymous with the event, fans are bound to speculate about his appearance.

Ksi has been the CEO of Misfits Boxing since 2021, a boxing promotional company that he launched through his partnership with Wasserman Boxing. He further collaborated with Daxn which distributed Ksi’s fight with Logan Paul to come up with various matches starting in 2022. This year’s Series 13 event was held at the Worldwide Stages in Nashville, Tennessee.

Ksi battles Swarmz at the Mf & Dazn: X Series 001 match

Fans who were watching the event on Dazn faced a bizarre situation. During the second round of the fight between Lil Cracra and Yuddy Gang, the venue got evacuated due to an alleged bomb threat for which the police got called, which turned out to be a hoax. Ksi was blown away by the whole situation and called out the swatter on his social media post.

Ksi Threatens Swatter Who Delayed The Misfits Boxing 13 Event Mf & Dazn: X Series 12 featured Ed Matthews vs...

Jake Paul has emerged as one of the most prominent figures in professional boxing today, with many crediting him for revitalizing the sport in various ways. Regardless of his opponent, Paul consistently generates buzz and discussion within the boxing community and beyond. He is set for a major boxing match this year and it appears an old video of The Problem Child dancing to Carly Rae Jepsen’s Call Me Maybe has gone viral again – making Jake Paul a complete joke for fans.

Jake Paul, source: WWE

The Problem Child is now set to square off against his biggest opponent yet, as he will be facing off against the legendary Mike Tyson in a boxing match later this year and unsurprisingly, there is a lot of negative reaction to this upcoming bout.

Viral Video of Jake Paul Vibing to Carly Rae Jepsen’s Call Me Maybe Resurfaces Logan Paul and Jake Paul,...

Everybody knows that Logan Paul has no filter. The reigning WWE United States Champion doesn’t shy away from bringing his trademark boldness to his promos.

From body shaming Kevin Owens to posting viral semi-nude pictures with the US Championship, Paul has evidenced his tendency to act without censorship and restraint.

That said, Paul once again made a bizarre statement, months ahead of his brother Jake Paul’s much-talked-about boxing match with the legendary “Iron” Mike Tyson. However, this time, Paul went a little overboard with his Nsfw phrasing. So, what did ‘The Maverick’ say?

Logan Paul drops a bizarre comment ahead of Jake Paul’s clash with Mike Tyson

The Paul brothers are infamous for their satirical content online. Make no mistake, they also have a lot of talent to back it up. Not only are Logan Paul and Jake Paul consummate showmen, but they are also legitimate fighters.

Logan Paul, known originally as a YouTube celebrity, has transitioned into the world of professional wrestling with WWE. He’s become a prominent figure on the SmackDown brand, even holding the prestigious WWE United States Championship.

Logan Paul

Prior to his wrestling career, Paul gained fame through his online presence and also dabbled in professional boxing, following in the footsteps of his brother, Jake Paul. However, it appears Logan Paul has lost fan support over his troubled relationship with Jake Paul.

Logan Paul Lost Fan Support Due to Turbulent Relationship with Jake Paul Logan Paul and Jake Paul

Streamer Adin Ross provided his take on recent comments made by Logan Paul during an episode of his podcast, ImPaulsive, featuring JJ “Ksi.” Ksi shared his perspective on Jake Paul’s upcoming fight with Mike Tyson, expressing doubts due to Tyson’s age. In agreement, Logan mentioned he also conveyed similar thoughts to Jake,...

Logan Paul, the social media personality and wrestler, finds himself embroiled in controversy after comments regarding his decision to decline a potential fight with boxing icon Mike Tyson. While his brother, Jake Paul, prepares to face Tyson in a bout, Logan’s reasoning for refusing the fight has ignited criticism.

Logan Paul || WWE.Com

The crux of the issue lies in Logan’s explanation. While the younger Paul gets ready for a boxing bout, the older brother revealed that he passed upon a match against Tyson for this one reason, which is forcing fans to go loose on Paul.

Suggested“Y’all need to realize Jake is going to win”: Jake Paul vs Mike Tyson Simulation Match Goes Exactly How Everyone Thought it Would, Paul’s Fans Go Berserk

Logan Paul Says Mike Tyson is Too Old and Senile to Fight

Mike Tyson in the film Liger

The Paul brothers...

It’s time to add the Los Angeles Lakers to the list of sports franchises that have inked deals with Prime Hydration. The yellow-and-gold NBA squad has named Logan Paul and Ksi‘s beverage as its official sports drink.

Paul announced the deal with an Instagram post that shows him dunking a basketball while wearing a Lakers jersey. “Get ready L.A.,” the post reads, “Prime Hydration is the new Official Sports Drink of the Los Angeles Lakers.”

Prime’s co-founders — who are prominent social media personalities and former boxing rivals — launched their beverage brand in 2022, catalyzing a wave of creator-led product lines. Prime’s marketing strategy has revolved around the world of professional sports. By inking deals with English soccer club Arsenal, NASCAR driver Timmy Hill, and the UFC, Paul and Ksi have ensured that their buzzy beverage will continue to fly off the shelves. Last November, Prime announced that...

WWE has sold sponsorship rights to a prime piece of real estate: the center of its ring.

On Friday, WWE announced a “record-setting” pact with Logan Paul and Ksi’s Prime Hydration beverage brand to become the wrestling entertainment company’s exclusive “official hydration drink partner” and the first partner to ever appear on the center of the WWE ring.

With the deal, WWE is following the playbook of UFC, now its corporate cousin under Tko Group, formed last year in a merger engineered by UFC owner Endeavor. Earlier this year, Tko brought together the global partnerships teams at UFC and WWE to form “a singular global partnerships unit with a unified sponsorship strategy,” the company said.

WWE’s new deal with Prime comes after UFC in January 2023 struck an exclusive global partnership with the drink brand. Paul, a digital influencer and wrestling pro, also has a talent deal to appear in WWE’s SmackDown.

Jake Paul is getting back in the ring to take on an opponent who will be 58 years old at the time of the fight. But Paul’s opponent isn’t an ordinary fiftysomething: Boxing legend Mike Tyson will do battle against “The Problem Child” in a spectacle that will be broadcast live on Netflix.

The bout is scheduled for July 20, with AT&T Stadium (the home of the Dallas Cowboys) serving as the host venue. Netflix partnered with Most Valuable Promotions to put on the event, which could draw a live, in-person audience of up to 80,000 attendees.

The combatants took opposite paths to their upcoming clash. Paul is a social media star who magnified the influencer boxing trend after a series of strong performances in the ring. His only loss came against fellow influencer Tommy Fury. Tyson, of course, is a former heavyweight champion who claimed fame with a ferocious...

Netflix is getting into combat sports in a major way, picking up what it is calling a “boxing mega-event” that will see the controversial former heavyweight champion Mike Tyson face off against YouTuber-turned-fighter Jake Paul.

Paul’s Most Valuable Promotions is partnering with Netflix on the event, which will stream live on the platform July 20 from AT&T Stadium in Dallas.

The match will be included for all Netflix subscribers (many other boxing bouts still use a pay-per-view model), though tickets will be sold to fill the 80,000-seat arena. There will also be a co-main event and undercard bouts.

“Mike Tyson is one of the biggest icons in boxing history and Jake Paul is one of the biggest disruptors in boxing history,” Gabe Spitzer, vp nonfiction sports for Netflix, said in a statement. “Saturday, July 20 will be pure drama in the ring in Texas. We are thrilled to partner with...

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart, which is brought to you by Bio Sites from Squarespace.

The 100 most-watched YouTube channels during February 2024 all received at least at least 600 million monthly views. The leader of our Global Top 100 more than quadrupled that number.

How do these channels get so much traffic? A robust presence on Shorts is usually part of the plan, but a few chart leaders are still able to buck convention.

Chart Toppers

T-Series only notched a single #1 finish over the four weekly charts we published in February, but its consistent production across all four weeks pushed it to the front of the Global...

Hate him or love him, but there’s no denying that Jake Paul is one of the most charismatic social media influencers with a successful transition into professional boxing. Although he was criticized by the purists of the sport during his initial years, soon he silenced them with his intense dedication. With millions of followers on his social media platforms, Paul has built himself a dedicated fan base who continues to support him and it was evident as he knocked out Ryan Bourland in his recent fight and called out his next opponent.

Jake Paul after his match with Ryan Bourland

Right after Jake Paul knocked out Bourland, in the post-match interview, he called out Saul “Canelo” Alvarez. While Paul was initially cautioned by the fans of the sport, he soon silenced them as he shared one record that his opponent could never have.

Jake Paul Silenced Online Trolls As...

In 2023, we began publishing weekly recaps of the most-watched sponsored videos on YouTube. After all, marketers spent nearly $1 billion on YouTube campaigns last year, and that number is projected to rise even higher.

We compiled our rankings using data from our partners at Gospel Stats. Some of our findings were obvious and to be expected:

MrBeast is the most popular creator on YouTube. Digital learning platforms like to partner with educational channels like Veritasium and Kurzgesagt. Vpn companies like to partner with…pretty much everyone.

We also drew some insights that felt new and noteworthy. Influencer marketing may not be as novel as it once was, but the industry is still subject to constant change, especially after experiencing a boom during the height of the Covid-19 pandemic.

In all our analysis of 2023 YouTuber campaigns, four recurring themes stood out. As 2024 is underway, look out for these trends (in no particular...

The Sidemen are celebrating Valentine’s Day on Netflix. On February 14, the creator group consisting of members Ksi, Zerkaa, Miniminter, Vikkstar123, Tbjzl, W2S, and Behzinga will premiere The Sidemen Story, an original documentary that will track the septet’s rise from its humble beginnings to YouTube glory and beyond.

According to Deadline, the doc has been in the works since 2022. The Sidemen confirmed the project’s distribution deal on X, where the group’s official account shared the Netflix logo and the cryptic message “coming soon.”

Luke Hyams will direct The Sidemen Story, with Sunita Mirchandani Hyams producing through the Hyams’ media venture Pangaea. The directing half of the Hyams is well-versed in Sidemen lore, as he previously served as YouTube’s Head of Originals for the Emea region.

Hyams left YouTube in 2022, when the platform pivoted away from original programming. The Sidemen previously landed a YouTube Original of...

Netflix has acquired a doc about British YouTubers The Sidemen — the debut project from former YouTube Emea content chief Luke Hyams’ production company.

A teaser posted yesterday on social media for uber-popular group confirmed the Netflix deal for The Sidemen Story, with a launch date of February 14 set.

Hyams is directing, with Pangaea co-founder Sunita Mirchandani Hyams producing. Arcade Media is also attached. Luke Hyams said the doc would follow “an inspirational decade plus [a] story of friendship, ambition, perseverance and seven grown men who still love to play Hide N Seek.” It includes behind-the-scenes footage and interviews, including contributions from the group, commentators and industry sources.

The doc has quietly been in the works since 2022.

The Sidemen — a group comprising web personalities Olajide ‘JJ’ Olatunji (Ksi), Simon Minter (Miniminter), Joshua Bradley (Zerkaa), Tobit ‘Tobi’ Brown (Tbjzl), Ethan Payne (Behzinga), Vikkstar123, and Harry Lewis (W2S) — have amassed well over 100 million subscribers across platforms,...

With Super Bowl Lviii on the horizon, YouTube AdBlitz is taking the field. The annual hub has returned to host all of the commercials that will air during the Big Game in 2024.

AdBlitz is a tradition that dates back to 2006, just one year after YouTube’s initial launch. As the hub has evolved, it has incorporated new features while reeling in hundreds of millions of hours of watch time. YouTube’s relationship with the NFL has expanded as well. The leading video platform acquired the NFL Sunday Ticket package ahead of the 2023 season.

YouTube’s promotion of the coveted football subscription has opened up opportunities for its community of creators. Last year’s AdBlitz included appearances from creators like Logan Paul and Ksi, who bought a Big Game spot to support their beverage brand Prime Hydration.

As it brings AdBlitz back for another drive, YouTube is celebrating its prominent position...

South Park has satirized all corners of American pop culture over its 26-season run. The show’s latest Paramount+ special took on the creator economy by poking fun at OnlyFans, Logan Paul, and the questionable influencer marketing practices Paul has used to advertise his beverage brand.

The special, titled South Park: Not Suitable For Children, is the sixth South Park installment that Trey Parker and Matt Stone have released exclusively on Paramount+. The 42-minute program centers around a sports drink called Cred — a thinly veiled reference to Paul and Ksi’s Prime. The kids at South Park Elementary are trying to acquire as many bottles of Cred as they can. Meanwhile, in videos that resemble the Prime Super Bowl ad, a South Park-ified version of Paul named Logan LeDouche inspires the kids to express their individuality (by buying Cred).

In the episode’s B-plot, Randy Marsh follows the lead...

Prime has a new face.

Kansas City Chiefs quarterback Patrick Mahomes has joined Logan Paul and Ksi‘s beverage brand as the new spokesperson for its core Hydration product.

Per Hollywood Reporter, Mahomes will work with Prime’s team on social media content, special events, and charity raises, including for his own charity 15 and the Mahomies Foundation. As part of Mahomes’ sign-on, Prime made a $100,000 donation to the org.

“Prime is a disruptive brand that has taken over the beverage industry since it first launched,” Mahomes said in a statement. “They are gamechangers, and that’s exactly what I strive to be on the field. Our partnership is a winning play, merging innovation and excellence, setting a new standard both on and off the field.”

“At Prime, we believe in teaming up with greatness, and Patrick Mahomes isn’t just one of the best quarterbacks of all time; he’s...

Patrick Mahomes isn hitting his Prime.

The star quarterback for the Kansas City Chiefs has signed on as a spokesperson for Prime, the beverage and energy drink brand founded by social media stars and boxers Logan Paul and Ksi. Mahomes will become the face of Prime’s flagship product, Hydration, meant to be a healthier alternative to products like Gatorade.

Mahomes joins a roster of celebrity endorsers that includes Paul and Ksi, as well as soccer star Erling Haaland and Mma fighter Alexander Volkanovski.

Prime says that Mahomes will collaborate with the brand’s team across social media, special events, charitable activations and more, including through Mahomes’ charity 15 and the Mahomies Foundation. The company has already made a $100,000 donation to the charity.

“Prime is a disruptive brand that has taken over the beverage industry since it first launched. They are gamechangers, and that’s exactly what I strive to be on the field,...

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.

The Gospel Stats Weekly Brand Report is back! This week, we’re looking at a MrBeast video, a video inspired by a MrBeast video, and a video that shows someone watching a MrBeast video. The guy sure is popular.

Halloween is a big deal too, and it also influenced this week’s ranking. Read on to learn more:

#1 World’s Deadliest Laser Maze!

Channel:...

One of the most highly-anticipated boxing cards in recent memory takes place this Saturday when four of boxing’s top influencers will duke it out in two matches at Mf & Dazn: X Series 10 - The Prime Card. The double main event features Ksi vs. Tommy Fury and Logan Paul vs. Dillon Danis and will be presented live from the Manchester Arena in Manchester, England. Ksi and Fury put their dueling undefeated streaks on the line, while Paul and Danis will finally settle their war of words in the ring with their pride on the line. You can watch Ksi vs. Tommy Fury and Logan Paul vs. Dillon Danis this Saturday, Oct. 14 at 2 p.m. Et on Dazn PPV and ESPN+ PPV. Get the PPV for $55.99 on Dazn PPV or $75.98 on ESPN+ along with one month of the service.

What Is The Best Way to Watch Ksi vs. Tommy Fury/Logan Paul vs.