I understand that this is waaaaaaaaaaaaay out of my demographic but I still have some critisms about the film. Some are unnecessary but some should probably be addressed. First off the fact that the pups get jets seems unneeded and really only for product placement(Yes I checked they sold toys for this). My second critism is the Antagonist. Okay, so this is the cousin, maybe this could highlight a family dilemma or issue which could show why he does what does. NOPE! He tries to take over the kingdom coz our paw patrol antagonists have absolutely no redeemable elements at all! Coz we here at nickelodeon like to keep it simple! Just make every villain in the factory of overused stereotypes! Give the kids something challenging for once! And that brings me to my final point: The Story. There is never a scene that I found truly deep or interesting. The whole reason kids are interested in this is because, well, its dogs in costumes and with vehicles. But Nickelodeon is just pushing franchises like this for money. Paw patrol in particular makes around 1 Billion dollars a year. I hope there will be a time where Nickelodeon chooses quality over not quantity.