As an art deco dream, this risqué pre code silliness is an RKO deluxe farce with their in house duo W&W. It all depends on your taste for their shyster/naive antics and you might find their style grating if unaware what to expect. If you know W&W then settle in for the usual gay romp except this time the RKO art direction and set design is a major star as well...esp in the first half. As a story line, well there almost isn't one apart from them trying to get laid and sell flavored lipsticks in a skyscraper. The second half is a ridiculous car chase with cartoon style stunts and yelling. The film opens with a delicious beauty plea by Ruth Etting as the RKO showgirls lounge nude in bubble baths with strategically placed perfume bottles. One later scene is a demolition derby to music of someone's gorgeous deco office... and yet another taste test lip locking surprise features some really rude gags. The costumes on the showgirls out rival the S&M look of LULLABY OF Broadway a year later. Made a year before the censorship code of 1934, HIPS HIPS HOORAY is about as rude and funny as it could be for the time... but today the real star of the film is the RKO set and design department.
