Double Exposure
- Episode aired Dec 16, 1973
- TV-PG
- 1h 10m
IMDb RATING
7.8/10
2.8K
YOUR RATING
A self-styled "motivation research specialist" uses subliminal cues to commit a murder. Lt. Columbo is on the case.A self-styled "motivation research specialist" uses subliminal cues to commit a murder. Lt. Columbo is on the case.A self-styled "motivation research specialist" uses subliminal cues to commit a murder. Lt. Columbo is on the case.
Arlene Martel
- Tanya Baker
- (as Arlene Martell)
Francis De Sales
- Patterson
- (as Francis DeSales)
E.A. Sirianni
- Norbert
- (as E. A. Sirianni)
- Director
- Writers
- All cast & crew
- Production, box office & more at IMDbPro
Storyline
Did you know
- TriviaThe term "subliminal advertising" referred to and used by the murderer was actually invented by market researcher James Vicary. Vicary claimed that for a movie called "Picnic" playing at a theater in Fort Lee, NJ, he had inserted frames into the film that read "drink Coca-Cola" and "eat popcorn" that were flashed briefly on screen every five seconds during screenings. Though the duration of each flash was too short for anyone to consciously detect, Vicary claimed that this subliminal exposure boosted Coke sales by 18% and popcorn sales by 58%. Advertisers, the FCC, and research psychologists were skeptical, and in an Advertising Age article, Vicary admitted that he had never conducted the subliminal "experiment" - it was concocted as a gimmick to attract customers to his failing marketing business. The concept of subliminal advertising, nonetheless, has continued on as part of our culture.
- GoofsWhen Columbo arrives at a back office with monitors, he's being tracked by a videocamera. He arrives and sees himself live on the monitor, filmed from behind. What he sees doesn't match with his actual position, judging by a hand resting against a wall.
- Quotes
Lt. Columbo: My wife's got no head for crime. We go to those whodunit movies, she always picks the wrong murderer. I wanna tell you something: If my wife decided to murder me, she could come up with a better alibi than you got.
- ConnectionsReferences High Plains Drifter (1973)
Featured review
very solid
I usually watch Columbo for the guest villains/murderers, and this episode stars the arrogant Robert Culp, who's in my opinion second only to Jack Cassidy as far as great guest stars/killers go. Culp perfectly portrays Dr. Bart Kepple, a research specialist who's responsible for this new fangled gizmo called subliminal messaging, and he's a very proud and confident man. The method of the murder is quite original, yet very risky, but Culp makes any routine murder that much more interesting. Kepple naturally underestimates Columbo, and tries to outsmart him, even though Columbo is adept at playing dumb to the arrogant suspect. Speaking of dumb, that award goes to the film projectionist, who stupidly blackmails Kepple and practically asks to get himself killed, in which Kepple obliges. Lastly, the conclusion is better than many other episodes, as Columbo uses Kepple's technique against him.
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- Ein gründlich motivierter Mord
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