The Nintendo generation wants to bond with their children on their old digital stomping grounds. "On the menu of things to do with your kid, it's not the best choice," says MIT Professor and Alone Together author Sherry Turkle.
Playing catch in the backyard with Dad is so 20th century. What do a baseball and mitt have on reenacting Harry Potter's epic battles in 3-D, chasing Elmo through an enchanted forest, or coordinating a 20-man raid with an international cabal of one's peers? The scrawny Nintendo generation that was picked last for dodge ball is now grown up with children of their own, and they want to bond with their little Marios and Zeldas on their old digital stomping grounds.
The multi-billion-dollar video game industry has thrown its considerable weight into the emerging parent video game market, with stalwart brands like Sesame Street leading the way. "Here's an opportunity for...
Playing catch in the backyard with Dad is so 20th century. What do a baseball and mitt have on reenacting Harry Potter's epic battles in 3-D, chasing Elmo through an enchanted forest, or coordinating a 20-man raid with an international cabal of one's peers? The scrawny Nintendo generation that was picked last for dodge ball is now grown up with children of their own, and they want to bond with their little Marios and Zeldas on their old digital stomping grounds.
The multi-billion-dollar video game industry has thrown its considerable weight into the emerging parent video game market, with stalwart brands like Sesame Street leading the way. "Here's an opportunity for...
- 6/14/2011
- by Gregory Ferenstein
- Fast Company
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