- A father and daughter are caught in a parallel universe where the great Queens Snow White, Cinderella and Riding Hood III have had their kingdoms fragmented by warring trolls, giants and goblins.
- Two centuries after Snow White (Camryn Manheim) and Cinderella (Ann-Margret) had their adventures, the Nine Kingdoms ready themselves for the coronation of Prince Wendell (Daniel Lapaine), Snow White's grandson, to the throne of the Fourth Kingdom. But an evil once-Queen (Dianne Wiest) has freed herself from prison, and turns the Prince into a golden retriever. Wendell, by means of a magic mirror, escapes into a hitherto-unknown Tenth Kingdom (modern day New York City) and meets Virginia Lewis (Kimberly Williams-Paisley) and her father Tony Lewis (John Larroquette). Pursued by trolls, cops, and a wolf in man's form (Scott Cohen), the three blunder back into the Nine Kingdoms and begin their adventures to restore Wendell to his human form and throne, and find the magic mirror that will take Tony and Virginia back home, all the while unknowing that Virginia already has a connection to the Nine Kingdoms that may prove to be deadly before we reach Happily Ever After.—Kathy Li
- In a hidden realm, fairy tale characters inhabit nine magical kingdoms where an Evil Queen plots to rule them. She is held in a Fourth Kingdom prison. This kingdom is under the rule of Prince Wendell, the spoiled, arrogant grandson of Snow White. Weeks before his coronation ceremony, the Queen enlists the help of the brutal Troll King and his three children to release her right before the Prince makes his annual visit to the prison. Prince Wendell is captured by the Evil Queen, who is his wicked stepmother. She turns him into a Golden Retriever while her very own retriever is transformed into a facsimile of Wendell. In a panic, the transformed Prince flees through the prison, stumbles across a mirror portal in the basement, and is transported to New York City. The Troll King orders his bumbling children Burly, Blabberwort, and Bluebell to bring back the escaped Prince while the Queen releases a half-wolf prisoner (who is simply called Wolf) to retrieve him instead.
Meanwhile, regular Manhattan inhabitants, headstrong waitress Virginia Lewis and her oafish father Tony are entangled in the mishaps caused by the new magical arrivals to the city, including Wolf falling helplessly in love with Virginia and Tony being given six wishes (which he foolishly uses for personal gain, upon which they have a tendency to backfire). With Virginia having already determined that the transformed Wendell (named by a fellow waitress as 'Prince' even before Virginia learns his identity)--is more than just a normal dog, Tony uses his last wish to acquire the ability to understand the dog, who urges them to travel back to The Nine Kingdoms with him to break the spell. Tony, feeling responsible for Prince, reluctantly accepts, and Virginia and Tony are taken back to the realm through the magic mirror.
At first, Tony and Virginia are desperate to just get home, while the magic mirror is being taken from place to place around the Kingdoms - being cleared out of the prison, taken as a prize for a sheep-rearing contest, and then sold in an auction. The group travels the lands in pursuit of the mirror, facing many dangers and challenges in the process, including Virginia's hair being enchanted to an impossible length, pursuit by the Queen's Huntsman, and a conspiracy by the descendants of Little Bo Peep to control a town's wishing well. During their journey, Wolf questions his loyalty to the Queen in order to gain favor with stubborn Virginia and quickly sides with them. This act prompts the Queen to send her relentless and cold-blooded Huntsman to capture the Prince along with Virginia and Tony.
Virginia eventually meets the ghost of Snow White, who reveals she is destined to save the Nine Kingdoms. Tony also recognizes the Queen as his long lost wife and Virginia's mother. They travel to the castle to stop her, but Wolf seems to have betrayed Tony and Virginia. They are thrown into the dungeons where Tony reveals to Virginia that her mother had been suffering a mental breakdown and had tried to drown Virginia the night she left. The Queen has her imposter Prince Wendell crowned king and then tries to poison all the monarchs who attend the ceremony.
Luckily, Wolf had switched the poison for a sleeping potion, so everyone wakes up unharmed. Virginia must kill the Evil Queen in self-defense, which pains her greatly. The real Prince Wendell turns back into a human and takes the throne, pardoning the trolls, and allowing them to return to their kingdom after the death of their father. Grateful to Tony for all of his help, now-King Wendell offers him a job at the palace, which he accepts. Virginia and Wolf, now expecting a child, return to New York City.
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