The show's RCH production logo (now RCG) features an image of creators/stars Rob McElhenney, Charlie Day, and Glenn Howerton wearing hoodies and sunglasses. A sound clip plays backwards over the logo. In season 1 the clip says 'You are stupid for playing this forward' when reversed; in season 2 it says 'Is it brown? Is it brown? Good work. Is it brown? Is it brown?'; in season 3 it says 'Make it brown. Make it brown. Make it brown.' each actor chanting the words.