Big Media plans 12-15 films
HONG KONG -- Hong Kong-based production company Big Media is set to reinvigorate the Chinese-language market by launching a HK$250 million ($32 million) slate of 12-15 projects in Mandarin and Cantonese this year.
Established as the production arm of Hong Kong film and TV group Mei Ah Entertainment, Big Media has been detached from the Mei Ah financial structure since the sale of 21% of its stake in January to Chinese investor Brandon Wen. However, Big Media will continue to utilize Mei Ah's business network and subsidiaries in China and Taiwan to foster co-productions and promote the film industry in the Greater China region.
To this end, Big Media is adapting a market segmentation strategy to target markets in the Hong Kong, China, Taiwan and regions further afield.
Its 2008 projects range from commercial films to prestige pictures, with budgets between HK$10 million-HK$100 million ($1.28 million-$12.8 million).
In line with the trend of Hong Kong-China co-productions, one-third of the slate will be co-produced with Chinese studios.
Butterfly Lovers, a high-profile action-romance by director Jingle Ma, headlines the 2008 slate. Charlene Choi (Kung Fu Dunk), of the pop duo Twins, has replaced her scandal-plagued bandmate Gillian Chung to star with Taiwanese singer-actor Wu Chun in the update of the oft-adapted folk tale.
Established as the production arm of Hong Kong film and TV group Mei Ah Entertainment, Big Media has been detached from the Mei Ah financial structure since the sale of 21% of its stake in January to Chinese investor Brandon Wen. However, Big Media will continue to utilize Mei Ah's business network and subsidiaries in China and Taiwan to foster co-productions and promote the film industry in the Greater China region.
To this end, Big Media is adapting a market segmentation strategy to target markets in the Hong Kong, China, Taiwan and regions further afield.
Its 2008 projects range from commercial films to prestige pictures, with budgets between HK$10 million-HK$100 million ($1.28 million-$12.8 million).
In line with the trend of Hong Kong-China co-productions, one-third of the slate will be co-produced with Chinese studios.
Butterfly Lovers, a high-profile action-romance by director Jingle Ma, headlines the 2008 slate. Charlene Choi (Kung Fu Dunk), of the pop duo Twins, has replaced her scandal-plagued bandmate Gillian Chung to star with Taiwanese singer-actor Wu Chun in the update of the oft-adapted folk tale.
- 3/17/2008
- The Hollywood Reporter - Movie News
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