I would have expected more about the actual car restoration side of the business and less about multimillionaires driving around and worrying about having to invest 100,000 pounds into their startup, all while earning who knows how much from the TV show about said business.
Meanwhile, the format of the show itself is too reality TV-y for my taste. Too much screen time consists of people testifying into the camera and repeating at nauseam what's currently going on. I also don't get a great deal of joy out of watching Richard Hammond being emasculated at home as a recurring theme.
This could have been filmed the same way Clarkson's Farm was. Still obviously dramatized, and yet more... natural. The concept had every right to be just as interesting and entertaining.
Somehow, Richard Hammond's solo projects always end up a bit off, and the least enjoyable to watch out of the Top Gear Three.