User reviews

Wow this is completely eye opening. In a time when so many are looking for jobs that allow you to work from home this documentary really show you why finding a company that is reputable is so important. Helping stay at home moms know what to look out for, I am so happy to have found this show. Way to go on shining a light on MLMs and how they really work.

While it's great to expose these scammers, this documentary does not delve below the surface. Jumping around from clip to clip with a few lines from people with experience makes this "series" completely superficial. It goes nowhere after the first episode. It's more like a music video. We don't get anyone's actual story or experience.

You basically see everything in the trailers.

Would have liked to see more of those depositions.

I hope it will at least open some eyes and save some women from this stupid cult of a pyramid schemes.

Plus, Deanne apparently gained all that weight back! These people are endangering their lives by going to Mexico for surgery.

Also, we clearly need to teach better math skills!

I can totally relate to Roberta. She shares her story but it's so many people's stories. This is also a warning to other victims that have yet to be sucked in.

As Episode 1 of "LuLaRich" (2021 release; 4 episodes of about 45 min each) opens, DeAnne and Mark, the owners of a clothing company called LuLaRoe, are about to be interviewed by the film makers, to give their side of the LuLaRoe story. We then go back in time to "1995" when Deanne, then a single mom with 7 kids, and Mark meet on a plane, hit it off and soon thereafter get married. DeAnne has an idea for what we now call a multi-level marketing company...

Couple of comments: this docu-series is produced and directed by frequent collaborators Julia Willoughby Nason and Jenner Furst ("Fyre Fraud", "Rest In Power: The Treyvon martin Stiry"). Here they look back at the spectacular rise and equally spectacular fall of a clothing company called LuLaRoe. Let me admit that I had never heard of this company before seeing this series, and hence I was completely in the dark about its background and what exactly happened to it. But when I started watching Episode 1, within 5 minutes I thought to myself: "sounds like a Ponzi scheme". Which is of course exactly what it was, albeit with a 'different' twist: targeting white suburban stay-at-home moms who want to make some money. To put this in perspective: at one point there were about 100,000 "consultants" (i.e. Independent resellers), each of whom paid around $5K-$10K in upfront inventory. Do the math, and that amounts to $500 million to $1 billion in upfront money. That is how you go from $60 million in revenues to $1 billion in revenues in just one year. The question of course is: how did 100,000 individuals believe that they could make money from this? The fascinating part when watching a true story like this one, is to watch how people react when they finally realize what is really going on. The other part is of course that greed, plain and simple, is an essential piece of the American story.

"LuLaRich" premiered in September, 2021 and it is now streaming on Amazon Prime. I missed it entirely when this came out, but it recently came to my attention (I forgot exactly how). These 4 episodes are very easy to binge. If you like a good documentary or are curious what drives people to do things that are simply not possible from an economical perspective, I'd readily suggest you check this out, and draw your own conclusion.

I can't say there were a lot of spoilers in this movie if you have ever bought clothes from this company or know any of their reps. But I was shocked at some of the behind the scenes - especially about being told to have their husband retire to work with them is atrocious. Canceling their return policy without warning. If you are in direct sales or network marketing, you might find some of this hits close to home.

I never heard of Lula Rose until it started popping up in podcast feeds as cultlike.... Good explanation of how MLm systems work, especially by feeding on emotional desires of people to connect, belong and desire to improve or get ahead.

What's hard to accept, is that college educated women would ever buy into this crap! The ugly, garish prints...even the head designer was mystified by the instructions to create more and more crazynpatterns. The simple matter of MLM's is only the people at the top of the game make money, once growth potential hits the limit of the exponential expansion of customers. The special events, the sales perks-of course there's a cruise. There's a cruise for highlevel sellers in every one of these schemes that I've encountered through friends trying to live the dream. The owners figured out how to create scarcity from as Morty Seinfeld would say : cheap fabric and dim lighting, by only producing small numbers of each pattern and then driving desire using social media networking and forced enthusiasm.

This is a compelling documentary but it still feels like watching a slow motion train wreck and a sad statement of life in debt ridden aspirational America.

It's disturbing to watch the ease with which the owners of they "company" lie. It's also so sad to see the talking points given out to the urgent crop of #bossbabes. The poor reviews for this docuseries on multiple platforms all use the same language. Language I'm sure is straight from the home office. MLMs are toxic and predatory and this series does a good job of pointing out some of the reasons why.

Good for a lazy Sunday afternoon.

The guy who boycotted Kelly Clarkson was the most entertaining.

This docu-series starts very strong and provides a nice balanced background to how Lularoe started. Unfortunately they reveal all the most important pieces of information in the form of a clip montage, which turns out to be all there is to see really.

Also, this is clearly a radical feminist piece of propaganda which unfortunately isn't balanced enough from that point of view to really dig deeper into the reason so many women actually joined Lularoe to start with. Conveniently it is all blamed on the "outdated" worldviews of the founders of Lularoe, according to the filmmakers.

I would have wanted more in-depth analysis of those that stayed and still participate in selling Lularoe products. Surely there must be more compelling reasons for this to balance the narrative with those that left.

LuLaRoe is a cult. LuLaRoe is a pyramid scheme. I'm glad someone is exposing them. And I feel bad for all of the Huns that still they they own their own business.

Mark & Deanne need to pay for what they've done to so many women! If you're still in GET OUT!

A truly brilliant documentary filled with great interviews and cold, hard facts. After watching, one can only hope that the remaining victims also watch and leave the cult that is LuLaRoe.

I enjoyed this doc. I don't think it's groundbreaking 10/10 worthy but it was fun to watch. No way every reviewer gives this a solid ten stars. I give LaShae a 10/10 tho bc she had my laughing, I even rewound and rewatched her explaining why she didn't want to go on the cruise in episode two.

Please consider doing more episodes, or even branching out to some of the other predatory MLM's out there! Believe me you would have enough content for sure.

I also wish there was more information shared about the anti-MLM movement and how it's not about tearing people down. It's actually about trying to warn people before they get in too deep and offering a place to go after you finally get out with people who understand your frustration no matter which predatory company you have left.

It is hard to feel bad for the people that became involved in Lularoe. Seems like a lot of them featured here made a lot of money for many years. The bottom section of the pyramid were the ones that really got screwed. Deanne and Mark are definite swindlers who justify every misdeed. Ugh. And the guy who said he'd never listen to Kelly Clarkson again ? Idiot. They hired her she was not involved in the company. If anything he was involved in keeping the members happy and deceived. Think about that when you are drinking your vodka and cranberry drink. Interesting documentary but way too long.

The documentary does a good job of explaining why all MLMs (direct sales, social selling, etc.) are cults that lure in smart people that you think would know better! It's easy to see how people were fooled.

But I want to know more about the people at the bottom of the pyramid! Those 90% that fail...I want hear their stories too.

I hope this family pays for their crimes and go out of business so they can no longer manipulate people and negatively impact lives.

I wish all the ex consultants were 99.9% of the documentary....because every time DeLieALotand her husband come on, I just cringe and don't want to listen to them or the lies that so easily come out of their mouths...LuLaRoe LuLaRuined lives. They need to go out of business asap. Watch this documentary! Once you start it, you won't stop until the end. It's FANTASTIC! Shout out to Roberta for her participation: you rock!

If u want proof that the American dream is actually driven by greed and selfishness, u need go no further than watch this,she says herself and doesn't try hide her horrible personality and selfish, all I could see was dollar signs is used a few times,these are not nice people.

The makers of this over-long doc take the easy way out by interviewing a a handful of players who essentially say the same things over and over. Little effort is made to explore the allure of the get-rich-quick fantasy against the backgrounds of the (almost exclusively) women who are drawn to this sort of scheme. No disrespect to the product, which many people seem to enjoy, but the societal drain of mass producing "business entrepreneurs" who function solely to contribute to consumer society should have been part of the picture too. This is the fast fashion which winds up in trash heaps in Indonesia where the jungle used to be. Could have been well told in two hours, not four.