Okay, so it's not really the third brand and it's still named the developmental system, but it's hard to ignore the fact that NXT alone is it's own separate brand from the other live shows WWE presents. Brimming with young up and comers, a sleek look and smaller crowds, it's amazing to note that over the years NXT has become somewhat of a behemoth behind the scenes, and it's not hard to see why.
Despite the show being an hour long, it fits perfectly for what it is. The story lines are interjected and tightly paced, the matches are enjoyable and unlike the main shows, main story lines are given time to build for two months before a big event which ultimately has a great payoff.
NXT right now has come quite a long way. It's started off for many as a weird WWE competition but has since come to life as almost like a separate third brand. If you want to see the upcoming superstars of the future for WWE, look no further!