The film title doesn't mislead us. Sex toys, phones, and ladies are involved. It's also a relationship film, but an impressive variation from the usual romantic comedy angle.
Like another film from this year, Giant Mechanical Man, a significant part of this story involves young adults finding themselves along with happiness after what they thought was a serious relationship was ended by the significant other. And so begins the adventure. It may be we have a new type of urban adventure involving main characters exploring the unchartered territories of themselves and those close to them.
Unlike GMM, this is not nearly as predictable. Just when you think you know where it's headed, it shifts directions and explores areas that rarely get explored in film.
It also does many of the artistic things that other films keep failing to do in terms of how and who the villains/enemies are and who those you can trust are.
Another relatively low-key, indie film from 2012 doing new stuff that doesn't involve 3D, computer FX, or horribly loud audio blasted at the audience.