Josh Duhamel and his Dakota Media have been in the lab with the Los Angeles Rams.
The result is a new project titled “Change the Equation,” and it finds the Rams (and a few celebrity friends) “heading back to the lab” per se to formulate the 2023 team in the SoFi Draft Lab, which serves as the headquarters for the organization during the upcoming NFL Draft. It stars Breaking Bad Emmy-winning pair Bryan Cranston and Aaron Paul (Dos Hombres Mezcal co-founders), superstar DJ Diplo and comedy icon Cheech Marin as they assist the Rams in finding the perfect formula for this year’s draft. Diplo also contributed music for the 90-second clip.
The spot is the latest installment in a creative series that the Rams kicked off in 2021 as a way to spotlight the team’s NFL Draft activities. The first one starred Rebel Wilson and a host of guest stars...
The result is a new project titled “Change the Equation,” and it finds the Rams (and a few celebrity friends) “heading back to the lab” per se to formulate the 2023 team in the SoFi Draft Lab, which serves as the headquarters for the organization during the upcoming NFL Draft. It stars Breaking Bad Emmy-winning pair Bryan Cranston and Aaron Paul (Dos Hombres Mezcal co-founders), superstar DJ Diplo and comedy icon Cheech Marin as they assist the Rams in finding the perfect formula for this year’s draft. Diplo also contributed music for the 90-second clip.
The spot is the latest installment in a creative series that the Rams kicked off in 2021 as a way to spotlight the team’s NFL Draft activities. The first one starred Rebel Wilson and a host of guest stars...
- 4/25/2023
- by Chris Gardner
- The Hollywood Reporter - Movie News
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