Mon, Nov 21, 2022
Sneak-in video favourite and YT star, Zac Alsop, joins Jordan to talk about the art of thumbnails and how getting them right jumped him from 50k to 300k subscribers. Jordan and Zac talk through the dos and don'ts of thumbnail art, and Zac reveals his recent revelation: using AI to shape his ideas process. Plus, they dive into some of Zac's biggest viral videos to hear how he made them: from his Fashion Week sneak-in with Max Fosh to Pet Friendly Ubers with Dangerous Animals.
Mon, Nov 21, 2022
Hilariously infectious brother-duo Joe and George Baggs join Jordan to talk about how they have amassed over 125m likes on TikTok and 2.9m followers across their channels. The Gogglebox pair reveal why their videos have repeatedly gone viral, from their 'Cinema ad video' that had over 10m views in just 24 hours, to their 'rating the family' videos that consistently have very high engagement.
Mon, Nov 28, 2022
Powerful voice in the neurodiversity space and ADHD and Autism advocate, Ellie Middleton, joins Jordan to talk about how one viral LinkedIn post launched her into building her 169k audience on that channel, and her own community platform (un)masked. Ellie is clear that her diagnoses of ADHD and Autism helped unlock this next part of her career as a creator, and gave her "cheat codes" to create bold and successful content. It also helped build her purpose, and a centre-point for her work.
Mon, Dec 5, 2022
Jordan sits down with YouTuber and stand up comedian, Max Fosh - the creator behind videos like "I Spent 24 Hours With A Literal Elephant In The Room" to "I Served RoadKill To Food Critics Without Telling Them". With an impressive 1M subscriber growth in the last year, Max details the checklist he implements in each video to give his videos the best success. From the 'bored button' he's factored into his review process to using voiceover and classical music to punctuate his storytelling. With 282% growth over the last year, Max provides an invaluable and honest account of his growth over the last year with many tips for budding creators.
Mon, Dec 12, 2022
Jordan speaks to Manchester City pro-FIFA player Ryan Pessoa. From being signed to the club in 2019, to working with some of the biggest brands in the esports space (Red Bull and Hashtag United), Ryan's had an illustrious pro-FIFA career at the age of just 24. However, Ryan reveals how it almost didn't happen: after thinking he didn't qualify for the pro-tournament and that his official invite was spam, it took a leap of faith to change his world from that moment onwards. Ryan shares how he's handled the pressure of being associated with a team who are world renowned for their success. He's open about how his aim for perfection has held him back in ways and how his building to correct that, and why counting your losses as well as your wins makes you a better creator.
Mon, Dec 19, 2022
Jordan sits down with Jono Yates, founder of food pages OnlyScrans and TravelScrans, and meme accounts Made In Poor Taste, Simply Pints, and Stray Offside. Jono started his career at LadBible where he picked up a sense for viral content with a light-hearted centre. He developed an instinct for spotting trends early and picking up on moments in the zeitgeist to create content that translates to a large audience and shares how that has influenced his journey.
Mon, Jan 9, 2023
YouTuber and Filmmaker Brandon Baum, who creates magic videos by using special effects and clever editing, joins Jordan to talk about why shorts content is so powerful. Brandon has built a significant following through short form content and is here to share his insight into how he did so, and what he plans to do with his platform next. From his work with Woody and Kleiny to his recent collab with Pixar, Brandon shares insights into how these experiences shaped him into the creator he is today.
Mon, Jan 16, 2023
YouTuber and fashion creator Mariam Musa joins Jordan to speak on her truths as a creator. Mariam speaks on the value of collaboration, how important it is for up-and-coming creators, and how she's benefited from it in her career. Mariam is in the fashion world, which can be one of the most competitive and difficult spaces within the industry. She opens up and shares her own personal experiences around unfairness that she's witnessed firsthand.
Tue, Jan 24, 2023
YouTube legend Patricia Bright has built an impressive career over the last eleven years and why creating new eras for yourself is vital for long-term success. She joins Jordan to reveal how she's continually developed her career and kept it interesting for herself and her audience. Patricia shares the lessons she's had to face when looking for good management, and what creators need to look out for when finding a good fit.
Mon, Jan 30, 2023
Poet is a creator who has pioneered many paths in his career, from football content to music videos and hosting podcasts, he's always pushed the boundaries and set trends. He sits down with Jordan to open up about the highs and lows of his journey and how his personal values have taken him to the place he's at today. Poet shares his tips for developing new ideas, how to stay consistent and the importance of having your own world outside of the creator space.
Mon, Feb 6, 2023
For the past 15 years, Sunil has built an incredible career holding senior titles at tech giants such as Twitter, Instagram and also COO at James Grant, now known as YMU. Sunil has worked closely with creators during his roles, and has always understood the intricate details of the major apps demands and needs. Sunil joins Jordan to discuss the struggles Instagram is facing and why TikTok is making every platform work for their space in the market. He offers his advice as to where he believe creators should starting out and what opportunities NFT's could bring creators long-term.
Mon, Feb 13, 2023
Capital Radio presenter, personality and content creator Niall Gray, knows a thing or two about going viral. Speaking with Jordan, Niall discusses his content career to date and where he finds inspiration for his videos. From his 'Greatest Car Show Ever' series, 'Thoughts At The Pub' or 'Every School DJ' videos, Niall has found his niche in translating relatable cringeworthy moments into hilarious sketch scenes. Hear him discuss working with friends, how he landed his job at Capital from his content online, and where he sees the creator economy going in the next few years.
Mon, Feb 20, 2023
Twins and TikTok content creators: Max and Harvey join Jordan. Finding fame in their early teens on social media, has meant the twins have a unique perspective in how the landscape has changed over the years, and how it's impacted them as child stars. As actors in the West End, musicians and now content creators on TikTok they hear how the last five years have shaped them as people and artists, and how working together has made them even stronger. Hear about behind the scenes moments from their time on X Factor including how they challenged Simon Cowell as well as fan feedback, and how they plan and construct their content.
Mon, Feb 27, 2023
Toni Tone is one of the internet's big sisters, best friends and for some, the best reality check around. Across her online career, she's provided relationship commentary to her loyal following on Twitter and Instagram, and Jordan delves into where this foundation of helping empower people came from. They learn about her early life and relationships, her emergence from online commentator to bestselling author, but importantly - her take on the black female creator landscape, and what needs to change. From her experience of a problematic black history month booking, Toni explains why she feels black female creators need to stop feeling 'grateful' for work - and move towards knowing their worth and value to the creator landscape.
Sat, Mar 4, 2023
Jordan sits down with the two of Komi's founders: Lewis and Ben to hear about their evolution story with the platform. Komi's offering is simple: the link-in-bio 2.0 which acts as a one-stop-shop for followers to engage with all aspects of their creators output. After building the platform and onboarding over 2B viewers to Komi, Jordan asks Lewis and Ben about their journey as founders, and what they've in turn learnt about the creator economy. Hear about the surprising data they've observed whilst working with huge celebrity profiles (like Lizzo and Addison Rae) to their take on the future of monetisation as a creator.
Mon, Mar 6, 2023
This week's guests are podcast hosts and TikTok creators: Max Baledge and George Clarke. The pair talk about why their venture into long form content was vital for their careers and why having different types of content has been so pivotal to their success together. Max discusses his journey from working at L'Oréal as an intern to being on an influencer campaign with the brand a few years later, whilst George states how he transitioned from sports science at university to millions of likes across his content on TikTok. A pair never far from the TikTok rumour mill, they discuss how drama follows them around, why it's important to the creator ecosystem and exactly how they ended up in the middle of the conversation regarding Paul Breach.
Mon, Mar 13, 2023
This week, founders of luxury clothing brand Picante, Jude and Saam, join Jordan to talk about the evolution of their clothing brand. Having a social-native approach to fashion, the pair discuss their origin story: from meme page, to merch to luxury product - they have a hugely successful product launched and promoted by creators. From coworkers at Burberry to now co-founders of two years, some of their social campaigns include the viral 'Class of 2022' which saw them collaborate with influencers Flossie Clegg, Lewys Ball, Issac Carew and many more. Jordan delves into their strategy and inspiration behind the campaigns, and the value and credibility creators have brought to their brand.