Follows the rise and fall of Bob Guccione, once one of the wealthiest men in America, making millions with Penthouse Magazine by taking on Playboy.Follows the rise and fall of Bob Guccione, once one of the wealthiest men in America, making millions with Penthouse Magazine by taking on Playboy.Follows the rise and fall of Bob Guccione, once one of the wealthiest men in America, making millions with Penthouse Magazine by taking on Playboy.